Outreach

OCTOBER 19, 2020

According to Forrester, B2B buyers in particular have interactions with an average of nine different roles before they make a purchase. Many tools can even help your team create workflows enhanced with templates, cheat sheets, and guides that help them deliver the right message at the right time.

Marketing Automation Services 52

Marketing Automation Services Marketing Management Outreach SMS 52

DotDigital

JUNE 14, 2021

Zero-party data, as defined by Forrester, refers to explicit data a customer intentionally and proactively shares with you. Using surveys, forms, and preference centers , you can easily and regularly collect explicit data from your contacts. With country-specific templates, we’ve set you up for success. Focus on zero-party data.

Privacy 98

Privacy SMS Opt-out Open Rate 98

Martech

MARCH 10, 2022

There are many persona templates available online; here is an example of one HubSpot offers: Content strategy. Account engagement, win rate, average deal size, and ROI increase after implementing account-based marketing, according to a recent Forrester/SiriusDecisions survey. Why we care.

Account Based Marketing 109

Account Based Marketing Ideal Customer Profiles Enterprise Management Work Management 109

SpotMe Blog

JUNE 30, 2023

Continually improve by gathering feedback from past attendees on what they valued most and want to see in future events through post-event surveys and by analyzing the event data you collect in your CRM / MAP during events. SpotMe was named a Leader in The Forrester Wave : B2B Event Management Technology, Q1 2023 report. Find out why.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Network Marketing Work Management 52

Circle Studio

OCTOBER 4, 2018

According to a recent report from Forrester , researchers predict that marketing automation software spending will grow to $25.1 In many cases, marketing automation can replace existing tools (paid and free) that you are already using, such as email marketing, social media management, surveys, etc. billion annually by 2023—up from $11.4

Marketing Automation Services 79

Marketing Automation Services Enterprise Management Work Management Marketing Management 79

SpotMe Blog

JUNE 13, 2023

Reporting and analysis: After the event wraps up, you’ll receive detailed reports, event metrics , and analytics on things like attendance, survey feedback, social media impact, and ROI. SpotMe Named a Leader in The Forrester Wave : B2B Event Management Technology, Q1 2023 report. To see SpotMe in action, request a demo now.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Paid Search Agency 52

The ROI Guy

JANUARY 10, 2011

IT Spending on the Rise, But Executives Remain Economic-Focused A recent IT spending survey from Forrester confirms that 2010 remained a tough year for IT. As could be expected, Forrester indicates that the majority of 2010 IT spending went to support existing operations – essentially “keeping the lights on&#.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Spending 40

The ROI Guy

DECEMBER 23, 2010

Thursday, December 23, 2010 CIO Priorities for 2011 Indicate Continued Frugalnomics Focus According to a survey from the National Association of State Chief Information Officers (NASCIO), there has not been much to cheer about this holiday season as a public sector CIO. Frugalnomics in Full Effect: Forrester and Gartner.

ROI 40

ROI Enterprise Management Marketing Budget Budget Programs 40

Content Standard

AUGUST 26, 2016

” What’s more, as Hubspot pointed out , Forrester Research found that “companies that excel at lead nurturing generate 50 percent more sales ready leads at 33 percent lower cost.” Consider your user base and their devices when creating your next email template—it’ll pay off. Test (and retest) your cadence.

Stats 40

Stats Email Marketing Storytelling Mobile Marketing 40

ConvertKit

MARCH 25, 2020

A recent survey found that 85% of businesses use video as a marketing tool, and 95% plan to increase (or maintain) their video investment in 2020. Some say a picture is worth a thousand words—but according to Forrester , a video is worth closer to 1.8 Wistia has an excellent script template right here to give you a head-start.

Landing Pages 46

Landing Pages Video Marketing Conversion Marketing Automation Services 46

Hubspot

MARCH 15, 2019

There are guides, how-tos, templates , formats, and frameworks a-plenty. You can engage in social listening , conduct surveys , gather data on customer sentiment via net promoter score (NPS) , or collect feedback by calling or emailing and simply asking. Changes can be made, saved, and shared automatically. Look online.

Tips 101

Tips Business Lead Scoring Lead Ranking 101

The ROI Guy

OCTOBER 22, 2010

A recent survey from Harte-Hanks reveals some vital metrics to marketers seeking insight on technology buyers and purchase decisions. Surveying 500 decision makers, the survey reveals that technology marketers may want to reconsider their investments and strategies for 2011.

Work Management 40

Work Management Marketing Management ROI Marketing Budget 40

SpotMe Blog

JUNE 28, 2023

Download the ultimate event brief template today. #2 Templates Webinars are the fastest type of event you can plan and run. So why not make them even faster to set up by using customizable templates? Some webinar platforms offer ready-made no-code templates that you can simply adapt for your webinar. Download ours now.

