Hubspot

JANUARY 26, 2017

Over the past few years, Google has made a lot of changes that can be challenging for modern marketers and SEO experts to keep up with. Recently, Google started indexing according to mobile search results, cracked down on intrusive pop-up ads , and removed right-side ads. What do all of these changes have in common? The solution?

Google 28

Google Contingency Planning Clickthrough SERP 28

Hubspot

OCTOBER 10, 2018

According to the report , some of these advertisers are reallocating as much as half of the money they previously dedicated to Google search ads, to Amazon: a shift that reflects a few key findings on the growth of Amazon's ad platform in recent months. Amazon is now the third-largest digital ad platform, behind Facebook and Google.

Amazon 69

Amazon Paid Search Agency Ads Emarketing 69

Outbrain

JUNE 18, 2018

Google is forever optimizing its search algorithm. To help users find the right results in just a few seconds, Google is now placing a heavier emphasis on featured snippets, which are the new hottest piece of digital real estate—and you need to know how to get your brand to appear in them. DIY questions. How to [achieve goal].

CTR 50

CTR Features Organization SERP 50

Hubspot

FEBRUARY 10, 2021

YouTube, launched in 2005, the second most visited website in the world. In fact, YouTube is the second most popular channel for businesses sharing video content. In fact, YouTube is the second most popular channel for businesses sharing video content. How To Get More Views on YouTube For Free. Image Source.

Youtube 101

Youtube User-Generated Content Multi-Channel Keywords 101

Hubspot

AUGUST 27, 2015

Despite the ever-present advice that long-tail keywords are king, many businesses still struggle to strategically use them to get content to the top of organic and paid search results. The truth is, tackling these long-tail keywords feels hard when you know you're up against the giants. Keywordtool.io 2) Keyword.io.

Sales Qualified Leads 28

Sales Qualified Leads Lead Scoring Lead Ranking Keywords 28

Marketing Insider Group

MARCH 7, 2021

Sprout Social is a social media management platform that allows individuals and businesses to manage social sharing, engagement and communications across Twitter, Facebook, LinkedIn, Instagram and Google+. Google Analytics is one of the must-have tools content marketers should include in their toolbox. keywordtool.io

Budget Programs 363

Budget Programs Content Marketing Planning Tools 363

Hubspot

OCTOBER 22, 2010

Google Labs Browser Sizing Tool – When you create great content, you want to ensure that the important parts of the page’s user interface are visible to your entire audience. As Google defines it, it is a visualization of browser window sizes. CaptionTube – Make cool videos using this tool from YouTube.

Long Tail Marketing 28

Long Tail Marketing Tools Content Youtube 28

Hubspot

JANUARY 20, 2020

Consider, for instance, what happens when I search for the term "Skiing": I'm immediately shown images of skiers, as well as top stories related to skiing, and even a local Google Maps panel with nearby ski mountains. If your product isn't as snazzy as "email marketing" or as Google-able as "skiing," that's okay. Horizontal Growth.

Keywords 84

Keywords Hubspot SEO Research 84

Single Grain

JUNE 26, 2020

Take Advantage of YouTube SEO. Google’s getting smarter and more powerful all the time — not only at analyzing and understanding web pages, but also at how effective it is at keeping people within its framework. Unfortunately, this makes things much harder for those of us who rely on Google’s organic search traffic as a lifeline.

Traffic 145

Traffic Paid Content SEO Organization 145

Hubspot

JUNE 18, 2012

Google is the most used search engine on the web. With over 2 billion searches a day, your customers are probably "Googling" something for which you want to show up. If it's because you're intimidated by Google's AdWords interface, we get it. If it's because you're intimidated by Google's AdWords interface, we get it.

Adwords 28

Adwords Cost Per Click Lead Scoring Lead Ranking 28

Hubspot

JUNE 15, 2010

Long tail keyword - An uncommon or rarely used keyword. Small businesses should consider targeting long tail keywords. PageRank - A number from 0-10, assigned by Google, indicating how good your overall SEO is. Google AdWords is the classic example of this. Connect with HubSpot :

PageRank 28

PageRank SEO Long Tail Marketing RSS 28

Single Grain

MAY 26, 2023

Work With Us 33 Essential B2B SEO Statistics Every Marketer Should Know All of these insights are based on the latest available data from industry thought-leaders and top SEO experts, including straight from Google itself. HubSpot ) 3.2-3.5 Semrush ) Long-tail keywords generate 3-6% more click-throughs than short-tail keywords.

Statistics 52

Statistics SEO B2B Marketing Long Tail Marketing 52

Hubspot

FEBRUARY 13, 2020

Let's get right down to it: The key to successful SEO is concentrating on long-tail keywords. The good news is that choosing the right long-tail keywords for your website pages is actually a fairly simple process -- one that's made all the more simple and quick when you use the right tools to perform your keyword research.

