B2B Marketing Exchange

MARCH 4, 2024

Over the first two days, industry luminaries graced the stage, covering topics ranging from AI to ABM, and yes, even musicals! Phyllis Davidson from Forrester set the tone with her keynote, drawing parallels between B2B content strategies and the evolution of Taylor Swift’s success.

B2B Marketing 52

B2B Marketing B2B Account Based Marketing ABM 52

Vision Edge Marketing

JUNE 6, 2023

Furthermore, the CGO is typically responsible for a broader range of growth initiatives, including new product development , market expansion, and customer acquisition, whereas the CSO is primarily focused on developing and executing the strategic plan of the organization.

Touchpoints 184

Touchpoints CMO Work Management Cross-Selling 184

SpotMe Blog

JULY 28, 2023

There are many in-person event platforms available, ranging from free open-source options to enterprise-level software. of event professionals agree that using technology to improve the attendee experience is a trend with staying power”. And it’s not a trend worth missing. On the contrary, according to Knowland, “68.7%

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

The Customer

JULY 22, 2021

NetBase Quid, a global leader in consumer and market intelligence, today announced it was named a leader in The Forrester New Wave : AI-Enabled Consumer Intelligence Platforms, Q3 2021 report. According to the Forrester report, “NetBase Quid offers the strongest capabilities across both social and customer-owned data sources.

Forrester 52

Forrester Vendors Differentiation Marketing Report 52

Martech

JULY 29, 2022

There are a range of ABM technology solutions available to support this strategy, but selecting and implementing one can be a fraught and expensive process. Much more advice, including information about an extensive range of vendors, is available in our MIR, “Enterprise Account-Based Marketing Platforms: A Marketer’s Guide.”

Enterprise Management 103

Enterprise Management Marketing Automation Services Marketing Management Account Based Marketing 103

Vidyard

JUNE 18, 2019

Findings from the new report show that the average length of videos is trending shorter and shorter while audiences are opting to engage in videos longer. TL;DR– Your Key Takeaways from the 2019 Video in Business Benchmark Report Average business video length is trending shorter year-over-year: In 2018, the average length was 4.07

Advertising Benchmark 81

Advertising Benchmark Video Marketing Marketing Report Analytics 81

Vidyard

JUNE 18, 2019

Findings from the new report show that the average length of videos is trending shorter and shorter while audiences are opting to engage in videos longer. TL;DR– Your Key Takeaways from the 2019 Video in Business Benchmark Report Average business video length is trending shorter year-over-year: In 2018, the average length was 4.07

Advertising Benchmark 65

Advertising Benchmark Video Marketing Marketing Report Analytics 65

SpotMe Blog

JULY 21, 2023

Cost Event registration software is available at a range of price points. 1 SpotMe Named a Leader in The Forrester Wave : B2B Event Management Technology, Q1 2023 report. 3 Rainfocus Named a Leader in The Forrester Wave : B2B Event Management Technology, Q1 2023 report. Reviews G2 Score: 4.9 (101 Reviews G2 Score: 4.8

Enterprise Management 52

Enterprise Management Work Management Marketing Management Budget Programs 52

KoMarketing Associates

MAY 30, 2017

Salesforce Research surveyed nearly 4,000 marketing leaders worldwide to discover overall trends changing the role of marketing. Their third annual report helps B2B marketers evaluate their own priorities, investments, and objectives against a range of focal points. KPCB’s Internet Trends Report.

B2B Marketing 121

B2B Marketing Account Based Marketing B2B Thought Leadership B2B 121

Martech

DECEMBER 8, 2021

One challenge B2B marketers face is making sense of the vast range of job titles and department names used across their target accounts. With the buying process not heavily digitized and with people working remotely on a range of devices, lines are blurring between B2C and B2B buying behaviors. That includes B2B buyers, of course.

Account Based Marketing 71

Account Based Marketing Buy Process Marketing Automation Services 71

Hubspot

NOVEMBER 12, 2018

Retail blogs can keep you updated on the industry’s latest stories and prepare you for the upcoming trends that will transform the industry in 2019 and beyond. They mostly cover topics like technology, trends, marketing, eCommerce, payments, mobile, logistics, corporate news, loss prevention, and the holidays. Forrester Retail.

Enterprise Management 76

Enterprise Management Forrester eCommerce Best Practices 76

Vidyard

JUNE 18, 2019

Findings from the new report show that the average length of videos is trending shorter and shorter while audiences are opting to engage in videos longer. TL;DR– Your Key Takeaways from the 2019 Video in Business Benchmark Report Average business video length is trending shorter year-over-year: In 2018, the average length was 4.07

Advertising Benchmark 51

Advertising Benchmark Video Marketing Marketing Report Analytics 51

B2B Digital Marketer

MARCH 14, 2024

00:01:56 – 00:02:39) Revealing research with Forrester, George shows that only 1% of marketing leaders are satisfied with their content strategies, highlighting a gap in strategy execution. (00:03:43 Pros and Cons Pros: Wide range of tools available for specific marketing functions.

