KoMarketing Associates

DECEMBER 2, 2013

Earlier this year, we highlighted LinkedIn’s significance on B2B internet marketing initiatives. But as Google refines and rebuilds its search engine algorithm, relationships become a more important factor in building the links that develop relevance for keyword results. LinkedIn Share Buttons. Integrate Profile Links.

Linkedin 120

Linkedin SEO B2B Marketing Tactics 120

KoMarketing Associates

AUGUST 7, 2014

In my latest column for Search Engine Land, I discussed how we use LinkedIn as a B2B link building tool, designed to research, identify, and communicate to potential third party publishers. But at the foundation of all effective LinkedIn outreach is a well designed, fully developed LinkedIn profile. Profile Photo (Headshot).

Ideal Customer Profiles 120

Ideal Customer Profiles Profiling Linkedin Optimization 120

KoMarketing Associates

MARCH 3, 2014

This past month LinkedIn announced they will be opening up the ability for every user to publish their own content on LinkedIn, through individual profiles. According to the LinkedIn blog post , influencer posts have been very successful, averaging more than 31,000 views and receiving more than 250 likes and 80 comments per post.

Paid Content 120

Paid Content Linkedin B2B Budget Programs 120

KoMarketing Associates

JULY 10, 2014

Google+ recently celebrated its three year anniversary, and with it brought the appreciation of many marketers and social network users who thought Google+ would go the way of Google Buzz or Orkut, two of Google’s other former social offerings. It’s a Good Cross Between Facebook and LinkedIn.

Google 120

Google B2B Marketing B2B Case Study 120

KoMarketing Associates

DECEMBER 8, 2021

The end of third-party cookies by companies like Apple and Google can make it more difficult to visualize which sales or marketing strategies work — at least for now. B2B buyers have access to more data and information than ever — and that isn’t always a good thing. To view it in GA, look under Acquisitions. Unique site visitors.

Top of Funnel 244

Top of Funnel Buyer's Journey Advertising Benchmark B2B 244

KoMarketing Associates

APRIL 10, 2020

This included updating strategic marketing copy, looking at new opportunities to create inbound links to interior pages, and refreshing outdated logos and organizational contact information. If Google Search Console isn’t a viable option, Google Trends can help illustrate interest over time for particular keyword targets and themes.

B2B Marketing 253

B2B Marketing B2B Advertising Benchmark Lead Nurturing 253

KoMarketing Associates

JANUARY 30, 2018

These will be able to rescue and guide you when needed, as they have helped us stay informed of changes, updates, and even some cool marketing tricks. Google AdWords and Bing Ads. Let’s begin with Google AdWords. It has up-to-date information on beginner topics, as well as exploration of more advanced themes. .

Resources 179

Resources Advertising Agencies B2B Marketing Paid Search Agency 179

KoMarketing Associates

AUGUST 19, 2013

Building a network in Google+ could be the next critical tactic when it relates to B2B search engine optimization and broader social media initiatives. Recent data analysis from Moz illustrates a positive correlation between Google+ activity and search visibility. B2B Google+ Search Engine Marketing Blog'

Demand Generation Agencies 120

Demand Generation Agencies B2B Marketing Google Work Management 120

KoMarketing Associates

JUNE 26, 2018

Branded keywords represent search queries that include the organization’s brand name or various product and brand-related information. Have you used Google Search Console’s search analytics report to check impressions, clicks, and the click thru rate of brand-based searches? Knowledge Graph Listing. SEO Tagging Basics.

Paid Content 195

Paid Content Keywords Search Marketing Paid Search Agency 195

KoMarketing Associates

JANUARY 2, 2018

For example: a few months back we helped a client implement and configure a new Google Tag Manager initiative. I find I retain more information when writing things down in addition to listening. Here are a few examples from vendors related to KoMarketing efforts: Search Engines: Google , Bing , Baidu. Bing Ads Accreditation.

Training 185

Training Work Management Marketing Management Paid Search Agency 185

KoMarketing Associates

APRIL 27, 2017

Generally in PPC, we target high value keywords to inform and acquire new customers based on need, specific pain points, or keywords associated with products or services. There are over 1 billion active monthly users of Gmail and Google accounts, and more than half of emails are read on mobile devices. LinkedIn Account Targeting.

Paid Content 120

Paid Content Account Based Marketing Tactics B2B Marketing 120

KoMarketing Associates

APRIL 1, 2020

Comprehensive Company Information. Back in 2015, in our own independent research for the B2B Web Usability Report , we found that more than half (54 percent) of respondents indicated that the lack of thorough contact information reduced a vendor’s a credibility and thus would cause them to leave a website. Third Party Validation.

Trust Marketing 180

Trust Marketing Marketing Management B2B Marketing Ad Building 180

KoMarketing Associates

MARCH 13, 2018

Search Google for mentions of your company name, brand, product names, and even key management to determine if sites mentioning these things included links too. Use Google Image Search to search for your logo and find locations where it has been placed without a link to your website. Network through LinkedIn.

