Martech

NOVEMBER 15, 2023

Here are the trends we’re watching for Black Friday and throughout the rest of the ever-expanding holiday calendar. Perks influence social commerce shoppers Social media marketers know that certain categories like beauty and home goods lend themselves to shareable posts and brand love.

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Act-On Trends Paid Search Agency eCommerce 120

KoMarketing Associates

JULY 6, 2022

Gartner recently published “The State of Marketing Budget and Strategy 2022” report, and statistics suggested that the majority of digital marketing spend (60%) is now allocated to paid channels.

Budget Management 240

Budget Management Allocation Spending Advertising Channels 240

Circle Studio

NOVEMBER 24, 2020

As we approach the end of 2020, it’s time to take a look at key 2021 B2B marketing trends that will emerge in the year ahead. Continuing a pattern from previous years, 2021 will see the ongoing evolution of many B2B marketing trends from recent years, and the increasing influence of B2C marketing will make a big impact.

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Paid Content Planning Marketing AI Trends 193

The Lead Agency

FEBRUARY 8, 2023

B2B Marketing Trends 2023 B2B marketing has undergone a significant transformation in recent years, and it’s only going to continue in 2023. Trend 1: The Rise of AI and Automation in B2B Marketing The integration of AI in B2B marketing is enhancing the industry with powerful capabilities.

Work Management 62

Work Management Trends B2B Marketing Marketing Management 62

Binary Demand

FEBRUARY 23, 2024

Check out the tech and tactics fueling the above mentioned shift: Intent data Account-based marketing (ABM) Personalization Marketing automation Predictive analytics Adapting to the merging of modern B2B buyers and the trends driving B2B demand generation strategies is crucial for thriving in today’s evolving B2B landscape.

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Demand Generation Agencies Demand Generation Demand Account Based Marketing 52

SalesGrape

NOVEMBER 18, 2023

Personalization and Customization: Harnessing Data for Targeted Outreach One of the key trends shaping telemarketing in 2023 is the increased focus on personalization and customization. According to Gartner (2021), by 2023, 40% of all B2B sales interactions will be augmented by AI technologies.

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Telemarketing Lead Generation Marketing AI Trends 52

Salesforce Marketing Cloud

JANUARY 25, 2022

These are a few emerging B2B commerce trends that are here to stay. Marketplaces — digital platforms that connect buyers and sellers of goods — will be one of the biggest B2B commerce trends this year, for both enterprise and small-to medium-sized businesses. B2B commerce trends include rapid traction for large and complex goods.

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Trends B2B Business Paid Search Agency 98

Engagio

FEBRUARY 6, 2020

On the other hand, businesses promote brand awareness to millions of customers through digital media. Let us find out the digital marketing trends that will have a substantial impact on businesses this year. Tailoring your communications based on buyer’s preferences will be a trend in 2020 and ahead. Source: Gartner).

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Account Based Marketing B2B Marketing Trends Paid Search Agency 119

Bluetext

JANUARY 29, 2024

The cybersecurity market is ever-evolving, and with it, digital marketing strategies should anticipate these trends and adapt to stay ahead of them. According to Gartner , turnover in the CISO position is an increasing threat to enterprises; they expect 50% of cybersecurity leaders will have left their positions by 2025.

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Forecasting Trends Enterprise Management SMB 26

Sprout Social

MAY 24, 2022

Ten-cent text messages, AIM chat rooms with your best friends and glittery MySpace pages with bulletin boards are just a few nostalgic elements from the early days of social media. Soon enough, features like direct messages and @-mentions arrived, changing the trajectory of social media forever. So what’s next?

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Social Media Social Marketing Work Management Marketing Management 131

Martech

JANUARY 10, 2022

Marketers need to take account of five key trends in current consumer behavior as they plan for 2022 says a new survey from the Gartner marketing practice. Ask yourself if any of the following trends resonates with your own experience and then think about what they mean when it comes to engaging with consumers. Why we care.

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Gartner Customer Surveys Planning Work Management 109

NuSpark Consulting

FEBRUARY 13, 2019

Some of the dominant trends you can expect to see in 2019 are: Live Video. According to Gartner , AI chatbot technology usage will reach 25% by 2020—an increase of 23% since 2017. Sticking with the video trend, Instagram TV (IGTV) and Instagram Stories are expected to ride the wave for the next couple of years. Instagram TV.

