DiscoverOrg

APRIL 14, 2017

Even if you’re already purchasing sales intelligence data (most of us are), sales teams still spend over half of their day scouring LinkedIn, Twitter accounts, and forging through forests of phone trees for correct phone numbers and email addresses. Very, very expensive researchers.

Cost 208

Cost Lead Ranking Buy Ad Building 208

Only B2B

MARCH 23, 2022

Furthermore, it is 40 times more successful than Facebook and Twitter combined in attracting new clients. Professional researchers know where to look for current and reliable information, including phone numbers. Finding the straight path that links directly to the lead while bypassing the gatekeeper is suggested.

Sales Management 118

Sales Management B2B Sales Ideal Customer Profiles Top of Funnel 118

Webbiquity

DECEMBER 15, 2020

Twitter is consistently rated as the second-best social network for B2B and tech companies, behind only LinkedIn. So, not surprisingly, the vast majority of Minnesota tech companies have a Twitter presence. But looking at current data, it doesn’t appear that all of them are using Twitter to its full potential.

Enterprise Management 231

Enterprise Management Work Management Marketing Management Twitter 231

Adobe Experience Cloud Blog

MARCH 13, 2018

Publication editors are the gatekeepers of guest posts. People want valuable information and advice they can’t get anywhere else—makes sense, right? To be the worst contributor ever, ignore that information and add as many links to your homepage, blog, and product pages as you can fit. What the People in Charge Say.

Thought Leadership 134

Thought Leadership Guidelines Custom Publishing Rules 134

Hubspot

AUGUST 11, 2019

In many ways, this makes prospecting easier -- but the budgets, stakeholders, and gatekeepers you encounter throughout the sales cycle can make finding the right B2B leads that much more important. Having this information ultimately leads to better, more beneficial conversations.”. Join or contribute to Twitter chats.

B2B Sales 68

B2B Sales Lead Ranking Lead Scoring Sales Qualified Leads 68

ConvertKit

NOVEMBER 20, 2020

Unlike, well, every other type of marketing (except possibly SMS), email marketing is direct…and there are no gatekeepers or algorithms to contend with. A lead magnet is free information that you package into a downloadable format. Twitter: Tweet. Dave Pell links his email newsletter opt-in in his Twitter bio.

Opt-out 135

Opt-out Opt-in Landing Pages Work Management 135

ConvertKit

SEPTEMBER 14, 2020

So when he heard about someone creating a website called “Twitter Should Hire Me” that got a ton of press and subsequent job offers, he thought, why not try something similar? Why am I concerning myself with the opinions of gatekeepers, whereas the people that matter here are my readers. The economy had just crashed.

Opinions 77

Opinions Communities Creativity Television marketing 77

EveryoneSocial

DECEMBER 17, 2020

If you have perused the EveryoneSocial website, you’ll end up learning quite a few things about our company and product: We are a leading employee advocacy platform that keeps employees informed, creating, and sharing content — no matter where they are working. We work with some of the biggest companies in the world (i.e.

Thought Leadership 98

Thought Leadership Ideal Customer Profiles Paid Search Agency Network Marketing 98

Parse.ly

APRIL 6, 2020

We believed that same shift would lead brands to put out their own information directly to customers, bypassing traditional gatekeepers. Digital content — rather than being an afterthought for some businesses — is now the primary way humans are finding and sharing information at scale. on Twitter.

Paid Search Agency 52

Paid Search Agency Traffic Conversion Companies 52

Webbiquity

JANUARY 15, 2010

Detailed information about vendors and their offerings was still limited, enabling marketing and sales to act as gatekeepers of information. Customers, competitors, and other people with expertise in a given area even if they “had no dog in the fight&# became new information sources for prospective buyers.

Sales Cycle 100

Sales Cycle Buying Cycle Social Media Marketing Management 100

The Effective Marketer

OCTOBER 14, 2009

How do you get pass that low level gatekeeper and get an introduction to the real decision maker at the company? By gathering information from your LinkedIn, Facebook, Yahoo, Gmail (not Hotmail, mind you), and other social media sites you belong, it maps out your connections and the connections of your connections.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Budget Creation Marketing Management 100

Hubspot

OCTOBER 5, 2017

Gatekeeper: Person in charge of communicating or preventing information from reaching a decision-maker; for example, receptionists or personal assistants. We usually have to go through a gatekeeper to reach them. The Process: Research process is shorter as we already have their contact information and interaction history.

Budget Programs 99

Budget Programs Top of Funnel Tools Work Management 99

Metadata

JULY 31, 2019

Some social media sites like Twitter and Linkedin have been around for over a decade. Byte – Vine, the six-second video platform, was launched in June, 2012 and acquired by Twitter three months later for $30 million. In 2016, Twitter suspended the app from app stores after business conflicts with the app’s founders.

