SpotMe Blog

JUNE 13, 2023

And many of them use our fully compliant life science event platform and mobile event app to help pharma companies manage engaging HCP events. SpotMe Named a Leader in The Forrester Wave : B2B Event Management Technology, Q1 2023 report. And with 10+ languages and industry-specific event knowledge, working together is a breeze.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Paid Search Agency 52

Marketing Insider Group

JANUARY 7, 2014

A recent prediction for marketing in 2014 comes from Rebecca Borison, assistant editor with Mobile Marketer. She covers Forrester’s latest marketing report “ Predictions 2014: Marketing Leaders Put Insights To Use. I don’t disagree with what may become more important for marketers in 2014. What do you think?

Forrester 100

Forrester Advertising Agencies Internet Marketing Mobile Marketing 100

6sense

DECEMBER 9, 2021

Apple’s privacy policy downgrading tracking on mobile and Google’s plans to nix the third-party cookie are making it more challenging for marketers to track prospective customers across properties and target them with ads. Abhishek Shrivastava, Senior Director of Product, LinkedIn. Facebook Twitter LinkedIn Email Share.

Buyer Intent 62

Buyer Intent Intent Data Digital Asset Management Privacy 62

LeanData

OCTOBER 13, 2022

See if one or more on the list below seems a bit, um, familiar to you: You get a notification from LinkedIn that someone has viewed your profile. Soon thereafter, your mobile phone rings. For the most part, the customer experience B2B sellers deliver to B2B buyers is horrible.

Work Management 98

Work Management Marketing Analytics Tools Ideal Customer Profiles Marketing Management 98

Marketing Insider Group

JULY 23, 2013

The main finding from a survey of senior marketing executives conducted by Forrester and the Business Marketing Association was that there has never been a better time to be a CMO at business-to-business organizations. CMOs need to become effective business leaders. Not party-planners or advertising order-takers. Obsess over customers.

CMO 100

CMO Peer-to-peer Forrester Mobile Advertising 100

Brandpoint

MAY 18, 2020

Most customers prefer to check out your company’s digital content before taking steps to contact your sales department; Forrester points out that’s now common practice for 68% of B2B buyers. That collaboration is crucial because the content itself is so crucial. Read More: What Is Social Advocacy?]

Top of Funnel 149

Top of Funnel Paid Search Agency Planning Work Management 149

Content4Demand

JULY 11, 2019

Scope out the most relevant breakout sessions with executives from Drift, Thomson Reuters, Forrester, HubSpot and more. Tyler Lessard of Vidyard: 73 Percent of B2B Videos Are Less Than 2 Minutes Long; Only 13 Percent Viewed on Mobile Devices. A Quick Guide to LinkedIn Videos for B2B Marketers (+Tools and Tricks).

Content 58

Content Storytelling Advertising Benchmark Forrester 58

KoMarketing Associates

MAY 30, 2017

We Are Social , in coordination with Hootsuite , provides a snapshot of internet, social media, and mobile use, globally and in every country in the world. Please add your suggestions through the comments below or send us your recommendations through Twitter or LinkedIn as well. Vidyard’s The Video Marketing Landscape.

B2B Marketing 121

B2B Marketing Account Based Marketing B2B Thought Leadership B2B 121

Marketing Insider Group

AUGUST 23, 2012

And so Kimberly McCabe from Sitecore found me on LinkedIn and offered to send me a report they commissioned with Forrester on Multi-channel Marketing. And that is why Forrester called their report “The Multi-channel Maturity Mandate.” Why is Multi-channel Marketing important? Align as closely as you can with sales.

Multi-Channel 100

Multi-Channel Advertising Channels Peer-to-peer Forrester 100

Convince & Convert

FEBRUARY 5, 2018

Credible research and data validate the proposition that mobilizing employees as media is a good thing: Peer recommendations drive business value. Do a quick search on Twitter or LinkedIn for topics like Hadoop, DevOps, or SecOps. Employees tell better stories than you do. They have no agenda. But don’t take my word for it.

Social Media 147

Social Media Social Marketing Marketing & Strategy Peer-to-peer 147

B2B Marketing Traction

DECEMBER 4, 2013

According to analyst Sheryl Pattek of Forrester Research , by the time Business-to-Business (B2B) buyers engage with you online, they are 60% or more done with their buying process. It’s critical to have a strong presence online to attract buyers and then to engage with impact as they make their decision.

B2B Marketing 100

B2B Marketing Planning Brand Identity Branding 100

markempa

NOVEMBER 29, 2016

I literally just had this question, being interviewed for a Forrester research report on social selling. There’s a woman who is an aspiring social seller, and I got an invite to connect with her on LinkedIn, and it was generic. She’s an aspiring social seller, and she sends me a generic invite to connect on LinkedIn.

