Content Marketing Institute

OCTOBER 30, 2018

Do you struggle to create engaging content that lands you in the top spots of Google? There is a way to solve that problem, and create content that Google loves, while building a library of content that’s super useful to your target audience. HANDPICKED RELATED CONTENT: How to Create Pillar Content Google Will Love.

Lead Ranking 105

Lead Ranking Lead Scoring Long Tail Marketing Paid Search Agency 105

Hubspot

APRIL 4, 2019

While it's critical you employ organic strategies to attract traffic over the long-term, sometimes, you can't properly compete on the SERPs without putting money behind it -- and that's where SEM comes into play. Google Trends. Google Ads Keyword Planner. Google Trends. What is SEM? Best SEM tools. Keywordtool.Io.

Search Engine Marketing 100

Search Engine Marketing SEM Search Marketing SERP 100

Hubspot

APRIL 2, 2018

Modern SEO strategy is the process of organizing a website's content by topic, which helps search engines like Google understand a user's intent when searching. By optimizing a web page around topics first, you can rank well for long-tail keywords related to that topic. Step 1: Make a List of Topics.

SEO 101

SEO Long Tail Marketing Template Lead Ranking 101

The Lead Agency

AUGUST 8, 2019

Businesses that blog witness their monthly leads rise by 126% more than those who don’t” – HubSpot If you want to achieve exceptional results through blogging, differentiation is key. While the main landing pages of your website may not be updated often, blogs can be shared regularly to keep your content fresh and current.

Marketing Websites 63

Marketing Websites Long Tail Marketing Lead Scoring Lead Ranking 63

SmartBug Media

DECEMBER 19, 2022

Keyword research is the process of gathering data and determining which words, queries, and phrases will help you not only rank well on search engine results pages but also draw qualified people to your site. Long-tail keywords, such as “labrador retriever puppies near me,” receive smaller keyword volumes. Keyword Research.

Lead Scoring 98

Lead Scoring Lead Ranking SEO Domain 98

Golden Spiral

MARCH 28, 2019

You scaled back your outbound efforts, hired a content marketer, redesigned your website, reallocated ad budget to digital mediums, became active on social media, and purchased HubSpot. The conversion rates on your PPC landing pages are disheartening. As a matter of fact, it might be one small component that needs work.

Inbound Marketing 74

Inbound Marketing Paid Content Lead Ranking Work Management 74

SmartBug Media

APRIL 2, 2020

But the Buyer’s Journey is one of the most important aspects of SEO because search engines like Google ultimately want to help buyers find what they're looking for. Optimizing the wrong page for the wrong topic. I hopped on Amazon to do all of my holiday shopping in a record 30 minutes), but it can also be quite long (e.g.,

Top of Funnel 102

Top of Funnel Buyer's Journey SEO Buyer Personas 102

chiefmartech

MAY 12, 2020

I’ve drawn it as a long tail. Cloud platforms, such as AWS, Azure, Google Cloud Platform, etc., Amazon, Microsoft, Google, IBM, and Alibaba dominate with 70% of total market share between them. The Platform/App Spectrum Is a Long Tail. Something else is happening. They’re extremely consolidated.

Lead Ranking 102

Lead Ranking Long Tail Marketing Domain Cross-Selling 102

Valasys

NOVEMBER 23, 2022

This works well for big companies that have an online presence, but for local vendors, there is local SEO. To answer this, we have cumulated some statistics –Research by ‘Social Media Today’ shows that 97% of search engine users search online to find a local business, and a total of 46% of Google searches seek local information.

SEO 40

SEO Lead Ranking Lead Scoring Long Tail Marketing 40

Convert

NOVEMBER 16, 2020

For instance, assume that you are trying to flesh out the best headline for your landing page. This table makes it clear: Statistical Confidence: The more visitors your test gets, the more your Statistical Confidence increases, until it reaches 99% if you let it run long enough.

Statistics 111

Statistics Allocation Multivariate analysis Sample 111

SmartBug Media

AUGUST 24, 2023

HubSpot's content management system (CMS Hub) is not your average CMS. HubSpot’s fully integrated, user-friendly solution aligns marketers and salespeople while lowering the need for technical expertise and giving leadership a clearer picture of the efforts powering their company. Talk about a juggling act!

CMS Development 98

CMS Development Hubspot Marketing Websites Work Management 98

Hubspot

OCTOBER 14, 2013

” moments at my time here at HubSpot. And if I’ve been hesitant to Google a few things here and there, I bet there are some fellow marketers out there that also have been. 1) Long-Tail Keywords. 1) Long-Tail Keywords. Long-tail keywords are cool. Like I said -- cool. 2) Above the Fold.

