ClickZ

JULY 18, 2019

Forrester evaluated and scored the top 11 B2C commerce suites in late 2018 in their Forrester Wave report. SAP’s full-featured suite has a 50/50 revenue split between B2B and B2C clients, and “is equally adept at both,” Forrester writes. Of those, SAP and Salesforce led the pack. What made them pull ahead of the rest?

Forrester 76

Forrester Enterprise Management Work Management Marketing Management 76

Martech

JANUARY 23, 2024

Global martech spend is projected to surpass $215 billion annually by 2027, up from $131 billion in 2023, according to a Forrester forecast. In 2022, annual growth peaked at 16.7%, according to Forrester. Martech vendors continue to proliferate, with the number growing to over 11,000 in 2023. over the coming years.

Marketing Management 108

Marketing Management Marketing Budget Budget Programs Forrester 108

PathFactory

JUNE 7, 2022

Toronto, ON – June 6, 2022 – With more than 20 years of experience in B2B marketing , content strategy, and operations, Christine Polewarczyk joins PathFactory from Forrester where she was an evangelist for content strategy, content marketing , and content operations. . In my role at Forrester, I saw the landscape of players.

Forrester 52

Forrester Product Advertising Agencies Gartner 52

Martech

APRIL 12, 2024

Meanwhile, the boom in artificial intelligence and machine learning is driving vendors to enhance the capabilities of these platforms in a number of ways, making the value proposition even more attractive. Fully 75% of global 100 organizations say CX is a top priority, according to Forrester Research.

Enterprise Management 110

Enterprise Management Work Management Marketing Management Marketing AI 110

Influitive

OCTOBER 21, 2015

That’s what Forrester Vice President and Principal Analyst Laura Ramos has found in a new report, Advocate Marketing Creates B2B Customer Relationships That Last A Lifetime. . However, to scale those efforts, brands need to operationalize advocacy through a formal advocate marketing strategy. Downplay monetary rewards.

Forrester 100

Forrester Marketing Management B2B Marketing Word of Mouth 100

Influitive

APRIL 22, 2015

As Forrester analyst Emily Collins underscores, “B2B companies stand to benefit from three core tenets valued by B2C marketers, which have nothing to do with discounting, and everything to do with building a flexible, customer-obsessed loyalty strategy.” An adaptive strategy that accounts for the changing customer and market landscape.

Forrester 100

Forrester Loyalty Peer-to-peer Research 100

The Point

JUNE 23, 2020

Even if you acknowledge that change as fact, however, it’s easy to become cynical (as I have) when vendors and thought leaders are constantly proclaiming the “death” of the old ways. When Account-Based Marketing (ABM) first arrived on the scene, vendors were quick to pronounce traditional, funnel-based marketing obsolete.

Lead Ranking 264

Lead Ranking Enterprise Management Marketing Qualified Leads Account Based Marketing 264

Zoominfo

NOVEMBER 29, 2023

A recent Forrester report found that Millennials and Gen Z make up 64% of business buyers. Forrester data shows that these generations prefer getting their information from websites, forums, and message boards over the in-person peer conversations of older generations. They are also quicker to voice their dissatisfaction.

Buy 130

Buy Generation Peer-to-peer B2B 130

Engagio

OCTOBER 11, 2023

Data has long been the fuel that powers our most groundbreaking technologies and strategies. Be it software solutions, artificial intelligence, or go-to-market (GTM) strategies — the common thread behind the value is quality data. In order to select a vendor of choice, you need to get hands-on with sample data sets.

Marketing AI 77

Marketing AI Marketing Management B2B Sales Marketing Analytics Tools 77

Martech

APRIL 18, 2023

Forrester predicts that, by 2025, account-based marketing will become the main way most B2B companies identify, plan, manage, and measure buying and post-sale activity. What goes into a successful ABM strategy? The post 5 key elements of successful ABM strategies appeared first on MarTech.

Account Based Marketing 111

Account Based Marketing ABM Marketing & Strategy Marketing Management 111

Martech

JANUARY 17, 2024

Meanwhile, the boom in artificial intelligence and machine learning is driving vendors to enhance the capabilities of these platforms, making the value proposition even more attractive. Fully 75% of global 100 organizations say CX is a top priority, according to Forrester Research.

Marketing AI 104

Marketing AI Enterprise Management Features Marketing Management 104

Martech

JULY 14, 2022

Last year, Forrester Research found the average number of buying interactions occurring during the purchase process soared by 10 to 27 in 2021. The vendors respond. Another notable development among ABM vendors is the move to consolidate ABM with demand generation. Consolidation of ABM and demand gen. More M&A.

Account Based Marketing 124

Account Based Marketing Enterprise Management Work Management Marketing Management 124

6sense

JUNE 22, 2017

Forrester has just released The Forrester Wave TM : Predictive Marketing Analytics for B2B Marketers, Q2 2017. In the first report of its kind for the predictive marketing analytics space, Forrester named 6sense a leader among predictive analytics providers. How this Wave went down. So how does this leader board shake out?

