WebMarketCentral

AUGUST 6, 2007

Viral marketing campaigns can work for B2B lead generation with the right media and promotional methods. Viral campaigns are generally much more effective at increasing brand awareness than actual lead generation. Even with the most careful planning and execution, however, not every campaign will be a huge success.

Viral Marketing 20

Viral Marketing Lead Generation Sales Qualified Leads B2B Marketing 20

WebMarketCentral

JULY 7, 2008

MarketingSherpa's report provides useful advice for incorporating video into B2B lead generation plans, such as best practices in properly tagging corporate videos uploaded to YouTube. YouTube and the Paradox of Video Quality Online video is hot for many reasons: it's engaging, portable, re-usable and increasingly searchable.

Lead Generation 20

Lead Generation Work Management Lead Scoring Lead Ranking 20

WebMarketCentral

JULY 30, 2007

Next: Viral Promotion ** technorati tags: viral marketing, B2B lead generation, MarketingSherpa, online video, online games, Vodafone, microsites, MediaPost, DMNews, corporate blog, podcasts, social media, Awareness, BeeTooBee.com, wiki del.icio.us

Viral Marketing 20

Viral Marketing Lead Generation Microsite Sales Qualified Leads 20

WebMarketCentral

MAY 18, 2007

BeeTooBee enables any company to go beyond offering white paper and podcast downloads to create "a thought leadership community" -- a hosted, private-labeled version of a social news platform that marketers can license to set up user-generated, vote-ranked, and aggregated thought leadership libraries under their brand. tags: Web 2.0

Enterprise Management 20

Enterprise Management Loyalty Marketing Management Web 2.0 20

WebMarketCentral

NOVEMBER 13, 2007

While developing relevant content for your corporate website is still important for PR and SEO purposes, writing and promoting a blog establishes credibility in a way that articles viewed as "vendor content" can't. social tagging, thought leadership content, SEO, social media tagging, blogs, industry blog del.icio.us

Tagging 20

Tagging Web 2.0 Traffic B2B Thought Leadership 20

WebMarketCentral

MARCH 24, 2009

MarketingSherpa's 2009 Social Media & PR Benchmark Guide (PDF) provides a wealth of useful statistics and guidance. Among the findings in MarketingSherpa's research: 76% of marketing and PR professionals "agree" or "strongly agree" that social media marketing is changing the way their organizations communicate. technologies."

Social Media 20

Social Media Paid Content Paid Search Agency Web 2.0 20

WebMarketCentral

SEPTEMBER 2, 2009

Except in rare cases like Dell, which uses tools like Twitter for revenue generation , social media is primarily a PR-type activity rather than direct marketing. Like traditional PR, it is a "top of funnel" tool. Search is for lead generation, or more accurately, name generation.

Social Media 20

Social Media Search Marketing Web 2.0 Social Marketing 20

WebMarketCentral

JUNE 24, 2006

Topics covered include: - How to research and approach literary agents - How to write a proposal and pitch your book - Tips to make the writing process easier - How to market your book (through PR, book tours, speaking opportunities, and the Internet) - Interviews with a number of publishing professionals At $180, the report is a bargain if you are (..)

RSS 20

RSS Business Marketing Proposals Generation 20

WebMarketCentral

JUNE 16, 2008

Blogging is a PR activity —a tool to build image and credibility—not marketing. Social media enables you, as a marketing or PR professional, to participate in the conversion—but no longer to control it. PR can influence opinion, but not control it. Blogging is (officially) no longer new.

Social Media 20

Social Media Media Web 2.0 Blogger 20

WebMarketCentral

JULY 23, 2009

On the b2b side, most campaigns are aimed at generating leads rather than instant sales. Savvy b2b marketers are also investing more in content marketing, social media, interactive PR and SEO to feed the "top of the funnel" as well as investing in PPC advertising to capture prospective buyers further along in their buying cycle.

Paid Content 20

Paid Content Search Engine Marketing Advertising Benchmark Search Marketing 20

WebMarketCentral

JULY 20, 2009

Resources for starting a new business, ideas for naming that business, mistakes to avoid, lead generation strategies to embrace, how to apply some of Warren Buffet's wisdom to online marketing efforts.find all of that and more here in this final collection of the best posts on strategy and branding from the past year. What's in A Name?

Marketing & Strategy 20

Marketing & Strategy Brand Identity Branding Best Practices 20

WebMarketCentral

MAY 18, 2009

Discover these answers and others here in more of the best posts from the past year on social media marketing and PR. Top 10 Business Applications for Facebook by Duct Tape Marketing Of the 1,000+ Facebook apps built thus far, only a very small number—perhaps a couple of dozen or so—have value for B2B marketers and PR pros.

