KoMarketing Associates

JANUARY 30, 2018

Digital marketing is constantly changing and evolving – and as it does, more and more platforms are becoming part of the marketing mix. These will be able to rescue and guide you when needed, as they have helped us stay informed of changes, updates, and even some cool marketing tricks. Google AdWords and Bing Ads.

Resources 179

Resources Advertising Agencies B2B Marketing Paid Search Agency 179

KoMarketing Associates

SEPTEMBER 22, 2021

Between budgeting for your content marketing program , executing your strategy, and then measuring the impact of your content, there’s a lot to consider. Whether you’re using content marketing to build up SEO , increase engagement on social media, or garner brand awareness, these 15 statistics will help guide you in the right direction.

Budget Programs 206

Budget Programs Marketing Budget Creation Statistics Allocation 206

KoMarketing Associates

MAY 30, 2017

Slideshare can be an excellent resource for B2B marketers looking to showcase expertise, and provide a way to share thought leadership and information. Slideshare can also be an underrated social media platform for SEO and lead nurturing as well. Moz’s Surviving Google: SEO in 2020. Pete” Meyers.

B2B Marketing 121

B2B Marketing Account Based Marketing B2B Thought Leadership B2B 121

KoMarketing Associates

MARCH 7, 2017

This percentage varies based on the different online marketing strategies an organization utilizes in its B2B marketing mix. Now pulled through Google Search Console’s search analytics reports. Note, however, that Google only shows 999 different phrases if accessed directly through GSC (and not via API ).

Advertising Benchmark 120

Advertising Benchmark SEO Lead Scoring Lead Ranking 120

KoMarketing Associates

AUGUST 26, 2014

This percentage varies based on the different online marketing strategies an organization utilizes in its B2B marketing mix. Now pulled through Google Webmaster Tools search query reports. Measure this in comparison to other online marketing channels to determine quality of traffic from organic search.

Marketing Analytics Tools 120

Marketing Analytics Tools SEO Lead Scoring Lead Ranking 120

Writing on the Web

FEBRUARY 19, 2014

Some busy professionals ask me if it’s worth it to blog or would keeping in touch with people through social media sites work just as well? But ten years later, there are a lot of ways to spread your word and publish quality content online. Marketing is not the only reason companies can get value from blogging.

Business Blogging 100

Business Blogging Business Custom Publishing Social Media 100

Hubspot

OCTOBER 19, 2010

Helpful Links: Learn more about why every business should blog and learn a few Business Blogging Lessons From Google's Chief Blogger. Find relevant conversations that are happening on blogs, in social media, etc. Connect with people in your industry and build online relationships. Spend 10% on Social Media.

Marketing Mix 28

Marketing Mix Inbound Marketing Allocation Work Management 28

seo.co

SEPTEMBER 13, 2021

While this isn’t a bad idea, incorporating SEO and PPC campaigns can make for a more effective marketing mix. When you’re looking to take a hybrid approach for your online marketing goals, you might want to incorporate a mix of PPC and SEO into your marketing strategy. Comparing SEO and PPC.

Paid Content 121

Paid Content Organization Campaigns PPC 121

Moz

JANUARY 14, 2020

These points of differentiation are likely to become the major shifts in the online marketing mix over the next 5 years. Online PR and display deliver conversions. For the majority of the 2010s, marketers were racing to the bottom of the purchase funnel. Race back up to the top!

Studies 69

Studies Correlation Marketing Websites Top of Funnel 69

Webbiquity

SEPTEMBER 9, 2013

According to research from BuzzFeed , “Search traffic to publishers has taken a dive in the last eight months, with traffic from Google dropping more than 30%…While Google makes up the bulk of search traffic to publishers, traffic from all search engines has dropped by 20% in the same period.” But what does it mean?

Paid Content 100

Paid Content Traffic Lead Ranking Lead Scoring 100

KoMarketing Associates

MAY 11, 2012

When I first started SEO consulting it felt like the reason a large percentage of companies were interested in SEO was because they believed it was a shortcut to online marketing success ( it was free, right? ). Google Penguin Updates and SEO Shortcuts. . “ SEO is filled with the notion that there are shortcuts.

Budget Programs 120

Budget Programs SEO Tools Campaigns 120

Hinge Marketing

JUNE 2, 2016

.” It is a shame that executives do not understand the effect online branding has on their firm’s bottom line, especially when it comes to referrals and prospective clients. Online branding is about far more than your firm’s website or your company’s social media presence. review your social media.