Planning 52

Planning Marketing Management Allocation Marketing & Strategy 52

RDIGS

JUNE 23, 2023

Businesses collect vast amounts of data from various sources, ranging from customer information to sales figures and market trends. When crucial information is confined within isolated silos, it becomes challenging to identify trends, correlations, and insights that could drive strategic decision-making.

Barriers 52

Barriers Enterprise Management Work Management Marketing Management 52

Albert

AUGUST 10, 2018

A Wide Range of AI Applications. At Wipro,” Coghlan continues, “we’re currently prioritizing tracking customer trends, optimizing conversion rates throughout the customer journey, contextualizing online marketing bot experiences , and exploring content automation by implementing multiple aspects of AI.”.

Marketing AI 63

Marketing AI Paid Search Agency Advertising Agencies Forrester 63

Conductor

JUNE 4, 2020

1 Duane Forrester , VP Industry Insights at Yext. Look for trend data based on cohort analysis. #2 To find trending keywords, we keep a close eye on Google’s auto-populated search suggestions. 11 Duane Forrester , VP Industry Insights at Yext. 21 Duane Forrester , VP Industry Insights at Yext. Take them seriously.

SEO 64

SEO Tips SERP Forrester 64

Golden Spiral

APRIL 18, 2019

It analyzes data to identify key trends and issues, and works with vendor leadership to improve solutions. The American Bankers Association (ABA) serves as the united voice of America’s banks, ranging from small to regional to large. That’s why it’s important to be well-informed of the latest trends affecting security issues.

Work Management 102

Work Management Marketing Management Research Organization 102

Only B2B

FEBRUARY 16, 2022

If you look at the most recent B2B market trends, you can notice how much has changed in such a short time. Before making a purchase decision, 74% of business purchasers conduct research online, says Forrester. Marketers have an unlimited variety of tools to choose from, ranging from email marketing tools to data integration software.

Lead Generation 118

Lead Generation Marketing Budget Generation Webinar Metrics 118

Only B2B

AUGUST 21, 2023

Automated B2B list building presents a range of benefits that go beyond efficiency. By analyzing trends and conversations, businesses can understand the pain points and challenges faced by their target audience. Future Trends in Automated B2B List Building A. Automating the process can significantly alleviate this challenge.

Marketing Automation Services 62

Marketing Automation Services Ideal Customer Profiles Lead Ranking Lead Generation 62

Zoominfo

JUNE 27, 2022

THE VALUE OF GOOD DATA Forrester states in its Data Ethics and Technology Report that, “the quality of business decisions you make using data will depend on the integrity of the data.” Some vendors choose to cover a narrow range of data sets or attributes, capturing certain kinds of specialty or niche data.

Purchase 130

Purchase Work Management Marketing Management Lead Ranking 130

ViewPoint

MARCH 6, 2012

She has produced hundreds of white papers, case studies and eBooks for a range of organizations, including some of the world's leading technology companies. The key is to unearth trends and anomalies and make the necessary adjustments, while also tying marketing activities to revenues generated.

Buyer Personas 120

Buyer Personas Forrester Lead Ranking Peer-to-peer 120

SWZD

APRIL 9, 2019

Many of the following takeaways are known if you follow Gartner and Forrester (or even us!) Buyer journey is now 68%-88% in research / anonymous (the range by various research organizations). The collective impact of these trends on B2B marketers will be tectonic in the next 2-3 years. but worth reviewing. Here’s my take….

DemandBase 48

DemandBase Account Based Marketing ABM B2B Thought Leadership 48

NuSpark Consulting

FEBRUARY 5, 2017

Predictive analytics is the process of mining large data sets to identify trends and patterns that help companies understand their target audiences and identify risks and opportunities. According to a 2015 report from Forrester Research, 83 percent of companies who tried using predictive analytics for insights had positive outcomes.

Account Based Marketing 100

Account Based Marketing Marketing Automation Services Marketing Management Top of Funnel 100

Marketing Insider Group

DECEMBER 10, 2013

You can get a sense for the hottest trends, new ideas, a fresh perspective and of course you can make great connections with your peers that can pay dividends in so many ways. Forrester Forum For Marketing Leaders. Which marketing conferences are you attending this year? Brand ManageCamp. Las Vegas, NV Sept 18-19.

Conference 100

Conference Peer-to-peer Planning Best Practices 100

Porch Group Media

JANUARY 26, 2021

If not, consider implementing a Net Promotor Score tool, which is an index ranging from -100 to 100 that measures the willingness of customers to recommend a company’s products or services to others. Teens use these frequently, with 70% using these channels more than once a day. Click here to learn more. first appeared on V12.

