KoMarketing Associates

MAY 21, 2019

And, for many of our clients, whose buying cycles can reach up to 18 months, high volume keywords tend to drive top of the funnel traffic, which take time to convert. Instead, we want to look at how we can make sure we are driving the right people and in turn, the right leads through our SEO program. Write for the Funnel.

Top of Funnel 141

Top of Funnel Tactics SEO Long Tail Marketing 141

KoMarketing Associates

MARCH 19, 2019

Generating high quality leads through LinkedIn for a B2B company can be a daunting task. With 52% of companies planning on increasing LinkedIn ad spend in 2019, it is important to understand how to effectively use that additional budget to improve qualified lead totals. Utilize Sponsored Content Lead Gen Ads.

Linkedin 137

Linkedin Sales Qualified Leads High Quality Lead Tactics 137

KoMarketing Associates

JULY 30, 2019

Generate Leads and Drive Conversions. With this in mind, it’s critical to create content that allows the potential customer to move through the sales funnel at their own pace. When creating content to drive leads and conversions, keep this graphic in mind, which was created by my colleague, Kristen. Final Thoughts.

Top of Funnel 120

Top of Funnel CMS Development Content Marketing Thought Leadership 120

KoMarketing Associates

MAY 25, 2017

If you’re like most online B2B advertisers, you may not always find success in converting users to sign up and enter your sales funnel at first impression. Target Website Visitors with Lead Gen Ads. Target Fans with Lead Gen Ads. Do you have at least 1,000 Facebook Likes on your Business Page?

Facebook 163

Facebook Ads Ad Exchange Lead Gen 163

KoMarketing Associates

FEBRUARY 13, 2018

If changes in the social advertising landscape had you hesitant about testing Facebook Ads for your B2B lead generation driving efforts, it’s safe to say that your audience is there – and video ads are one of the most effective ways to give yourself a competitive edge. Welcome Leads Through Webcasts. Facebook’s current 2.07

Paid Search Agency 180

Paid Search Agency Webcast Facebook Video Marketing 180

KoMarketing Associates

NOVEMBER 8, 2018

We’ve discussed the benefits of B2B content marketing in the past, but the benefits of an overall campaign strategy is more than lead generation. The sales funnel for B2B marketing is usually longer than a traditional B2C purchase: Salesforce reports that the average B2B sales cycle takes 84 days. Build Brand Awareness.

Lead Generation 123

Lead Generation B2B Marketing Lead Scoring Lead Ranking 123

KoMarketing Associates

JUNE 22, 2017

For B2B companies, advertising a product or service to businesses through search engines is the perfect way to generate leads. In order to find success in the B2B paid search space, it’s essential to understand how to target the correct users to make sure lead generation is being optimized.

Lead Generation 122

Lead Generation PPC Paid Search Agency Tips 122

KoMarketing Associates

OCTOBER 13, 2016

Driving qualified leads is a pain point for many B2B marketers, as the pressure to generate these leads is increasing. Increasing overall site traffic is good; generating leads from this traffic is great. Below I’ve outlined a few B2B marketing strategies to increase lead generation. Optimize Your Website for Conversions.

Lead Generation 120

Lead Generation Sales Qualified Leads B2B Marketing Marketing & Strategy 120

KoMarketing Associates

JULY 24, 2018

Compared to how much time we invest in every other element of a lead generation campaign – the advertising, the content download, the landing page – the opt-in form often just gets slapped in like an afterthought. They can – if optimized correctly – deliver more leads and better leads. 4 Lead Gen Form Strategies.

Lead Generation 168

Lead Generation Optimization Generation Opt-out 168

KoMarketing Associates

SEPTEMBER 13, 2018

You are regularly creating content to get traffic and conversions, but is it really turning into the lead and email list numbers that you or your executives are expecting? That way you are collecting leads and email subscribers with their permission, and they are in turn getting a high-quality piece of content.

Sales Qualified Leads 152

Sales Qualified Leads Top of Funnel Webinar Metrics Lead Scoring 152

KoMarketing Associates

OCTOBER 27, 2016

By using RLSA for your AdWords accounts, you have the potential to increase the amount of high quality leads by increasing reach and frequency with users who have engaged on your site but did not convert. Keyword Targeting. As an example, let’s say a past visitor had visited your site and signed up for a ‘free demo’. Conclusion.

High Quality Lead 120

High Quality Lead Sales Qualified Leads Adwords Ad Frequency 120

KoMarketing Associates

APRIL 13, 2017

Once a prospect is in the lead-tracking system with their basic information, the sales department has the opportunity to understand more about a potential customer and get the sale. As many B2B marketers know, PPC is an effective way to generate leads in both China and the US. The leads coming from XunKe can be easily tracked.