Social Media 20

Social Media Web 2.0 iCrossing Optimization 20

WebMarketCentral

JUNE 3, 2009

The boobs have it, the biggest PR blunder since New Coke by Marketing Edge The always brilliant Albert Maruggi explains how UPS bungled an unusually powerful branding opportunity with Kentucky Derby-winning horse Big Brown.

Brand Identity 20

Brand Identity Branding Marketing & Strategy Best Practices 20

WebMarketCentral

AUGUST 27, 2008

So, if you'd like to read my blathering on about marketing innovation, blogging, social bookmarking, SEO, SMO, SEM, b2b lead generation, lead management and B2B marketing and PR in general (which maybe you do, since you're here after all), check out Jon's interview.

B2B Thought Leadership 20

B2B Thought Leadership SEM Marketing Automation Services Marketing Management 20

WebMarketCentral

NOVEMBER 5, 2009

Social media, and discussions of its value for PR and marketing, have become ubiquitous. But which social media tool do marketers find most valuable? What's the best tool for social media research and learning? How can you maximize the business value of tools like LinkedIn and Twitter?

Social Media 20

Social Media Social Marketing Web 2.0 Paid Search Agency 20

WebMarketCentral

NOVEMBER 11, 2009

Various posts were promoted on Twitter (with retweeting encouraged) and to three relevant and popular LinkedIn Groups focused on social media, PR and b2b lead generation. While the results aren't scientific by any means, they are enlightening. The results?

Traffic 20

Traffic Twitter Linkedin Web 2.0 20

WebMarketCentral

SEPTEMBER 3, 2009

Three Ways People Who Aren't Running for President Can Make Social Media Pay by HubSpot's Inbound Marketing Blog Rick Burnes explains three ways that even organizations which don't have tens of millions of dollars to spend and thousands of volunteers can use social media for marketing and PR, and measure the return.

LEADSExplorer 20

LEADSExplorer Social Media Optimization Web 2.0 20

WebMarketCentral

APRIL 11, 2008

It can be a healthy creative outlet, and a valuable PR tool. Brian Carroll, B2B Lead Generation Blog, Elge Premeau, My Travels on the Net, Albert Maruggi, Marketing Edge podcast, Skip Lineberg, Marketing Genius, corporate bloggers, technology bloggers, Russell Shaw, Marc Orchant del.icio.us

Blogger 20

Blogger Paid Search Agency PR Tagging 20

WebMarketCentral

JULY 14, 2008

With that in mind, MarketingSherpa last week presented their Top 10 B-to-B Marketing FastFixes: How to Generate & Nurture More Qualified Leads. This research is excellent for finding new sites for PR, direct advertising buys or blogger outreach. Here are the highlights from the webinar. Even in a downturn, branding is critical.

Enterprise Management 20

Enterprise Management Work Management Marketing Management B2B Marketing 20

WebMarketCentral

SEPTEMBER 10, 2009

How can generate more targeted traffic to your blog? Blog Project: 30 Traffic Generation Tips by Daily Blog Tips Daniel Scocco invited 30 bloggers to provide a key traffic-building tip and posts the list here, including recommendations from Sridhar Katakam : " Keep track of blogs and leave comments on them.

RSS 20

RSS Best Practices Business Blogger 20

WebMarketCentral

SEPTEMBER 9, 2009

Here's the list of the sources that represent the Top 40+ B2B Marketing blogs: B2B Sales and Marketing Wondering Out Loud Junta 42 FYIndOut Anything Goes Marketing Beyond B2B Web Strategy Content Marketing Today B2B Marketing Zone Posts Marketing-Gimbal B2B Marketing Savvy B2B Conversations Now WebMarketCentral B2B Lead Generation Blog Modern B2B Marketing (..)

B2B Marketing 20

B2B Marketing Market2Lead B2B Blogger 20

WebMarketCentral

FEBRUARY 27, 2009

Tom helps clients—independently and through B2B technology marketing and PR firm KC Associates —increase visibility, credibility and business success through interactive marketing and PR activities. Tom has also created successful interactive marketing and PR programs including video, blogging, podcasting and social media optimization.

Enterprise Management 20

Enterprise Management Social Media Work Management Marketing Management 20

WebMarketCentral

AUGUST 17, 2009

How can you generate more clicks even when your site isn't in one of the top three spots in search results? StumbleUpon and Digg) is "spiky" and doesn't convert well, but supports SEO through the links generated. What common mistakes should you avoid when optimizing a site for search? Social traffic (e.g.

SEO 20

SEO Best Practices Adwords Copywriting 20

WebMarketCentral

MAY 23, 2007

Their Corporate Writer Resource newsletter provides corporate communicators in PR and marketing with concise, practical advice about writing, editing, format, design and writing for the web.

