Convince & Convert

MARCH 31, 2015

For example, at a marketing leadership event a little over a year ago, ConAgra Foods chief marketing officer (CMO) Joan Chow publicly wondered “if in five to 10 years whether we should be called chief marketing offices anymore. Consumers don’t like to be marketed to. We should be thinking of ourselves as chief value officers. ”.

Work Management 154

Work Management Marketing Management Paid Search Agency Cross-Selling 154

Adobe Experience Cloud Blog

MARCH 7, 2017

Hear Gartner’s 8 Commandments for Strategic Dashboard Design— Martin Kihn, Research VP, Gartner for Marketing Leaders, Gartner. Being a marketer is about being a storyteller, and both James Corden and Queen Latifah have spent their careers telling stories across a variety of channels. One piece of the puzzle?

Advertising Agencies 117

Advertising Agencies Marketo Gartner Paid Search Agency 117

DemandBase

JANUARY 3, 2019

Gartner Digital Marketing Conference. Argyle CMO Forum. Forbes CMO Summit. The modern CMO is equal parts storyteller and data scientist. Brush up on both skills at the annual CMO Summit and identify the areas that need additional focus to ensure long-term success. April 29-May 1, San Diego, CA. Dreamforce.

Conference 55

Conference Account Based Marketing B2B Marketing B2B 55

Hubspot

FEBRUARY 24, 2015

And, until recently , the average CMO was destined for a much shorter than average tenure. CMOs now wield more power, and CEOs are increasingly looking to them to provide strategic input, according to recent research from IBM. At the helm of this data-driven marketing initiative is the CMO. 3) Be a Storyteller and a Storymaker.

CMO 28

CMO Multi-Channel Forrester Enterprise Management 28

Marketing Insider Group

JANUARY 24, 2013

Gartner_Inc – Gartner – The leading global provider of independent and objective technology related to research and advice. Top B2B Marketing Influencers – Individuals. @ Ardath421 – Ardath Albee – B2B Marketer, Content Strategist, Writer, Storyteller and Author of eMarketing Strategies for the Complex Sale.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Content Standard

JANUARY 12, 2016

The shift from interrupt advertising to original brand storytelling requires new organizational structures for marketing teams. Taking the Story Global : executing a multinational approach to brand storytelling and publishing. Companies are starting to invest in brand storytelling roles. TEAMS AND SKILL SETS. ” Tweet.

Enterprise Management 40

Enterprise Management Stats Research Studies 40

Content Standard

JANUARY 12, 2016

The shift from interrupt advertising to original brand storytelling requires new organizational structures for marketing teams. Taking the Story Global : executing a multinational approach to brand storytelling and publishing. Companies are starting to invest in brand storytelling roles. TEAMS AND SKILL SETS. ” Tweet.

Enterprise Management 40

Enterprise Management Stats Research Studies 40

Heinz Marketing

JULY 2, 2018

Really for category to really stand as a true category, you need a lot of things to happen, but one of the key milestones certainly is Gartner doing a magic quadrant and/or Forrester doing one of their waves around the category. He’s the CMO, chief marketing officer of Demandbase. That’s what happened.

Account Based Marketing 43

Account Based Marketing Peer-to-peer DemandBase Forrester 43

chiefmartech

MARCH 27, 2017

With marketing technology growing as a portion of total marketing budget (27% on average according to Gartner ), marketers face two growing challenges: increased scrutiny from C-suite partners on the value of martec investments and the need to get more out of the current marketing technology stack. Executives are taking this a step further.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Marketing Automation Services 40

Single Grain

DECEMBER 2, 2019

As Gainsight CMO Anthony Kennada says: “If you're creating a category, there's no existing playbook you can turn to.” The Art of UX Storytelling: How to Create Your Brand’s Story. Gartner asserts that companies must “ mobilize every function in the organization ” to drive digital transformation.

Design 131

Design Marketing Strategy Marketing & Strategy Advertising Agencies 131

ClearVoice

AUGUST 27, 2019

It seems that storytelling, an uninterrupted experience and quality content are all mandates moving into the future. With Gartner reporting over 80% of organizations expecting to compete primarily on CX, getting your user experience in order is a top priority. Misplaced keyword focus.

De-duplication 92

De-duplication Tactics SEO PageRank 92

chiefmartech

FEBRUARY 9, 2016

Gerry Murray , Research Manager of the CMO Advisory at IDC , will present Cognitive Marketing: The Rise of the Super Intelligent Marketer — will illuminate the new capabilities that “cognitive services” now offer marketers, leveraging data and artificial intelligence.

Enterprise Management 40

Enterprise Management Marketing Automation Services Work Management Marketing Management 40

Metadata

MARCH 16, 2021

So I’m Dee Anna McPherson, I’m the CMO at Invoca. So Forrester and Gartner actually ended up adopting the terminology that we coined. Joe Chernov: At Eloqua, we prep walked Megan Eisenberg, a very prominent CMO now, to every single event. My client was actually Gartner. Gartner was my client.

Marketing Analytics Tools 52

Marketing Analytics Tools Enterprise Management B2B Work Management 52

SnapApp

DECEMBER 5, 2016

46% of marketers say photography is critical to their current marketing and storytelling strategies. - CMO Council. . The takeaway: Lead gen and sales will likely continue to be the top priorities for content marketing in 2017--the question is: How can you create more effective campaigns and content that accomplish those goals?

Paid Content 48

Paid Content Stats Marketing Budget Marketing Strategy 48

SnapApp

DECEMBER 22, 2016

Let them help you out with toipics that cover using Twiter, how to write engaging content, and storytelling. Recommended reading: Wickedly Effective Storytelling: Exercise of the 5 Whys. #20. Copypress is all about the power of storytelling. How-to guides, interviews, and current events are reasons to check out CMO by Adobe.

Marketing Analytics Tools 48

Marketing Analytics Tools Sales Management Top of Funnel Planning 48

Golden Spiral

NOVEMBER 20, 2020

Mark Whitlock (00:00:00): Welcome to this special video edition of Studio CMO Live. And I really thrived in like all my writing classes, all my English classes, um, ended up taking AP English as a junior and high school and just completely fell in love with storytelling more than just writing. Anna Grimes. Transcript.

Lead Scoring 62

Lead Scoring Lead Ranking Video Marketing Planning 62

Marketing Insider Group

JULY 1, 2020

Under the leadership of CMO Karen Walker, Cisco brought on 200 content marketers back in 2015 and they haven’t looked back. In 2015, Gartner predicted that companies heavily invested in personalization would outsell their competitors who lack personalization by 20 percent. The Content Marketing Editor (Storyteller + Strategist).

Marketing Budget 362

Marketing Budget Paid Content ROI Marketing & Strategy 362

Hubspot

JANUARY 22, 2014

In December, Gartner''s Jake Sorofman suggested concentrated campaigns may not have a place anymore amid the continuous storytelling of today’s content marketing. Or, put in HubSpot CMO Mike Volpe''s more animated terms , " Stop the madness of coming up with an entirely new theme and creative concept every three months.

Campaigns 28

Campaigns Inbound Marketing Marketing & Strategy PPC 28