Webbiquity

MARCH 2, 2021

For multi-session, multi-virtual-location online events like trade shows and expos, check out what Stas Zaslavsky and his team at VII Events have built. So how can you generate a higher return on the money spent creating event-related content? But First… But first, before getting into all of that…. Not always, of course.

Event Marketing 271

Event Marketing ROI Multi-Channel Advertising Agencies 271

Marketing Insider Group

APRIL 28, 2020

It’s not the time for conferences or trade shows either. Social media networks are buzzing, YouTube views are up, and people are looking for content to comfort and uplift them, provide important information about health and finances, to learn something new, as a distraction, and as entertainment.

Work Management 347

Work Management Marketing Management Paid Search Agency Content 347

Excelsior Research

MAY 24, 2021

LEAD GENERATION. DEMAND GENERATION. LEAD GENERATION. DEMAND GENERATION. What is B2B lead generation, and how to get started? Lead Generation. Learn the importance of B2B lead generation and the B2B process so you can optimize your business fully. What is lead generation? OUR CULTURE.

Demand Generation Agencies 52

Demand Generation Agencies Lead Generation Sales Qualified Leads Lead Ranking 52

Excelsior Research

MAY 24, 2021

LEAD GENERATION. DEMAND GENERATION. LEAD GENERATION. DEMAND GENERATION. What is B2B lead generation, and how to get started? Lead Generation. Learn the importance of B2B lead generation and the B2B process so you can optimize your business fully. What is lead generation? OUR CULTURE.

Lead Generation 52

Lead Generation Sales Qualified Leads Demand Generation Agencies Lead Ranking 52

SpotMe Blog

JUNE 2, 2021

Lead generation is the engine that fuels and drives your company’s revenue. All companies working in B2B sales can benefit from hosting events to generate more leads. All companies working in B2B sales can benefit from hosting events to generate more leads. B2B lead generation is made simpler through online event platforms.

Webinar Metrics 52

Webinar Metrics Lead Generation Paid Content Lead Scoring 52

Valasys

MAY 28, 2020

According to a study published on MarketingCharts.com , 68% of the respondents affirmed that with the help of event marketing they can generate top-of-the-funnel leads. As an integral part of the demand generation mix, strategic planning, and execution of online and offline events fuel the lead generation endeavors.

Lead Generation 72

Lead Generation Event Marketing Generation Work Management 72

SmartBug Media

MAY 20, 2020

Trade shows and other events. Trade shows and other events: If you’re headed to a. trade show or workshop , print a few fliers about the webinar and hand them out. YouTube: Pre-event, take time to create a promotional video. Advertising. Signature lines. Other people’s audiences. Internal experts.

Webinar Metrics 111

Webinar Metrics Promotion Co-Registration Trade Show 111

6sense

DECEMBER 8, 2021

CMO of 6sense , generating and closing more opportunities with AI insights & orchestration. He enrolled in the University of YouTube. As the pandemic forced entire industries to stop buying, companies couldn’t rely on lazy strategies like going to trade shows and capturing random leads.

Trade Show 62

Trade Show Lead Ranking Marketing Analytics Tools Top of Funnel 62

Navigate the Channel

SEPTEMBER 13, 2021

YouTube talks on how to achieve more in life are always popular and more people are gaining traction with TikTok as a shorter alternative to provide solid advice. Perhaps it is the size of the audience you’re speaking to at seminars or trade shows. Social media platforms like LinkedIn and Facebook are always a good choice.

Ad Building 122

Ad Building Thought Leadership Social Media Trade Show 122

SmartBrief - Marketing

OCTOBER 30, 2023

Whether it’s Facebook, Instagram, YouTube, TikTok or one of countless other social media platforms, there are always influencers sharing their opinions and expertise with their enthusiastic followers. This can save your business the time and resources of creating your own content while still maintaining or improving your brand image.

Advertising Agencies 52

Advertising Agencies Work Management Marketing Management Opinions 52

SmartBrief - Marketing

OCTOBER 30, 2023

Whether it’s Facebook, Instagram, YouTube, TikTok or one of countless other social media platforms, there are always influencers sharing their opinions and expertise with their enthusiastic followers. This can save your business the time and resources of creating your own content while still maintaining or improving your brand image.

Advertising Agencies 52

Advertising Agencies Work Management Marketing Management Marketing & Strategy 52

Belkins

JULY 15, 2019

Hello and welcome to the Belkins overview of the basic techniques and methods that are a must for you if your goal is to make your B2B sales lead generation more efficient and less time-consuming. Also, in their search for the perfect lead generation formula, ignore the opportunities that are in the arm’s reach. Let’s roll!

