Zoominfo

OCTOBER 15, 2020

The ability to identify which companies are in-market for specific products and services today has made intent the fastest growing data category over the last two years, with use increasing from 28% to 62% in companies surveyed by TOPO , the sales and marketing research arm of Gartner. Improved Transparency and Control.

Zoominfo 246

Zoominfo Intent Signal Work Management Intent Data 246

Marketing Insider Group

JANUARY 18, 2021

A Gartner survey found that 88% of organizations have required or encouraged their employees to work from home. Communication will be more transparent. Your sales team can pick up right where your marketing team left off – informed and prepared to engage with clients strategically. Everyone can see updates in real-time.

Top of Funnel 271

Top of Funnel Deliverability Marketing & Strategy Marketing Automation Services 271

Convince & Convert

DECEMBER 6, 2023

54% of Customer Service Professionals Use AI or Chatbots According to Gartner, 54% of Customer Service specialists leverage a chatbot or AI tool for customer-facing applications. Always be transparent when interacting with customers on social media to build trust.

Work Management 146

Work Management Marketing Management Social Media Stats 146

Salesforce Marketing Cloud

MARCH 21, 2022

Writing in Harvard Business Review, Gartner HR experts noted that inclusion unlocks the potential of a diverse workforce. To effectively track inclusion,” the Gartner experts wrote, “organizations must measure employee sentiment with a considered definition of inclusion, ensuring the organization can act fast on the results.”.

Peer-to-peer 98

Peer-to-peer Webinar Metrics Gartner Demographics 98

Martech Advisor

DECEMBER 17, 2019

With over 20 billion connected devices in circulation by 2020 (as predicted by Gartner in a 2017 report) marketers will be looking to prioritize great customer experiences largely in the digital sphere. According to Gartner, RPA costs 1/5th the amount of an on-shore employee and 1/3rd that of an off-shore employee.

Trends 102

Trends Gartner Paid Search Agency Marketing Management 102

Thinkers360

FEBRUARY 28, 2024

Gartner , Forrester Research , IDC , HfS Research , Everest Group , Frost & Sullivan , BARC , Dresner Advisory Services and many others), social media platforms, industry events and conferences, and social listening tools like Brand24 or Sprout Social to further identify influential voices actively engaging in your industry conversations.

Enterprise Management 52

Enterprise Management Work Management Marketing Management B2B Thought Leadership 52

Sana Commerce

AUGUST 22, 2023

This new collaboration has countless advantages including building user trust with increased transparency and providing comprehensive support for web store managers. The Usercentrics Consent Management Platform (CMP) provides transparency for all cookie usage and tracking technologies on your website.

Advertising Agencies 52

Advertising Agencies Enterprise Management Privacy Protection Work Management 52

Only B2B

FEBRUARY 6, 2024

71% of B2B organizations collect buyer signals, but over half fail to operationalize the data – according to Gartner. Ethical Considerations and Privacy: Respect data privacy regulations and be transparent about your data collection practices. While intent data offers immense benefits, it’s not without its challenges.

Intent Data 62

Intent Data Intent B2B Sales ROI 62

Zoominfo

AUGUST 12, 2018

76% of CEOs are most concerned with the potential for bias and lack of transparency when it comes to AI adoption ( source ). Gartner predicts that through 2022, 85% of AI projects will deliver erroneous outcomes due to bias in data, algorithms, or the teams responsible for managing them ( source ). Obstacles to AI Adoption. 46% of U.S.

Marketing AI 150

Marketing AI Statistics Enterprise Management Work Management 150

Smashmouth Marketing

OCTOBER 8, 2009

In the fourth of a series of Thought Leader interviews for MarketingSherpa's 6th Annual B2B Marketing Summit 2009 , we talk to Richard Fouts, research director at Gartner, Inc., Richard: Sure, there are a range of benefits to blogging that inform all phases of what we at Gartner call the marketing activity cycle. New media and Web 2.0

Gartner 100

Gartner Social Media Social Marketing Planning 100

Smashmouth Marketing

OCTOBER 6, 2009

In the fourth of a series of Thought Leader interviews for MarketingSherpa's 6th Annual B2B Marketing Summit 2009 , we talk to Richard Fouts, research director at Gartner, Inc., Richard: Sure, there are a range of benefits to blogging that inform all phases of what we at Gartner call the marketing activity cycle. New media and Web 2.0

Gartner 100

Gartner Social Media Social Marketing Planning 100

Brandpoint

MARCH 9, 2022

People surveyed by Gartner said that they wanted brands to take action (such as cutting ties with operations in Russia or Russian business partners), but not nearly as many surveyed said that they wanted communications professionals to make statements or pull back on marketing activity.

