Webbiquity

JULY 2, 2012

In other situations, however—such as when looking at what percentage of total website traffic should be driven by organic search—the answer is a clear but not helpful “it depends.” When it comes to share of traffic driven by search, few websites are “average.” Website age.

Traffic 100

Traffic PR Correlation Advertising Benchmark 100

Webbiquity

DECEMBER 19, 2023

and a couple of oddball guest posts that generated a surprising degree of interest. 9: A 10 Step Guide To Creating A Social Media Marketing Plan When efficiently optimized, social media is a great way to grow traffic, generate leads, and drive sales to a new business. With no further ado, here’s the list.

Paid Search Agency 180

Paid Search Agency B2B Marketing Screencast Planning 180

Webbiquity

APRIL 18, 2023

If your B2B business has plateaued and you’re struggling with new ideas to generate leads and grow sales, here’s good news. When done right, B2B SEO increases the visibility of your site in search engines for your most relevant and high-value keyword terms, attracting more traffic from your target audience and ultimately leading to sales.

eCommerce 292

eCommerce Social Media Tactics B2B Marketing 292

Webbiquity

SEPTEMBER 9, 2013

If your website traffic from organic search has fallen over the past year, take some small solace in knowing you’re not alone—in fact, you’re in good (if not happy) company. unknown sources), and concludes “We can draw a lot of assumptions but few conclusions from the drop in search traffic.”

Paid Content 100

Paid Content Traffic Lead Ranking Lead Scoring 100

Webbiquity

JUNE 8, 2021

For example, as a business’s email marketing tactics begin to generate more traffic than its PPC approach, it can use its planned budget to divert more resources to email marketing to capitalize on the shift. 2: Traffic. Too often, marketing leaders place organic (SEO) and paid (SEM) traffic in the same budget group.

Small Business Marketing 136

Small Business Marketing Budget Programs Marketing Budget Marketing Budget Creation 136

Webbiquity

MAY 9, 2023

It helps you know how to balance increasing brand awareness, driving website traffic, and generating leads with enhancing customer engagement. Are you aiming to increase brand awareness, generate leads, drive website traffic, or boost sales? What is your main goal or goals? How will achieve them? Or all of them?

Social Media 310

Social Media Social Marketing Planning Tips 310

Webbiquity

APRIL 23, 2024

E mail marketing for B2B continues to be one of the most cost-effective channels for helping your company enhance its marketing initiatives and generate more revenue. Track any conversion your email marketing contributes to, such as website traffic, using Google Analytics. One easy method is to figure out average value per lead.

ROI 170

ROI Email Marketing B2B Marketing Marketing Automation Services 170

Webbiquity

NOVEMBER 29, 2019

Organic search optimization allows you to drive traffic to your website you would otherwise be paying for. If done right, you can sustain that traffic for years or more. SEO isn’t just about generating more website traffic, it’s about attracting the right kinds of visitors.

SEO 283

SEO Paid Search Agency Lead Ranking Lead Scoring 283

Webbiquity

MARCH 21, 2021

In the past, financial service companies generated a lot of leads over the phone. The majority of these new investors engage with investment platforms and other financial services online, so PPC is a great way to generate leads. The legal industry is increasingly turning to digital channels to generate new leads.

PPC 154

PPC Paid Search Agency Ads High Quality Lead 154

Webbiquity

JUNE 1, 2021

Pro tip: You could use a subtitle generator to ensure that your audience can watch your video without sound. Happyscribe’s subtitle generator enables you to add subtitles to your videos in minutes. What follows is a traffic spike in relevant, high-quality visitors to your blog post. Is it optimized for experience?

Tips 362

Tips Privacy Advertising Agencies Marketing & Strategy 362

Webbiquity

JUNE 20, 2023

This post explores five effective B2B video marketing strategies that can help you capture attention, deliver compelling messages, and generate demand for your offerings. #1 5 Optimize Videos for Search Engines Search engine optimization (SEO) plays an important role in driving organic traffic and increasing visibility.

Webinar Metrics 306

Webinar Metrics Demand Work Management Video Marketing 306

Webbiquity

NOVEMBER 17, 2020

Developing an effective marketing strategy is vital to generating more revenue. Marketing automation software helps streamline and automate marketing tasks to help boost operational efficiency and generate revenue faster. Many B2B buyers, confined to working from home, are consuming more content than before. There are 5.59

Top of Funnel 257

Top of Funnel ROI Marketing Automation Services Work Management 257

Webbiquity

JUNE 7, 2018

In survey after survey, year after year, lead generation is a top priority for B2B brands. Generating high-quality leads is essential to get more sales and more revenue. However, the process of lead generation is not that easy. And 23% say that lead generation is the topmost benefit of email marketing. Email Marketing.

