KoMarketing Associates

JUNE 1, 2017

It’s widespread in that most major brands and advertisers are interested in trying out new formats. Conversions are a better metric, but you need to look at an overall conversion across a full funnel plan to make sure you’re getting the full picture. There is a general consensus that video advertising delivers value for brands.

Advertising Agencies 120

Advertising Agencies Video Marketing Paid Search Agency Top of Funnel 120

Contently

AUGUST 2, 2021

For every content marketer worrying about engagement stats, there are options, many of which are free. You can find out not only how many people are going through the process of making a purchase, but also how many are abandoning it at a certain stage. Open Web Analytics.

Paid Content 144

Paid Content Budget Programs Analytics Tools 144

Moz

JANUARY 14, 2020

High-performing websites got significantly more mobile traffic than the chasing pack. It’s the first year the majority of revenue has come from mobile devices. For the majority of the 2010s, marketers were racing to the bottom of the purchase funnel. Average Sessions per Visitor is 2, Average Sessions per Purchaser is 5.

Studies 69

Studies Correlation Marketing Websites Top of Funnel 69

Salesforce Marketing Cloud

JANUARY 24, 2022

These stats and other data from the Small and Medium Business Trends report make it clear: The right small business marketing tools can help your company move forward and grow. Website optimization is a priority for every marketer and a key marketing tool for any SMB, but especially for those that sell, advertise, and target online.

Small Business Marketing 98

Small Business Marketing Marketing Automation Services Budget Programs Lead Scoring 98

Mailmunch

APRIL 27, 2021

What is Video Advertising? . Video advertising is the displaying of promotional content either inside online video content or as standalone ads. According to experts, video advertising will dominate the next decade. A lot of marketers are wondering whether they should invest in video advertising or not.

Paid Content 55

Paid Content Advertisements Advertising Video Marketing 55

Porch Group Media

MAY 28, 2019

Here are some additional stats on Facebook every marketer should know: 68% of Americans use Facebook In comparison, 35 percent of Americans use Instagram, 29 percent use Pinterest and 24 percent using Twitter. Facebook Video Mobile-optimized Facebook video lifts brand awareness to 67% percent. Getting Started with Facebook Advertising.

Acquisitions 49

Acquisitions Facebook Ideal Customer Profiles Advertisements 49

Delivra

FEBRUARY 13, 2019

While email marketing may seem old school, it’s proven to be superior to other popular strategies, like advertisements and social media. If you’re avoiding purchasing an email service provider for fear of the cost, consider the stats we discussed earlier: Automation increases opens and clicks. Purchasing a product.

Automation 81

Automation Marketing Automation Services Work Management Marketing Management 81

Optinmonster

DECEMBER 4, 2019

Every year, mobile video consumption rises by 100%. By what the stats show, yes. Brings you more mobile users. On barkpost.com , they funnel all their users into barkbox.com. By building out barkpost.com, they’re essentially getting free traffic and free advertising to their main product, barkbox.com.

Paid Content 88

Paid Content Practices Top of Funnel Work Management 88

PureB2B

MARCH 22, 2016

Marketers are constantly challenged to drive qualified leads into the sales funnel and ensure that the cost per lead (CPL) is optimized. Inbound marketing also delivers 54 percent more leads (per dollar spent) into the marketing funnel than traditional outbound tactics. With those stats, why wouldn’t you consider inbound marketing?

Cost per Lead 62

Cost per Lead Top of Funnel Lead Scoring Lead Ranking 62

PureB2B

MARCH 22, 2016

Marketers are constantly challenged to drive qualified leads into the sales funnel and ensure that the cost per lead (CPL) is optimized. Inbound marketing also delivers 54 percent more leads (per dollar spent) into the marketing funnel than traditional outbound tactics. With those stats, why wouldn’t you consider inbound marketing?

Cost per Lead 62

Cost per Lead Top of Funnel Lead Scoring Lead Ranking 62

Buffer

DECEMBER 10, 2018

Brian : The stats supporting the effectiveness of video marketing go on and on. Hailley : The best part of tutorials or explainer videos, is that it helps to move people quickly down the funnel into buyer consideration. Studies show nearly 70 percent of online consumers look at a product review prior to making a purchase.

Top of Funnel 111

Top of Funnel Video Marketing Product Branding 111

Contently

AUGUST 2, 2016

For every content marketer worrying about engagement stats, there are options, many of which are free. You can find out not only how many people are going through the process of making a purchase, but also how many are abandoning it at a certain stage. On the stats page, Bit.ly Open Web Analytics.

