Top Rank Marketing

DECEMBER 6, 2023

It’s data-packed 39 pages are rich with survey insights, case studies from B2B brands, top influencer marketing predictions, and much more. You’ll find much more about the future of B2B influencer marketing and its power to build relationships and create influencer communities in our all-new 2023 B2B Influencer Marketing Report.

B2B Marketing 122

B2B Marketing Enterprise Management B2B Work Management 122

Martech

FEBRUARY 8, 2024

SiriusDecisions, the analyst firm now part of Forrester, had entered the conversation, pioneering the marketing funnel that became a staple of B2B marketing for the next 15 years. Dark social. Take the MarTech Salary and Career Survey From AI to layoffs, it’s been quite a year. Click here for survey Get MarTech!

Marketing AI 126

Marketing AI Lead Ranking Ideal Customer Profiles B2B Marketing 126

SmartBrief - Marketing

JANUARY 22, 2024

Let’s take a look at three trends in AI for B2B marketing that Forrester sees. This, along with developing a strategy for its purposeful utilization, creates an environment in which marketer and machine get smarter together and empower the customer-obsessed future of work.

Marketing AI 83

Marketing AI B2B Marketing Trends Planning 83

Martech

JANUARY 17, 2024

Fully 75% of global 100 organizations say CX is a top priority, according to Forrester Research. Content personalization is currently the purpose for which most organizations are utilizing AI, according to the PwC CMO Survey, Fall 2023. Looking to take control of your data?

Marketing AI 104

Marketing AI Enterprise Management Features Marketing Management 104

Top Rank Marketing

AUGUST 18, 2023

Forrester ON THE LIGHTER SIDE: A lighthearted look at “Third-Party Cookiepocalypse” by Marketoonist Tom Fishburne — Marketoonist Adobe and Microsoft break some old files by removing PostScript font support — Ars Technica TOPRANK MARKETING & CLIENTS IN THE NEWS: Lane R.

B2B Marketing 90

B2B Marketing Linkedin B2B Social Marketing 90

Only B2B

APRIL 3, 2024

According to a Gartner survey, a mere 34% of marketing-qualified leads (MQLs) progress to sales-accepted leads (SALs), and only 47% of these SALs become sales-qualified leads (SQLs) , with just over half culminating in successful deals. What’s the perpetual challenge in every sales funnel? You got it—Generating sales-qualified leads.

Sales Qualified Leads 71

Sales Qualified Leads Intent Data Lead Ranking High Quality Lead 71

Top Rank Marketing

JUNE 30, 2023

MediaPost LinkedIn Launches Live Test of Generative AI Posts Microsoft-owned LinkedIn has expanded its testing of optional generative AI technology for the creation of posts on the professional social platform, offering first-draft suggestions to certain users, LinkedIn recently announced. MarketingCharts U.S. Bureau of Labor data.

Paid Search Agency 56

Paid Search Agency Budget Programs CMO Advertising Agencies 56

Marketing Insider Group

JULY 29, 2020

In fact, unified communications platform PingPilot did a survey with Forrester and found that 67% of people said valuing their time is the most important thing a company can do to provide them with good customer experience. Don’t get too hung up on vanity metrics , such as views and likes on your social media posts.

Top of Funnel 347

Top of Funnel ROI Lead Ranking Lead Scoring 347

Sprout Social

FEBRUARY 28, 2024

What is social media technology? At its core, social media technology is software designed to manage a company’s social media profiles across multiple platforms. But as social media has evolved, management platforms have matured beyond this primary function, delivering much more to brands and the people behind them.

Social Media 103

Social Media Work Management Marketing Management Media 103

SmartBrief - Marketing

JULY 25, 2023

Meanwhile, customer expectations continue to grow as consumers expect brands to meet them wherever they are across their preferred apps and social channels. In contrast, less than 15% of the marketing leaders surveyed by Forrester said they planned to cut their marketing technology budget or social media marketing spend.

Campaigns 52

Campaigns Marketing Budget Forrester Budget Programs 52

Marketing Insider Group

DECEMBER 8, 2020

A recent survey of 3600 SMBs found that 51% are accelerating digital transformation investments and priority. eCommerce is fast becoming a necessity for B2B, as Forrester predicts it will hit $1.8 Marketing platforms that combine web, email, social, metrics, and workflows in one intuitive app. trillion in the U.S.

Digital Transformation 276

Digital Transformation Marketing AI Work Management Marketing Management 276

Madison Logic

OCTOBER 18, 2023

Forrester research finds that 67% of B2B marketers say buyers are taking longer to commit to purchases than last year. For example, if you focus too much on strategies that increase brand reputation and not enough on demand generation, Forrester research found that buyers will fall into a category they call, “Adoring Hesitation.”