Keywords 101

Keywords Cost Per Click Budget Programs Long Tail Marketing 101

Hubspot

DECEMBER 12, 2011

Long Tail Keyword - An uncommon or infrequently searched keyword, typically with two or more words in the phrase. Small businesses should consider targeting long tail keywords , as they are lower difficulty and often have more qualified searchers. Read a marketer's guide to understanding Google Panda here.

PageRank 28

PageRank SEO Lead Scoring Lead Ranking 28

Online Marketing Institute

JUNE 30, 2009

Blog HubSpot TV Contributors Marketing Kit Internet Marketing Blog The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics. Submit guest post ideas to rburnes[at]hubspot[dot]com.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Hubspot

OCTOBER 11, 2010

Most recently, we covered the website redesign topic in a webinar with HubSpot’s VP of Marketing, Mike Volpe. At HubSpot, we recommend that your blog is part of your site so that it attracts maximum SEO juices, e.g. www.yourdomain.com/blog or blog.yourdomain.com. Connect with HubSpot : Where should your blog live?

Marketing Websites 28

Marketing Websites Landing Pages Long Tail Marketing Digg 28

Single Grain

JULY 30, 2019

Take a look at the following list and apply them to your own campaign frustrations before jumping on the “bash Google” bandwagon! SEO changes every day because Google and the other search engines are constantly updating their algorithms. Long-Tail Keywords Only. Remember, your consumers are buying from you, not Google!

SEO 89

SEO Long Tail Marketing Lead Scoring Lead Ranking 89

SmartBug Media

MARCH 18, 2020

Google Ads is Google’s advertising platform and the largest ad platform on the internet. Google Ads allows your business to skip the period of waiting for your website to move up in the organic search rankings. As you might imagine, Google Ads is a tremendous platform. An Introduction to Making Google Ads Work for You.

Paid Content 73

Paid Content Cost Per Click Google Ads 73

Hubspot

OCTOBER 23, 2018

It’s called Google Trends. Google Search Trends. Google Trends is a free tool that gauges a query’s relative popularity, which is a single query’s search volume divided by all possible queries’ search volumes, on a scale of zero to 100. 7 Ways You Can Use Google Trends to Bolster Your SEO Efforts.

Trends 75

Trends Google SEO Keywords 75

Single Grain

OCTOBER 30, 2023

Work With Us Why Fresh Content Matters in SEO Google’s algorithm takes into account more than 200 ranking factors , one of which is content freshness: Updated content signals to Google that the information is current, relevant and therefore deserving of a higher search ranking. Google loves that too! And guess what?

Lead Scoring 52

Lead Scoring Lead Ranking Ad Frequency Content 52

Scoop.it

JULY 28, 2022

The higher you rank on search engines such as Google, Bing, or Yahoo, the better chance you have of being found by people searching for the products or services you offer. If you use too many keywords, Google will penalize your content and push it down in the rankings. To use this feature, simply type in a question into Google.

SEO 107

SEO Lead Scoring Lead Ranking Content 107

Optinmonster

MARCH 19, 2024

This helps to see if the title will be truncated by Google or if the whole thing will appear. Search Preview: Displays what your title will look like in a Google Search. Use this tool to check that your headline (particularly your SEO title) is under 60 characters so that it appears correctly inside Google search.

Lead Ranking 88

Lead Ranking Resources Lead Scoring Tools 88

Hubspot

AUGUST 16, 2017

billion searches per day on Google alone, search is a channel marketers still can't afford to ignore. Over the last ten years or so, it feels like we've figured out a pretty standard content formula: publish a large volume of content to target long-tail keywords, and convert that organic traffic into leads via gated content offers.

Long Tail Marketing 78

Long Tail Marketing Lead Ranking Content Keywords 78

Moz

MAY 6, 2019

Posted by jchamp86 Think back to the last question you typed into Google. In 2019, that’s what search engines like Google care about — solving for their searcher’s intent. Read on to learn how to solve for searcher intent to create successful, quality content that makes people (and Google) happy. Form a long-tail keyword.

Long Tail Marketing 71

Long Tail Marketing Clickthrough Content Lead Scoring 71

Marketing Insider Group

APRIL 27, 2015

Hubspot Marketing Grader. This new tool replaced the “Hubspot Website Grader” to take a broader approach at analyzing your digital marketing efforts. Not only is it a brilliant lead generation tool for Hubspot, it also produces a nifty little check list of things that you can do to improve your website and social activity.