Paid Content 276

Paid Content Lead Ranking Lead Scoring Lead Gen 276

Webbiquity

OCTOBER 11, 2022

A company can use its brand to differentiate itself from the competition to build customer loyalty, generate greater demand for its products or services, and attract new audiences. SEO helps generate traffic created from people who come to your site from organic search results, which often has one of the highest conversion rates.

Digital Asset Management 270

Digital Asset Management Product Branding Brand Identity 270

Webbiquity

AUGUST 7, 2020

While Google uses more than 200 factors to determine the rank of any page, using relevant keywords in your website copy, making your content compatible across devices, and creating content that is easy to read and understand are some of the factors that help ensure increased traffic. Brand Recall. Remote Serviceability.

SEO 287

SEO Lead Ranking Lead Scoring Paid Search Agency 287

Webbiquity

OCTOBER 17, 2023

Image credit: WordPress VIP Not surprising: the top four goals of content marketing (like marketing in general) revolve around creating brand awareness, increasing brand credibility, and generating leads or sales. Brand awareness runs 12 cents per click, on average, while traffic campaigns are least costly at just four cents per click.

Social Media 306

Social Media Stats Marketing Report Paid Search Agency 306

Webbiquity

MARCH 13, 2019

But, they’re clueless when it comes to generating leads via their website. But, at the end of the day, they need to generate “leads” that get fed into some kind of offline sales process—just like most b2b [and many b2c] companies do. Social Media Marketing Supports Blogging by Driving Traffic to the Blog.

Social Media 202

Social Media Search Marketing Social Marketing Optimization 202

Webbiquity

APRIL 13, 2022

Regardless of your sector, search engine optimization (SEO) efforts are incredibly valuable, as organic search traffic typically converts at much higher levels than visits from other sources. Search rankings, organic traffic, and click-through rates are the most popular KPIs to track, but you can go further.

SEO 292

SEO Marketing Websites B2B Marketing & Strategy 292

Webbiquity

OCTOBER 23, 2018

” Inbound marketing is a growth strategy utilized by marketers to increase brand awareness and drive traffic. This valuable, top-of-the-funnel content can rank well in search and drive relevant website traffic. Marketing ROI is generally much higher in inbound marketing than outbound marketing. Social Media.

Inbound Marketing 262

Inbound Marketing Paid Content Top of Funnel High Quality Lead 262

Webbiquity

AUGUST 26, 2021

The two most common objectives for digital marketing campaigns (and B2B marketing in general) are brand awareness and lead generation. Lead generation is, of course, the process of enticing prospective customers to provide you with their contact information so that you can contact them directly and stay in touch with them, a.k.a.

Landing Pages 265

Landing Pages Paid Content Tips Paid Search Agency 265

Webbiquity

JANUARY 9, 2024

By targeting well-known individuals who have a solid following, you will see a ton of inbound traffic from social media. Simply reach out to them after the post has been published to let them know they’ve been featured, and they’ll likely share your post on social media channels like Twitter and LinkedIn, leading to a ton of inbound traffic.

Traffic 201

Traffic Peer-to-peer Linkbait Customer Surveys 201

Webbiquity

MARCH 8, 2022

When you create informative, actionable content based on your original research, it can generate a lot of attention. So they’ll want to read it, share it, and even link to it helping you generate a lot of traffic, social proof , and sales from different sources. Share user-generated content.

Small Business Marketing 292

Small Business Marketing Tactics Business Peer-to-peer 292

Webbiquity

FEBRUARY 25, 2020

Digital video is effective at increasing website traffic, keeping visitors on your site longer, and generating leads. Google loves it, too: video can increase organic search traffic by as much as 157%. A key reason businesses are embracing video is its flexibility.

Top of Funnel 232

Top of Funnel Video Marketing B2B Thought Leadership Digital Marketing Funnels 232

Webbiquity

SEPTEMBER 19, 2017

Just 30% of marketers say “generating qualified leads” is their top key performance indicator (KPI). This seems crazy low, as marketing research studies from 2015 and 2016 ranked generating high-quality leads as the top goal for close to 70% of B2B marketers. That’s a terrible metric to focus on.

Webinar Metrics 262

Webinar Metrics Marketing Report Marketing & Strategy Marketing Strategy 262

Webbiquity

AUGUST 17, 2021

The biggest selling factor for Pinterest is its referral potential, as it brings in 33% more referral traffic to user websites than Facebook. Pinterest helps boost your website presence and increases site traffic. And the best part is you can generate more sales directly from your pins on Pinterest! What is Pinterest?