Webinar Metrics 59

Webinar Metrics Enterprise Management Planning Work Management 59

The ROI Guy

DECEMBER 6, 2010

In a recent survey by IDC, 24% of buyers indicated that the sales reps are not prepared for presentations at all, 30% indicate that they are somewhat prepared , and only 29% indicate that they are well prepared. Frugalnomics in Full Effect: Forrester and Gartner. Forrester: Understand and Drive Outcomes for Sales.

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

Marketing Insider Group

FEBRUARY 4, 2021

The platform supports an array of pre-made templates with great functionalities and to allow merchants to set up their store quickly and seamlessly. According to a survey by Forrester , 44% of respondents said that having questions answered by a person led to making more sales. Don’t forget: analytics are your friend.

eCommerce 363

eCommerce Paid Search Agency Top of Funnel Advertising Funnels 363

The ROI Guy

FEBRUARY 4, 2009

Frugalnomics in Full Effect: Forrester and Gartner. Forrester: Understand and Drive Outcomes for Sales. Money for Nothing, and Projects for Free How to Freeze a Market: Vista Obscures the View Another survey indicates IT budget cuts in 2009 How TCO is a common sense sales and marketing Tool. They do if they are.

ROI 40

ROI Budget Programs Marketing Budget Work Management 40

The ROI Guy

NOVEMBER 4, 2010

IDC’s most resent customer experience survey of over 200 key IT decision makers reveals that Frugalnomics is indeed in full effect. When ranking the important factors that influence IT purchase decisions, survey respondents indicated that economic factors once again reign. Content may indeed be king.

Work Management 40

Work Management ROI Marketing Management Marketing Budget 40

The ROI Guy

FEBRUARY 4, 2009

Frugalnomics in Full Effect: Forrester and Gartner. Forrester: Understand and Drive Outcomes for Sales. Money for Nothing, and Projects for Free How to Freeze a Market: Vista Obscures the View Another survey indicates IT budget cuts in 2009 How TCO is a common sense sales and marketing Tool. They do if they are.

Enterprise Management 40

Enterprise Management Work Management Marketing Automation Services Marketing Management 40

SpotMe Blog

SEPTEMBER 22, 2022

That’s because you can run Q&As , polls , and surveys. We gathered insights and surveyed about 100 customers and partners in the pharma industry about HCP engagement before, during, and after medical education events. The third HCP engagement metric Donseok talks about is survey scores.

Webinar Metrics 59

Webinar Metrics Enterprise Management Trends RFP 59

The ROI Guy

FEBRUARY 4, 2009

Frugalnomics in Full Effect: Forrester and Gartner. Forrester: Understand and Drive Outcomes for Sales. Money for Nothing, and Projects for Free How to Freeze a Market: Vista Obscures the View Another survey indicates IT budget cuts in 2009 How TCO is a common sense sales and marketing Tool. They do if they are.

Work Management 40

Work Management Marketing Management ROI Budget Programs 40

SpotMe Blog

MAY 17, 2023

According to a recent survey by Smart Meetings , 88% of medical and pharma planners say the number of meetings they plan each year is either staying the same or increasing. For a detailed event brief that you can tailor to your needs, download our template now. This way, you’ll be able to stay on track throughout the project.

Planning 59

Planning Enterprise Management Work Management Marketing Management 59

Optinmonster

JANUARY 15, 2024

You can create buyer personas by: Surveying your current customers to understand their lifestyle habits, personal biases, online behavior, and goals and challenges. According to research by Forrester , with buyers who chat before making a purchase, there is a: 10% increase in average order value. It helps make sales, too.

Conversion Rate 106

Conversion Rate Conversion Tips Marketing Analytics Tools 106

Online Marketing Institute

DECEMBER 1, 2010

Eventbrite provides everything you need including custom page templates and the ability to sell tickets. Eventbrite Eventbrite empowers you with simple but powerful tools to manage, promote and sell out your event. It’s free to sign up and get started. Eventbrite will also list your public event in its directory.

Social Media 40

Social Media Event Marketing Social Marketing B2B Marketing 40

Hubspot

FEBRUARY 8, 2023

Forrester also predicts that the market for AI-powered platforms will grow to $37 billion by 2025. A Hubspot survey found that 61% of sales teams that exceeded their revenue goals leveraged automation in their sales processes. Business leaders are already catching on. And this isn’t a single or one-off application. Response automation.

Marketing AI 78

Marketing AI RFP Work Management Marketing Management 78

Salesforce Marketing Cloud

APRIL 26, 2023

In a 2022 survey, 80% of B2B executives reported ineffective partner programs, which may hinder how much of your products they sell. A Forrester report shared that partner enablement platforms can result in twice as many sales. Did you know that half of all B2B revenue comes from channel partner sales?