Paid Content 52

Paid Content Advertising Agencies Demand Advertisements 52

KoMarketing Associates

DECEMBER 12, 2017

The “2017 State of Account-Based Marketing Survey” from #FlipMyFunnel discovered that the percentage of B2B marketers who said they used account-based marketing (ABM) increased from 49 to 81 percent over the past 12 months, but why? According to the #FlipMyFunnel State of ABM Survey, 49 percent of B2B marketers were practicing ABM in 2016.

Account Based Marketing 177

Account Based Marketing Planning ABM Forrester 177

Zoominfo

JUNE 11, 2021

And when it comes to mobile numbers, folks on social media have been debating cold calling versus cold texting. Research analyst firm Forrester pegged increased use of videos by sales teams as a trend for 2021. Sellers will look for more dynamic ways to earn buyers’ attention,” the Forrester team wrote. Prospect with video.

Zoominfo 130

Zoominfo Cold Calling Intent Signal Work Management 130

Zoominfo

JUNE 11, 2021

And when it comes to mobile numbers, folks on social media have been debating cold calling versus cold texting. Research analyst firm Forrester pegged increased use of videos by sales teams as a trend for 2021. Sellers will look for more dynamic ways to earn buyers’ attention,” the Forrester team wrote. Prospect with video.

Zoominfo 130

Zoominfo Cold Calling Intent Signal Marketing & Strategy 130

Marketing Insider Group

AUGUST 30, 2021

Additionally, Forrester Consulting discovered , “ 65 percent of marketers struggle to employ emotional marketing as they turn to automation to improve customer engagement.”. Empathetic understanding is not the product of survey data. Focus on developing conversations, not campaigns – Social media vector created by stories – [link].

Paid Search Agency 291

Paid Search Agency B2B Sales Marketing & Strategy CMO 291

Oktopost

JULY 5, 2017

So, you’ve been publishing content to Facebook, LinkedIn, Twitter, and maybe a few other social networks, building up some followers and engagement. How can you measure and demonstrate the true impact of your B2B social media marketing efforts? What’s next?

Social Media 109

Social Media Social Marketing B2B Marketing Media 109

Martech

OCTOBER 28, 2021

“This is instrumental in driving awareness and keeping your accounts engaged since you can use these visits to retarget these accounts on search display, social media, or any other digital channel,” he added. “The first step I take is to create campaigns to start driving these accounts to our website, “said Tabaran. Image: N.Rich.

Top of Funnel 120

Top of Funnel Account Based Marketing Ideal Customer Profiles Generation 120

KoMarketing Associates

SEPTEMBER 28, 2017

The “2017 State of Email Marketing Survey” from Ascend2 recently discovered that 44 percent of marketers believe their email marketing performance has increased significantly. List data segmentation (37 percent), testing and optimization (35 percent) and social sharing (33 percent) have also been effective for email marketers.

Email Marketing 120

Email Marketing Forrester Marketing & Strategy Newsletter 120

Marketing Insider Group

SEPTEMBER 14, 2020

Studies by Forrester Research revealed that salespeople who create a buying vision end up winning out against the competition about 74% of the time. The only way that this can be achieved is if you take a 1:1 approach where content and messaging are highly personalized for each social, email, and live selling conversation.

Differentiation 181

Differentiation Enterprise Management Work Management Marketing Management 181

Madison Logic

JANUARY 3, 2024

Forrester’s July 2023 Artificial Pulse Survey participants agree , ranking creating marketing content with genAI as the most important use case for AI over the next 12 months. The same survey found that four out of five decision-makers anticipate a positive impact on their businesses within two years of implementing genAI.

Marketing AI 52

Marketing AI Account Based Marketing ABM Effectiveness 52

Zoominfo

OCTOBER 18, 2022

demand-gen argument makes for engaging social conversation, the reality of the situation isn’t so black-and-white. According to Forrester, there are four main types of programs marketers can use to create awareness of their brands, products, and services: 1. Nothing gets people riled up like a good old-school rivalry.

Lead Gen 130

Lead Gen Startups Demand Allocation 130

Martech

JUNE 23, 2022

Microsoft Advertising recently partnered with Forrester Consulting on research outlining how work and shopping behaviors have changed for people who work remotely. To be more effective in reaching the Workday Consumer, we must consider that nearly 62% surveyed said they spend time shifting between various mindsets during work hours.

Top of Funnel 93

Top of Funnel Campaigns Funnel Advertising Work Management 93

ClickZ

APRIL 29, 2020

A survey by Gartner revealed that U.S. Forrester projections show spending on global marketing automation tech hit $13.4 And 42 percent of respondents to Chief Marketer’s 2019 B2B Marketing Outlook survey said their martech budgets would increase this year. The rapid growth of martech. Martech’s ecosystem is growing rapidly.

