Trade Press Services Newsletter

JANUARY 4, 2024

2024 is poised to be a revolutionary year for B2B marketers. From new artificial intelligence tools to shifting digital marketing strategies, the year will be filled with opportunity. Seven Tips for Navigating Your B2B Marketing Journey in 2024 For B2B marketers, the journey ahead is full of twists, turns and detours.

Marketing AI 130

Marketing AI Course B2B Thought Leadership Planning 130

Launch Marketing

JUNE 28, 2023

Pay-per-click (PPC) marketing is an advertising model where advertisers pay a fee each time a user clicks one of their ads. Platforms include, but are not limited to Google, Bing, Facebook, Instagram, Twitter and LinkedIn and can be served on desktop, tablet or mobile devices. What is your monthly budget?

Paid Content 115

Paid Content PPC Optimization B2B Marketing 115

Launch Marketing

JUNE 23, 2021

There is a virtually endless amount of data available when it comes to marketing, from social media, to email marketing, engagement data , website analytics and more. Today, data powers marketing efforts. So, how can data be used more effectively in your marketing efforts? Common Challenges with Marketing Data.

Tips 93

Tips Marketing Analytics Tools Buying Cycle B2B Sales 93

Hubspot

JUNE 1, 2021

As a result, the search for Black-owned businesses increased by 7,043% on Yelp, and the search term for "Black owned" on Google reached a value of 100 last summer. Since then, Black-owned businesses have been proactive in increasing their visibility and accessibility through marketing strategies to optimize their outreach.

Marketing & Strategy 93

Marketing & Strategy Marketing Strategy Work Management Effectiveness 93

Scoop.it

FEBRUARY 1, 2024

Digital marketing has been growing at an amazing rate since its inception back in 1990, and that growth is expected to continue. The benefits of strong digital marketing are almost endless—from customer loyalty to brand awareness and everything in between. Creating awesome content can be quite tough. So, how is one to choose?

Curation 88

Curation Marketing Analytics Tools Eye-Tracking Content 88

KoMarketing Associates

MARCH 29, 2018

When determining the best approaches to drive organic visibility, there are several SEO tools that should be used to help make more informed decisions and guide B2B marketing strategies. Moz Open Site Explorer is an essential tool that helps B2B search engine marketers build high quality inbound links to their website. Screaming Frog.

SEO 174

SEO Tools B2B Marketing Analytics Tools 174

ClearVoice

MARCH 26, 2024

That’s where your marketing program’s key performance indicators (KPIs) come in. Key Metrics for Content Distribution “There are three objectives for content marketing: reach, engagement, conversion. To keep your KPIs manageable, here are the most important figures to watch in different areas.

Distribution 52

Distribution Cost per Acquisition Marketing Analytics Tools Enterprise Management 52

Webbiquity

JANUARY 20, 2021

Nonetheless, the rules can be overwhelming for marketers just trying to do the right thing. In addition to the data a business uses directly, companies are also responsible for their marketing/analytical tools. Being legally bound for the way Google Analytics, for example, uses consumer data is nothing if not stressful.

Privacy 264

Privacy Personalization Planning Marketing Management 264

Launch Marketing

MAY 25, 2022

Google has taken over the world (wide web). Other search engines like Bing and Yahoo are popular as well, but Google is used by nearly 88% of the global population, making it the top search engine. So, if Google has their eye on all things internet-related, they must have an eye on your social media accounts too, right?

Social Media 125

Social Media Optimization Media Keywords 125

Marketing Graham

SEPTEMBER 1, 2021

I’ve worked with a number of bootstrapped start-ups and while they are waiting for investment their marketing budget is normally limited. Here’s what I’ve found works well… Please, please, please, before you start SaaS marketing do some homework. Take a look at my blog ‘ What is B2B Marketing?

Marketing Analytics Tools 52

Marketing Analytics Tools Marketing Budget Marketing & Strategy Marketing Strategy 52

Optinmonster

FEBRUARY 11, 2024

Hack Your Email List Growth With Exit Intent Email marketing is one of the best ways to connect with your visitors, and encourage them to become subscribers and customers. Best of all, email marketing is affordable. After that, you can always try one of these email marketing services.

Paid Content 86

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 86

SmarkLabs

JANUARY 6, 2023

As a B2B marketer, it’s essential to track the effectiveness of your marketing campaigns in order to understand what’s working and what isn’t. This enables you to see which marketing campaigns are driving the most traffic and conversions, allowing you to make data-driven decisions about your marketing efforts.

B2B Marketing 52

B2B Marketing Marketing Analytics Tools Banner Ads B2B 52

Go Beyond SEO

FEBRUARY 20, 2023

Here are some effective tips to consider as you begin to develop your firm’s strategy. Evaluating which platforms are right for your firm follows a process of gathering data, and beginning with 1 or 2 platforms best suited to your defined goals for content delivery and marketing results. How would you improve on their efforts?

