Biznology

MAY 2, 2017

These partnerships can include multi-year contracts which are getting tighter and more exclusive the more these same influencers are being dropped by advertisers such as YouTube , Google AdWords , and Instagram. was endlessly generous with the hundreds of bloggers who responded to our outreach of thousands. This is pretty normal.

Advertising Agencies 196

Advertising Agencies Paid Search Agency Media Long Tail Marketing 196

Biznology

MARCH 13, 2018

Be sure to tell all your prospects and clients that Google AdWords and Facebook Ads and Twitter Ads are not anointed with the magic inheritance of we PR professionals, we marketing mavens, we government propagandists (respect!). We are actually bonafide witches, warlocks, wizards, and sorcerers.

Public Relations 0

Public Relations Long Tail Marketing Work Management PR 0

Biznology

JULY 28, 2015

A few of my offerings include online influencer outreach , long-tail blogger outreach , and social media marketing so a major part of my services include sifting through the entire Internet ( The Internet is big. If you want to know more in advance, watch this: long tail blogger outreach and influencer outreach.].

Research 80

Research Process Long Tail Marketing Blogger 80

Only B2B

MARCH 10, 2022

Reps contact leads via cold outreach, social media, or answering to queries after compiling a list of (ideally) high-quality leads. Free SEO analytics reports are available from Google Analytics. To Acquire More Quality Leads, Optimise For Long-Tail Keywords. Step 2: Contacting Potential Leads. Notice a trend here?

Lead Generation 118

Lead Generation Sales Management Paid Content Sales Qualified Leads 118

Brightedge

DECEMBER 9, 2021

Google’s “ page experience update ” is one of the biggest algorithm changes of 2021 and is expected to have lasting ramifications well into and after 2022. Google announced that it would finish adding page experience ranking signals to desktop sites by February 2022. Spam, Cloaking, Stuffing, Low-Quality Links and Other “Toxins”.

SEO 115

SEO Lead Ranking Lead Scoring Long Tail Marketing 115

Zoominfo

OCTOBER 22, 2020

I have to be targeted with my outreach, so that it’s relevant to the receiver of that information. We do have a reason to send an email to Google or to Amazon (AWS) or to Microsoft who sells to other businesses. We also include over tens of thousands of long tail company attributes: Benefit plan end dates.

Zoominfo 100

Zoominfo Ideal Customer Profiles Marketing Management Opt-out 100

Convert

JANUARY 17, 2024

And it is happening too fast even for Google to keep up. Back in 2020 , I was writing about Google as an answer engine versus a search engine. An abundance of quick answers in Google’s SERPs has been here for a while but most people were still engaging with search results. Google will take time to adjust its revenue model.

Optimization 80

Optimization Generation Top of Funnel Multivariate analysis 80

Tiecas

MARCH 21, 2024

So, what can this post offer that you couldn’t find with a simple Google search? Generative AI Advantage: Using a generative AI tool can reveal long-tail keywords like “heat-resistant conveyor belt,” “food-grade conveyor systems,” or “conveyor belt replacement parts.” These terms signal higher purchase intent.

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing & Strategy 75

Valasys

NOVEMBER 27, 2019

Research your Keywords & Employ Long-tail Keywords: Longer keywords are easier to rank as compared to their shorter counterparts & also produce higher ROI. Furthermore, the keyword planner from Google & the tool from Moz can also be used to conduct the keyword research. Wrapping Things Up.

Landing Pages 66

Landing Pages Practices Optimization SEO 66

seo.co

FEBRUARY 24, 2022

Not only do enterprise websites have much larger budgets for reaching massive scale on their outreach link building campaigns , they, in many cases, already have decades of links and content that have stood the test of hundreds of search engine updates and user scrutiny. There is a big difference between startup SEO and enterprise SEO.

Startups 98

Startups SEO Marketing Analytics Tools Domain 98

seo.co

JULY 26, 2023

Google and other search engines ranked websites by finding matching keywords between a user’s search and the words that appeared on a web page without much consideration for other factors. Keyword research tips Embrace long tail keywords. Google often rewrites page titles before displaying results.

SEO 52

SEO Click Rate Keywords Paid Search Agency 52

chiefmartech

SEPTEMBER 5, 2021

Zensors — “Google Analytics for the physical world” Storylane — deliver personalized product demos for prospects. Tavus — personalized deep fake videos for marketing/sales outreach. In the long tail of all the martech in the world, this consolidation drives growth in the “head” of the tail.

Paid Search Agency 71

Paid Search Agency Marketing Management Companies Startups 71

Directive Agency

JULY 15, 2016

To save the day, we have created a list of 10+ actionable SEO traffic hacks to optimize your website for Google (if you’d rather hire us, click on the button below to get a free search assessment.). Around that core page, you can have various long-tail pages that answer the questions people have about that primary keyword.