Planning 100

Planning Marketing Plans Budget Programs Content Marketing 100

BuzzSumo

FEBRUARY 21, 2017

Research from Hubspot to Neil Patel has also found that increasing content can increase both traffic and leads. Back in 2012 Hubspot kicked off the debate with data showing that as the number of monthly blog posts increased so did traffic and inbound leads. The average number of shares is 2,490 and the median is 1,280. Total Shares.

Webinar Metrics 111

Webinar Metrics Marketing & Strategy Case Study Case Studies 111

ClearVoice

MARCH 19, 2020

HubSpot offers a free SMART Marketing Goals Template to help you define, calculate and evaluate your goals. You probably have a document that lists the top 10 or so keywords and long-tail keyword phrases you want your overall website to rank for. 2 SEO long-form pillar blog posts or landing pages (one every 6 months).

Marketing Budget Creation 101

Marketing Budget Creation Sample Planning Top of Funnel 101

Hubspot

DECEMBER 1, 2015

Thanks, Google. Now, in English; a keyword – in HubSpot’s words – is most often, “a word or phrase that is a topic of significance.”. Long-Tail Keywords are typically longer phrases or a series of words that are a bit more specific to who you are – both your company and within your industry. 3) HubSpot Keyword Grader.

Keywords 28

Keywords Adwords Long Tail Marketing Youtube 28

nDash

JANUARY 19, 2022

Add secondary and long-tail keywords. Here’s an example of a quote below by Rebecca Riserbato , Junior Staff Writer at HubSpot Marketing, Sales, and Service Blogs. It calculates how many internet users there are, websites, emails sent, google searches, tweets sent, YouTube videos watched, Tumblr posts, and more.

High Quality Lead 52

High Quality Lead Top of Funnel Paid Search Agency Content 52

Hubspot

FEBRUARY 26, 2019

According to the 2018 State of Inbound report, 45% of marketers are investing more in YouTube over the course of this year -- more than any other marketing channel available to them. One increasingly important place to do that is on YouTube, a video distribution website used by the masses -- HubSpot included. YouTube SEO Tips.

Youtube 101

Youtube Optimization Video Marketing SEO 101

Hubspot

JANUARY 31, 2012

CEO Robert McDonald said he can't keep increasing his ad budget even if sales continue to increase because of the prevalence of "more efficient" expenditures like Facebook and Google. And hey, maybe Google will even start indexing the @ sign so tweets show up higher in search results, too.

Paid Content 28

Paid Content Paid Search Agency Long Tail Marketing Mobile Advertising 28

Hubspot

FEBRUARY 9, 2015

If you have already done some keyword research and mapped out the groups you will target, here are a couple of tactics for finding long-tail phrases to include in the body of your content. HubSpot Keyword Tool. Google Related Search. The screenshot below shows a Google search for the term ‘Inbound Marketing.’

Research 28

Research Process Long Tail Marketing Validation 28

Vidyard

MAY 13, 2020

Setting up a YouTube Channel for business is as easy as creating an account, but using it to attract subscribers, gather leads, or drive downloads? But given YouTube’s size and potential reach, it can be worth it. Like ancient Rome, all roads eventually lead to YouTube. What Are the Benefits of YouTube Video? Contents 1.

Youtube 158

Youtube Cost Per Thousand Marketing Automation Services Business 158

Single Grain

JANUARY 29, 2020

Think about it: when discussing CRMs with your colleagues or managers, how many times did the name Salesforce or HubSpot come up? Let's take HubSpot for instance. Most people start with a Google or other search engine query when conducting product research, and that includes business owners looking for a SaaS product for their company.

Paid Content 140

Paid Content Marketing Budget SEO Lead Ranking 140

Hubspot

OCTOBER 10, 2019

At the HubSpot Blog, which gets a whopping eight million page views per day and has seen a 25% boost in traffic year after year , we've experimented with and written many key strategies that can make any blog successful. Know your target audience, and write for them," says Karla Cook, the HubSpot Blog's Senior Team Manager.

Blogger 14

Blogger Hubspot Lead Scoring Lead Ranking 14

Hubspot

OCTOBER 9, 2019

Ranking higher in Google will increase the organic traffic to your site. At HubSpot, we do this by using the pillar/topic cluster model. Google favors sites that are known to be topic experts on the subject matter they're writing about. Focusing on long-term traffic will help you rank higher on search engines.

Paid Content 78

Paid Content Traffic Marketing Websites Lead Ranking 78

Hubspot

MAY 31, 2017

When I was just a wee lass and HubSpot was first starting to make a name for itself, inbound marketing was a brand new idea. One increasingly important place to do that is on YouTube, which is a video distribution website used by the masses (HubSpot included). 7 YouTube Search Optimization Tips. But how does that work?

Youtube 78

Youtube Optimization Video Marketing SEO 78