Long Tail Marketing 28

Long Tail Marketing Work Management Marketing Management RSS 28

Hubspot

OCTOBER 14, 2013

” moments at my time here at HubSpot. And if I’ve been hesitant to Google a few things here and there, I bet there are some fellow marketers out there that also have been. 1) Long-Tail Keywords. 1) Long-Tail Keywords. Long-tail keywords are cool. Like I said -- cool. 2) Above the Fold.

Long Tail Marketing 28

Long Tail Marketing Work Management Marketing Management RSS 28

Moz

FEBRUARY 20, 2019

Both instances can lead to leaky conversion funnels and missed opportunity for long term traffic flows. The traffic analyzed is for of a monetizing blog, whose marketing team also happens to be one of most fun to work for. You're not making an automated report — even a HubSpot intern can do that. Google Data Studio.

Analysis 55

Analysis Advertising Channels Marketing Analytics Tools SEO 55

Hubspot

APRIL 4, 2016

Then consider this: 16% to 20% of searches people ask in Google have never been searched for before. As part of HubSpot's 2015 Year in Review , we wanted to celebrate the success of our partners and the impact they've had on their clients businesses. Ever feel like your business is too "niche" to benefit from blogging?

Lead Ranking 28

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Long Tail Marketing 28

Hubspot

FEBRUARY 12, 2014

When it comes to keyword selection for startups, long-tail terms are great ones to go after. Once you know broad terms related to your business, do some research to figure out some of the popular long-tail searches related to those terms. How are their ads and landing pages different from yours?

PPC 28

PPC Startups Long Tail Marketing Planning 28

Hubspot

SEPTEMBER 16, 2013

There are 3 billion searches a day on Google. One of the biggest missed opportunities for nonprofits is Google for Nonprofits, which includes a free membership and access to a variety of products including Google Grants, which is a $10,000 monthly grant to advertise on Google.com. Yes, we said billion.

Google 28

Google Adwords Landing Pages PPC 28

Hubspot

OCTOBER 10, 2013

This post originally appeared on Inbound Ecommerce , the ecommerce section of HubSpot''s Inbound Marketing blog. It''s been a busy month for Google, the 50 billion pound gorilla of the search world. summarizing her opinions on the changes from Google. Google Keywords We Won''t Miss Being Able to Track. Come work here.

Keywords 28

Keywords Google Lead Ranking Long Tail Marketing 28

Hubspot

MARCH 8, 2016

Attract: Work those Keywords. Simply re-work some of your current content. Look at some of your pages with the highest engagement. Clarify what message you're trying to get across in each sub-page or blog post. Use these messages to build a working list of long-tail phrases (also called "long tail keywords" or "LTKs").

Marketing Websites 28

Marketing Websites Long Tail Marketing Digital Marketing Funnels Keywords 28

Hinge Marketing

SEPTEMBER 30, 2015

Not because it's a passing fad, but because it works. In Hubspot's recent State of Inbound marketing report , 41 percent of marketers confirmed content marketing's positive ROI. Are more people coming to your services pages? Test your landing pages to improve your conversion rates. To your blog?

Work Management 48

Work Management Buy Analytics Marketing Management 48

Hubspot

SEPTEMBER 5, 2013

It’s critical to not just acknowledge Google’s quality guidelines, but to also make them an integral part of how you approach the production of web content. Matt Cutts and the rest of the web-spam team offer webmaster guidelines, with a stated intention to “help Google find, index, and rank your site.” What Are the Quality Guidelines?

High Quality Lead 28

High Quality Lead Google Guidelines Lead Scoring 28

Hubspot

FEBRUARY 10, 2012

Marketers talk a lot about advanced techniques for working with their leads: lead flow, lead management , lead nurturing. But all of that is meaningless without consistent lead generation, and landing pages are the strongest tools in a marketer's arsenal to meet that looming monthly lead goal. Subpar Landing Page.

Landing Pages 28

Landing Pages Optimization Lead Scoring Lead Ranking 28

Hubspot

JULY 22, 2015

1) How to Quickly Diagnose and Solve a Google Penalty. When trying to diagnose a potential Google penalty, it's important to look at the dates you noticed a decline in traffic. We can then look at Moz's awesome list of Google algorithm changes to see if this decline matches the dates of a specific update. Sign up here.).

Cost Per Click 28

Cost Per Click Traffic Marketing Websites CPC 28

KoMarketing Associates

MAY 3, 2022

That’s a long time to nurture a lead. . The problem is, not all content marketing is effective, and many businesses get so caught up in creating content that they fail to track the content marketing metrics that actually help them see what works—and what doesn’t. . But is it working? A recent study found 74.6%

Lead Ranking 223

Lead Ranking Marketing Qualified Leads B2B Marketing Top of Funnel 223

Hubspot

NOVEMBER 1, 2016

You can use both these strategies to direct traffic to your school's website, blog, or other digital assets you have, e.g. a landing page/microsite promoting a new school program. It's a long-term investment that has a lower cost with slower rate of return. Your SEO-optimized pages create a perpetual flow of traffic.