Forrester 48

Forrester Lead Ranking Lead Scoring Marketing Budget Creation 48

ViewPoint

MARCH 12, 2013

I had the great the opportunity to interview Lori Wizdo , B2B marketing analyst at Forrester Research. Forrester does a great deal of buyer journey research on sources of influence in a lot of other dimensions: First, buyers do like to talk to vendors early in the process. How does your B2B marketing team apply these ideals?

Forrester 120

Forrester Work Management Marketing Management B2B Sales 120

6sense

MAY 31, 2018

The Forrester New Wave report lists 14 ABM platforms that matter the most and how they stack up. Forrester says: “6sense announced its acquisition of ZenIQ on April 11, 2018. 6sense was recognized as a leader in the predictive space in the Forrester Wave: Predictive Analytics Platforms for B2B marketers, as seen below.

Account Based Marketing 48

Account Based Marketing Forrester ABM Marketing AI 48

Only B2B

JUNE 30, 2023

However, with the advent of B2B purchase intent data, businesses now have access to valuable insights that can revolutionize their marketing and sales strategies. This involves analyzing various data points and signals to identify purchase intent and align marketing strategies accordingly. According to Salesforce , B2B buyers are 2.8

Purchase Intent 62

Purchase Intent Intent Data Intent Purchase 62

Sprout Social

AUGUST 26, 2021

We’re excited to announce that Sprout Social was named a strong performer in The Forrester Wave™: Social Suites, Q3 2021 report. Forrester evaluated the nine most significant social suites across 36 criteria and gave Sprout the highest possible scores in 13 criteria including onboarding and account management, performance, and usability.

Marketing Management 110

Marketing Management Research Forrester Customer Satisfaction 110

Zoominfo

MAY 31, 2022

Also known as total available market, your TAM estimates the size of a particular market and provides guardrails for putting together go-to-market (GTM) strategies. Secondary market research, from companies such as Forrester and Gartner, can be used to determine how many users meet your market criteria, and how big that industry is.

Enterprise Management 130

Enterprise Management Analysis Marketing Management SMB 130

E-Spirit

JANUARY 24, 2017

For the first time in its history, FirstSpirit has been included in the Forrester Wave™. The new research report, entitled “The Forrester Wave™: Web Content Management Systems, Q1 2017 evaluates 10 vendors on 36 criteria, including current offering, strategy, and market presence.

Forrester 40

Forrester Marketing Management Vendors Marketing Report 40

Martech

JULY 30, 2021

Marketers report ABM yields multiple important benefits, the Forrester SiriusDecisions 2019 State of Account-Based Marketing Study found, with 99% of those surveyed citing better engagement, 80% saying the practice improved their win rate, 73% reporting a higher deal size and 91% indicating they’d seen improved ROI.

Account Based Marketing 117

Account Based Marketing Work Management Marketing Management Planning 117

Martech

JULY 29, 2022

Most B2B marketing organizations today practice some kind of account-based marketing (ABM) strategy. There are a range of ABM technology solutions available to support this strategy, but selecting and implementing one can be a fraught and expensive process. Your vendor shortlist. Questions to ask the vendors’ customers.

Enterprise Management 112

Enterprise Management Marketing Automation Services Marketing Management Account Based Marketing 112

Madison Logic

OCTOBER 18, 2023

The Importance of a Holistic Brand and Demand Strategy in ABM Having a holistic brand and demand strategy has become increasingly important with shifting buying behaviors and the need to win buyers over before they start their buying journey. Here, they understand your value but don’t trust or like your brand.

Paid Content 52

Paid Content Advertising Agencies Demand Advertisements 52

Zoominfo

MAY 8, 2020

To break it down, we spoke with Justin Withers , ZoomInfo’s SVP of Strategy & Corporate Development, who gave us insight on how to calculate total market size using the Bottom-Up and Top-Down methods. I can calculate TAM for my lemonade: 1,000 vendors multiplied by $1500 equals a total market of $1,500,000.

Enterprise Management 273

Enterprise Management Marketing Management Analysis Marketing Analytics Tools 273

Vidyard

JUNE 9, 2016

Believe it or not, posting videos on YouTube isn’t a video strategy. Even Forrester Research Analyst, Nick Barber, said so in his latest report, Online Video Platforms for Sales and Marketing : If you think “doing video” means having a YouTube channel, then you need to up your game. And no, this isn’t just a B2C thing. Get the Report.

Forrester 50

Forrester Video Marketing Webinar Metrics Youtube 50

PathFactory

MAY 2, 2019

That’s the question at the heart of an October 2018 report by Forrester: AI Will Enable B2B Marketers To Deliver Customer-Driven Engagement At Scale. Forrester defines AI as “the umbrella term for a variety of techniques and technologies for collecting, applying self-learning statistical techniques to, and acting on data.”