Traffic 76

Traffic SEO Lead Scoring Lead Ranking 76

SmartBug Media

DECEMBER 19, 2022

Long-tail keywords, such as “labrador retriever puppies near me,” receive smaller keyword volumes. Core web vitals are a set of three user experience metrics Google considers mission-critical. Domain Authority is not a Google ranking factory and has no effect on the SERPs.”. Core Web Vitals.

Lead Scoring 98

Lead Scoring Lead Ranking SEO Domain 98

Biznology

OCTOBER 11, 2011

Last week, I talked about using the long tail of blogger outreach –the idea that you can’t pin your hopes for most public relations efforts on only the A-list bloggers. For blogger outreach to work, over and over, you need to be endlessly generous and endlessly appreciative.

Blogger 80

Blogger Long Tail Marketing Outreach PR 80

BenchmarkONE

JANUARY 22, 2020

Adding efficiency to your outreach and lead nurturing strategies. It’s predicted that this year, 50% of all searches are expected to be done on voice assistants like Alexa and Google Home. Optimize your content with long-tail, conversational keywords. Aim for Google’s featured snippet position. But that’s not all.

Marketing Automation Services 80

Marketing Automation Services Marketing Automation Automation Work Management 80

Biznology

SEPTEMBER 23, 2014

The Outreach Marketing Virtual Summit 2014 , sponsored by GroupHigh , happens today. My presentation is titled Blogger Outreach Case Study: How I Activated Hundreds of Bloggers for Mizuno Running. Long Tail Blogger Outreach. With the long tail, “all the other blogs,” we dig deep.

Long Tail Marketing 80

Long Tail Marketing Case Studies Case Study Outreach 80

Biznology

FEBRUARY 24, 2014

If you do business on the internet, a top rank on search engines (Google, Yahoo and Bing) is a primary requirement. Google Trends tells you what keywords consumers use and when. This refers to “long-tail” vs. “short tail” keywords. MEASURE PROGRESS REGULARLY: Set up a measurement plan.

SEO 80

SEO Tools Tips Long Tail Marketing 80

KoMarketing Associates

MARCH 21, 2013

Search Results: Take note of how Google (and Yahoo/Bing) shift design and layout , and integration, of search engine results for important keyword phrases, to uncover new content opportunities and tactics for visibility. For example, I have experienced a fair amount of doubt from B2B marketers on the urgency in adopting Google+.

B2B Marketing 120

B2B Marketing SEO Marketing Automation Services Ad brokers 120

Biznology

APRIL 22, 2014

I also needed to make a choice: should I change all textual mentions of Abraham Harrison and my former business partner, Mark Harrison, to Gerris and Chris Abraham or should I keep the keywords there but just steal the Google juice. You don’t want to shock Google. What a conundrum! And you can make the same choices.

Long Tail Marketing 80

Long Tail Marketing Domain Keywords Outreach 80

seo.co

FEBRUARY 24, 2021

But they do it anyway because these backlinks show Google that you have produced unique content that provides value to the readers and that other websites are also benefitting from. The key is not to get many links because Google will penalize your website for trying to pay your way through link building. Why Is Link Building Not Dead?

Link Building 64

Link Building Ad Building Domain High Quality Lead 64

seo.co

JANUARY 20, 2021

Not only do enterprise websites have much larger budgets for reaching massive scale on their outreach link building campaigns , they, in many cases, already have decades of links and content that has stood the test of hundreds of search engine updates and user scrutiny. Things can (and will) change quickly. This will occur for several years.

Startups 69

Startups Marketing Analytics Tools Domain Ideal Customer Profiles 69

Biznology

JANUARY 17, 2012

No matter how much money you spend on a graphic designer, a social media expert, and a community manager, you may very well not find the kind of success you want and expect from your investment in social media and social networks such as Facebook , Twitter , Google +, YouTube , and Pinterest.

Social Media 80

Social Media Social Marketing Media Long Tail Marketing 80

Webbiquity

JANUARY 19, 2010

4 ways to make long-tail search deliver by iMedia Connection. Craig Greenfield makes the case that “long-tail strategies…can create healthy, long-term growth for search marketers&# and provides a four-step plan for long-tail search. Share this on del.icio.us. Post this on Diigo.

Tactics 100

Tactics SEO Long Tail Marketing Best Practices 100

accelerate agency

MAY 2, 2020

Any business with an online presence knows how important it is to rank high in the Google search engine results pages (SERPs). Back when he was head of Google’s webspam team, Matt Cutts said as much in the Google Webmasters video you can see below. It’s been shown that brand association is a ranking factor for Google.