Work Management 118

Work Management Paid Search Agency Advertising Agencies Peer-to-peer 118

Metadata

JANUARY 30, 2024

In fact, according to Gartner, 75% of B2B buyers prefer a “ rep-free sales experience.” Shift to transparent pricing (this is a big one) Does pineapple belong on pizza? Ungate everything on your website , including your product, via interactive demos that give prospects a hands-on walk-through experience. So, what do they prefer?

Sales Cycle 52

Sales Cycle Pricing Price Gartner 52

sagefrog

FEBRUARY 7, 2024

According to the Gartner 2023 CMO Spend and Strategy Survey, marketing budgets have remained flat year-over-year at 9.1% Transparent communication about data usage, consent, and regulation compliance is now a cornerstone of B2B social media marketing strategy. At the core of this efficiency drive is a desire to do more with less costs.

Marketing AI 67

Marketing AI Social Media Social Marketing B2B Marketing 67

Biznology

OCTOBER 29, 2019

You’ll find ratings sites like TrustRadius , Capterra (now owned by Gartner), Clutch.co They want fast, personalized service, pricing transparency, ease of use, a human face, seamless integration across contact channels, and mobile access. and G2Crowd , where users leave product reviews—and sellers quake in their boots.

Enterprise Management 135

Enterprise Management Work Management Buy Marketing Management 135

6sense

JANUARY 31, 2022

New research from TrustRadius, Gartner, Forrester, and others adds a new, critical layer of understanding to the buying committee mix: generational differences. . Transparency and simplicity in pricing . Creating An Experience Customers Crave . Hands-on product experience (before they buy) . Peer reviews over analyst recommendations

CMO 62

CMO Peer-to-peer Buy Gartner 62

Kabbage

OCTOBER 18, 2016

In 2013, I wrote an article about the “CRM of the Future” which included three key components: (1) Out-of-the-box Lead Recommendations, (2) True Canonical Leads and (3) Pipeline Transparency. Learn how we’re bringing B2B data into the age of intelligence with Customer Network Effects.

Allocation 157

Allocation Budget Programs Marketing Automation Services Top of Funnel 157

Hubspot

APRIL 11, 2023

In 2022, Gartner found that 89% of sellers felt burned out from work. Gartner uses the term “drag” to describe burned-out sales reps' mentality. “70% Gartner uses the term “drag” to describe burned-out sales reps' mentality. “70% The importance of transparency, empathy, and trust should permeate your organization.

Burn Rate 84

Burn Rate Gartner Churn Rate Lead Scoring 84

Binary Demand

FEBRUARY 23, 2024

Below are the few insights gathered from diverse surveys and research on B2B buyer behavior: Gartner, Inc. reveals that B2B buyers value third-party interactions, like customer references and expert consultations, 1.4x more than digital supplier interactions for affirming value.

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

Bannerflow

MARCH 16, 2023

Research from Gartner shows 84% of digital marketing leaders believe using AI/ML enhances the marketing function’s ability to deliver real-time, personalised customer experiences. According to a study by Gartner , by 2025, 70% of newly built enterprise apps will employ low-code or no-code technology.

Trends 59

Trends Privacy Gartner Advertising Agencies 59

B2B Marketing Directions

MARCH 1, 2020

A 2018 study by Gartner/CEB documents the business value of personalization that is perceived by customers and prospects to be helpful. For a more detailed description of the Gartner/CEB study see this post. Several recent research studies have shown how important transparency and control are for customers and prospects.

Privacy 64

Privacy Personalization Work Management Gartner 64

Zoominfo

OCTOBER 23, 2019

76% of CEOs are most concerned with the potential for bias and lack of transparency when it comes to AI adoption ( source ). Gartner predicts that through 2022, 85% of AI projects will deliver erroneous outcomes due to bias in data, algorithms, or the teams responsible for managing them ( source ). 46% of U.S. 55% of U.S. 46% of U.S.

Marketing AI 100

Marketing AI Statistics Enterprise Management Work Management 100

FunnelEnvy

OCTOBER 2, 2023

Gartner reports that B2B prospects’ behavior is changing. Privacy Transparency Be transparent about how you intend to use the information collected. For those in the early stages, offer educational resources. Quizzes are a way to gamify forms and work well for some audiences. Be strategic about testimonials.

Opt-in 67

Opt-in Conversion Opt-out Privacy Policies 67

Only B2B

JULY 14, 2023

Gartner predicts that by 2025, 60% of B2B companies will rely on AI to automate and enhance various aspects of their sales processes. Transparency and accountability in AI implementation are essential to maintain trust and avoid unintended consequences. AI is revolutionizing ABM by enhancing personalization and improving efficiency.

Account Based Marketing 62

Account Based Marketing Marketing AI ABM Efficiency 62

Zoominfo

FEBRUARY 23, 2023

Defining data governance is challenging due to a mix of key factors: Varied understanding of governance information Lack of leadership Limited resources Low data literacy across the business A lack of alignment and transparency on common goals Silos Siloed data prevents the free flow of information.