Social Media 88

Social Media Media Best Practices Marketing Analytics Tools 88

Sprout Social

SEPTEMBER 2, 2022

As social media has become more advanced and more important, so too has the demand on marketing and social media team. According to the Sprout Social Index™ , in the next two years 88% of marketers expect to hire a new team member. Org-wide social media marketing training. Free social media marketing training and resources.

Social Media 118

Social Media Training Course Resources 118

Webbiquity

OCTOBER 9, 2018

Here are four areas where your business can benefit from using personalization in your digital marketing. Personalization in Email Marketing. For more guidance on effective email marketing and personalization, check out these email marketing tools and other posts here on email marketing best practices.

Paid Content 252

Paid Content Personalization Lead Ranking Marketing Analytics Tools 252

SmartBug Media

MAY 6, 2020

The most effective SaaS marketing departments employ paid, owned, and earned media channels. For growing SaaS organizations that are doing inbound marketing , paid marketing channels can give you the awareness to put all of that great content to work. Paid search is a staple within most marketers' paid media budgets.

Paid Content 109

Paid Content Paid Search Agency Advertising Channels Effectiveness 109

Salesforce Marketing Cloud

JANUARY 24, 2022

Growing small- or medium-sized businesses (SMBs) — those with a 1% increase in revenue or more in a six month period — are 59% more likely to use marketing automation. Growing SMBs are also 23% more likely to use email marketing software. Get more sales and marketing best practices for small businesses. Eager for specifics?

Small Business Marketing 98

Small Business Marketing Marketing Automation Services Budget Programs Lead Scoring 98

Go Beyond SEO

FEBRUARY 20, 2023

Here are some effective tips to consider as you begin to develop your firm’s strategy. Evaluating which platforms are right for your firm follows a process of gathering data, and beginning with 1 or 2 platforms best suited to your defined goals for content delivery and marketing results. What are they doing well?

Social Media 78

Social Media Media Best Practices Marketing Analytics Tools 78

Marketing Insider Group

JANUARY 10, 2017

Coming up with a steady stream of ideas is par for the course for content and demand gen marketers. Smart marketers gotta do research. Read on for 9 tips with sources to research your upcoming content campaigns. Use BuzzSumo to find out what content is performing best for key influencers in your market.

Research 100

Research Campaigns Tips Content 100

KoMarketing Associates

JULY 26, 2018

There are numerous tips and strategies that can help B2B content writers be more effective and efficient. Here are a few hacks to help you start seeing better outcomes from your content marketing : 1. Monitor Google Trends , set up Google Alerts , and check Google News around your priority keywords.

Top of Funnel 162

Top of Funnel B2B Marketing Content Marketing B2B 162

KoMarketing Associates

APRIL 30, 2019

As a B2B marketer, there’s a good chance you are a part of a large team, which is one piece of a much larger organization. While your team may have all types of strategies in place to carry out marketing messages, without B2B buyer personas, you could be missing the mark when it comes to getting your efforts consumed by target audiences.

Buyer Personas 125

Buyer Personas Top of Funnel B2B Digital Marketing Funnels 125

SocialPilot

MARCH 5, 2024

Facebook Insights gives tons of metrics needed to monitor your campaign performance and optimize the marketing on the platform further. As if it was not enough, Facebook recently added more to the confusion by completely overhauling the look and feel of its analytics section. Don’t worry. Let’s roll! According to statistics , 1.6

Facebook 84

Facebook Cost Per Thousand Cost Per Click Ad Frequency 84

Adobe Experience Cloud Blog

JANUARY 15, 2020

Let’s start this with a statistic that should by itself be enough to have any small business owner invest in digital marketing. It’s a massive market size to not be a part of, and definitely, the biggest reason why you should invest in digital marketing. It relies on solid market research to inform the next course of action. .

Small Business Marketing 174

Small Business Marketing Paid Content Cost per Lead Marketing Budget 174

Valasys

NOVEMBER 13, 2019

Marketers need to comprehend Content Marketing Tips to use when marketing on Reddit. Thus, Reddit is at per with other popular social media platforms such as Pinterest, Twitter & Facebook – particularly when it comes to drawing in a considerate number of prospects on the website.

Tips 51

Tips Planning Content Marketing Marketing Analytics Tools 51

Webbiquity

JUNE 7, 2018

In fact, according to the 2017 State of Inbound report , lead generation is the biggest challenge for 63% of marketers. Before we jump into exploring the nuances of the lead generation game, let’s take a look at some of the proven methods of acquiring leads tried and tested by B2B marketers. Email Marketing. Content Marketing.