Social Media 52

Social Media SEO Media SERP 52

Biznology

OCTOBER 2, 2012

As I have said again and again, Google may well be the most sophisticated, intuitive, and relevant search engine going, but there’s a terrible secret that even Google doesn’t want you to know about when it comes to folks searching for and finding you: Google plays dumb until it needs to be smart.

Keywords 80

Keywords Paid Content Adwords Ideal Customer Profiles 80

Biznology

JANUARY 29, 2013

People are spending the money and devoting the resources required to create compelling and engaging social media posts, not only just on Facebook but also on LinkedIn , Twitter , Pinterest , and even Google+. Membership in your community is a later stage of the hearts-and-minds campaign in which you need to engage.

Allocation 80

Allocation Social Media Outreach Long Tail Marketing 80

Biznology

JANUARY 10, 2012

So, this week, I want to draw an analogy to successful Google AdWords approaches so that you can see how to apply that same technique to blogger outreach. When it comes to reaching out to bloggers online, there’s a lot you can learn from Google AdWords. The same should be done with blogger outreach.

Long Tail Marketing 80

Long Tail Marketing Adwords Blogger Paid Content 80

Biznology

APRIL 15, 2014

It’s LinkedIn’s new business newsreader (an answer to the defunct Google Reader); there’s CardMunch , a really handy iOS app you can use to scan all the business cards in your pocket and have them linked directly to your LinkedIn account. It’s as easy as making one on Google+ or Facebook Pages. Are you sure?

Social Media 80

Social Media Linkedin Social Marketing Ideal Customer Profiles 80

SmartBug Media

SEPTEMBER 6, 2019

Don’t you already have targeted marketing campaigns to catch buyers searching for your products on Google? Intent data also provides very precise data points that can be used to leverage targeted advertising strategies, such as better long-tail keywords , automated advertising (e.g., Isn’t that enough?

Intent Data 79

Intent Data Marketing AI Intent Bombora 79

Moz

OCTOBER 18, 2020

Detailed, recent reviews — especially on Google Maps, but preferably also on other sites. For home services, identifying and reporting Google My Business spam/violations are the most impactful. Knowing the Google My Business guidelines is crucial along with knowing how to spot violations. Blake Denman : Home Services.

Tactics 78

Tactics SEO Marketing Budget Lead Scoring 78

Method and Metric

DECEMBER 4, 2019

Think about long-tail keywords and localized phrases as well to get a really extensive list across all your services or product offerings. You can, of course, run a manual Google search and look at the SERPs and who is appearing. Backlinks are still a huge factor in determining how well a page performs on Google.

Analysis 87

Analysis SERP SEO Domain 87

Biznology

OCTOBER 21, 2014

I’m doing a big influencer outreach right now on behalf of a technology startup. In addition, my staff is doing a long tail outreach, including upwards of 4,000 influencers. Sadly, that’s just step one: the initial outreach. Even the Pity Mention is a Media Mention. My client also has their media list.

Advertising Agencies 80

Advertising Agencies Public Relations PR Ideal Customer Profiles 80

Content Marketing Institute

JULY 24, 2018

50,000: Invest in long-tail keyword paid search campaigns. Surfacing the most relevant content tailored to that particular user on our website, email, and social media advertising would go a long way to improving engagement. Do long-tail keyword paid search campaigns to find low CPC thought-leadership content.

Marketing Budget Creation 103

Marketing Budget Creation Paid Content Marketing Budget Budget Programs 103

Hubspot

SEPTEMBER 28, 2016

First things first, Google the target keyword in your blog post title and assess the competition around that keyword/ topic. You will want to focus on a blog that has already been indexed by Google in the first 2-3 pages. If a blog already ranks well, it’s easier to push it higher than pushing a blog that is not on Google’s radar.

Organization 28

Organization Tips Correlation Domain 28

Single Grain

MARCH 23, 2020

Well, you can do exactly that with Google Keyword Planner, a free keyword research tool offered by Google, that helps you: Get new keyword ideas for both new content and your Google Ads. Google Keyword Planner can help you do all that and more. What Is Google Keyword Planner? How to Access Google Keyword Planner.

Keywords 124

Keywords Paid Content Google API 124

Biznology

MAY 6, 2014

If they’re from Atlanta, they’re required to follow The Coca-Cola Company on Twitter, Facebook, and Google+ — but will they engage? It took me a while to register the importance of my long tail blogger outreaches. Will they participate in a real way through sharing and commenting?

Social Media 80

Social Media Media Internet Marketing Blogger 80