Convince & Convert

OCTOBER 7, 2010

Tweet Forrester Research recently released a 2010 update to its Social Technographics® data that analyzes the social behaviors of global Internet users. Forrester analyst Augie Ray made a case for this plateau on his blog recently. For the first time, the percentage of U.S. Is the bloom off the rose? How about you?

Social Media 153

Social Media Facebook Forrester Media 153

Zoominfo

SEPTEMBER 2, 2021

For example, reps can watch for keywords in conversations that historically indicate a prospect is more likely to buy, while sales managers can better coach their teams by reviewing call trends. Research firm Forrester found that 57 percent of B2B sales leaders intended to invest more on AI and automation tools in 2021.

Zoominfo 52

Zoominfo Forrester Forecasting B2B Sales 52

Online Marketing Institute

NOVEMBER 1, 2010

Two of my recently published Forrester reports take a deeper look at marketing mix effectiveness and program spending trends. Email, search marketing, and inside sales were the only tactics to show steady upward trends for both branding and demand generation since 2007. " in the marketing mix. What does work?

Marketing Budget 40

Marketing Budget Marketing Budget Creation Budget Programs Trends 40

Martech

MARCH 10, 2022

Progression: Agree on how e-commerce audiences are operationally and philosophically tagged and moved through the buyer journey. E-commerce businesses face many trends and challenges when striving to succeed in this rapidly evolving marketplace. Ideal e-tailer profile. Defining your ideal customer profile (ICP) beforehand is critical.

Account Based Marketing 108

Account Based Marketing Ideal Customer Profiles Enterprise Management Work Management 108

The Effective Marketer

MAY 3, 2011

Not a new trend, but rather a need that has ben greatly amplified by the prevalence of social media channels which in turn is making companies look for technology solutions. Marketers as Technologists According to Forrester’s research, data driven marketers are divided about technology investments. United States License.

Work Management 100

Work Management Marketing Management Planning Marketing Automation Services 100

Terminus

JANUARY 31, 2023

It uncovers trends in ad copy, creative, format and channel strategies that maximize revenue impact. LinkedIn ads may carry a higher price tag of up to $30 per CPM, but these ads are highly targeted across demographics, industries, company sizes and more and carry click-through rates of up to.60%.

Cost Per Thousand 20

Cost Per Thousand Paid Search Agency Spending CPM 20

Terminus

JANUARY 24, 2023

It uncovers trends in ad copy, creative, format and channel strategies that maximize revenue impact. LinkedIn ads may carry a higher price tag of up to $30 per CPM, but these ads are highly targeted across demographics, industries, company sizes and more and carry click-through rates of up to.60%.

Cost Per Thousand 26

Cost Per Thousand Paid Search Agency Spending CPM 26

Webbiquity

OCTOBER 13, 2010

An easy-to-use, graphically rich tool that provides monitoring (who’s talking about you, your competitors, key industry terms and trends, etc., Budget: Under $500 per month. and where they are talking about it), sentiment analysis, and collaboration tools for acting on the information. Share this on Mixx. Share this on Reddit.

Social Media 100

Social Media Budget Programs Tools Marketing Management 100

Buzz Marketing for Technology

FEBRUARY 18, 2010

I break out my reading by several meta-topics like Must Reads which is mostly keeping me up to date on things like Facebook because of my book and the new book coming out in November as well as B2B Marketing trends, Primary are blogs that I frequent such as the majors like Mashable and the individual blogs like Web Ink Now (plus a ton more), some personal (..)

Social Media 100

Social Media Digg Media RSS 100

Buzz Marketing for Technology

MARCH 25, 2010

The folks at Dell confided in me and said if they knew now and had the tools in place to listen to customer via social they could have spotted that trend before it hit the front page of the NY Times. Some trends in business may come and go but delivering a great customer experience will never go out of vogue.

Service 100

Service WOM RSS Digg 100

Marketing Insider Group

JUNE 11, 2010

I link to some of the latest research from firms like emarketer, Forrester, Morgan Stanley and the Altimeter Group and cite popular social media experts like Charlene Li, Shannon Paul, Jay Baer and Jason Falls. I explain the 5 steps required to gaining executive buy-in.

Social Media 100

Social Media Buy Media Marketing & Strategy 100

Biznology

FEBRUARY 24, 2014

54% of people come to a website from a search engine (source: Forrester ). Google Trends tells you what keywords consumers use and when. The best places to put keywords are in the: URL , Title Tag , Meta Description , Headers and Subheader, Page content, Anchor text and Alt text.

SEO 80

SEO Tools Tips Long Tail Marketing 80

Online Marketing Institute

NOVEMBER 1, 2010

This blog draws on the heritage of my Forrester research. Disclaimer The views expressed on this blog are mine alone and do not necessarily reflect the views of my employer, Xerox Global Services, nor those of my former one, Forrester Research. Tags: B2B budgets , Email marketing , marketing effectiveness , marketing mix.

