Onalytica B2B

JANUARY 6, 2016

Influencer marketing now makes up a significant part of marketing budgets and according to a report by Tomson , 59% of marketers have plans to increase their influencer marketing budget in 2016. The reason for this is that influencer marketing campaigns generate impressive results.

Paid Content 100

Paid Content Marketing Management Budget Programs Planning 100

DAGMAR Marketing

MARCH 20, 2023

Times have changed and our content creation process is beginning to look much different than it used to. With the rise of AI-generated content, the idea of replacing a human writer with various AI-tools on the market has become wildly popular. What is AI-Generated Content? Is AI content good? Is AI Good or Bad?

Marketing AI 52

Marketing AI Generation Business Content 52

KoMarketing Associates

MARCH 3, 2014

This past month LinkedIn announced they will be opening up the ability for every user to publish their own content on LinkedIn, through individual profiles. The B2B buyer controls the marketing message. Platforms and publishers like Linkedin realize (or are realizing) the influence they have in buyer markets.

Paid Content 120

Paid Content Linkedin B2B Budget Programs 120

KoMarketing Associates

APRIL 11, 2013

B2B marketers struggle with common challenges. Research, guides, and marketing surveys help guide B2B marketers down the right path. Other times they reinforce the existing direction of marketing tactics and strategy. Optify’s 2013 B2B Marketing Benchmark Report. BtoB Research Defining the Modern Marketer.

Marketing Report 120

Marketing Report Research B2B Marketing BtoB 120

Outgrow

AUGUST 31, 2022

Welcome to the Marketer Of The Month blog! . We recently interviewed Freelancer of the Month ‘ Mindy Morgan Avitia ‘ for our monthly podcast – ‘ Marketer of the Month ’! Why robust marketing is incomplete without honing your writing and focusing on content. Competitor analysis in the content industry.

Top of Funnel 52

Top of Funnel Marketing & Strategy Marketing Strategy Advertising Agencies 52

The Lead Agency

OCTOBER 4, 2017

Machine learning is the future of marketing, but what can you do today to apply it and get an edge over your competitors? Before we find out how marketers are applying machine learning in 2017, let us, first of all, dispel some myths and misunderstandings regarding artificial intelligence, machine learning and deep learning.

Marketing AI 100

Marketing AI Paid Content Work Management Marketing Automation Services 100

Strategic-IC

SEPTEMBER 25, 2018

How can you drive value at every stage of the buyer's journey, with video content? Our Head of Sales, Fes Askari details how marketing and sales teams can use a variety of video formats at different stages to drive value and help both prospects and customers. That's a staggering insight from Forrester research a while ago.

Top of Funnel 54

Top of Funnel Lead Ranking Lead Scoring Video Marketing 54

Hubspot

APRIL 27, 2015

If you’re in the business of content marketing, there is a 100% chance you need marketing statistics. Statistics lend authority and weight to your blogs, ebooks, and social media posts. Using accurate data in your original content is powerful way to communicate that you’ve done your research. 3) Marketing Charts.

Paid Content 28

Paid Content Stats Resources Peer-to-peer 28

Golden Spiral

MARCH 10, 2022

Is your entire marketing effort powerful and thorough enough to get someone to not only know your company’s name but to be your cheerleader in internal discussions? That’s why they turned to Google to ask their questions. As marketers, we have become obsessed with numbers, stats, and metrics. And it’s paid off.

Word of Mouth 62

Word of Mouth Case Study Case Studies Stats 62

Martech

MARCH 27, 2023

By hiring marketers who can effectively analyze data and glean insights, organizations can stay ahead of the curve and make more informed decisions. This article explores the most sought-after skills in digital marketing and what they mean for marketing professionals and the industry. This makes sense for a few reasons.

Paid Search Agency 25

Paid Search Agency Planning Budget Programs Marketing Budget Creation 25

Biznology

DECEMBER 6, 2012

In case you didn’t know, I am IBM’s representative to the Google Tech Council, a consortium of B2B tech search engine marketing (SEM) leaders. We meet quarterly at Google’s offices to share best practices and new innovations in SEM. Resources, as in human resources , was the almost unanimous answer.

Paid Search Agency 80

Paid Search Agency SEO SEM Planning 80

Marketing Insider Group

FEBRUARY 17, 2021

Do Digital Ads work? I want to share some data showing you that brands like P&G, Chase Bank, and Uber slashed their ad budgets during the pandemic and saw exactly ZERO impact on their sales revenue. 20-40% of the clicks on paid ads are fraudulent. Most people think marketing is just people buying ads.

