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How AI is changing communications and PR: Risks and benefits

Sprout Social

Rachelle Bedell, Communications and Engagement Manager for the City of Gilroy, CA, has been experimenting with generative AI as she develops content to build connections between Gilroy’s local government and its 60,000 residents. I asked ChatGPT to generate some ideas and dove in from there.” Luckily, AI is here to help.

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Is It Plagiarism or Jumping on a Trend? The Ethics of Social Media Content

Contently

Fortunately, this kind of PR disaster is one your brand can easily avoid. You don’t want to create a nightmare for your PR team—and you definitely don’t way to pay their subsequent therapy bill. LinkedIn and Facebook , for example, allow users to report posts that infringe on content copyrights.

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How To Put AI To Work for Better Content Marketing

Content Marketing Institute

But generative AI hits differently and closer to home. Here’s what they say you should – and shouldn’t – do: Do: Use AI for writing and editing assistance Generative AI tools can help you overcome lank-page syndrome” by acting as your research and brainstorming buddy. Generative AI doesn’t make those things skippable.

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How Often Should You Curate Content as a Content Marketer

Scoop.it

It’s a process of exploring relevant content from reliable sources and sharing it with your audience to generate more traction. This is one of the reasons why content marketers resort to content curation, especially when the purpose of the content to be shared is to generate awareness and educate the intended audience.

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B2B Lead Generation Blog: Podcast: The New Rules of Marketing & PR Interview with David Meerman Scott

markempa

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

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B2B Lead Generation Blog: PR Has New Rules for Reaching Buyers Directly

markempa

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! This is called PR 2.0.

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I’m an influencer, pay me more!

Biznology

Back in January I had the honor of being a guest on Shel Holtz ‘s premier PR podcast, For Immediate Release. It must have gone well because I was back on a panel of PR professionals yesterday , joining Shel, Zeno Group EVP Frank Eliason , and Cision SVP Heidi Sullivan. So why aren’t PR people doing it yet?

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