Paid Content 60

Paid Content Budget Programs Analytics Tools 60

Single Grain

FEBRUARY 1, 2023

Stay ahead of the game in 2023 by incorporating these top CRO stats into your digital marketing strategy. Truelist ) It’s easier to convert prospects on desktop compared to mobile devices: The conversion rate on mobile devices is 2%, while for desktops, it’s 3%. 99 Firms ) Want more than just stats?

Statistics 59

Statistics Paid Content Top of Funnel Marketing Automation Services 59

SnapApp

DECEMBER 4, 2017

That’s why we’ve gathered 54 content marketing stats all in one place – so you can start thinking about how this data will inform your plans for 2018. . Let’s dive in and explore these stats to get a firm grasp on what’s new within this realm. . . Content Marketing Stats for 2018 (Broken Down By Category).

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

SalesIntel

FEBRUARY 20, 2023

Request for quote — typically indicated that the prospect was requesting pricing information to make a purchase potentially. They have reported these numbers, and I was shocked to see some of the stats here. The Bidstream data comes from websites that auction off their advertising. These typically are much broader websites.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Bombora 52

SalesIntel

FEBRUARY 20, 2023

Request for quote — typically indicated that the prospect was requesting pricing information to make a purchase potentially. They have reported these numbers, and I was shocked to see some of the stats here. The Bidstream data comes from websites that auction off their advertising. These typically are much broader websites.

Intent Data 52

Intent Data Marketing Analytics Tools Ideal Customer Profiles Intent 52

Optinmonster

JULY 21, 2023

Email Marketing Statistics Social Selling Statistics eCommerce Statistics Mobile Commerce Statistics SEO Statistics Content Marketing Statistics Social Proof Statistics Conversion Rate Optimization Statistics Email Marketing Statistics 61% of consumers prefer to be contacted by brands through email. BankMyCell ) Mobile devices have a 49.8%

Statistics 57

Statistics Marketing Automation Services eCommerce Stats 57

FunnelEnvy

NOVEMBER 14, 2022

B2B marketers who have been around a while might recognize the early and mid-2010s as a golden era of paid advertising. It’s still possible to successfully incorporate paid ads into your funnel and make them a positive investment in your marketing. According to data from Google , 70% or more of B2B searches originate on mobile devices.

Paid Content 78

Paid Content Paid Search Agency Ads Effectiveness 78

Convince & Convert

APRIL 28, 2010

Because our behaviors on the social Web leave a noticeable fingerprint, smart companies can modify the way they engage and interact with us, based on our social graph, purchase history, etc. online population access the Internet from a mobile device. Mobile device usage indicates potential influencer status. Among influentials?

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Optinmonster

MAY 6, 2020

Think about how these stats from Truelist on UX can affect your bottom line: Developers spend 50% of their time fixing issues which could have been avoided. If you’re not sure what your website speed is, you can use Google’s page speed insights : That will give you a good indication of how well your site is loading on mobile.

eCommerce 98

eCommerce Practices Top of Funnel Best Practices 98

Optinmonster

MAY 7, 2020

That means any marketing and advertising budget you’re spending to promote your products will be wasted. But wouldn’t it be great if you knew the secrets of writing high converting sales pages so you could funnel a steady stream of revenue straight to your bank account? It’s easy, fast, and super profitable.

Top of Funnel 86

Top of Funnel Advertising Funnels Digital Marketing Funnels Funnel Advertising 86

Brightedge

JANUARY 13, 2020

I like the focus on landing pages, which often get lost in the shuffle of channel and media planning as a high-leverage link in the funnel chain. They provide 57 blog category ideas, including List, How-To, Research, Stat Roundup, People to Follow, Parody, Issue, Comparison, What-If, Challenge, and Products Tips to name just 11.

Paid Content 122

Paid Content Planning Paid Search Agency Advertising Agencies 122

Convert

DECEMBER 19, 2022

The user experience, stats, etc. Audience and Acquisition have been replaced with Home, Reports, Explore, Advertising, or Configure on the left sidebar. For instance, how frequently did the visitors who converted in your test visit your website or make purchases? Classic Analytics script. Universal Analytics script.

Marketing Analytics Tools 52

Marketing Analytics Tools Digital Marketing Funnels Advertising Funnels Tips 52

Online Marketing Institute

DECEMBER 23, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Business Mobile 2.0 Why not funnel this content onto Facebook and make your Page the go-to place for insights and information on your particular industry? This means that you probably already have a large number of resources to share.

Facebook 40

Facebook B2B Marketing Tips Advertising Agencies 40

Martech Advisor

MARCH 11, 2020

What Is a Content Marketing Funnel? Digital Advertising. Digital advertising consists of many ad channels and formats to connect with your audience. The developments in programmatic advertising have allowed both - advertisers and publishers to automate a huge chunk of activities. Mobile Marketing.