Pricing 45

Pricing Price Facebook Paid Search Agency 45

Zoominfo

MAY 21, 2020

If you don’t have their direct-dial phone number, you could plan to spend a lot of time negotiating with admins and other gatekeepers , or pressing buttons to navigate the phone tree. If you could provide her with some very high level information… she can take a look at see if indeed your app can add value for us. Sound good?

Outreach 113

Outreach Examples Ideal Customer Profiles Top of Funnel 113

Metadata

JULY 31, 2019

Some social media sites like Twitter and Linkedin have been around for over a decade. Byte – Vine, the six-second video platform, was launched in June, 2012 and acquired by Twitter three months later for $30 million. In 2016, Twitter suspended the app from app stores after business conflicts with the app’s founders.

Pricing 40

Pricing Price Facebook Paid Search Agency 40

Sprout Social

JULY 20, 2016

Unlike social networks such as Facebook, Twitter or Instagram where users sign up for a variety of purposes, a majority of LinkedIn users are there for business. The best part about LinkedIn is you’re able to bypass gatekeepers. Find which posts performed well, and use that information to create your own content.

Lead Generation 97

Lead Generation Linkedin Paid Content Generation 97

Bluetext

MARCH 19, 2020

The answers aren’t coming from traditional media gatekeepers. Brand journalists can provide expertise about the market, and if you’re doing it right, you value long-term customer trust, establishing your brand, not as a source of services but a valuable source of information in a time without enough of it.

Paid Search Agency 34

Paid Search Agency Marketing Budget Planning Advertising Agencies 34

Adobe Experience Cloud Blog

NOVEMBER 24, 2009

As I wrote in 5 Ways B2B Marketing Professionals Can Leverage Social Media , social media lets you publish your company’s best practices and expertise without the need to get past gatekeepers such as editors and traditional media. Social media can encourage promoters. faster than their competitors.

Lead Ranking 48

Lead Ranking Lead Scoring Social Media B2B Thought Leadership 48

Convince & Convert

AUGUST 24, 2012

Read on for insights from Eric plus Eric Boggs ‘s Social Media Stat of the Week ( This week : Twitter gets 15% more media mentions than Facebook.). ” That type of clarity from Twitter is welcome to us. Getting sort of clarity and a sense of roadmap from Twitter is actually good. Listen Now. The RSS feed is: [link].

Social Media 115

Social Media Media API Twitter 115

Adobe Experience Cloud Blog

JUNE 12, 2012

Using Twitter to Drive Business and Generate Leads. Much like Judy Schramm’s presentation above, Erik Deckers, author, co-owner and VP of Creative Services for Professional Blog Service, reveals creative ways to generate new sales leads via Twitter. It is more readily available, simpler and usually more revealing.

Social Marketing 48

Social Marketing Paid Search Agency B2B Thought Leadership Ideal Customer Profiles 48

NuSpark Consulting

OCTOBER 28, 2011

Serve a buffet of tasty content to drive prospects to your website from Twitter, LinkedIn and Facebook. If you starve your social media efforts of informative content, you’ll reap anorexic results. . No more waiting for the fickle media gatekeepers to get the word out. Blogs are Fodder for Social Media. You’re in control.

Business Blogging 100

Business Blogging Business Work Management B2B Thought Leadership 100

Adobe Experience Cloud Blog

SEPTEMBER 29, 2009

Social media tools like Twitter and blogs (it's frequently forgotten blogs are social media ) are becoming standard in the toolboxes of B2B marketers. With social media, you can build relationships and connections without the need to get past gatekeepers such as editors and traditional media.

Social Media 48

Social Media Social Marketing B2B Marketing Peer-to-peer 48

Online Marketing Institute

JULY 2, 2009

skip to main | skip to sidebar Home Frontpage Network Join here On Twitter? You can get referred , publicly and permanently, by industry professionals who others will take as a trusted source of information. Changing their role from gatekeepers and anonymous holders of your CV, to trusted connections.) 41 million users) 2.

Consulting 40

Consulting Linkedin Search Marketing Resources 40

Wondering Out Loud

JULY 27, 2009

Thou shalt not use Twitter to promote the “New and improved X&#. No more gatekeepers filtering your message. But what’s the problem with providing objective information about the industries you serve along with examples of how your products and services have helped others overcome the issues raised.

Social Media 40

Social Media Web 2.0 Sales Qualified Leads Media 40

Hubspot

FEBRUARY 14, 2012

14) Eli Pariser: In a broadcast society, there were these gatekeepers, the editors, and they controlled the flows of information. 15) Eli Pariser: Your filter bubble is your own personal, unique universe of information that you live in online. We want to navigate, explore, discover information. They disappeared.