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Marketing AI Paid Search Agency Trends Ads 100

Top Rank Marketing

DECEMBER 22, 2023

Marketing Dive Is Marketing Becoming More Complex? Report] Within two years marketers will work with an average of 7.5 service providers, manage 14.6 channels, and utilize 16.3

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Marketing AI Marketing Budget Budget Programs Marketing Budget Creation 79

Zoominfo

OCTOBER 23, 2019

Gartner predicts that through 2022, 85% of AI projects will deliver erroneous outcomes due to bias in data, algorithms, or the teams responsible for managing them ( source ). AI Trends by Sector. Gartner predicts zero-touch user interfaces will be available on two billion devices and IoT endpoints by 2020 ( source ). 46% of U.S.

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Marketing AI Statistics Enterprise Management Work Management 247

The Lead Agency

AUGUST 20, 2020

Source: [link] Looking to 2021, we need to consider all of the above trends and the ever-evolving nature of the B2B marketing and digital marketing landscapes. However, while in previous years these trends may have been more predictable, there’s no ignoring the impact of COVID-19. Most of these changes appear to start with digital.

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Marketing AI Trends B2B Marketing Paid Search Agency 83

Sprout Social

SEPTEMBER 18, 2023

With an economic downturn looming, it’s not surprising around 75% of CMOs report being asked to do more with less in a Gartner survey. Managing social media and other marketing channels in this economy can be challenging. Marketers are finding it increasingly difficult to set the right budget, optimize it and keep the leads flowing.

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Marketing Budget Marketing Budget Creation Paid Content Budget Programs 132

Convince & Convert

DECEMBER 23, 2014

Social media, SEO performance, opportunities for partnerships with other companies—everything within Rob’s marketing strategy connects and works together to move the company forward. Gartner Director of Research, Julie Hopkins. As a leader in digital marketing research, Julie sees trends as they emerge, if not before.

Social Media 151

Social Media Media Marketing & Strategy Gartner 151

Oktopost

DECEMBER 21, 2023

Unfortunately, this trend is forecasted to continue as we move into 2024. Social Media Listening : Monitor social media platforms to gauge customer sentiments, opinions, and discussions related to your brand and industry. Data Analysis: Utilize data analytics tools to analyze customer data, sales patterns, and market trends.

Marketing Budget 62

Marketing Budget Budget Programs Paid Content Marketing Budget Creation 62

The Effective Marketer

NOVEMBER 6, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Suit over Gartner’s Magic Quadrant Big Marketing Ploy In an earlier post I wrote about ZL Technologies lawsuit over Gartner Group’s Magic Quadrant, over what it considered “multitude of illegalities&#.

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Vision Edge Marketing

DECEMBER 15, 2020

This trend has certainly added more twists and turns to the buying process. The increase in this trend is particularly significant as the perception and role of the salesperson in the B2B purchase process evolves. Be sure this communication is sent through the preferred channel (email vs. social media) at the right time.

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Peer-to-peer Buy Sales Cycle B2B Sales 285

Stevens & Tate

JANUARY 1, 2020

Staying current on what’s trending in marketing is an excellent way to reflect and verify whether your marketing efforts are harmonious with the growth happening in today’s ever-evolving marketplace. We know the difficulty of keeping up with these trends, given the abundance of information thrown at us every day.

Trends 53

Trends Advertising Agencies Marketing Management Mobile Advertising 53

Webbiquity

OCTOBER 28, 2020

Instead of concentrating so much on traditional advertising, focus on making connections and forming relationships with your customers and clients through social media. Don’t buy through “review sites” and give your money to Gartner. Stay On Trend and Stay Ahead. Support small businesses.

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Top of Funnel Business Funnel Advertising Paid Search Agency 266

TrustRadius Marketing

OCTOBER 3, 2022

But as B2B marketers face a seemingly endless supply of vendors and solutions, many struggle to understand the intent data trend or its importance. Make the most of your CRM, paid media channels and ABM platforms by layering in downstream intent data to better segment your target audience. Make intent data trends work for you.

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Intent Data Top of Funnel Intent Work Management 52

Webbiquity

NOVEMBER 10, 2020

Given that the percentage of buyers is trending younger, the fact that they rely less on analyst reports & rankings is a serious concern for traditional analyst firms.” They also need to embrace mobile-friendly media including video and podcasts.

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Enterprise Management Sales Management Work Management Marketing Management 299

ANNUITAS

DECEMBER 11, 2023

The key drivers of this breaking point are performance issues and budget issues: Performance issues: Conversion rates in paid digital media and content syndication have been trending down for some time, and outbound email is at some of its worst performance levels. This is a similar trend reported in the 2022 report , as well.