Marketing Automation Services 129

Marketing Automation Services Work Management Marketing Management Budget Programs 129

B2B Marketing Directions

AUGUST 11, 2019

The findings in two recent research reports - one by Marketo (now part of Adobe), and one by Forrester Consulting (commissioned by Adobe) - suggest that some of the lines between B2B and B2C marketing have become blurred. The survey found that, like consumers, B2B buyers are very concerned about privacy.

B2B Marketing 49

B2B Marketing Marketing Management Forrester B2B 49

Vision Edge Marketing

JUNE 6, 2023

Why Customer Experience is the Best Growth Driver Several studies reveal the financial impact of CX on growth and profitability: A study by Forrester Research found “revenue growth through increased retention and enrichment makes up more than 90% of the top-line impact from improving CX.” “The Gather and use customer feedback.

Touchpoints 182

Touchpoints CMO Work Management Cross-Selling 182

Porch Group Media

SEPTEMBER 9, 2020

In recent researched conducted by Gartner , 44% of CMOs surveyed in April and May 2020 said they are facing midyear budget cuts in 2020 as a result of the pandemic. Another 59% used owned and earned digital channels such as social marketing, the website, SEO and mobile marketing. This varied slightly for B2C and B2B marketers.

Paid Content 59

Paid Content Spending Paid Search Agency CMO 59

Marketing Insider Group

OCTOBER 14, 2019

According to research from Forrester , CMOs are spending more on tech than any other C-suite members. B2B strategy firm Renegade’s 2019 B2B CMO survey found that while software and tools promise big returns, they also increase complexity. Customers quickly call foul when a company holds a social position it doesn’t back up with action.

Brand Identity 169

Brand Identity Branding Advertising Agencies Paid Search Agency 169

Nuvi

APRIL 27, 2021

Consisting of ad-hoc customer comments such as informal social media posts, unstructured feedback is typically qualitative in nature and provides a valuable source of real-time insight. As more consumers interact with brands across various digital touch points, such as chat and social media, it is gaining in prominence.

Studies 40

Studies Forrester Lead Scoring Lead Ranking 40

ClickZ

JULY 9, 2020

30-second summary: Most CFM vendors offer a few standard features, such as flexible surveying capabilities and basic analytics tools, but their offerings can vary a great deal from there. Technology in the space is converging, which means most vendors tout similar features and benefits, according to Forrester.

Work Management 93

Work Management Marketing Management Vendors Paid Search Agency 93

Heinz Marketing

MAY 17, 2023

In fact, according to recent studies by Forrester and Gartner, 74% of B2B marketers recognize that buyers expect a personalized experience, while 86% of B2B customers expect companies to be well-informed about their personal information during interactions.

Analytics 52

Analytics Automation Personalization Optimization 52

Heinz Marketing

MAY 17, 2023

In fact, according to recent studies by Forrester and Gartner, 74% of B2B marketers recognize that buyers expect a personalized experience, while 86% of B2B customers expect companies to be well-informed about their personal information during interactions.

Analytics 52

Analytics Personalization Automation Case Studies 52

Sword and the Script | B2B

NOVEMBER 23, 2021

While the advertisement wasn’t aimed at selling, it included a message that conveyed social proof: “look at all those people buying cars – seems like everyone is doing it.” ” That anecdote is included in the social proof section of Dr. Robert Cialdini’s new and expanded edition of Influence: The Psychology of Persuasion.

Thought Leadership 95

Thought Leadership B2B Thought Leadership B2B Sales Gartner 95

Biznology

SEPTEMBER 22, 2016

97% of consumers turn to a search engine when they are buying a product vs. 15% who turn to social media. Social Media Examiner ). Social Media Examiner). Social Media Examiner). 28% of all online activity is spent on social networks. Aspect Consumer Experience Survey ). Forrester ). Forrester ).

Buzz 80

Buzz Paid Search Agency Forrester Multi-Channel 80

Sana Commerce

MARCH 4, 2022

Omnichannel commerce combines multiple channels (e-commerce, brick-and-mortar locations, social media, etc) to offer a smooth and consistent customer experience no matter how they choose to purchase. Throughout the 2010s, we saw an expansion of channels into social media and chat platforms. Personal relationships.

Forrester 52

Forrester Barriers B2B Sales Work Management 52

Contently

OCTOBER 24, 2017

So while smartphones are great for scrolling through social media and looking up directions, desktops still play a huge role in research. Forrester found that only 20 percent of B2B web traffic originated from mobile devices, per the Internet Retailer Q2 2016 B2B Sell-Side Online Survey.

Emarketing 95

Emarketing B2B Forrester Mobile Marketing 95

Marketing Insider Group

AUGUST 30, 2021

Additionally, Forrester Consulting discovered , “ 65 percent of marketers struggle to employ emotional marketing as they turn to automation to improve customer engagement.”. Empathetic understanding is not the product of survey data. Focus on developing conversations, not campaigns – Social media vector created by stories – [link].

Paid Search Agency 175

Paid Search Agency B2B Sales Marketing & Strategy CMO 175