PPC 120

PPC Tactics Sales Qualified Leads Tools 120

KoMarketing Associates

MAY 3, 2018

Pro Tip: Step 1 before conversion can often times be a form page so really you have two other pages to analyze to find high value content that lead to conversions. Goals >> Funnel Visualization. Multi-Channel Funnels -> Assisted Conversions. Multi-Channel Funnels -> Top Conversion Paths.

Marketing Analytics Tools 244

Marketing Analytics Tools Marketing Report Analytics B2B Marketing 244

KoMarketing Associates

NOVEMBER 13, 2013

According to a study sponsored by Eloqua, the biggest challenge for B2B marketers is generating enough high quality leads. Converting leads into customers came in 2nd. Generating Enough High Quality B2B Leads. Each landing page had a form for leads to fill out as well as a call tracking phone number at the top of the page.

B2B 120

B2B Landing Pages Leads Lead 120

KoMarketing Associates

DECEMBER 8, 2021

Tracking buyer journey benchmarks throughout the journey helps businesses determine where buyers are falling out of the funnel — and provides key insights into how to keep them on the path to conversion. The benchmarks in this section are important to ensure sales don’t fall out of the funnel right at the end.

Top of Funnel 244

Top of Funnel Buyer's Journey Advertising Benchmark B2B 244

KoMarketing Associates

MARCH 5, 2019

The next step is to show them ads with content or offers that align with their stage in the funnel. Brighttalk’s chart makes very easy to associate the stages of the funnel with different content pieces: Source: Brighttalk. Your audience and funnel stage will influence which advertising platform to use.

Multi-Channel 121

Multi-Channel Top of Funnel Advertising Channels Paid Search Agency 121

KoMarketing Associates

APRIL 7, 2021

It’s often referred to as if it was the same as lead generation. Demand generation includes lead capture, lead nurturing and pipeline acceleration.”. If we botch the customer experience in demand gen, all the other good things that are supposed to happen after it (lead nurturing, sales, etc) may not happen.

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

KoMarketing Associates

FEBRUARY 12, 2018

For instance, 73 percent are focused on lead quality over quantity. Seventy-two percent would like to improve their conversion rates, while 62 percent want to generate increased lead volume. For instance, email was essential for driving early-stage engagement (59 percent) and conversions later in the funnel (81 percent).

B2B Marketing 255

B2B Marketing B2B SEM Top of Funnel 255

KoMarketing Associates

APRIL 25, 2017

Ultimately, Facebook Ads are an excellent, highly targeted, and inexpensive way, compared to other ad networks, to get in front of your target audience as an introductory or re-engagement touchpoint, that will expand your reach and visibility, and ultimately assist in your sales funnel. Fans – Remarketing – Lead Gen.

Facebook 209

Facebook Paid Search Agency Ads B2B 209

KoMarketing Associates

JULY 2, 2019

That lead to lots of top-of-funnel effort: views, impressions, clicks, etc. By focusing on top-of-funnel metrics, you’re missing the whole story, and more often than not, when you dig deeper, you might find out that you’re driving the wrong kind of traffic. Play around with this formula to better understand your funnel.

Tactics 120

Tactics Lead Ranking ROAS Effectiveness 120

KoMarketing Associates

JUNE 18, 2019

For starters, you need to have content that satisfies inquiries during each stage of the buying process, from top-of-the-funnel blog posts to in-depth whitepapers. Each content type plays a role in moving leads down the funnel, from awareness to evaluation and (hopefully!) Move Leads Through the Funnel. a purchase.

Case Studies 120

Case Studies Case Study Studies Top of Funnel 120

KoMarketing Associates

APRIL 30, 2019

When executed effectively, they can lead to better alignment even outside of the marketing department, and as a result, a boost in customer engagement and sales. Match Buyer Personas to Your Sales Funnel. Step 5: Match Buyer Personas to Your Sales Funnel. Outline Your B2B Buyer Persona Template. Gather the Data. Let’s get to it!

Buyer Personas 125

Buyer Personas Top of Funnel B2B Digital Marketing Funnels 125

KoMarketing Associates

FEBRUARY 21, 2017

Additionally, it creates a great opportunity to A/B test landing pages and sitelink extensions with direct gated assets that are more likely to record leads. Create Higher Quality Leads & Look Farther Down the Purchase Funnel. Brand loyalty clearly goes a long way in the lead generation space.

Activities 136

Activities Campaigns Brand Identity Branding 136

KoMarketing Associates

DECEMBER 6, 2016

How have B2B marketers changed the way they use LinkedIn to discover new opportunities/leads/customers over the past few years? (Or It is still primarily a top and middle of the funnel channel, as we saw in the LinkedIn Ads Benchmark Report. What are your campaigns that target the top of the funnel? Why or why not? “A

Paid Search Agency 120

Paid Search Agency Top of Funnel Linkedin B2B Marketing 120

KoMarketing Associates

AUGUST 7, 2018

After you’ve maxed out the performance of all the little elements on your website or in your sales funnel, is that as far as you can go? But we can share some ideas and principles that could help you re-imagine how your sales funnel works, or how people think of and interact with your brand. lead nurturing sequences. But try it.