Brand Identity 48

Brand Identity Branding Sales Qualified Leads Social Media 48

KoMarketing Associates

MAY 1, 2018

If your organization is struggling to measure the success of a B2B social media strategy, you are not alone in this challenge. As detailed in news coverage last year, a report from Simply Measured discovered that 61 percent of brand and agency marketers were struggling to determine the ROI of their social media initiatives.

Social Media 155

Social Media ROI Media Marketing & Strategy 155

The Effective Marketer

JANUARY 13, 2011

Email Vendor Selection Methodology - Part 2 now online: [link] #emailmarketing #b2bmarketing 2 hours ago I just grabbed @ AppSumo action video, Google AdWords secrets for Free. Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter!

Planning 100

Planning Email Marketing Work Management Marketing Management 100

Hinge Marketing

SEPTEMBER 1, 2015

It allows you to see how your marketing efforts work together to support your new business pipeline. Google Analytics or another similar system can help you understand how visitors interact with your firm’s website and social media channels. With a focused marketing strategy, you have the chance to do that and more.

Work Management 48

Work Management Planning Advertising Agencies Ad Building 48

Hinge Marketing

DECEMBER 9, 2014

This means blogs, email, social media, online video – digital information sources that audiences may access easily whenever and wherever it is convenient for them. By leveraging marketing analytics, your firm will be able to measure the effectiveness of each marketing channel. On Google+ or LinkedIn?

Planning 48

Planning Work Management Trends Marketing Management 48

Adobe Experience Cloud Blog

JUNE 27, 2011

by Jon Miller The effort you put into your website and online marketing won’t amount to much if your website doesn’t have an active traffic pattern. If you are using marketing analytics to determine unique visitors, kudos. Drilling through this info will help keep your campaigns fresh and your marketing ROI high.

Analytics 48

Analytics Marketing Analytics Tools Keywords Traffic 48

Hubspot

SEPTEMBER 13, 2016

According to HubSpot’s 2016 State of Inbound report , 46% of marketers cited "proving the ROI of our marketing activities" as one of the biggest challenge they face within their company. Digital marketing analytics includes data not only from your website, but also from other sources like email, social media, and online PR.

Analytics 28

Analytics Lead Ranking Work Management Marketing Management 28

MLT Creative

SEPTEMBER 30, 2011

October 6, AMA/AJC Digital Marketing Education Series Atlanta, GA: Explore how marketers are combining traditional and non-traditional research along with social media and word of mouth insights to better decide their media and marketing mix. October 17-18, Sales & Marketing 2.0

B2B Marketing 40

B2B Marketing Advertising Agencies Web 2.0 Marketing Management 40

MLT Creative

SEPTEMBER 30, 2011

October 6, AMA/AJC Digital Marketing Education Series Atlanta, GA: Explore how marketers are combining traditional and non-traditional research along with social media and word of mouth insights to better decide their media and marketing mix. October 17-18, Sales & Marketing 2.0

B2B Marketing 40

B2B Marketing Advertising Agencies Web 2.0 Marketing Management 40

Webbiquity

OCTOBER 16, 2012

Though social media marketing is now used in about 90% of companies, techniques, platforms and best practices continue to evolve. Should you include Pinterest in your mix? Increase use of video marketing? What will likely be the hot trends in social media over the next couple of years? MindJumpers ).

Paid Content 100

Paid Content Social Media Stats Social Marketing 100

Ambal's Amusings

FEBRUARY 9, 2010

What actions should marketers take in 2010?" " Tom Pick is an online marketing executive with Minneapolis-based B2B marketing and PR agency KC Associates , and writes the award-winning Webbiquity. "Marketers need tools to measure social media results the same way as other marketing programs."

Social Media 100

Social Media ROI Media Paid Search Agency 100

Hubspot

NOVEMBER 16, 2012

It's no news to us, but recent research from SiriusDecisions underscores the shift that B2B companies are making toward inbound marketing as a core strategy, and the need for more inbound marketing talent. It's no surprise then, that 87% of online marketers use video content , according to Outbrain's State of Content Marketing.

Planning 28

Planning Paid Search Agency Advertising Agencies Top of Funnel 28

Navigate the Channel

OCTOBER 6, 2023

While some are willing to read 1,000 word blog posts, many prefer videos, images, social media and other forms of online content. It is imperative that your business achieves the right mix of content to appeal to a wide variety of prospective clients. Google penalizes websites that contain generic and weak content.