Lead Scoring 42

Lead Scoring Lead Ranking Sales Qualified Leads Ideal Customer Profiles 42

Webbiquity

JUNE 25, 2012

Sales leads generated through inbound marketing–the combination of content marketing, blogging, social media, website chat and SEM–cost 61% less than those produced through traditional demand generation techniques (e.g., Well-written white papers can also serve as effective long-term lead-generation assets.

Social Media 100

Social Media Social Marketing Allocation SEM 100

SmartBug Media

APRIL 6, 2023

Going to a trade show? Depending on the demographics or behavior of a persona, you could also use Facebook, LinkedIn, Instagram, TikTok, YouTube, or even Quora. Grab a tablet and have people fill out the survey at your booth or ask people your survey questions as they go by and keep track of the answers yourself.

Buyer Personas 98

Buyer Personas Planning Psychographics Paid Search Agency 98

KoMarketing Associates

APRIL 27, 2017

So while it’s important to refresh and generate new leads at the top of the marketing funnel, it’s also crucial to be able to continually interact and nurture high value potential customers through any means necessary. Early-bird registrations or discounts to events, webinars, or other industry specific trade shows.

Paid Content 120

Paid Content Account Based Marketing Tactics B2B Marketing 120

6sense

AUGUST 28, 2021

He enrolled in the University of YouTube. They’re a bit more involved than one YouTube video, but micro-certifications from companies like Salesforce and Microsoft demonstrate knowledge much more relevant to job requirements, and they can be completed quickly and affordably. This should really interest marketers.

Trade Show 48

Trade Show Lead Ranking Marketing Analytics Tools Top of Funnel 48

SpotMe Blog

JULY 25, 2021

Consider these hybrid event examples, both with different focuses, but still blended experiences: A large trade show that’s principally an in-person event with exclusive online content and an event app. Trade shows. These methods can be powerful, effective tools to generate interest and build awareness.

Examples 111

Examples Enterprise Management Work Management Conference 111

SpotMe Blog

FEBRUARY 2, 2022

Founded in 2008, vFairs is a virtual career fairs and virtual trade shows pioneer. The main features include 3D models of the event with trade show booths. Best for: External users at virtual career fairs and virtual trade shows. They are known for robust webinars and on-demand lead-generating content.

Comparison 52

Comparison Marketing Automation Services Enterprise Management Webcast 52

Schubert B2B

AUGUST 16, 2017

Take your PR to the next level by integrating it with your next trade show. Trade shows are a great place for you to use social media like Twitter, LinkedIn, Facebook and more. Use releases to publicize what you’re going to be doing at the trade show. PR can be as limited or far-reaching as you want.

Public Relations 54

Public Relations B2B Marketing Work Management Trade Show 54

The Effective Marketer

MAY 21, 2012

Supporting this sentiment, MarketingSherpa puts Webinars again at top three most effective lead generation tactics. Going to a trade show? Host a webinar the week prior to the show and give tips on how to make the most out of the show. Just came from a trade show? All Webinars Are Not the Same.

Webinar Metrics 100

Webinar Metrics Planning Trade Show Cross-Selling 100

Webbiquity

MAY 10, 2011

Promote white papers / eBooks / reports for lead generation. According to MarketingSherpa (and many other sources), generating qualified leads remains the top priority for B2B marketers. Generate webinar registrations. Exhibiting at an upcoming trade show? What should they promote? Here are 20 ideas.

ROI 100

ROI Generation Advertising Agencies Case Studies 100

Belkins

FEBRUARY 21, 2021

Eager to make your B2B sales lead generation more efficient and less time-consuming? Thus, don’t hesitate to discover how to generate B2B leads right now in order to enjoy great ROI in the future. If you want to build an efficient B2B lead generation campaign, try on your prospect’s shoes. Use Directories.

Sales Qualified Leads 67

Sales Qualified Leads Enterprise Management Ideal Customer Profiles Marketing Automation Services 67

KoMarketing Associates

DECEMBER 14, 2015

In the process, I have doubled my traffic, tripled my blog subscribers and generated inbound leads I wold have ever seen. These tactics, which help build trust and credibility and thus increase sales over time, include website, trade show promotions, PR, and e-newsletters. EFFICIENT WEBSITE MARKETING.

Tactics 120

Tactics B2B Marketing Top of Funnel Effectiveness 120

Webbiquity

FEBRUARY 16, 2016

Lead generation is still a challenge. 68% of B2B marketers rank “generating high-quality leads” as their top priority for this year. But nearly 60% also rank this as their biggest challenge, and just 16% of marketers rate their lead generation efforts as “very” or “extremely” effective.

Stats 110

Stats Social Media Marketing Automation Services B2B Marketing 110

Industrial Marketing Today

APRIL 21, 2010

How does one generate high quality, educated leads, not just site visitors on a marketing budget that is less than 1% of the projected revenue? Over the past six months, their website traffic is up 89%, their free download program is up over 200% and they’ve generated over 1,500 leads. All I can say is WOW!

