Marketing Insider Group

JANUARY 30, 2023

Data Stories that Compel Action: classic having the “right information, at the right time” is as important as ever; the rise of data visualization and using data storytelling, all connected to action. Building alerts that drive action in a continuous cycle with automation at the core.

Thought Leadership 205

Thought Leadership Trends SME Paid Search Agency 205

Exo B2B

OCTOBER 10, 2023

on AI in marketing were that it should play the bottom two roles in the Gartner-style quadrant he created (below). Lady Trifecta Do you know anyone who would have the audacity to go up on stage at B2B Forum and say that we need to stop storytelling in marketing? Eliminate ineffective storytelling? But that’s not all.

Marketing AI 59

Marketing AI B2B Gartner Conference 59

Contently

SEPTEMBER 5, 2018

Gartner has even predicted that in a few years, content marketing won’t be a term anymore because all marketing will be driven by content. They’ve almost managed to pinpoint the elements of storytelling that have the biggest impact. Naturally, the conversation about content marketing has evolved rapidly as well.

Work Management 159

Work Management Content Marketing Storytelling Content 159

Contently

NOVEMBER 12, 2020

Those splashy advertising efforts get undermined when brands publish a handful of safe, boring blog posts, devoid of storytelling or new ideas, written by marketers without editorial chops. Their work doesn’t receive the same love as a splashy experiential campaign or new 30-second ad.

Allocation 218

Allocation Brand Identity Branding Paid Search Agency 218

The ROI Guy

APRIL 8, 2014

According to Gartner, worldwide IT spending is on pace to reach $3.8 Although the forecast predicts healthy growth for 2014, these same Gartner forecasts have been overly optimistic the past two years. Examining their 2013 predictions, Gartner indicated IT spending would grow 4.2% trillion in 2014, a 3.2% for the year.

Gartner 40

Gartner Forecasting Spending Marketing Proposals 40

Marketing Insider Group

FEBRUARY 23, 2021

You can prove – through brand storytelling – that what you offer consumers works. Brand storytelling is a powerful marketing tool. Source: Gartner. Include statistics, storytelling, quotes, and a CTA to further engage readers after they finish reading. In 2020, 87% of consumers read local business reviews online.

Case Studies 283

Case Studies Case Study Studies Top of Funnel 283

The ROI Guy

MARCH 1, 2016

Gartner recently published their latest worldwide IT spending forecasts, and with a likely economic slowdown on the horizon, are projecting an anemic 0.6% And Gartner is predicting that by 2020, as much as 90% of IT spending could be driven by the business. Sources: Gartner Says Worldwide IT Spending is Forecast to Grow 0.6

Gartner 40

Gartner Spending Effectiveness Marketing Proposals 40

Exo B2B

OCTOBER 10, 2023

sur l’IA en marketing ont été qu’elle devrait jouer les deux rôles inférieurs du quadrant, style Gartner, qu’il a créé (ci-dessous). D’éliminer le «storytelling» inefficace? Vu dans la présentation de Lee Odden : le fameux Hype Cycle des nouvelles technologies de Gartner. C’est plus de 10 fois plus en 12 ans!!!

Gartner 52

Gartner B2B Ideal Customer Profiles B2B Marketing 52

Top Rank Marketing

FEBRUARY 26, 2024

Research from Gartner found, for example, that more than 70% of buyers consider at least four software providers before making a final purchase decision. When evaluating B2B tech marketing agencies, you’ll want to ensure you go with a firm that has experience in this specialized arena.

Advertising Agencies 97

Advertising Agencies Paid Search Agency Ad Agencies Allocation 97

Contently

AUGUST 11, 2022

According to Gartner , marketing budgets as a percentage of revenue are actually up overall this year compared to 2021. Gartner research also revealed that 58% of CMOs don’t think they have the in-house talent “needed to execute on their strategy.” They just get really choosy about where their dollars go.

Marketing Budget 173

Marketing Budget Content Marketing Planning Paid Search Agency 173

The ROI Guy

JULY 15, 2015

Gartner recently published their latest worldwide IT spending forecasts with a sharp downward revision, now projecting a 5.5% This latest estimate from Gartner is a further downward revision of the overly optimistic forecast published to kickoff the New Year, where Gartner was anticipating a 2.4% YoY decline from 2014 levels.

Gartner 40

Gartner Spending Effectiveness Marketing Proposals 40

Marketing Interactions

OCTOBER 15, 2021

Buyer-to-seller engagement hangs at 16% and will drop 2 – 3% further in the next few years (Gartner). RevOps is showing such strength as a go-to-market strategic approach that Gartner predicts 75% of high-growth companies will deploy a RevOps model by 2025. Edelman/LinkedIn ). Predictable revenue through closed-won deals (Sales).