Marketing Mix 40

Marketing Mix Tactics Work Management Marketing Management 40

Smashmouth Marketing

MARCH 19, 2009

sales20 jepc : Gerhard Geschwandtner: " Trend 6: customers create companies instead of companies creating customers " #sales20 damphoux : @IDC "companies that reduce their investment in sales in 2009 will be gone in 2010" #sales20 greenleads : "Sales 2.0 Tags: marketing twitter sales2.0 annekeseley : " sales 2.0 is not the answer.

Conference 100

Conference Top of Funnel InsideView Web 2.0 100

Valasys

NOVEMBER 6, 2019

Forrester Research predicts that over the next 6 months starting October 2019, Instagram will continue to experiment with algorithmic updates. A/B testing, multivariate analysis & trend mining (both real-time & over a while) are the absolute essentials for marketers willing to establish how to use Instagram for B2B Marketing in 2020.

B2B Marketing 51

B2B Marketing Multivariate analysis B2B Marketing Management 51

Customer Experience Matrix

SEPTEMBER 3, 2009

I’m sitting on a panel next week that will discuss long-term marketing trends. A Forrester chart, posted on CNET shows five years of data on time spent per week with major media. A Forrester chart posted on Mashable shows interactive marketing spend by category, projected from 2009 to 2014.

Spending 120

Spending Media Mobile Advertising Forrester 120

Adobe Experience Cloud Blog

MAY 16, 2010

The Facebook fan page of Forrester Research is a constant source of interaction for its fans. Forrester Research. Forrester Research is another shining star in the world of B2B social media, which seems natural since part of its business is to follow the latest social media trends and predict the growth of the social web.

Social Media 48

Social Media Media B2B Forrester 48

Content Standard

JULY 7, 2015

This web of fame and product sales unfolded in the same way as most TV pop culture trends: It began with a compelling story, and through strategic action with other Hollywood and brand leaders, it evolved into much more. Audience Integration: Videos give marketers a way to collect audience data that was never possible before.

Video Marketing 40

Video Marketing Television marketing Long Tail Marketing Microsite 40

Smashmouth Marketing

MAY 3, 2009

Below are a few questions for Gerhard on the topic: Mike : Given the economy, some people instinctively think "cut budgets", but I think it was Forrester at the last Sales 2.0 Gerhard : It wasn't Forrester who said that, it was IDC. Mike : I should have known, always a trend setter. What are your thoughts about that? conference.

Top of Funnel 100

Top of Funnel Peer-to-peer Web 2.0 Budget Programs 100

The Effective Marketer

MAY 9, 2011

Twitter feeds need updating, Facebook pages need commenting, blog posts need editing, and YouTube videos have to be tagged. The power of marketing automation is the ability to target your marketing database with specific content based on their behavior and stage in the purchasing process. What used to be clear roles (i.e.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

Content Marketing Institute

MAY 8, 2018

Consider these usage trends: According to eConsultancy , the time U.S. It’s critical that you meticulously describe, tag, and promote these assets ­– both socially and within your app ecosystem of choice – to get them into the right hands. @LouisVuitton app helps users elevate their travel experience, send digital postcards & more.

Brand Identity 98

Brand Identity Branding Ad Building Work Management 98

Single Grain

FEBRUARY 12, 2020

Knowing the latest customer service trends is a good first step to understanding how to improve the overall experience that people have with your business this year and beyond. 6 Customer Service Trends You Can't Ignore in 2020. Tag it in an Instagram post. Book My Free Marketing Consultation. Next stop: shoppable posts.

Marketing Automation Services 98

Marketing Automation Services Work Management Marketing Management Marketing AI 98

Adobe Experience Cloud Blog

SEPTEMBER 29, 2010

Knowing what’s happening in the B2B marketing industry is key to understanding current and future trends. Source : Forrester Research. Tags: Modern B2B Marketing b2b marketing B2B social media b2b statistics. One of the best sources of information is industry statistics. Interactive spending will climb 9.2%, to $51.5

Statistics 48

Statistics B2B Marketing Emarketing B2B 48

Sprout Social

JUNE 15, 2023

A recently commissioned Total Economic Impact™ study conducted by Forrester Consulting on behalf of Sprout Social found that Sprout’s tools helped a composite organization representative of interviewed customers drive $973,000 in social media team productivity and efficiency savings over three years, and a 55% productivity increase in year three.

Social Media 116

Social Media Budget Programs Work Management Marketing Management 116

B2B Marketing Savvy

SEPTEMBER 15, 2009

Read time = 2-3 minutes) One of the surest signs of mainstream acceptance is when cutting edge trends bleed into traditional media coverage, become fodder for SNL and other parody spoofs, and (gasp!) A Forrester research report must be purchased, but here’s several links that digest the topic and results for free: InsideFacebook.

