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Why Natural Language Processing (NLP) Matters for Your SEO Content Strategy

Contently

This means you need to be intentional and attract the right traffic to your website, and you want to do that with quality content that fulfills the SEO requirements allowing it to rank with search engines. And this is where natural language processing (NLP) can help. Integrate tools into your MarTech stack that influence NLP.

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5 Key Takeaways from the HubSpot 2024 State of Marketing Report

DAGMAR Marketing

Every year, HubSpot releases a State of Marketing Report, which shares several helpful new industry trends and insights to help your business thrive all year. Below are five key takeaways from the HubSpot 2024 State of Marketing Report you may want to keep in mind as you navigate through the year. Personalization is key.

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How-To-Guide: Shopify and HubSpot Integration for Your New E-Commerce Solution

SmartBug Media

You may be considering using the e-commerce platform Shopify , integrated with the marketing automation platform HubSpot , to help sell your products and services. Tools to manage your business operations: Orders and fulfillment, Shopify shipping, local app integrations, payment methods, and more. Why integrate Shopify with HubSpot?

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When Does a Custom Integration Make Sense?

SmartBug Media

In HubSpot, many existing integrations support what users crave: efficiency, greater functionality, and the ability to share data. Any connection developers have to write or build without the help of the HubSpot marketplace is a custom integration. You’ll explain the databases or systems and how they need to interact with HubSpot hubs.

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How to Deliver a Great B2B Sales Experience

Webbiquity

Image credit: Mikael Blomkvist on Pexels On one hand, there’s a sales quota you need to fulfill within a short span of time. B2B sales is, of course, the process of selling your products/services to other businesses. Image credit: HubSpot No one likes to be pressured. What is B2B Sales Experience? First, map out every step.

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Martech’s moment of truth: Why product excellence beats slick sales pitches

Martech

It categorizes a company’s social contribution, from fulfilling basic needs to creating positive change that benefits clients and society. Functional : Fulfilling basic needs (e.g., Business email address Sign up now Processing. Here are the components of the pyramid.

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How to Leverage HubSpot’s Operations Hub to Manage Duplicate Records

SmartBug Media

Revenue operations (RevOps) can make this process much more manageable. We’ll then show you how HubSpot's Operations Hub helps with your RevOps process and removes duplicate records. Worse yet, close to 30 percent said their sales and marketing teams aren't integrated in terms of processes and funnel data. What Is RevOps?