Paid Content 363

Paid Content Paid Search Agency Ads Banner Ads 363

Conductor

APRIL 28, 2020

Journalist and basketball historian Bill Simmons described it thusly : Three months of hateful, unwatchable, tortuous basketball ensues with a couple of exceptions: The Jazz, Pacers and Spurs stayed in shape during the lockout and even practiced together (it paid off: San Antonio grabbed a no. 1 seed and Utah and Indy had no.

Marketing Strategy 64

Marketing Strategy Marketing & Strategy Paid Search Agency Planning 64

Vidyard

OCTOBER 8, 2020

This has led to the rise of the homepage video (often a nice explainer or promo) and the addition of videos to a variety of pages including product and service pages, about and career sections, landing pages, resource hubs, support centers, blogs, and more. Contents 1. It also ensures your video is ad-free. Sign Up Free.

Video Marketing 112

Video Marketing Marketing Websites Paid Search Agency Enterprise Management 112

Biznology

FEBRUARY 24, 2014

Search Engine Optimization (SEO) is the process of maximizing the number of visitors to a particular website by ensuring the site appears high on the list of results returned by a search engine for particular keywords. If you do business on the internet, a top rank on search engines (Google, Yahoo and Bing) is a primary requirement.

SEO 80

SEO Tools Tips Long Tail Marketing 80

Vidyard

OCTOBER 8, 2020

This has led to the rise of the homepage video (often a nice explainer or promo) and the addition of videos to a variety of pages including product and service pages, about and career sections, landing pages, resource hubs, support centers, blogs, and more. Contents 1. It also ensures your video is ad-free.

Video Marketing 65

Video Marketing Marketing Websites Paid Search Agency Enterprise Management 65

Convince & Convert

SEPTEMBER 21, 2010

She specializes in social media strategies that lead to actionable plans to achieve real world objectives. I’ve spent a lot of time working with various social media monitoring tools and I’ve whittled my list of favorites down to two or three. Fourth – what are the operational/resource concerns? What about you?

Social Media 158

Social Media Media Paid Content Work Management 158

Ambal's Amusings

SEPTEMBER 17, 2009

We also ask for their suggestions on recommended reading resources to keep abreast with latest trends in their industry. One of the many goals of B2B marketing is to continuously forge better customer relationship. Recommended Resources from B2B Marketing Experts. Forrester Blog for Interactive Marketing Professionals.

Work Management 100

Work Management Marketing Management B2B Marketing B2B 100

Ambal's Amusings

OCTOBER 15, 2009

We also ask for their suggestions on recommended reading resources to keep abreast with latest trends in their industry. What types of metrics do B2B marketers need to measure a marketing campaign's success? Recommended Resources from B2B Marketing Experts. Forrester Blog for Interactive Marketing Professionals.

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

Online Marketing Institute

NOVEMBER 2, 2009

unemployment rate still near 10%, and uncertain prospects for a quick recovery , marketers need to keep two things in mind. unemployment rate still near 10%, and uncertain prospects for a quick recovery , marketers need to keep two things in mind. First, that it’s important to continue investing in marketing through the downturn.

Marketing Budget 40

Marketing Budget Budget Programs Marketing Budget Creation Paid Search Agency 40

SpotMe Blog

JUNE 29, 2023

Pharma marketing is complex. Have you considered adding digital-first events to your pharmaceutical marketing strategy? We’ve spent 750+ hours analyzing how our life science customers are using digital-first events as a powerful channel in their pharmaceutical marketing strategy. What is pharma marketing?

Paid Content 52

Paid Content Webinar Metrics Marketing Budget Marketing Strategy 52

ClearVoice

APRIL 10, 2023

Looking down the barrel of a business-to-business (B2B) content marketing plan can be stressful. At a glance, there are no million click searches, no natural content funnel, and no magic conversion formula (“thanks for reading the blog, please sign a six figure contract” doesn’t exactly work.)

Statistics 52

Statistics Top of Funnel B2B Thought Leadership B2B Marketing 52

KoMarketing Associates

JANUARY 18, 2018

As 2018 unfolds, B2B marketing teams will be challenged to evolve, to measure, to execute, and meet (or exceed) the expectations of both their customers and their supervisors. Content Marketing. 53% of B2B Enterprise Marketers Are Committed to Content Marketing. What kind of content do customers want?

Paid Content 236

Paid Content Statistics B2B Marketing Planning 236

SnapApp

DECEMBER 4, 2017

And as the content marketing landscape continues to rapidly evolve, it makes sense to look to research to identify trends and patterns that can help guide your strategy. That’s why we’ve gathered 54 content marketing stats all in one place – so you can start thinking about how this data will inform your plans for 2018. .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Metadata

JANUARY 8, 2024

As a demand generation marketer , you’re under more pressure than ever to prove your paid campaigns are driving pipeline and revenue. Marketing conversion metrics: Metrics tied to specific channels, like Facebook, LinkedIn, or Google Search. We couldn’t agree more. So, what should you measure instead?