Social Media 40

Social Media Facebook Research Peer-to-peer 40

SpotMe Blog

JUNE 30, 2023

Require people to tag a friend in the comments to enter. SpotMe was named a Leader in The Forrester Wave : B2B Event Management Technology, Q1 2023 report. Run a contest where people post about why they want to attend using a special hashtag. Pick a winner to receive a free ticket. Request a demo today. Find out why.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Network Marketing Work Management 52

Adobe Experience Cloud Blog

MAY 19, 2010

In 2008, Forrester Research found that more than half of B2B marketers either did not have a blog or were still figuring out their blogging strategy. By offering insight on trends and interviews with industry thought leaders, blog content can help B2B marketers prove to customers they’re an integral and involved industry player.

B2B Marketing 48

B2B Marketing B2B Thought Leadership B2B Thought Leadership 48

WebMarketCentral

NOVEMBER 16, 2009

What key trends in search should you be aware of, and how can you adapt to them? title tags, and viewing SEO as a one-time process rather than an ongoing discipline. title tags, and viewing SEO as a one-time process rather than an ongoing discipline. What two simple words answer almost every SEO question?

SEO 20

SEO Forrester Best Practices Adwords 20

Sprout Social

MAY 24, 2023

A recently commissioned Total Economic Impact™ study conducted by Forrester Consulting found that Sprout’s tools helped a composite organization representative of interviewed customers drive $973,000 in social media team productivity and efficiency savings over three years, and a 55% increase in year 3.

Social Media 100

Social Media Tools Work Management Marketing AI 100

The ROI Guy

NOVEMBER 29, 2010

Extending this trend over the next five years means that sales may be completely bypassed in some B2B markets, and certainly will be shaped differently by this trend in all markets. These five buyer trends will truly define the next decade in marketing, creating a roadmap for additional content marketing investments.

Peer-to-peer 40

Peer-to-peer Marketing Automation Services Spending Marketing Budget 40

Online Marketing Institute

MARCH 13, 2011

Laura Ramos , a principal analyst at Forrester Research who focuses on business-to-business marketing trends and technology, says that services like Demandbase could prove useful, but adds that it may be hard to measure its impact on sales and marketing. But Longo says that Demandbase does a better job of integrating relevant data.

Enterprise Management 40

Enterprise Management Marketing Automation Services Work Management Marketing Management 40

Marketing Insider Group

OCTOBER 14, 2010

Some folks view online marketing, and its automation, as a catalyst for said alignment (see Forrester’s report by Jeff Ernst of a similar title). Not everyone in B2B “buys&# that they each hold a stake in search – Sales/Marketing/IT/Execs,etc.

Paid Content 100

Paid Content Paid Search Agency Budget Programs Marketing Budget 100

Online Marketing Institute

AUGUST 14, 2011

Why not just establish some sort of conversion goal from the web on your own site (blog or www) as hub and create a social segmentation, establish process to campaign tag special links / promos and set everything else as a KPI (community size, engagement events). I really don’t see this as a tough thing to solve. Will send you a ping.

Analytics 40

Analytics Top of Funnel Research Webinar Metrics 40

The Effective Marketer

MARCH 9, 2010

What I Don’t Like: The ‘download’ button with the Forrester logo on top and right next to the image looks a bit out-of-place, maybe it’s just me? Design #7 Email Sender: Omniture Email Title: A Recipe for Relevance What I Like: Clean, nice looking header containing image of the whitepaper and download button.

Marketing Budget Creation 100

Marketing Budget Creation Design Email Marketing Planning 100

Paul Gillin

DECEMBER 1, 2010

Forrester Research now predicts that smart phones will be the dominant Internet access device in the US within three years. The conference, which is in its seventh year, is a great way to tap into the trends that will define the next 12 months. It’s the only way to get prospects to pay attention. This year’s Web 2.0 <strong>2.

Web 2.0 50

Web 2.0 Internet Marketing Mobile Marketing Marketing Proposals 50

The ROI Guy

NOVEMBER 4, 2010

In this session we discussed some important value selling and content marketing research for technology marketers, much of which extends to other B2B segments, with trends and advice you need to excel in 2011. Let us examine each of these IDC trends in detail and what they mean to 2011 strategies and budgets.

Work Management 40

Work Management ROI Marketing Management Marketing Budget 40

Single Grain

MARCH 9, 2021

Produce evergreen content that doesn’t get outdated with trends or events. Write only one H1 tag for each page. You can have multiple H2-H6 tags on any page. Use “Alt text” tags for all the images on your website. Alt text tag is the only way to tell search engines what the picture is about. TrustRadius.

Lead Scoring 137

Lead Scoring Lead Ranking Marketing Automation Services SEO 137