Social Media 359

Social Media Advertising Channels Media Business 359

Webbiquity

OCTOBER 25, 2021

Placing posters in high-traffic areas where corporate professionals will see them, like in airports and on travel routes, can help boost your visibility. Conventional printed materials can still generate powerful trust. But that would be unwise. Image credit: Helloprint.co.uk. Boost your credibility with a creative poster.

Creativity 282

Creativity Business Banner Ads Banners 282

Webbiquity

SEPTEMBER 5, 2017

Great SEO can get sites to the top of organic search rankings, provide valuable traffic from long-tail or high-traffic keywords and play a crucial role in driving growth to your company. With pretty minimal effort and investment, competitors can start driving traffic from the same keywords you spent months attempting to rank for.

PPC 270

PPC SEO Paid Search Agency Click Rate 270

Webbiquity

NOVEMBER 15, 2019

eBooks can help you… Generate Targeted Leads. You need to follow a few steps if you want your eBooks to generate more targeted leads: Identify the audience (your target customer ). Increase Website Traffic. Promoting your eBook through social media or other channels drives traffic directly. The Final Word.

Opt-in 163

Opt-in Top of Funnel Business Ad Exchange 163

Webbiquity

MAY 22, 2018

They give you access to user-generated content that can be used to promote your brand further. We’ve all been hearing “content is king” for years now, but it is not sufficient simply to create original content to generate leads. Contests are useful for several reasons. They allow you to give back to your community.

Social Media 215

Social Media Tips Media Ideal Customer Profiles 215

Webbiquity

JANUARY 30, 2018

Google Analytics (GA) is the baseline in website traffic monitoring tools. The completed report, attractively and professoinally formatted, graphically displays some basic GA measures at the top: visitors overview and engagement, with change from the previous month; top channels driving website traffic; and conversion highlights.

Marketing Automation Services 224

Marketing Automation Services Analytics Tools Correlation 224

Webbiquity

AUGUST 6, 2020

That’s unquestionably true, as marketers who’ve embraced best practices in B2B influencer marketing have achieved remarkable results in terms of increased website traffic, online visibility, and brand awareness. Among the least important factors are audience size and professional credentials.

Research 242

Research B2B Marketing B2B Budget Programs 242

Webbiquity

JANUARY 19, 2021

Due to advances in technology, 90% of the data in the world was generated within the last two years. And, by the end of 2025, we’re likely to be generating around 463 exabytes of data every day. For example, the New York Stock Exchange generates one terabyte (one trillion bytes) of new trade data per day. 64 gigabytes is only.0000000064

Marketing AI 282

Marketing AI Marketing Analytics Tools Terms and Conditions Work Management 282

Webbiquity

APRIL 10, 2018

Marketing is increasingly charged with managing not just communications and lead generation, but the end-to-end customer experience. Partnering with sales not only to define and generate leads, but also move them through the funnel, is imperative. But the best companies are generating results worth highlighting. HubSpot ).

Marketing AI 245

Marketing AI Enterprise Management Stats Marketing Management 245

Webbiquity

MARCH 10, 2022

To move prospects through the sales funnel, client success stories and user-generated content can go a long way. Posting content regularly can increase organic traffic, giving your customers a reason to return to your website. To establish yourself as an industry expert, post links to helpful resources and scholarly articles.

Spending 325

Spending Branding Brand Identity Top of Funnel 325

Webbiquity

MARCH 7, 2023

As a result, they have high churn and difficulty generating referrals. As a consultant, you can play a key role in helping clients understand exactly what ChatGPT and other generative AI tools can, and can’t do , to support their marketing and business objectives. For lead generation, an eBook may be one tactic.

Consulting 345

Consulting Marketing AI Paid Search Agency Ad Building 345

Webbiquity

MARCH 15, 2018

For example, one of my biggest goals with social media marketing is to drive more traffic to my business blog and website, especially with Twitter. To drive more traffic. Each major social network has its own set of applets designed to help you save time and generate better results. To boost awareness and engagement.

Social Media 322

Social Media Tools Media Work Management 322

Webbiquity

MARCH 17, 2023

Generating high-quality leads is consistently cited as one of the top two goals (along with increasing brand awareness) of B2B marketers. But with so many lead generation tactics available, it can be difficult to determine the most productive techniques and channels to focus on. What is B2B Lead Generation?

Tactics 306

Tactics Sales Qualified Leads Generation Lead Ranking 306