Marketing Management 182

Marketing Management Link Building Software B2B Marketing 182

KoMarketing Associates

AUGUST 27, 2019

Outside of sharing information from influencers, it’s important for B2B companies to also provide help and support to current and new customers that are asking questions or looking for company assistance. Google’s G-Suite LinkedIn page Is a great example of using video to reach B2B customers. In-Depth Content Creation.

Social Media 145

Social Media Paid Search Agency Examples Companies 145

KoMarketing Associates

FEBRUARY 24, 2015

The only recommendation no longer relevant was Google Base, because it is retired and no longer an option. That said, Google Shopping, which is what Google Base was ultimately merged into, is still alive and strong as an option for B2B e-commerce advertisers in particular. Google Product Listings.

Search Marketing 120

Search Marketing Work Management Marketing Management Tactics 120

KoMarketing Associates

SEPTEMBER 4, 2018

Not only should B2B marketers contribute comprehensive and accurate business information, but they should look for opportunities to incorporate inbound links to the organization’s website and key content marketing assets where appropriate. Contributed Community Activity. Articles & Bylines. Owned Digital Marketing Assets.

Link Building 156

Link Building B2B Marketing Ad Building B2B 156

KoMarketing Associates

SEPTEMBER 27, 2018

Of course, leveraging CRM and website data can help with gathering of all of this information. Although LinkedIn doesn’t let you upload customer lists or target website traffic, the platform offers elite options for B2B businesses, and really any business aiming to reach professional audiences. Post 1 update to LinkedIn.

Social Media 126

Social Media Paid Search Agency SEO Ad Building 126

KoMarketing Associates

DECEMBER 7, 2017

According to 2016 data from Pew Research Center , almost 80 percent of adults in the United States use Facebook, with Instagram, Pinterest, and LinkedIn sitting around 30 percent. Why create a new account on Yelp or Google Plus when you are already logged into Facebook? Exact Match Search Results. B2B Email Marketing.

Paid Content 198

Paid Content B2B Marketing Allocation Marketing & Strategy 198

KoMarketing Associates

MARCH 5, 2019

Don’t forget that different ads serve different purposes – for example, a display banner on Google Ads works as an awareness tool, while direct sponsored content on LinkedIn works the best as a middle of the funnel tactic. First, target them with a LinkedIn ads campaign. Develop Relationships by Lead Nurturing. Final Thoughts.

Multi-Channel 121

Multi-Channel Top of Funnel Advertising Channels Paid Search Agency 121

KoMarketing Associates

AUGUST 28, 2018

Informational Intent – these search queries represent information seeking objectives and the desire to learn more about a particular topic of interest. Transactional queries point potential buyers to specific solutions, products, or information designed to generate more sales-oriented leads for an organization.

Buyer's Journey 148

Buyer's Journey Work Management Keywords Marketing Management 148

KoMarketing Associates

APRIL 30, 2019

Here are some commonly-used resources for gathering buyer data: Online Research : Thanks to social media outlets like LinkedIn , we are able to go online and start painting a pretty clear picture of what makes our buyers tick. LinkedIn will allow you to see details about your target companies or industries.

Buyer Personas 125

Buyer Personas Top of Funnel B2B Digital Marketing Funnels 125

KoMarketing Associates

FEBRUARY 6, 2014

Complete Comprehensive Social Media Profile Information. The following example showcases a Google+ page; notice that all elements of this profile are complete. Here are links of reference for identifying required and optional social media field information: Facebook Pages. Google+ Pages. LinkedIn Company Pages.

Social Media 120

Social Media Cross-Selling Profiling Twitter 120

KoMarketing Associates

NOVEMBER 27, 2018

How Does Google Determine Featured Snippet Content and How Can We Show Up? As such, we have very frequently received questions from clients asking how exactly they can get content in the featured snippets, as well as how Google determines the content to display. But, today, Google is much smarter.

Online Marketing 120

Online Marketing Paid Search Agency B2B Marketing B2B 120

KoMarketing Associates

DECEMBER 19, 2013

You can see more of the posts, articles, and information Ryan likes on Twitter , LinkedIn , and read his blog posts here. Looking back at this article, many of their predictions including Google Authorship, structured data and Google+ are spot on. Connect with Mike on Google+ and LinkedIn.

Paid Content 120

Paid Content Online Marketing Paid Search Agency Advertising Agencies 120

KoMarketing Associates

NOVEMBER 3, 2015

What that means for marketers is how someone searches on Google may not be the same way they search on YouTube or even Google mobile. What I like about this tool is it gives you suggested search queries for Google, Bing, YouTube, and even App Store searches. linkedin recommendation example. Enter KeywordTool.io.