Marketing Analytics Tools 100

Marketing Analytics Tools Enterprise Management Privacy Gartner 100

ANNUITAS

AUGUST 19, 2022

The research supporting the shift to a Converged Growth model, led by a Chief Growth Officer, is significant: Gartner : “B2B organizations that unify commercial strategies and leverage multithreaded commercial engagements will realize revenue growth that outperforms their competition by 50%.”

Lead Ranking 130

Lead Ranking Paid Search Agency SIC Research 130

ClickZ

FEBRUARY 2, 2021

According to the Gartner Marketing Data and Analytics Survey 2020, 54% of senior level marketers believe marketing analytics hasn’t had the influence expected. According to the Gartner Marketing Data and Analytics Survey 2020 , 54% of senior level marketers believe marketing analytics hasn’t had the influence expected.

Marketing AI 109

Marketing AI Budget Programs Gartner CMO 109

Vision Edge Marketing

NOVEMBER 1, 2018

“Customer experience (CX) is the new Marketing battlefront,” declared Gartner in their Customer Experience study. With more touchpoints, more competition, shorter product lifecycles, and greater price transparency than ever before, customer experience expectations will continually change. Develop consistency in execution.

Touchpoints 171

Touchpoints Customer Satisfaction Work Management Advertising Benchmark 171

ClickDimensions

NOVEMBER 28, 2023

Source Gartner 3 Ways you can Break Free from Data Silos In this section, we’ll explore three powerful strategies to liberate your data from its confines and unleash its full potential. Organizations lose an average of $9.7 million annually due to poor quality data.-

SMB 40

SMB Work Management Marketing Management Customer Satisfaction 40

Sana Commerce

NOVEMBER 8, 2022

The Sana approach unlocks 3 key benefits that enable lasting relationships between customer and supplier: • Total customer convenience: Empowering customers with personalized self-service and complete transparency. Sana Commerce named a Niche Player in the 2022 Gartner® Magic Quadrant for Digital Commerce. More interesting resources.

Advertising Agencies 52

Advertising Agencies Work Management Marketing Management B2B 52

Zoominfo

MARCH 31, 2023

Industry experts at Gartner estimate that poor data quality costs businesses about $13 million a year. Identify your data silos One problem with solving data silos is that, by nature, they are not transparent.

Enterprise Management 130

Enterprise Management Marketing Analytics Tools Zoominfo Work Management 130

6sense

NOVEMBER 9, 2021

Gartner ranks “AI engineering” among its top strategic tech trends for 2021, as organizations seek to overcome challenges, including maintaining, scaling and governing these projects so that they can deliver the full value that enterprises seek. Otakar Nieder, Senior Director, BISim. Will You Be a Part of the Future of AI?

Marketing AI 48

Marketing AI Lead Ranking Budget Programs Long Tail Marketing 48

Oktopost

OCTOBER 26, 2023

Unlike other industries, the financial sector operates under the watchful eye of regulatory bodies such as FINRA, SEC, IIROC, FCA, and PRA, imposing strict guidelines on communication and transparency. You may be wondering why financial institutions need to participate in employee advocacy to begin with.

Marketing Management 126

Marketing Management Service B2B Thought Leadership Thought Leadership 126

LeanData

SEPTEMBER 21, 2022

Things have gotten complicated, and with Gartner expecting that 75% of the highest growth companies in the world will deploy a revenue operations (RevOps) model by 2025, it’s about time you align your processes with your priorities. Are you ready?

Outreach 98

Outreach Lead Ranking Top of Funnel Trigger Marketing 98

Kabbage

OCTOBER 18, 2016

In 2013, I wrote an article about the “CRM of the Future” which included three key components: (1) Out-of-the-box Lead Recommendations, (2) True Canonical Leads and (3) Pipeline Transparency. Learn how we’re bringing B2B data into the age of intelligence with Customer Network Effects.

Allocation 100

Allocation Budget Programs Marketing Automation Services Top of Funnel 100

Navigate the Channel

DECEMBER 14, 2017

Brand Transparency is Essential. Because consumers tend to trust their peers more than brands when it comes to authenticity, influencer marketing has really taken off—but keep in mind that it can be a slippery slope with respect to transparency. According to Gartner, with 8.4

Content Marketing 62

Content Marketing Peer-to-peer Transparency Paid Search Agency 62

Salesforce Marketing Cloud

JUNE 21, 2022

In fact, a 2021 Gartner survey showed nearly half of the 10,000 respondents across the U.S., Having more transparency with feedback and support from higher-ups allows people to know it’s okay for them to work whenever. To increase productivity, managers need to ask their teams how they want to work — and support that.

Work Management 98

Work Management Product Gartner Deliverability 98