Forrester 40

Forrester Marketing Report Lead Ranking Work Management 40

Biznology

FEBRUARY 23, 2018

And whether that strategy includes inbound, ABM, or content marketing or a mixture of the three, the emphasis has always been on acquiring “new logos.” But you can’t have happy customers unless you have a comprehensive strategy for customer experience after the sale. that are meant to drive net new leads and nurture them to close.

Top of Funnel 205

Top of Funnel Work Management Marketing Management Churn Rate 205

Martech

JULY 18, 2022

Most B2B businesses have some kind of account-based marketing strategy. A successful ABM strategy requires marketing and sales organizations to work together to identify key accounts to target. Once you have satisfactory answers to the above questions, you can start drawing up a list of vendors to contact with RFPs. What it is.

Enterprise Management 101

Enterprise Management Account Based Marketing Work Management Marketing Management 101

Biznology

DECEMBER 29, 2017

As buyers sit paralyzed by the deluge, vendors scramble to stand out. Data and modeling are nothing new in B2B, but the tools and strategies that have entered the tool set in the last few years are setting us up for a new kind of data-driven future. I predict major M&A next year.

Marketing Management 199

Marketing Management Marketing AI B2B Marketing Marketing Automation Services 199

Vidyard

JANUARY 8, 2016

And Forrester is taking notice, predicting massive shifts in marketing in the coming year. Buyers prefer to do research themselves rather than rely on vendors’ sales reps. Forrester Predictions for 2016: B2B Marketing's New Mission. Check out the rest of Forrester’s predictions in their report, here. Get the Report.

Forrester 50

Forrester B2B Marketing Top of Funnel B2B 50

Martech

OCTOBER 8, 2021

One of G2’s offerings allows vendor subscribers to track target accounts viewing their profile, their category or their competitors. In a Forrester/SiriusDecisions survey of marketers, the majority of respondents said account engagement, win rate, average deal size, and ROI increased after implementing an ABM strategy.

Account Based Marketing 106

Account Based Marketing ABM Ideal Customer Profiles Profiling 106

LeanData

MAY 6, 2022

Forrester bills its B2B Summit North America as “the premier event for B2B marketing, sales and product leaders to empower their strategies, fuel the revenue engine and drive the business forward.” In describing the impetus for the change, Liz remarked that it was a “Goldilocks moment” of clarity.

De-duping 96

De-duping Marketing Automation Services Lead Ranking B2B 96

Martech

JULY 25, 2022

Seventy-one percent of B2C marketing executives expected that demonstrating the value of marketing to the CEO, CFO and the board would be “very challenging” or “extremely challenging” in 2022, a Forrester survey found. One vendor to contact for assistance with the implementation and support should they be necessary.

Marketing Attribution 109

Marketing Attribution Enterprise Management Work Management Marketing Management 109

Biznology

MAY 4, 2020

A strong event, made even stronger after Sirius’s purchase by Forrester. All about B2B ecommerce business and strategy, co-founded by Andy Hoar, formerly Forrester’s top analyst in the category. For senior execs in B2B companies, a place for meetings and networking with a customized list of peers and vendors. Now virtual.

Conference 163

Conference B2B Marketing Peer-to-peer Planning 163

Martech

JANUARY 14, 2022

” It profiled some struggling enterprise software vendors sitting on large piles of cash because they IPO’d at pumped-up valuations just before the 2001 crash. Forrester and Gartner lauded the firm for more than a decade, even as licensees labored under mountains of technical debt. .” ” OpenText is not alone.

Enterprise Management 114

Enterprise Management Marketing Management Vendors Burn Rate 114

Martech

NOVEMBER 30, 2021

Implementing an ABM strategy can provide many benefits to the organization – but you first need to understand what you want to achieve. Marketing’s idea of what is a high-priority account needs to match sales’ idea of a high-priority account, or your ABM strategy won’t work. ABM is a strategy, not just a software investment.

Account Based Marketing 122

Account Based Marketing Work Management Marketing Management ABM 122

The Point

SEPTEMBER 25, 2018

These comments align with industry studies (most recently: Forrester ) bemoaning the inability of B2B marketers to fully leverage marketing automation to its full capability, most specifically in areas like lead nurturing and customer marketing. Most marketing automation failures come about from a lack of strategy.

Marketing Automation Services 179

Marketing Automation Services Enterprise Management Work Management Marketing Management 179

Marketing Insider Group

DECEMBER 8, 2020

B2B SMBs can achieve digital transformation; it takes work, commitment, and the right strategy. eCommerce is fast becoming a necessity for B2B, as Forrester predicts it will hit $1.8 This consists of vendor and third-party content. Does it seem unattainable for your small business? Quick Takeaways. trillion in the U.S.

Digital Transformation 276

Digital Transformation Marketing AI Work Management Marketing Management 276