Marketing AI 0

Marketing AI Linkedin Marketing Automation Services B2B Sales 0

KoMarketing Associates

JANUARY 23, 2014

In 2012, Forrester indicated that buyers could be up to 90 percent through their buyer’s journey before even reaching out to a vendor. 6 B2B Marketing Infographics: Social Media, Inbound Marketing & Mobile. We would love to hear more via comments below. Hope you enjoy! The B2B Buyer is in Control. Related Posts.

Tactics 120

Tactics B2B Marketing Marketing & Strategy Marketing Strategy 120

Marketing Insider Group

AUGUST 6, 2013

With all the changes in the content and consumer landscape brought on by digital, social and mobile technology, you would think that innovation in marketing is a foregone conclusion. Those are the findings of a recent Forrester report, covered by MediaPost. Why does marketing innovation fail? Photo Source.

Planning 100

Planning Budget Programs Marketing Budget Creation Marketing Budget 100

The Effective Marketer

JUNE 14, 2011

A Forrester Research “ How US Maketers Use Email &# Report sheds some light into the use of email by B2B and B2C companies. Despite email’s prevalent use, interactive marketers still don’t do all they can to get the full value out of their email efforts – Sarah Glass, Forrester Research. Online Video.

Marketing Budget 100

Marketing Budget Practices Budget Programs Forrester 100

KoMarketing Associates

APRIL 11, 2013

The B2B Technology Marketing Community on LinkedIn conducted the 2013 lead generation survey to better understand how B2B marketers are adjusting to new challenges, and to identify new trends and best practices. Mobile: What Consumers Really Need and Want. Optify B2B Lead Generation Report. View the full report. View the full report.

Marketing Report 120

Marketing Report Research B2B Marketing BtoB 120

KEO Marketing

JULY 31, 2017

Forrester projects that the global tech market will grow 5% this year alone. Increasingly, people around the world have access to the internet on their desktop and mobile devices, and the Internet of Things is advancing many parts of our everyday lives. Emphasize mobile-friendly content and campaigns. Make explainer videos.

Paid Search Agency 48

Paid Search Agency Practices Companies B2B Thought Leadership 48

Leadspace

FEBRUARY 19, 2018

According to research from Forrester , 74% of firms say they want to become more “data-driven,” but only 29% say they’re good at connecting analytics to action. You should use it in addition to other things like building brand awareness on sites like LinkedIn or emailing prospects from your prospective data analytics.

Lead Generation 99

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 99

The Effective Marketer

MAY 3, 2011

Marketers as Technologists According to Forrester’s research, data driven marketers are divided about technology investments. Mobile technologies were also a clear trend for 2011, having the majority of marketers saying they are planning on using or increasing the use of mobile marketing technology.

Work Management 100

Work Management Marketing Management Planning Marketing Automation Services 100

Madison Logic

OCTOBER 4, 2023

The addition of CTV into the ML Platform makes Madison Logic the first and only ABM solution to unify the four primary paid B2B channels — content syndication , display advertising , social advertising with LinkedIn and now CTV — into a centralized platform.

Multi-Channel 52

Multi-Channel Account Based Marketing ABM Advertising Channels 52

seo.co

JANUARY 10, 2022

According to Forrester , in 2021, the customer service interactions via digital avenues are projected to increase by 40%. Forrester also anticipates that, on average, the digital brand channels numbers will surge from 8 to 11. 27% of the customers used voice search on their mobile devices in 2018. User-Generated Content.

Marketing AI 98

Marketing AI Trends Work Management Marketing Management 98

Marketing Insider Group

JUNE 11, 2010

I link to some of the latest research from firms like emarketer, Forrester, Morgan Stanley and the Altimeter Group and cite popular social media experts like Charlene Li, Shannon Paul, Jay Baer and Jason Falls. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? Share your thoughts, post a comment.

Social Media 100

Social Media Buy Media Marketing & Strategy 100

SmartBug Media

NOVEMBER 11, 2019

You can run paid social ads on Facebook, Twitter, LinkedIn, Instagram, and even Pinterest. As mobile continues to dominate, local SEO can make a big difference in driving more customers to your front door. The first challenge is figuring out which tool is right for your business.

Sales Management 94

Sales Management Lead Scoring Lead Ranking Sales Qualified Leads 94

Martech Advisor

DECEMBER 20, 2019

Affle is a mobile marketing platform that leverages blockchain data for in-app ads, consumer-targeted advertising, and fraud detection. This will improve mobile e-commerce experiences, in addition to its web-based applications. Tell us all about your experience on LinkedIn , Facebook , or Twitter. That, only time will tell.

Advertising Agencies 67

Advertising Agencies Paid Search Agency Startups Mobile Advertising 67

Oktopost

JANUARY 5, 2021

We are all familiar with such statistics from people much smarter than I am, the likes of CEB, Forrester and Gartner. billion people that make up the world’s population, 67% of these are unique mobile phone users, 60% are internet users, and 53%, or 4.14 Be it a retweet, a Facebook like, or a comment on LinkedIn, for example.