Keywords 120

Keywords Generation User-Generated Content Search Marketing 120

KoMarketing Associates

FEBRUARY 13, 2018

As a mutual trade-off, share enough information to give your target audience a taste and pique interest, but not enough to give away the best information that you have to offer, until they sign up with their contact information and attend. Drive leads through a promotional video that shines a light on the sign-up benefits.

Paid Search Agency 180

Paid Search Agency Webcast Facebook Video Marketing 180

KoMarketing Associates

JUNE 30, 2015

Once you have a short list of publications and site owners, obtain relevant social media profiles and contact information associated with them as well. While the manual review of a website’s “Contact Us” page and organizational information should always be done, commercial resources and plugins help expedite the process.

Outreach 120

Outreach Ideal Customer Profiles Link Building Social Media 120

KoMarketing Associates

DECEMBER 30, 2013

15 Examples of B2B Google+ Pages & Why They Stand Out From The Rest. 7 LinkedIn Marketing Tactics Designed To Boost B2B SEO Performance. Google+ Enhancements to Provide Authors Easier Content Attribution, Network Development Opportunities. 94 Percent of Websites Still Suffering from Google’s Penguin Update.

Paid Content 120

Paid Content Mobile Advertising Paid Search Agency Content Marketing 120

KoMarketing Associates

AUGUST 15, 2013

From the Twitter reporting dashboard, users can get information on two important components of their Twitter profile: 1.) Not to be left out, LinkedIn has begun incorporating a much more comprehensive set of metrics in the company insights section of LinkedIn Pages. Google Authorship.

Social Media 120

Social Media Social Marketing B2B Marketing Tools 120

KoMarketing Associates

MAY 30, 2017

Slideshare can be an excellent resource for B2B marketers looking to showcase expertise, and provide a way to share thought leadership and information. They all provide important information for learning and development in today’s B2B marketing environment. Moz’s Surviving Google: SEO in 2020. We hope you agree.

B2B Marketing 121

B2B Marketing Account Based Marketing B2B Thought Leadership B2B 121

KoMarketing Associates

JUNE 2, 2016

While this example focuses primarily on Twitter, it could potentially be applied to LinkedIn or Facebook as well, with comparable tools and data analysis. Spreadsheets and a few key formulas for extracting and matching target keyword and information. Conversion Tracking Through Google Analytics.

Social Media 120

Social Media Budget Programs Media B2B 120

KoMarketing Associates

OCTOBER 11, 2018

SEO-focused blog content can pique your audiences’ interest; a gated whitepaper helps you capture their information; detailed product collateral will help you close the sale. Several notable Google algorithm updates (Including RankBrain, Hummingbird, and Panda) penalize “shallow”, low-quality content and keyword stuffing.

Top of Funnel 121

Top of Funnel Lead Scoring Lead Ranking B2B 121

KoMarketing Associates

MAY 22, 2018

With the use of Google Tag Manager, advertisers are able put users in an audience based on how far they scroll down the page. From there, a unique landing page could be created for them that contains a smaller form, or a different call to action in order to acquire their information. Scroll Depth Targeting. Device Targeting.

Adwords 151

Adwords Marketing Analytics Tools Mobile Advertising Funnel Advertising 151

KoMarketing Associates

OCTOBER 25, 2016

This is when a potential buyer (or, in the online marketing world – a searcher) is gathering information and doesn’t necessarily know the solution they are looking for. These are often informational searches in the form of questions or longer-tail queries. This tool allows SEOs to: Gather relevant searches directly from Google.

Top of Funnel 120

Top of Funnel SEO Long Tail Marketing Marketing Funnels 120

KoMarketing Associates

SEPTEMBER 9, 2013

He owns a tailless cat named “Cyber” Be sure to connect with Dennis on LinkedIn and Twitter and give him a big welcome. In May, Google changed its webmaster guidelines for improving ranking, eliminating its long-standing advice to seek out high quality links. There’s always really great information being thrown around.

Conference 120

Conference SEM Search Engine Marketing Marketing Automation Services 120

KoMarketing Associates

SEPTEMBER 4, 2019

These type of negative keyword themes can limit the number of visitors that are purely information seekers and not necessarily further along the B2B buyer journey. Not all technology companies can have the widespread reach of Apple or Google. Reach out to us on Twitter or LinkedIn to share your thoughts and perspective.

PPC 121

PPC Paid Search Agency Keywords Marketing Management 121

KoMarketing Associates

DECEMBER 27, 2012

We hope you enjoy and let us know your feedback via comment, Facebook , and Google+. Danny Sullivan’s rant at SMX Advanced was one of my favorite things this year as it was so spot on to what we are all feeling…the confusion that is Google. Google AdWords: 5 New Features That You Need to Know About - Lisa Raehsler, ClickZ.

Internet Marketing 120

Internet Marketing Adwords Marketing Analytics Tools Search Engine Marketing 120