Budget Programs 60

Budget Programs Education Marketing Budget Lead Scoring 60

Televerde

NOVEMBER 15, 2021

Even though physical touchpoints don’t have as far of a reach as online platforms, they still offer a means for making a sale, like through stores or trade shows. Therefore, investing in customer loyalty offers more significant returns than only focusing on generating new leads. Search Engine Optimization. Call Centers.

Touchpoints 52

Touchpoints Paid Content Top of Funnel Cold Calling 52

Exo B2B

MAY 25, 2021

The information overload generated by the use of social networks has reached a staggering level. Especially in the last year when business meetings between customers and suppliers, conversations of “trade shows”, 5 @7 happy hours or business lunches have been replaced in whole or in part by meetings on ZOOM.

Social Networks 52

Social Networks Network Marketing Linkedin Peer-to-peer 52

Valasys

JULY 8, 2020

The B2B sales strategy focuses on building long-term relationships with the customers to attract customers who not just convert but also generate more business opportunities, rather than just generating one-off sales opportunities. The post How Lesser-Known Contacts Strengthen B2B Sales Strategy appeared first on Valasys Media.

B2B Sales 59

B2B Sales Contacts Top of Funnel Marketing & Strategy 59

Hubspot

JUNE 20, 2018

An email list is a collection of email addresses that a business can create by engaging with potential customers through lead-generating campaigns. Create a new lead-generation offer. This blog post lists 23 ways to create lead-generation content quickly and easily.). Add engagement features to your YouTube channel.

Top of Funnel 78

Top of Funnel Landing Pages Opt-out Opt-in 78

Pam Didner

SEPTEMBER 16, 2020

In essence, digital marketing is a lot of work, as is demand generation and working with sales. Demand Generation. Here are the 5 must-ask questions, I created a YouTube video to show you why. Demand Generation. In the B2B world, demand generation usually means acquiring leads for your sales team.

Sales Management 103

Sales Management Paid Search Agency Top of Funnel Account Based Marketing 103

B2B Marketing Traction

JULY 1, 2015

You can write a marketing plan at any time during the year and get at least something (even one thing) done to create awareness, generate leads, and grow your business. Maybe one demographic is no longer the buyer of your product or service and a new generation is coming in. The good news is that it’s never too late.

Planning 100

Planning B2B Marketing B2B Buyer Personas 100

Adobe Experience Cloud Blog

FEBRUARY 28, 2012

Do you have a different nurturing program for prospects entering your database through webinars and prospects coming in through trade shows? How are you measuring the direct impact of the trade shows? How can you see the correlation between trade shows and other marketing efforts? Not at the moment.

Inbound Marketing 48

Inbound Marketing Trade Show Budget Programs Top of Funnel 48

Webbiquity

OCTOBER 4, 2013

Offline tactics include trade shows and other events, business cards, direct mail, printed brochures, signage and print advertising. YouTube, LinkedIn, Twitter, Facebook, Pinterest, SlideShare, Scoop.it). Trade show and event websites. New direct visits result from both offline and online branding activities.

Marketing Websites 100

Marketing Websites Marketing Analytics Tools Work Management Marketing Management 100

Webbiquity

OCTOBER 4, 2013

Offline tactics include trade shows and other events, business cards, direct mail, printed brochures, signage and print advertising. YouTube, LinkedIn, Twitter, Facebook, Pinterest, SlideShare, Scoop.it). Trade show and event websites. New direct visits result from both offline and online branding activities.

Marketing Websites 100

Marketing Websites Marketing Analytics Tools Work Management Marketing Management 100

The Effective Marketer

AUGUST 2, 2010

An interesting post on Why So Many Companies Suck at Social Media brings in some good insights and compares the now famous Old Spice youtube campaign with copycats like Cisco and Brigham Young University. The solution, it seems, is far more complicated. Why is it that one company fails miserable while the other gets it right?

Social Media 100

Social Media Work Management Marketing Management Marketing Automation Services 100

SmartBug Media

APRIL 27, 2023

You might have those ads appear in YouTube videos or in newsletters or on websites related to that. Research by neuroanalytics company SPARK Neuro found that contextually relevant ads generated 43 percent more engagement and two times more ad recall,” King adds. “So Using contextual data. Using contextual data.

Hubspot 98

Hubspot Advertising Agencies Advertisements Advertising 98

KoMarketing Associates

FEBRUARY 24, 2015

Those tactics in summary: YouTube Integration. Trade Show Appointments. Generate Leads for Exports. Form Submissions and Lead Tracking – create opportunities for lead generation initiatives through short forms when appropriate. Local Optimization (Office / Dealer Locations). Leverage Technical Support.

Search Marketing 120

Search Marketing Work Management Marketing Management Tactics 120