B2B Marketing 131

B2B Marketing Lead Ranking B2B Paid Search Agency 131

The ROI Guy

JANUARY 16, 2014

According to Gartner, the annual release of their New Year’s spending forecast predicts global IT spending growth of 3.1% Examining their 2013 predictions, Gartner indicated IT spending would rise 4.2% We don’t buy it, and believe that Gartner has missed a major sea change in IT spending and decision-making in their forecasts.

Gartner 40

Gartner Forecasting Spending Marketing Proposals 40

The ROI Guy

APRIL 14, 2015

Gartner has revised worldwide IT spending down for 2015, predicting a 1.3% This latest estimate comes on the heels of Gartner RAISING forecasts to kickoff the New Year, expecting a 2.4% This latest estimate comes on the heels of Gartner RAISING forecasts to kickoff the New Year, expecting a 2.4% YoY decline from 2014.

Gartner 40

Gartner Forecasting Planning Marketing Proposals 40

The ROI Guy

NOVEMBER 10, 2014

According to Gartner, worldwide IT spending growth has been revised upwards to 2.6% This is good news, and is the first time in three years that Gartner is revising its growth predictions up versus down mid-year. The Bottom-Line Gartner has predicted low IT spending growth forecasts for the next several years.

Gartner 40

Gartner Forecasting Spending Marketing Proposals 40

The ROI Guy

JULY 9, 2013

To kick off 2013, Gartner predicted that the reigns on worldwide IT spending would loosen, forecasting an increase of 4.2% Sure enough, Gartner has had to once again lower expectations , cutting in half their earlier growth estimates, now predicting only a 2% rise. Sometimes you don’t want to be right, and this is one of those times.

Gartner 40

Gartner Forecasting Spending Marketing Proposals 40

The ROI Guy

NOVEMBER 1, 2012

At the annual Gartner Symposium, the world's most important gathering of CIOs and senior IT executives in our hometown of Orlando, new and important IT spending research and trends are always presented. Empowering a different kind of storytelling and justification using Tablets. trillion in 2013, a 3.8 You Decide.

Gartner 40

Gartner Allocation Storytelling Spending 40

The ROI Guy

JANUARY 8, 2013

Gartner highlights that “business uncertainty is nearing resolution”, and that this is one of the key reasons for increasing their spending outlook. But is Gartner being overly optimistic? First, Gartner’s latest outlook mirrors similar rosy predictions from analysts at the beginning of the past three years.

Gartner 40

Gartner Spending Marketing Proposals Terms and Conditions 40

Marketing Interactions

APRIL 26, 2022

Storytelling reaches buyers on an emotional level and holds their attention. Even more critical to recognize is that self-guided interactions are outpacing personal ones by a ratio of 55/45 , per Gartner. The experiences we create for the public, our buyers, our customers all have an impact. Humanness in B2B Content Pays Off.

Top of Funnel 91

Top of Funnel B2B Content Terms and Conditions 91

Adobe Experience Cloud Blog

MARCH 7, 2017

Hear Gartner’s 8 Commandments for Strategic Dashboard Design— Martin Kihn, Research VP, Gartner for Marketing Leaders, Gartner. Being a marketer is about being a storyteller, and both James Corden and Queen Latifah have spent their careers telling stories across a variety of channels. One piece of the puzzle?

Advertising Agencies 117

Advertising Agencies Marketo Gartner Paid Search Agency 117

Contently

SEPTEMBER 10, 2018

And it’s why Gartner declared that the categorization of content marketing won’t be necessary in a few years. Joe Lazauskas is the head of content strategy at Contently and the co-author of a best-selling book, The Storytelling Edge: How to Transform Your Business, Stop Screaming Into the Void, and Make People Love You.

Content Marketing 119

Content Marketing Content Gartner Lock-In 119

Hubspot

MARCH 4, 2014

To help fellow CMOs find answers to some of these important issues, I chatted with Jake Sorofman , Research Director at Gartner. At Gartner, Jake analyzes digital marketing strategy, trends, and best practices for Gartner''s Marketing Leader practice. MV: You’re a big proponent of brand storytelling.

Gartner 28

Gartner CMO Storytelling Thought Leadership 28

Exo B2B

JUNE 26, 2023

Let me start by quoting a Gartner study on the power of content in the customer journey. The broader and deeper your knowledge of your industry and its customers, the more you’ll be able to build convincing stories (storytelling) around your subject and thus gain credibility. B2B content marketing.

Marketing AI 52

Marketing AI B2B Marketing Optimization Content Marketing 52

SalesChoice

JANUARY 12, 2017

The use of customer data and predictive analytics is on the rapid rise, growing CAGR over 40% according to experts (Gartner, 2016; IDC, 2016) and is no longer solely being leveraged by B2C sellers such as Amazon.com. How do narrative storytelling approaches augment predictive analytics methods?