Buyer Personas 131

Buyer Personas Top of Funnel Enterprise Management Marketing Budget 131

Marketing Insider Group

JUNE 4, 2013

I predicted that changes brought on by digital, social and mobile technologies had placed the customer firmly at the center of marketing strategy. Kathy joined Forrester VP-Principal Analyst Laura Ramos in presenting the results of their latest survey of more than a hundred senior B2B Marketers.

B2B Marketing 100

B2B Marketing B2B Paid Search Agency Advertising Agencies 100

Smashmouth Marketing

JUNE 18, 2009

Wanting to know more about the various speakers from MarketingProfs this past week, I started looking some of them up on the web, subscribing to their blogs, checking them out on LinkedIn and trying to find them on Twitter. iLoop Mobile. After finding a few, I thought it might be valuable for others. Amy Africa. Eight by Eight.

Thought Leadership 100

Thought Leadership Advertising Agencies Mobile Advertising Forrester 100

Sprout Social

JANUARY 9, 2017

Jump to LinkedIn. In fact, data from Forrester discovered Instagram has the highest per-follower interaction rate (2.2%) compared to any other social network (second-highest being Facebook at 0.22%). Google+ Is Mobile Friendly. Best Time to Post on LinkedIn. 3 Things to Know Before Posting to LinkedIn.

Social Media 112

Social Media Media Best Practices Viral Marketing 112

Smashmouth Marketing

JUNE 13, 2009

Wanting to know more about the various speakers from MarketingProfs this past week, I started looking some of them up on the web, subscribing to their blogs, checking them out on LinkedIn and trying to find them on Twitter. After finding a few, I thought it might be valuable for others.

Thought Leadership 100

Thought Leadership Advertising Agencies Mobile Advertising Forrester 100

Vidyard

JUNE 18, 2019

Desktop viewing still dominant for business video engagement: The majority of video views still take place on desktop (87%), but mobile views continue to increase. This year, 13% of business video views happened on mobile, a small increase from the previous year’s 11%. minutes long, 33% shorter than 2017’s 6.07

Advertising Benchmark 81

Advertising Benchmark Video Marketing Marketing Report Analytics 81

KEO Marketing

JULY 18, 2017

According to Forrester Research, last year, the average company dedicated 30% of its marketing budget to online efforts. This year, 81% of marketers plan to boost their digital, mobile, and social spending if they could more effectively track their ROI. Digital is the easiest marketing strategy to measure. They have clout.

Allocation 54

Allocation Planning Paid Search Agency Advertising Agencies 54

Vidyard

JUNE 18, 2019

Desktop viewing still dominant for business video engagement: The majority of video views still take place on desktop (87%), but mobile views continue to increase. This year, 13% of business video views happened on mobile, a small increase from the previous year’s 11%. minutes long, 33% shorter than 2017’s 6.07

Advertising Benchmark 65

Advertising Benchmark Video Marketing Marketing Report Analytics 65

EveryoneSocial

JUNE 10, 2020

Apple T-Mobile Coca-Cola HubSpot Drift. Forrester ) Twitter has more than 330 million monthly active users. Statista ) Over 46% of all social media traffic to company websites comes from LinkedIn. LinkedIn ) 80% of social media B2B leads come from LinkedIn. LinkedIn ). The Power of Social Media.

Social Media 52

Social Media Ad Building Brand Identity Branding 52

Marketing Insider Group

JANUARY 26, 2015

Adobe Summit is in Salt Lake City, UT from March 9-13 and grabs nearly 5,000 marketers to discuss marketing analytics, digital, social, mobile and web marketing techniques. Forrester Forum for Marketing Leadership April 14th in New York. Join me there (NewsCred is a sponsor and I am speaking!). I may be going if I’m lucky.

Conference 100

Conference Planning Best Practices B2B Thought Leadership 100

Martech Advisor

JANUARY 21, 2020

A CMO in 2020 is expected to drive growth, deliver the brand vision and manage the customer experience across all touchpoints and intersections: print, digital, retail, mobile and more. Let us know on Facebook , LinkedIn or Twitter. What do you think will help CMOs to deliver?

CMO 54

CMO Planning Work Management Paid Search Agency 54

Buzz Marketing for Technology

NOVEMBER 17, 2009

A recent Forrester report called The Intelligent Approach to Customer Intelligence does a good job outlining the challenges of creating data that can truly be used for driving strategic marketing decisions (what they call Strategic Intelligence). Share this on Linkedin. Tweet This! Share this on Facebook. Share this on del.icio.us.

iCrossing 100

iCrossing CMO Digg Enterprise Management 100

Martech Advisor

DECEMBER 11, 2019

Forrester found that consumer awareness around the environment, politics, and science has grown significantly since 2014, and this has a major impact on buying habits. Tell us all about it on LinkedIn , Facebook , or Twitter. Learn More: Boost Your Holiday Marketing Strategy With Experiential Marketing.

Marketing AI 58

Marketing AI Ethics Phishing Cross-Selling 58