Demand 69

Demand Marketing Budget Mobile Marketing Marketing Budget Creation 69

Hubspot

AUGUST 30, 2023

11 AI Predictions in Sales for The Next Year Forrester predicts that AI-powered platforms will grow to $37 million by 2025. I think the biggest AI trend we’ll see in the next couple of years is the ability for AI to make emotion-based decisions. So, what can salespeople expect and be prepared for in 2024?

Marketing AI 63

Marketing AI Top of Funnel Lead Ranking Work Management 63

Moz

JANUARY 14, 2020

If we take a five-year look-back, we can see the conversion correlation section acts as an accurate predictor of upcoming trends in digital marketing. The two strongest overall trends in our 2020 report are: It’s the first year in which paid search has eclipsed organic for website revenue.

Studies 69

Studies Correlation Marketing Websites Top of Funnel 69

B2B Marketing Directions

MARCH 13, 2016

In November of last year, a group of analysts with Forrester Research published a set of predictions about how B2B marketing will evolve in 2016. In my view, the most significant Forrester prediction is that "B2B Marketing Will (Finally) Adopt a Go-To-Customer Strategy."

B2B Marketing 40

B2B Marketing Forrester B2B Paid Search Agency 40

Martech

MARCH 10, 2022

The information that goes into creating a buyer persona helps to personalize your target customer, building a clear picture of the real people who buy products or services A company’s expertise touches a range of audiences with various needs. In summary. Why it’s hot. Account-based marketing addresses changes in B2B buyer behavior.

Account Based Marketing 106

Account Based Marketing Ideal Customer Profiles Enterprise Management Work Management 106

SpotMe Blog

JUNE 13, 2023

They stay on top of trends and regulations in the pharma event space. They know the industry inside and out, staying on top of the latest technologies, trends, and regulations regarding HCP engagement and omnichannel strategies. SpotMe Named a Leader in The Forrester Wave : B2B Event Management Technology, Q1 2023 report.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Paid Search Agency 52

Adobe Experience Cloud Blog

MARCH 13, 2017

In Embrace Customer-Centric Measurement to Optimize Business Performance, Rusty Warner , Principal Analyst at Forrester, will explore how the evolution from campaigns to customer context enables brands to improve relevance and build sustainable competitive advantage. Marketing Organizations Need to Adapt to Win .

Sales Management 126

Sales Management Account Based Marketing Planning ABM 126

Vidyard

OCTOBER 19, 2016

Viewtopia ® is where we explore the latest trends in digital content and storytelling, and the expanding role that video is playing throughout the customer lifecycle. Online video is changing the way businesses connect and communicate with modern buyers,” said Michael Litt, co-founder and CEO of Vidyard.

Enterprise Management 50

Enterprise Management Video Marketing B2B Thought Leadership Forrester 50

Vidyard

OCTOBER 19, 2016

YouTube and Vine star Zach King, Forrester analysts Nick Barber and Laura Ramos, Solarwinds video director René Lego join top voices in video, marketing, content and customer success. Online video is changing the way businesses connect and communicate with modern buyers,” said Michael Litt, co-founder and CEO of Vidyard.

Enterprise Management 50

Enterprise Management Video Marketing B2B Thought Leadership Forrester 50

Outreach

NOVEMBER 16, 2021

In an August 2021 commissioned study conducted by Forrester on behalf of Outreach, almost one-third of B2B sales leaders said their forecasts were derived by selecting key deals and adding in qualitative analysis to arrive at their final number. the level of detail and accuracy with which you forecast will vary.

Forecasting 52

Forecasting Ad Building Budget Programs Work Management 52

SpotMe Blog

MARCH 23, 2023

That’s why Forrester has released The Forrester Wave : B2B Event Management Technology, Q1 2023 report. Read on to find out what’s trending in B2B event management technology, why we think SpotMe has been named a Leader, and how you can reap the full benefits of the report. Keen to get into the details?

Enterprise Management 59

Enterprise Management Forrester Marketing Management B2B 59

Tony Zambito

APRIL 17, 2016

Recent surveys of marketing professionals by Rapt Media , Forrester , Seismic, SAP , IBM , and others all indicate that content personalization remains the biggest challenge for marketers this year and for the foreseeable future. The percentages of marketers indicating this as their top challenge are not measly either.

Buyer Personas 100

Buyer Personas Research Personalization Marketing Budget 100

Martech Advisor

JANUARY 21, 2020

and finds that, while many of the reasons are quite unique to each organization, there is one trend that’s visible: Upon closer inspection, though, many of these companies simply adopted new names. Learn More: How CMO Trends Drive the Industry. Chief Marketing Officer Salary Guide. What are CMOs earning in the United States?

CMO 54

CMO Planning Work Management Paid Search Agency 54