Storytelling 22

Storytelling Marketing Management Lead Ranking Allocation 22

DiscoverOrg

MARCH 3, 2017

Storytelling. Sales teams that were rated as “Weak” or “Very Weak” in prospecting skills, storytelling, tech savvy, and knowledge of products & buyers experienced lower than the median revenue growth. Weak Storytelling. Entering and maintaining account and contact data with quality and completeness. Experience. Sales Skill.

Correlation 120

Correlation Peer-to-peer Marketing Management Storytelling 120

Bluetext

MARCH 6, 2024

1 worldwide by revenue in the Gartner® Market Share report. How do you approach storytelling as a tool in your branding and marketing efforts to connect with your audience on a deeper level? Can you discuss the metrics and key performance indicators you use to measure the success of your branding and marketing initiatives?

CMO 26

CMO Brand Identity Branding Marketing Budget 26

The Lead Agency

FEBRUARY 8, 2023

Gartner predicts that 75% of B2B sales organisations will use both AI and traditional sales solutions by 2025. Brand storytelling can set a business apart from its competitors by showing its personality, emotional connections, and approach to customers.

Work Management 62

Work Management Trends B2B Marketing Marketing Management 62

Binary Demand

FEBRUARY 23, 2024

Below are the few insights gathered from diverse surveys and research on B2B buyer behavior: Gartner, Inc. reveals that B2B buyers value third-party interactions, like customer references and expert consultations, 1.4x more than digital supplier interactions for affirming value.

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

Salesforce Marketing Cloud

JUNE 28, 2023

This point poses a growing challenge, as research from Gartner shows the six to 10 people are involved in B2B purchase decisions. Paint the picture for your buyer Being a storyteller is a skill not often discussed on sales teams, but it can be the secret that sets a good sales pitch apart from the best sales pitch.

Tips 98

Tips Lead Scoring Lead Ranking Customer Satisfaction 98

Convince & Convert

MARCH 31, 2015

Even the role of IT is shifting, as leading Gartner analyst Laura McLellan recently predicted that by 2017 CMOs will spend more on technology than CIOs. Many reluctant marketers will have a background in other disciplines, from operations to finance to documentary storytelling. Support Broader Team Integration.

Work Management 151

Work Management Marketing Management Paid Search Agency Cross-Selling 151

The ROI Guy

FEBRUARY 20, 2019

Inundated with a ton of similar looking and solution-centric content, Gartner reports the average buyer squanders two-thirds of the buying cycle gathering, processing, and de-conflicting information to try to gain consensus and arrive at a purchase decision. Every time a B2B buyer considers a purchase, they face internal struggles.

Gartner 45

Gartner Buying Cycle Differentiation Buyer's Journey 45

Envy

JANUARY 16, 2020

With 23 years of experience in the IT industry, 16 of those at Gartner, Lydia is a guru of cloud computing and infrastructure. Jack is a rare cybersecurity expert who is also an incredibly compelling storyteller. He’s committed to continuing education from both sides of the desk. Lydia Leong. Follow him on Twitter too. Jack Rhysider.

Privacy 133

Privacy Twitter Press Advertising Mediums 133

Televerde

JULY 11, 2022

The top-performing content includes: Video Blog posts Storytelling and case studies. Image from Gartner. Step 4: Invest in Content Marketing. About 97% of marketers rely on content marketing as an essential marketing strategy component. You can distribute this content over social media, emails, and your website.

Demand Generation Agencies 59

Demand Generation Agencies Demand Generation Demand Campaigns 59

nDash

NOVEMBER 23, 2020

My areas of focus include storytelling, business, psychology, and mental health. As a co-owner of our writing and editing business, I often collaborate with my partner Jake Tavares who has worked as a professional business editor at Gartner and DoubleCheck Research, and usually takes the role quality control editor on projects for clients.

Marketing Budget 52

Marketing Budget Advertising Agencies Content Marketing Copywriting 52

The ROI Guy

SEPTEMBER 22, 2015

First, Gartner announced mid-summer that IT spending is on the decline. Although Gartner blamed the decline on a rising dollar, we don’t buy it and have seen where prior forecast declines by Gartner were actually blamed on a declining dollar! IT Spending on the Decline? decline (compared to a paltry 1.6% growth in 2014).

Planning 40

Planning Gartner Marketing Plans Marketing Proposals 40

The ROI Guy

JUNE 4, 2019

A recent Gartner study found 94% of the respondents have participated in a buying cycle where the effort was canceled before the purchase was completed. Unfortunately, 84% of B2B buyers report that purchase decisions take longer than expected – twice as long for most. The buying journey is not only slowed, but often stalled.

Optimization 40

Optimization Buying Cycle Gartner Amazon 40

ClearVoice

MARCH 8, 2022

Her focus is on motivation to action, directing her team to use high-level content, effective storytelling and other means to create communities and support advocacy and partnerships. As a Facebook executive, she focuses on storytelling as a viable tool for communications and digital planning.

Work Management 52

Work Management Paid Search Agency Content Marketing Planning 52