Report: More Leading Marketers are Adopting an Agile Approach to Budgeting
KoMarketing Associates
NOVEMBER 22, 2022
Kantar and Google recently partnered to conduct a survey to determine how marketers are budgeting for various channels to achieve their top objectives. Statistics indicated that most leading marketers (73%) now consider it “very easy” to increase budgets for channels that are outperforming their goals or expectations.
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