Advertising Agencies 52

Advertising Agencies Marketing AI Forecasting Transparency 52

The ROI Guy

NOVEMBER 8, 2006

The results of the survey can be found at: [link] The results revealed that, overall, Microsoft SQL Server 2005 required significantly less effort to install and maintain than Oracle Database 10g. Frugalnomics in Full Effect: Forrester and Gartner. Forrester: Understand and Drive Outcomes for Sales. They do if they are.

ROI 40

ROI Marketing Budget Work Management Marketing Automation Services 40

Brandpoint

MARCH 26, 2021

In that case, make it easy for them by writing a templated post to use, share the hyperlink to the main info separately so they can easily copy and paste, and share an example of the post in the company’s social channel so they can click share. Now think about the ways they absorb information. So, why are some of us dragging our feet?

B2B Thought Leadership 118

B2B Thought Leadership Thought Leadership Tips Planning 118

Vidyard

FEBRUARY 18, 2021

Up Your Prospecting Game with Proven Video Templates 2.1.2 As buyer preferences collide with pandemic-related realities, 40% of B2B reps told us in a recent survey that they plan to modify their tactics to adapt to remote selling activities. Forrester blogs– Predictions 2021: Grounded Sellers Fly In The Face Of Old Norms, October 2020.

Sales Management 127

Sales Management Trends Video Marketing B2B 127

Optinmonster

JANUARY 15, 2024

You can create buyer personas by: Surveying your current customers to understand their lifestyle habits, personal biases, online behavior, and goals and challenges. According to research by Forrester , with buyers who chat before making a purchase, there is a: 10% increase in average order value. It helps make sales, too.

Conversion Rate 52

Conversion Rate Conversion Tips Marketing Analytics Tools 52

Moz

DECEMBER 16, 2019

One recent survey found that 22% of customers ended up at the wrong location of a business because online information about it was incorrect, and that 80% of them lost trust in the company when encountering such misinformation. Multiple surveys find that a perfect 5 star rating can look suspicious to shoppers. Forrester).

Search Marketing 62

Search Marketing Enterprise Management Work Management Marketing Management 62

Pam Didner

JANUARY 20, 2021

Sales enablement software provides a platform to house marketing collateral, graphics, email templates and playbooks. . Create a process to gather feedback from the sales team through interviews and online surveys. . It’s about motivating both sales forces and creating a mutually beneficial relationship that grows both businesses.

Enterprise Management 138

Enterprise Management Work Management Marketing Management Ideal Customer Profiles 138

ViewPoint

MAY 5, 2015

In the same blog he goes on to quote Forrester’s Laura Ramos: In earlier studies, Forrester found that at least half of B2B marketers surveyed did not have well defined L2RM processes or failed to follow the ones they did have in place for activities like lead scoring, nurturing and recycling and management.

Lead Nurturing 120

Lead Nurturing Lead Scoring Lead Ranking Peer-to-peer 120

Vidyard

FEBRUARY 18, 2021

Up Your Prospecting Game with Proven Video Templates 2.1.2 As buyer preferences collide with pandemic-related realities, 40% of B2B reps told us in a recent survey that they plan to modify their tactics to adapt to remote selling activities. Why Will Video Trends Rule the 2021 Digital-First World? Paid is Shortening Deal Cycles 2.2.2

Sales Management 65

Sales Management Trends Video Marketing B2B 65

Rollworks

JUNE 3, 2018

According to ITSMA, 85% of marketers surveyed said that they believe account-based marketing outperforms other marketing efforts. This weak structure is probably why Forrester found that, on average, only 0.75% of leads that companies generate actually result in sales. In the study, both B2B and B2C teams were surveyed.

Account Based Marketing 40

Account Based Marketing Work Management Top of Funnel Marketing AI 40

The ROI Guy

MAY 19, 2015

Forrester concurred , reporting that digital experiences are replacing sales reps at a rapid pace, foretelling a 22% decline in the number of B2B sales reps over the next 5 years = a total of 1 million sales reps expected to lose their jobs. In a survey of almost 300 firms, 65% of content spending was wasted.

Disintermediation 40

Disintermediation Planning B to B Marketing Proposals 40

Outgrow

FEBRUARY 22, 2022

Some popular types include quizzes, calculators, chatbots, ecommerce recommendations, polls, surveys, and forms. . With Outgrow, you can create interesting tools like quizzes, calculators, surveys, ecommerce recommendations, forms, polls, and giveaways. This graphic by Forrester offers great insights into the three – .

Distribution 59

Distribution Webinar Metrics Outgrow Marketing & Strategy 59

SpotMe Blog

JUNE 16, 2023

In this article, we’ll explore the HCP engagement strategies and solutions that are poised to be the most effective this year based on recent surveys, case studies, and insights from leading life science and pharma experts. Get ready to boost your engagement and make meaningful connections with HCPs.

Work Management 52

Work Management Marketing Management Marketing Automation Services Lead Ranking 52