Telemarketing 20

Telemarketing Paid Search Agency PR Newsletter 20

WebMarketCentral

APRIL 20, 2009

Lead Generation Form Optimization Tips and Tricks - Google Analytics by VKI Studios Darcy Foster explains how to use Google Analytics and Omniture for conversion rate measurement, then provides tips for testing different approaches to improving conversions. clutter) from good (a clear call to action among other attributes).

Landing Pages 20

Landing Pages SEM Best Practices Search Engine Marketing 20

WebMarketCentral

JUNE 17, 2009

Name Combo Either a slick tool to help generate domain name ideas, check availability and register with just a few clicks, or at least a mildly interesting way to waste some time—you decide.

Tools 20

Tools Best Practices RSS Adwords 20

WebMarketCentral

AUGUST 4, 2008

Being the most informed and sophisticated marketing and PR executives on the planet, readers of this blog know that WebMarketCentral is the place to find a comprehensive calendar of live and online marketing events. Expo, Tim O'Reilly, TechWeb, next generation of the Internet, customer experience, collaboration del.icio.us

Web 2.0 20

Web 2.0 Brand Identity Branding Internet Marketing 20

WebMarketCentral

JUNE 11, 2006

I recently had the opportunity to talk to Kirsten Chapman, principal of Twin Cities-based virtual marketing and PR agency KC Associates. As KCA's web site notes, this isn't a typical agency; her group works only with b2b technology companies, and is comprised exclusively of senior IT marketing and PR professionals.

WOM 20

WOM Advertising Agencies Paid Search Agency PR 20

WebMarketCentral

MARCH 4, 2009

It is "the use of technology combined with social interaction to create or co-create value" according to John Jantsch , a "shift in how people discover, read, and share news and information and content.a

Social Media 20

Social Media Web 2.0 Media Wiki 20

WebMarketCentral

AUGUST 5, 2008

This post will discuss how PR and marketing professionals can use blogs (even if you don't write your own) to increase brand awareness and credibility; the next will discuss all of the other tools of social media. Blogs help with SEO , whether you have your own or are generating links to your website from others. More than 60% of U.S.

Social Media 20

Social Media Media Optimization Blogger 20

WebMarketCentral

JULY 16, 2007

Paul-based PR & marketing agency focused exclusively on lead generation and PR strategy for B2B IT companies: KC Associates Contact Tom Pick: tomATwebmarketcentral.com.

Social Media 20

Social Media Peer-to-peer Wiki Media 20

WebMarketCentral

JULY 25, 2007

tags: webcasting, rich media, webcast report, ON24, webinars, research icerocket tags: webcasting, rich media, webcast report, ON24, webinars, research The Internet marketing portal: WebMarketCentral.com The B2B IT PR and lead generation specialists: KC Associates Contact Tom Pick: tomATwebmarketcentral.com

Webcast 20

Webcast Advertising Benchmark Webinar Metrics PR 20

WebMarketCentral

APRIL 14, 2009

Another of her articles from last year worth bookmarking is 3 Tools to Generate and Manage Keyword Phases , which describes three tools to help with the task of generating large keyword lists. Find the answers to these questions and others here in more of the best blog posts and sites for SEO tools.

SEO 20

SEO Tools Peer-to-peer Best Practices 20

WebMarketCentral

FEBRUARY 14, 2007

Webinars can be a powerful B2B lead generation tool, but vendors come with a wide variety of price points and feature sets. Check out several before selecting the best one to meet your unique needs.

Service 20

Service Webcast Vendors Lead Ranking 20

WebMarketCentral

JULY 11, 2007

B2B technology companies generate leads and revenue through smart online marketing by promoting thought-leadership content.

Campaigns 20

Campaigns Advertising Agencies Work Management Paid Search Agency 20

WebMarketCentral

SEPTEMBER 22, 2009

10 Simple Steps To Increase Blog Traffic Via StumbleUpon by How To Make My Blog Marko Saric outlines a process for generating more traffic through StumbleUpon , walking through the steps of sharing great content, making friends in the network, and analyzing results. CFOs are the most skeptical (yeah, another shock).

Social Media 20

Social Media Optimization Media Web 2.0 20

WebMarketCentral

FEBRUARY 12, 2007

Among the key findings: - The use of both video and audio webcasting by B2B marketers increased in 2006 over 2005, though video grew somewhat faster (44% vs. 32%), driven by the increasing acceptance of webcasts as a B2B lead generation tool and the widespread adoption of broadband Internet connections, even in home and small office environments.

Webcast 20

Webcast Trends PR Marketing Mix 20