Webinar Metrics 65

Webinar Metrics Top of Funnel Marketing & Strategy Content 65

Online Marketing Institute

JUNE 30, 2009

Blog HubSpot TV Contributors Marketing Kit Internet Marketing Blog The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Adobe Experience Cloud Blog

FEBRUARY 7, 2018

With digital marketing, which can target specific audiences, it is easier to determine which ad led to which sale. Other methods of measuring ROI are attribution across multiple programs and people, test and control groups, and market mix modeling. Online Market Share Clarifies Sales Figures. Everyone uses Google.

Marketing Automation Services 134

Marketing Automation Services Work Management Budget Programs Lead Ranking 134

Hubspot

DECEMBER 4, 2012

The SEO of tomorrow will be less about having the right H1 tag or the right keywords on the page and more about creating really high quality, original content that is socially consumed and shared. For the past decade and a half, marketers have often thought of SEO, social media, and content as separate channels and segmented practices.

Work Management 28

Work Management Marketing Management Marketing Automation Services Paid Search Agency 28

The ROI Guy

SEPTEMBER 3, 2010

The marketing mix needs to change, investing in the right tools and content to engage the buyer, rather than cold calling. According Mr Ogden, “7 out of 10 buyers say they start their buying process at vendor sites, not Google.” 08, 2010 4) IDC Executive Tele Briefing on Sales & Marketing Strategies for 2010.

Demand Generation Agencies 40

Demand Generation Agencies Demand Generation Peer-to-peer Demand 40

Webbiquity

FEBRUARY 7, 2011

If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. According to a HubSpot study, 71% of marketers viewed Twitter as a useful marketing tool last year, up from just 39% in 2009. Adoption soared.

Social Media 100

Social Media Paid Content Tactics Tips 100

Webbiquity

SEPTEMBER 12, 2011

Social media marketing has gone well beyond the hype stage and is now mainstream business practice. Still, questions remain: how do I use social media most effectively across the enterprise? Which social media monitoring tools should I use? Can social media ROI really be measured?

Social Media 100

Social Media Enterprise Management Media Case Studies 100

seo.co

OCTOBER 31, 2020

In the most basic sense, SEO – which stands for Search Engine Optimization – is the practice of making website pages more visible to search engines like Google in an effort to generate organic traffic (which is basically another word for free, passive traffic). Either way, SEO is about making Google happy. percent, 18.7

Small Business Marketing 132

Small Business Marketing Paid Search Agency Advertising Agencies Paid Content 132

KoMarketing Associates

JANUARY 24, 2017

A good place to start is by looking at how many people actually link to your pages and/or share them on social media. If your existing pages aren’t acquiring links or social shares, take a look at competitive search results around the terms that your pages are ranking for. Make Sure You’re Aware of Google Changes.

Organization 120

Organization SEO Practices Best Practices 120

Single Grain

JANUARY 10, 2024

So understanding the nuances of these two powerful tools is essential for any business looking to create a balanced, efficient and cost-effective online marketing strategy. Both play crucial but different roles that are vital for any successful digital marketing strategy. What Is SEO?

PPC 52

PPC Paid Content SEO Marketing Websites 52

KoMarketing Associates

JANUARY 3, 2019

As illustrated in this post from one of regular guest contributors Kelsey Jones , Instagram has been one of the fastest growing platform for B2B marketers and it actually had the highest engagement rate amongst all social media platforms. 12 Statistics to Guide Your B2B Marketing Investment in 2018.

B2B Marketing 122

B2B Marketing Marketing Analytics Tools Planning B2B 122

Directive Agency

MARCH 7, 2019

Digital strategist and content Guru, Ann Handley, has become one of the top leaders shaping modern marketing today. She is an expert in infographic marketing and is well versed in lead generation, SEO and content marketing. Dr. Nancy Richmond is a leading influencer in social media, leadership and professional branding.

Demand Generation Agencies 111

Demand Generation Agencies Enterprise Management Work Management Marketing Management 111

KoMarketing Associates

JUNE 10, 2020

This statistic correlates well with other research that is specific to marketing. In HubSpot’s 2020 State of Marketing report, marketers reported that social media content with a photo or imagery was most engaging. Fortunately, most B2B marketers are already using visual content in their content marketing mix.

B2B Marketing 295

B2B Marketing Examples Content Marketing B2B 295

Webbiquity

JANUARY 19, 2011

Web presence optimization (WPO)—using tactics like SEO, PPC, online PR, social media, content marketing and reputation management in a coordinated fashion to maximize your online visibility and business results—is the core theme of this blog. Social Media Affecting BtoB Buying Behavior by The Proactive Report.

Paid Content 100

Paid Content Optimization Paid Search Agency Tips 100