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The Ultimate Guide to SEM (Search Engine Marketing)

Hubspot

Search Engine Marketing, or SEM, is one of the most effective ways to grow your business and reach new customers. SEM, or search engine marketing, is using paid advertising to ensure that your business's products or services are visible in search engine results pages (SERPs). What is SEM?

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Why You Should Consider Using YouTube Videos For Senior Living Marketing

Stevens & Tate

When it comes to choosing what platforms to leverage in order to reach senior living audiences, you may have skipped over YouTube assuming that this particular platform is aimed at younger audiences. You may want to give YouTube another look as it turns out YouTube videos are an excellent way to reach older audiences.

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3 Digital Marketing Trends that Belong in Every Business Strategy

Navigate the Channel

Here’s a quick refresher on the difference between the two: “The main difference is that Search Engine Optimization (SEO) is focused on optimizing a website in order to get traffic from organic search results,” according to Backlinko. “On When customers and prospects look up, you’d better be there.

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Brand Marketing Strategy: Community and Advocacy

Stevens & Tate

How Brands Market To the Different Generations . Social media platforms include Twitter, Facebook, LinkedIn, Instagram, YouTube, and Snap Chat. YouTube is for collaboration, anonymous comments, healthy debates and connecting with viewers. Make sure to monitor your community space. Growing Community Across Social Media.

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Email Opening Lines That Actually Work

Stevens & Tate

For example, “I thought the video you recently posted on YouTube was great,” or “I’ve been very impressed with the new (product) that you just released.” A strong email opening line will help generate interest in what your email has to say.

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8 Great LinkedIn Groups for B2B Marketers

KoMarketing Associates

And according to the “LinkedIn Ads Benchmark Report Q3 2015” published by Marketing Mojo, 79 percent of B2B marketers said that LinkedIn was “effective” at generating leads. LinkedIn Groups – participation and ownership – can be part of the mix of when it pertains to B2B social media marketing. BtoB Marketing.

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Inside Adwords: Exploring The Differences Between Smart Display Campaigns & Custom Intent Campaigns

Stevens & Tate

Not only can you target potential customers searching for flights to Hawaii on Google using keywords like Hawaii vacation or flights to Hawaii, but you can also reach them on YouTube while they are watching Hawaii travel videos. When creating a display ad, simply select “target” and choose “intent.”

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