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Marketing Analytics Tools Paid Search Agency Planning Budget Programs 130

Biznology

AUGUST 30, 2018

“Much like sales enablement, sales organizations must focus on what we call ‘buyer enablement’ ” Gartner research indicates that two-thirds of any B2B buying journey is devoted to “gathering, processing and de-conflicting information.” Re-purposing video content is virtually cost-free. Like this post?

Video Marketing 120

Video Marketing Gartner Case Study Case Studies 120

Zoominfo

SEPTEMBER 7, 2021

Big Data’s Big Wave Many companies wanted to jump on the initial big data train because, after all, having more data about customers or trends sounded like a competitive edge. Research firm Gartner listed small data as one of its top 10 data and analytics trends for 2021. We call that niche information “small data.”

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Intent Signal Zoominfo Buyer Intent Gartner 130

Martech

JANUARY 10, 2023

Digital media and advertising. Retail media networks. I think there’s definitely a sense of a reality check on the crypto side of the metaverse,” said Andrew Frank, VP distinguished analyst at Gartner. “I Image: Gartner. How organizations will transform their martech stacks and digital experiences.

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Paid Search Agency Planning Loyalty Gartner 106

Webbiquity

OCTOBER 21, 2020

Don’t buy through “review sites” and give your money to Gartner. One allows users to find the brand by targeting keywords entered into search engines, while the other is aimed at the target audience on social media and websites no matter where they are. Support small businesses.

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Brand Identity Branding Mobile Advertising Touchpoints 294

Content Standard

APRIL 23, 2024

If anything, the declining effectiveness of traditional media and the sheer volume of channels, content experiences, and platforms available for marketing demands more dedicated oversight from savvy marketing leaders with a seat in the boardroom.

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CMO Enterprise Management Planning Work Management 83

Oktopost

OCTOBER 30, 2023

In fact, Gartner research indicates that businesses employing intent data are twice as likely to achieve a 10% conversion rate at the top of the marketing funnel, compared to the standard 6% conversion rate without utilizing intent data. Now, this data is no longer held exclusively to the owners of a company’s social media accounts.

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Intent Data Top of Funnel Intent Urgency Marketing 124

ClickZ

DECEMBER 10, 2019

The CDP, which merges CRM data with DMP data from platforms like Salesforce is one of the more interesting trends in martech. Social media marketing platform : Tools such as Hootsuite help organizations schedule, monitor, curate, and amplify content across multiple social media platforms. It’s problematic,” says Scollans. “A

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Work Management Press Marketing Management CMO 83

Lead Forensics

APRIL 16, 2024

AI-powered sentiment analysis tools can analyze customer reviews, social media conversations, and email exchanges to gauge customer satisfaction and identify areas for improvement. Example Tools: Brandwatch: Monitors social media conversations and analyzes sentiment to understand customer perception of your brand.

Ideal Customer Profiles 52

Ideal Customer Profiles Cross-Selling Budget Programs High Quality Lead 52

The ROI Guy

MARCH 1, 2016

Gartner recently published their latest worldwide IT spending forecasts, and with a likely economic slowdown on the horizon, are projecting an anemic 0.6% And Gartner is predicting that by 2020, as much as 90% of IT spending could be driven by the business. Sources: Gartner Says Worldwide IT Spending is Forecast to Grow 0.6

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Koroberi

APRIL 9, 2024

In fact, B2B buyers spend the highest percentage of their buying journey (27%) researching online independently ( Gartner, 2019 ), making search engine optimization (SEO) vital for driving awareness, interest and consideration of your business among prospects. Gauging keyword popularity and competition with tools like MOZ and SEMrush.

SEO 52

SEO SERP Forecasting Urgency Marketing 52

KoMarketing Associates

SEPTEMBER 22, 2021

In order to strengthen your strategy, you’ll want to stay up to date with the latest trends and statistics. Whether you’re using content marketing to build up SEO , increase engagement on social media, or garner brand awareness, these 15 statistics will help guide you in the right direction. The State of Marketing Budgets 2021.

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Budget Programs Marketing Budget Creation Statistics Allocation 206

KoMarketing Associates

NOVEMBER 27, 2017

Gartner recently released its “CMO Spend Survey 2017-2018: Budgets Recede Amid Demand for Results” report, providing a deep analysis how CMOs intend to utilize their budgets. Measurability is a contributing factor to digital media budget growth,” wrote the authors of the report. percent) toward analytics in the coming months.

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Mobile Advertising Budget Programs Mobile Marketing Gartner 168