Cost per Lead 52

Cost per Lead Demand Ideal Customer Profiles Marketing Analytics Tools 52

ClearVoice

NOVEMBER 11, 2022

The phrase “less is more” applies to many situations in life — but not when it comes to building your business case for content marketing. Less content means fewer leads, fewer website clicks, less engagement, less search traffic, and — ultimately, less success.

SMS 98

SMS Buy Top of Funnel Content Marketing 98

LeadsRX

JULY 19, 2021

Too many marketers think marketing data, such as from attribution, is too complex; but truth and trust in impartial data can chart a path to marketing optimization. Study after study, survey after survey all reveal an overwhelming frustration by enterprise marketers that the data from marketing analytics is just not reliable.

Enterprise Management 104

Enterprise Management Multi-Touch Attribution Work Management Marketing Management 104

Rev

NOVEMBER 20, 2018

Look no further than the market caps of the top five companies in the world, according to Fortune: Three of the five—Amazon, Alphabet (formerly Google), and Facebook—have used big data and data science to catapult above corporate giants like JP Morgan, ExxonMobil, Berkshire Hathaway, and Johnson & Johnson. Want proof?

Marketing AI 119

Marketing AI Paid Content Paid Search Agency Allocation 119

Single Grain

FEBRUARY 12, 2020

Book My Free Marketing Consultation. 1) Social Media Shopping Is More Important than Ever. Other popular online places… like social media?” Need proof that the investment into making social media a place to shop is definitely paying off? First, let’s talk about paid advertising.

Marketing Automation Services 98

Marketing Automation Services Work Management Marketing Management Marketing AI 98

Optinmonster

JANUARY 15, 2024

Figuring out how to improve free trials is one of the big issues in SaaS marketing. In this post, we’re going to show you how to increase the free trial conversion rate with proven marketing strategies. Matching your marketing message with your buyer personas will help you increase free trial signups. You’re not alone.

Conversion Rate 100

Conversion Rate Conversion Tips Marketing Analytics Tools 100

Convince & Convert

FEBRUARY 23, 2012

This is Episode 3 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Lauren Fernandez , the head of social media for Landry’s Restaurants. I’m joined by my trusty sidekick and social media marketing impresario, Eric Boggs. The content changes more frequently.

Social Media 119

Social Media Paid Content Media Paid Search Agency 119

NetLine

AUGUST 2, 2023

B2B demand generation marketers face a growing list of challenges, from navigating complex buyer journeys to breaking through the noise of a crowded marketplace. It plays a pivotal role in the sales process, connecting marketing efforts to revenue growth. What Are the Different Types of Sales Leads in B2B?

Lead Generation 52

Lead Generation Lead Ranking Sales Management Lead Scoring 52

Convince & Convert

SEPTEMBER 21, 2010

Also, at my social media speaking engagements hither and yon I’m often asked what tools I use. Also, at my social media speaking engagements hither and yon I’m often asked what tools I use. So, I took a personal inventory and created this overview of the 39 social media tools I use daily.

Social Media 167

Social Media Media Paid Content Webinar Metrics 167

Hinge Marketing

MARCH 12, 2020

Without much difficulty, visitors should be able to get a sense of how your firm can help them solve the specific challenges they are grappling with (even if your firm offers hundreds of services across many markets). The best performing firms use their digital marketing assets to promote their offline activities.

Marketing Automation Services 121

Marketing Automation Services Design Marketing Websites Service 121

Rev

NOVEMBER 20, 2018

Look no further than the market caps of the top five companies in the world, according to Fortune: Three of the five—Amazon, Alphabet (formerly Google), and Facebook—have used big data and data science to catapult above corporate giants like JP Morgan, ExxonMobil, Berkshire Hathaway, and Johnson & Johnson. Want proof?

Marketing AI 68

Marketing AI Paid Content Paid Search Agency Allocation 68

Optinmonster

JANUARY 15, 2024

Figuring out how to improve free trials is one of the big issues in SaaS marketing. In this post, we’re going to show you how to increase the free trial conversion rate with proven marketing strategies. Matching your marketing message with your buyer personas will help you increase free trial signups. You’re not alone.

Conversion Rate 52

Conversion Rate Conversion Tips Marketing Analytics Tools 52

QuanticMind

SEPTEMBER 28, 2016

Day 2 of SMX East 2016 is in the books – here are the insights we’ve recorded from some of digital advertising’s best and brightest. . For your perusal, here are the quick hits: Brand SEM insight from “Brands Talk Search Marketing”: Featuring: Daniela de Simone, @erinever , @jknob8 , @simonheseltine , @CJSherman.

SEM 40

SEM Multi-Channel Paid Content Cost Per Click 40