Paid Content 276

Paid Content Lead Scoring Lead Ranking Lead Gen 276

Conductor

JUNE 4, 2020

C3, Conductor’s annual search and content marketing conference is hands down one of my favorite moments of the year. One of my favorite parts of the conference is that Patrick Reinhart and I hold a session where we try to rattle off 30+ quick SEO tips and tricks in under 30 minutes. Connect paid search and content marketing teams.

SEO 64

SEO Tips SERP Forrester 64

Marketing Insider Group

JULY 10, 2015

When someone is going meet you for the first time – or is on the phone with you – they will search for you on LinkedIn, Google and Twitter. Make sure you are at the top of the heap and the fold when they find you. Do you have another social selling influencer tip? Own The Top Fold Of The Search Fold. Follow @ GerryMoran.

Marketing Analytics Tools 100

Marketing Analytics Tools Content Marketing Purchase Intent Curation 100

NuSpark Consulting

JUNE 8, 2013

Tools that Cover Search Marketing, SEO, Social Media, Conversion Rate, and Content. As a digital marketing lead generation strategist and online media buyer, you just can’t have enough tools to help manage my clients’ online activities. So there are thousands of marketing tools; and am sure everyone has their favorites.

Paid Content 100

Paid Content Marketing Automation Services Inbound Marketing Doubleclick 100

FMG Suite

JUNE 26, 2019

John Galego, the founder of Atlas Wealth Strategies, has found the ideal balance between marketing that works without requiring a lot of extra time or expertise. In a recent interview with FMG Suite’s Greg Woodbury, John went explained step-by-step how he established his marketing routine. (If Focus on a Niche Market.

Planning 74

Planning Tips Marketing Analytics Tools Terms and Conditions 74

Outgrow

MARCH 11, 2020

Pro-Tip: Top Paid Marketing Channels for Your SaaS Business. Aside from organic methods, one of the most excellent platforms for lead generation is paid marketing channels. Here are some of the top paid marketing channels for your SaaS business: Paid Search. That way, you can make the most out of your limited budget.

Paid Content 52

Paid Content Paid Search Agency Advertising Channels Work Management 52

Moz

AUGUST 24, 2020

Posted by Ian_Pfister Since Moz released the new Google Data Studio Connectors for STAT , you might be wondering how to best implement them for your reporting strategy. For this case we'll be doing it for “Google Base Rank,” since we're comparing ranks, but it can also be done for “Google Rank,” if we wanted to compare that.

Stats 59

Stats Google Marketing Analytics Tools Keywords 59

Martech Advisor

NOVEMBER 14, 2019

And to help you on this journey, we’ve put together a quick guide to digital marketing success. Read on for: Six tips for entrepreneurs and new business owners. Free tools to help kickstart your marketing journey. Learn More: 19 Free SEO Tools That Should Be on Every Marketer’s Radar.

Small Business Marketing 75

Small Business Marketing Marketing Automation Services Budget Programs Marketing Budget 75

Webbiquity

JANUARY 25, 2010

Late last year, I sat in on a couple of social media marketing webinars from two of the best: Rick Burnes , Marketing Manager at HubSpot , and Chris Abraham of Abraham Harrison , along with Sally Falkow of Expansion Plus. According to Rick, inbound marketing is a magnet, attracting new business to your enterprise.

Social Media 100

Social Media Social Marketing Enterprise Management Marketing Analytics Tools 100

Content Marketing Institute

SEPTEMBER 3, 2018

We know how important it is for content marketers to tie their results to marketing and business goals, so we’ve updated it with new suggestions and resources. What does it mean that your content marketing is “working?” In general, this means it’s supporting your marketing and business goals. How to track basic KPIs.

Webinar Metrics 109

Webinar Metrics Peer-to-peer Effectiveness Content Marketing 109

Optinmonster

SEPTEMBER 8, 2022

Maybe you’ve heard that email marketing is the best digital marketing channel, but have you ever wondered how to actually find the ROI on your email marketing? You must understand your return on investment (ROI) in order to make strategic decisions about your email marketing. What Is Email Marketing ROI?

ROI 78

ROI Email Marketing Marketing Analytics Tools Marketing Budget 78

Content Marketing Institute

FEBRUARY 2, 2018

It’s a hazard of the job for content marketers. Content marketing strategists from these three brands plus two more willingly shared how they ideate, strategize, and produce that high-quality content, and evaluate its success. Read on to get some tips and insight that you can incorporate into your content marketing process.

Process 111

Process Lead Ranking Content Marketing Planning 111

Biznology

MARCH 22, 2017

Difference between social management and social growth. Before we move into your social media management checklist, let me clarify that social media management is NOT social media growth. There’s a lot more to social media marketing than managing your channels. Step 2: Choose your social media management stack.

Social Media 138

Social Media Advertising Channels Media Work Management 138