Top of Funnel 107

Top of Funnel Paid Content Practices Examples 107

Hubspot

AUGUST 5, 2019

billion monthly active users , you can use the platform to spread the word about your business in a number of different ways -- from photos or videos to paid advertisements. It was also cropped into a square size for mobile users. Financially, the campaign also provided ROI with a 61% lift in purchases and a 42% increase in new buyers.

Case Studies 78

Case Studies Case Study Paid Content Studies 78

Sprout Social

JANUARY 30, 2020

When someone churns, they’ve basically dropped out of your funnel. That’s because the customer journey through a SaaS marketing funnel is anything but straightforward. Meanwhile, you might have customers at later stages of the funnel comparing your product to competing SEO tools and others who are ready for a trial.

Webinar Metrics 94

Webinar Metrics Marketing & Strategy Marketing Strategy Planning 94

Martech Advisor

APRIL 14, 2020

Landing page design is the process of designing a web page for a specific goal, which is often to boost the conversion rate by collecting user information to facilitate a purchase, generate leads, or achieve similar business goals. Take a mobile-first approach. What Is Landing Page Design? Landing Page Example - Close.

Landing Pages 135

Landing Pages Design Examples Work Management 135

Convert

JUNE 2, 2022

The segmented data demonstrates that the unfavorable ratings are related to performance issues on a subset of Android mobile app versions. It’s why you should include geographic segmentation in your advertising and marketing campaigns. Do my mobile app visitors convert at the same rate as my desktop visitors (sales or leads)?

Segmentation 52

Segmentation Tips Sample Multivariate analysis 52

Single Grain

MARCH 20, 2020

Simply put, cart abandonment is a term used to describe an instance where customers add items to their online shopping cart but leave the checkout process without completing the purchase. Several reasons may cause a user to leave the checkout flow without completing their purchase. Make the checkout experience mobile-friendly.

Tips 69

Tips Intent Paid Search Agency Mobile Advertising 69

Biznology

DECEMBER 15, 2015

The state of the art in marketing and advertising and how they use big data, logic, and computing, is light years ahead of what most of us know. Are there any stats, data, or testing that you can show me right now that will prove to me that changing clothes, so to speak, would make a difference in our bottom line?

Marketing Automation Services 80

Marketing Automation Services Marketing Websites Enterprise Management Work Management 80

Single Grain

NOVEMBER 17, 2020

I see a lot of people recommending this as an advertising strategy, but think about the people who tend to spend time in those groups. In an interview with LinkedIn, Brian Jones , global head of advertising performance for DWA, explains that “DWA’s marketing goals are much more about targeting a finite audience.” Check the Numbers.

Enterprise Management 98

Enterprise Management Cost per Lead Paid Search Agency Paid Content 98

Single Grain

AUGUST 16, 2019

Maybe you want to ditch GA because of issues related to data privacy (Google tracks your data to use it for advertising purposes). You are able to see when the user returns, why the user returns, what action they take and when they prefer to purchase. There are three packages offered by Matomo: Essential, Business and Enterprise.

Marketing Analytics Tools 89

Marketing Analytics Tools Analytics Google Enterprise Management 89

Content Marketing Institute

JANUARY 4, 2018

Statistics on usage are difficult to come by, but in mid-2016, voice search represented 20% of queries on Google’s mobile app, according to Google CEO Sundar Pichai. Mid-2016, voice search represented 20% of queries on @Google’s mobile app, says @sundarpichai. I typically start with bottom-of-the-funnel queries. Click To Tweet.

Top of Funnel 109

Top of Funnel FAQ SERP Content 109

Convert

FEBRUARY 13, 2023

They must: Do more with what they have ( conversion rate optimization ) Build buyer feedback and intelligence loops (Where they activate customer insights and establish a clear understanding of what’s in their control and can drive more purchases, more value, more business) Throw away outdated playbooks and find new ones.

A/B testing 52

A/B testing Paid Search Agency Lead Ranking Advertising Agencies 52

SnapApp

DECEMBER 12, 2017

The marketing industry is embracing deeper analytics, integrations that align teams targeting leads at different stages of the funnel, and AI that can predict the results of a campaign and auto-optimize in real-time without human intervention. . . It’s no longer a tool for spamming leads sick of impersonal emails. . .

Marketing Automation Services 103

Marketing Automation Services Marketing AI Paid Content Marketing Automation 103

Marketing Insider Group

DECEMBER 8, 2020

The study further revealed that 47% of B2B buyers rely on content for research and making purchasing decisions. Unbounce’s gated content stats reveal more campaigns with conversion rates that fall between 19-45%. Indeed, video content has been known to be a major driver in purchasing behavior. Optimize Your Website for Mobile.

Lead Ranking 344

Lead Ranking Lead Generation Paid Content Lead Scoring 344