Conversion Rate 162

Conversion Rate Conversion Top of Funnel Landing Pages 162

KoMarketing Associates

AUGUST 13, 2019

lead quality over lead quantity. marketers focusing on revenue rather than leads. Your competitors don’t have an insurmountable lead. Marketing has traditionally had a lead-centric focus, which is pretty much the opposite of their counterparts in Sales, who have always had an account-centric approach.”.

Account Based Marketing 122

Account Based Marketing Top of Funnel B2B Marketing Practices 122

KoMarketing Associates

AUGUST 13, 2019

lead quality over lead quantity. marketers focusing on revenue rather than leads. Your competitors don’t have an insurmountable lead. Marketing has traditionally had a lead-centric focus, which is pretty much the opposite of their counterparts in Sales, who have always had an account-centric approach.”.

Account Based Marketing 122

Account Based Marketing Top of Funnel B2B Marketing Practices 122

KoMarketing Associates

AUGUST 8, 2017

The B2B marketer is more interested in drawing a prospect deeper into the funnel using social.”. Marketers today are called on the mat to deliver leads that convert from activities such as email and paid search. How can marketers better tie business initiatives to their social efforts? They need to treat social the same.

Social Media 167

Social Media Paid Search Agency ROI Social Marketing 167

KoMarketing Associates

MARCH 28, 2018

Sales and marketing alignment can help with everything from lead nurturing to demand generation. Twenty-two percent stated better lead follow-up, while 19 percent cited feedback on campaigns. “As However, alignment is not always easy to achieve.

Marketing Report 149

Marketing Report Top of Funnel InsideView Forecasting 149

KoMarketing Associates

SEPTEMBER 11, 2018

Analyze Your Content Funnel. A couple years back, I was analyzing results for a client and just couldn’t understand it – we were in top positions for our core keywords, traffic was rising at a killer rate, but leads weren’t keeping up. What was driving leads? Finding Content Gaps: Moving Buyers Through the Funnel.

Top of Funnel 147

Top of Funnel Multi-Touch Attribution ROI SEO 147

KoMarketing Associates

JULY 10, 2018

Unfortunately, while traffic increased immensely, leads did not and the executive team wasn’t psyched. How could we adjust our strategy to grow leads using existing time and resources? The answer to this isn’t simple but we started by breaking down the content to determine what was driving leads versus what was driving traffic.

Top of Funnel 177

Top of Funnel Paid Search Agency Content Budget Programs 177

KoMarketing Associates

APRIL 1, 2020

Despite the fact that social media activity may not connect directly to lead generation efforts, establishing a presence that is consistent with an organization’s website is key for validating information and trust. Top of Funnel Content Marketing Assets.

Trust Marketing 180

Trust Marketing Marketing Management B2B Marketing Ad Building 180

KoMarketing Associates

JUNE 12, 2018

“The push for deeper metrics and reporting on marketing’s impact continues to be driven by the need for tighter alignment with sales around the shared revenue funnel,” wrote the authors of the report. Twenty-two percent stated better lead follow-up, while 19 percent cited feedback on campaigns.

Customer Surveys 120

Customer Surveys B2B Marketing InsideView B2B 120

KoMarketing Associates

APRIL 27, 2017

Contact and lead nurturing; moving top of the funnel leads down the sales pipeline. So while it’s important to refresh and generate new leads at the top of the marketing funnel, it’s also crucial to be able to continually interact and nurture high value potential customers through any means necessary.

Paid Content 120

Paid Content Account Based Marketing Tactics B2B Marketing 120

KoMarketing Associates

OCTOBER 8, 2019

“Search engine advertising” does beat out “organic search” by a little, but SEO comes in very close, and is among the best sources of traffic for high-quality leads overall. leads per month. leads per month. Build out enough landing pages, and get them ranked, and you’ve got a significant new source of leads. Speed it up.

Landing Pages 138

Landing Pages Paid Content Optimization Lead Ranking 138

KoMarketing Associates

APRIL 25, 2013

Lead generation is at the top of almost every B2B marketer’s responsibility list. Generate more leads, generate better leads, and improve the rate to which lead opportunities turn into closed wins for the sales teams. Marketo is considered a leader in the lead management / marketing automation industry.

Search Engine Marketing 120

Search Engine Marketing Marketing Automation Services Search Marketing Marketing Automation 120

KoMarketing Associates

OCTOBER 4, 2016

For B2B organizations, we have always believed that content marketing is an essential piece of the puzzle for supporting SEO, social media, and lead generation efforts. For B2B marketers, this means building content marketing assets that support the entire sales funnel, from discovery to customer experience.

B2B Marketing 234

B2B Marketing Effectiveness Top of Funnel Content Marketing 234