Social Networks 28

Social Networks Internet Marketing Broadcasting Marketing Proposals 28

Hubspot

MAY 16, 2012

If you're importing lists with bad lead information, you can't expect to deliver relevant, personal email content. 4) Twitter Customer Service Fail: Marketing and customer service should work together. It's an indication of spammy behavior that will get you blacklisted from Twitter's search results , and really annoy your followers.

Advertising Agencies 28

Advertising Agencies Paid Search Agency Planning Viral Marketing 28

Hubspot

AUGUST 2, 2012

Social Media: Try searching for both the company and the individual on LinkedIn, Twitter, Facebook, and any other channels that might be relevant for the company. In those instances, it behooves you to get in good with an employee at a different level of the organization -- the gatekeeper, so to speak. There are tons of ways!

Work Management 28

Work Management Marketing Management Cold Calling Organic Leads 28

Sword and the Script | B2B

DECEMBER 26, 2023

Social media platforms Bluesky and Threads will continue to become attractive substitutions for X (formerly Twitter).” ~ Marc C. When employees are informed, this leads to trust. Still – 2024 will be the year for vigilance by brand gatekeepers.” ~ Dorothy Crenshaw , Founder, Crenshaw Communications , a Mod Op agency 24.

Marketing AI 124

Marketing AI Paid Content Work Management Marketing Management 124

Webbiquity

JANUARY 12, 2021

If there’s a lot happening offline versus online or the website isn’t where people are going to dig into information and learn about the business, that’s probably not the kind of company we’ll work with. And we’re on LinkedIn ( Mike , Michael , Click360 ), Facebook , Twitter , all the usual places. The Lessons.

Allocation 229

Allocation Marketing Budget Marketing Attribution Multi-Touch Attribution 229

Tomorrow People

SEPTEMBER 27, 2022

Without thorough planning and research, your strategic decisions will be less informed and your product launch will have slimmer chances of long-term success. Gatekeeper: Stops your product from being approved. Your research brief should inform how you develop your questions. Buyer: Owns the budget.

Marketing Analytics Tools 156

Marketing Analytics Tools Startups Paid Content Sales Management 156

Tomorrow People

SEPTEMBER 27, 2022

Without thorough planning and research, your strategic decisions will be less informed and your product launch will have slimmer chances of long-term success. Also, the shorter your sessions are, the more Develop your interview questions Your research brief should inform how you develop your questions.

Marketing Analytics Tools 156

Marketing Analytics Tools Startups Paid Content Sales Management 156

Varicent

APRIL 5, 2018

With all these new social channels coming in, what are your thoughts on SnapChat and Instagram compared to the more traditional social selling mediums like Twitter and LinkedIn. If you're in B2B sales, you need to be on Facebook, Twitter, Instagram, and LinkedIn. With cold calling, there are gatekeepers, spam filters and ad-blockers.

Paid Content 71

Paid Content Cold Calling B2B Thought Leadership Enterprise Management 71

Hubspot

JANUARY 26, 2021

The data backs this up: a HubSpot study of over 5,000 businesses found LinkedIn traffic generated almost three times the visitor-to-lead conversion rate of either Twitter or Facebook. Groups can set their own admissions criteria and establish admins as gatekeepers. LinkedIn Groups Best Practices. The above applies for Listed Groups.

Linkedin 65

Linkedin Ideal Customer Profiles CAN-SPAM Profiling 65

Webbiquity

JULY 26, 2010

Why Use Twitter, Facebook & LinkedIn for Content Marketing? B2B Voices ( Trade Youtube Twitter Leads Sales ). Follow the Lead ( Gatekeeper Cold Calling Sales Social ). Mi6Agency Marketing ( Emarketing CMO Demographics Case Study Audience Twitter Aging ). Content Marketing Results: Landing Pages Rule , July 12, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Golden Spiral

MAY 16, 2019

Newsworthy content can also include infographics, videos, events, awards, surveys, Twitter chats, and the like. This is your chance to educate your audience with new information or a new perspective on a shared concern. In fact, Google doesn’t send out releases; instead, they post announcements on their blog. Key Takeaway.

Paid Search Agency 78

Paid Search Agency Companies Public Relations PR 78

EveryoneSocial

JULY 28, 2020

This provides employees with a central location to discover content and news, create their own user generated content, and easily share to networks like Twitter, LinkedIn, Instagram, etc. Part two of this requires your company to organize and create a personalized content experience where employees find relevant information they care about.

Social Media 98

Social Media Media Network Marketing Mobile Advertising 98

Content4Demand

JANUARY 31, 2023

Gartner Tweet In a recent webinar, Engage the Entire Buying Committee with Relevant Content , we heard a panel of C4D strategy experts discuss how marketers can target and reach today’s buying committees with content that informs their decisions. Also give them the information to help those decision-makers get on the same page.

Buy 59

Buy Top of Funnel Work Management Marketing Management 59