SEM 28

SEM Top of Funnel Long Tail Marketing Digital Asset Management 28

Hubspot

SEPTEMBER 15, 2016

You know, the kind that pull in over a hundred Google searches per month? Here's how we improved conversions with low-volume keywords, and how you can make them work for your own strategy. Recently in Client A's website, we found a year-old, untouched landing page that was converting at a miraculous 50%. Not always.

Keywords 28

Keywords Sales Qualified Leads Lead Scoring Lead Ranking 28

Hubspot

MARCH 29, 2013

The best inbound marketers do, indeed, play a good long game, but you can use inbound marketing tactics and strategies to move the needle immediately, too. Create dedicated, conversion-optimized landing pages. Track and test all of your activities so you can get a more accurate gauge of what's working. 4) Newsjack.

Paid Content 28

Paid Content Inbound Marketing Long Tail Marketing Landing Pages 28

Valasys

AUGUST 19, 2019

Content marketing is also associated with the on & off-page optimization of a business’ website , with diverse Email Marketing Campaigns for reputation building & enhancing brand resonance. Modern buyers might use anything from long-tailed keywords to simple how-to questions while looking for solutions to their pain-points. .

Lead Generation 40

Lead Generation Top of Funnel Lead Ranking Sales Qualified Leads 40

Hubspot

OCTOBER 15, 2015

So to help set you up for success, we've put together a 30-day plan designed to give you a better sense of how SEO works, how it fits into your strategy, and what tools you can use to measure and report on your efforts. Day 1: Learn about how search engines work. HubSpot Marketing Blog. Search Engine Land. DejanSEO blog.

SEO 28

SEO Inbound Marketing Marketing Analytics Tools Link Building 28

Contently

OCTOBER 15, 2020

We analyzed the entire B2B industry, talked to experts, and broke down case studies from companies like Google, Microsoft, HubSpot, and more. On Google, there are 260 million search results for “b2b technology.” But according to Google Trends, that’s not the case. Assess your marketing maturity?

Lead Ranking 199

Lead Ranking Promotion Trends Top of Funnel 199

Hubspot

APRIL 10, 2013

Keyword research has long been heralded as a pillar of a proper SEO strategy. If you think about it, at the heart of every search on Google, there’s some kind of intention. When you begin to focus on user intent, you’re going to be looking at live examples of searches that people type into search engines like Google every day.

Keywords 28

Keywords Intent Marketing & Strategy Long Tail Marketing 28

Hubspot

DECEMBER 13, 2012

For example, when you search for “holiday cookies,” these are the advertisements that appear: In Google, you can set up a paid advertising campaign through AdWords. First, it increases your Google Ad Rank -- and the higher your Ad Rank, the more likely your ad will get seen. Google ranks ads based on their Quality Score.

PPC 28

PPC Lead Ranking Lead Scoring Long Tail Marketing 28

Hubspot

FEBRUARY 23, 2016

Looking to bring in more leads and customers to their website, the folks at Marco teamed up with HubSpot Partner Leighton Interactive to explore the possibilities of inbound marketing. And after some thoughtful strategizing and hard work, they were able to start a new blog and increase the traffic to that blog by 2,512.5%

Traffic 28

Traffic Buyer Personas Top of Funnel SEO 28

Single Grain

JUNE 26, 2020

Target Local Searchers with Local Landing Pages and Listings. Google’s getting smarter and more powerful all the time — not only at analyzing and understanding web pages, but also at how effective it is at keeping people within its framework. We work harder. Create better pages and faster websites.

Traffic 145

Traffic Paid Content SEO Organization 145

Single Grain

MAY 26, 2023

Work With Us 33 Essential B2B SEO Statistics Every Marketer Should Know All of these insights are based on the latest available data from industry thought-leaders and top SEO experts, including straight from Google itself. HubSpot ) 3.2-3.5 Semrush ) Long-tail keywords generate 3-6% more click-throughs than short-tail keywords.

Statistics 52

Statistics SEO B2B Marketing Long Tail Marketing 52

Hubspot

FEBRUARY 2, 2011

The owner of Client 1 was happy with the design work done on his site but not with the lead generation. For the $600 SEO and website management fee (4 hours at $150 an hour) the agreement between Client 1 and SEO1 included the following monthly tasks: Setup/integration of meta tags, page titles, alt tags, headers, etc. Search Rank.

SEO 28

SEO Lead Scoring Lead Ranking PPC 28

Hubspot

JUNE 18, 2012

Google is the most used search engine on the web. With over 2 billion searches a day, your customers are probably "Googling" something for which you want to show up. If it's because you're intimidated by Google's AdWords interface, we get it. If it's because you're intimidated by Google's AdWords interface, we get it.

Adwords 28

Adwords Cost Per Click Lead Scoring Lead Ranking 28