SmartBrief - Marketing

SEPTEMBER 25, 2023

I have been reading a lot of research lately. My focus is on changes in consumer behavior, habits and wants over the last five years or, said another way, since before the COVID-19 pandemic, and how those changes affect marketing efforts. I’m not bragging. I am merely explaining my circumstances (maybe even complaining).

Marketing Attribution 52

Marketing Attribution Planning Advertising Agencies Marketing Analytics Tools 52

ClearVoice

APRIL 19, 2021

Demand generation encompasses a wide range of sales and marketing initiatives designed to develop interest in a company’s products or services and convert leads into customers. Getting leads on companies that want to use your products and services is fairly simple if you follow basic marketing strategies.

Demand Generation Agencies 94

Demand Generation Agencies Demand Generation Demand CMS Development 94

ClearVoice

NOVEMBER 16, 2020

A recent survey from the National Bureau of Economic Research shows that the remote workforce has nearly quadrupled to include 50 percent of U.S. At the heart of many teamlancing creative agencies sits the marketing technologist, a relatively new role that has quickly gained popularity and importance. Click To Tweet.

Planning 52

Planning Paid Search Agency Marketing Analytics Tools Tools 52

Valasys

JULY 15, 2021

Building a strong B2B Email marketing strategy lies at the foundation of any successful B2B business. Still, so many businesses waste opportunities to increase conversions just because they don’t have a sound email marketing strategy in place. Do your Research. In a 2019 survey, 11.2% Image Source. Image Source.

Email Marketing 83

Email Marketing B2B Marketing Marketing Strategy Marketing & Strategy 83

KoMarketing Associates

APRIL 30, 2019

As a B2B marketer, there’s a good chance you are a part of a large team, which is one piece of a much larger organization. While your team may have all types of strategies in place to carry out marketing messages, without B2B buyer personas, you could be missing the mark when it comes to getting your efforts consumed by target audiences.

Buyer Personas 125

Buyer Personas Top of Funnel B2B Digital Marketing Funnels 125

seo.co

MAY 11, 2021

This is best done through a process known as market segmentation. In this article, I’m going to walk you through what market segmentation is, why it’s important, what types of segmentation exist, how you can segment, and a few simple things you should and should not do in order to get the best possible results. Stronger marketing.

Segmentation 52

Segmentation Psychographics Marketing Analytics Tools Paid Search Agency 52

Hubspot

NOVEMBER 23, 2020

Buyers don't think like marketers or salespeople. Well, by understanding Robert’s buying pattern, Starbucks could better understand the buyer persona he represents, predict in-store traffic, and analyze how they could better market their products to similar customers. Anyone who works in these departments can admit that.

Buy 101

Buy Work Management Marketing Management Marketing Analytics Tools 101

ClickZ

JULY 22, 2019

Good data is the lifeblood of effective marketing. We’ll examine three call data strategies that every marketer should be aware of, to inspire you to get started. We’ll examine three call data strategies that every marketer should be aware of, to inspire you to get started. Marketing starts with understanding customers.

Paid Content 98

Paid Content Paid Search Agency Cost per Acquisition Ideal Customer Profiles 98

readwrite

SEPTEMBER 25, 2019

It truly does pay to keep moving, thinking, testing, and creating in the dynamic and ever-evolving world of marketing, and it’s pivotal that budgets are invested wisely. You didn’t commit enough time to initial market research. When it comes to advertising goods and services online, there’s no room to rest on your laurels.

Budget Programs 91

Budget Programs Advertisements Advertising Landing Pages 91

Hubspot

JANUARY 16, 2020

These social media accounts demonstrate that Netflix knows its audiences to the point where they can target them based on themes and market accordingly. Here, let's explore what audience targeting is, and how you can use it in your own marketing strategy. Look at your analytics to learn more about your target audience(s).

Buyer Personas 90

Buyer Personas Psychographics Demographics Paid Search Agency 90

Martech Advisor

OCTOBER 1, 2019

Modern marketers know the importance and value of having great content. That’s why it’s imperative to have a solid content marketing strategy in place. And as marketers, we know the importance and value of having good – actually, make that great – content. Google Analytics).

Marketing AI 78

Marketing AI Business Paid Search Agency Content 78

readwrite

SEPTEMBER 25, 2019

It truly does pay to keep moving, thinking, testing, and creating in the dynamic and ever-evolving world of marketing, and it’s pivotal that budgets are invested wisely. You didn’t commit enough time to initial market research. When it comes to advertising goods and services online, there’s no room to rest on your laurels.

Budget Programs 52

Budget Programs Advertisements Advertising Landing Pages 52

Conductor

JUNE 4, 2020

C3, Conductor’s annual search and content marketing conference is hands down one of my favorite moments of the year. While we couldn’t have all our search friends, customers or even Conductors in the same place we did what all best marketers do… turn the challenge into an opportunity. Read surveys, respond to reviews, do focus groups.

SEO 64

SEO Tips SERP Forrester 64

Content Marketing Institute

APRIL 10, 2018

We posed the stereotype-or-persona question to marketers and got their input on preferred ways to develop useful audience profiles. And, in some cases, they share why – stereotype or not – personas aren’t a good fit for their marketing. HANDPICKED RELATED CONTENT: An Alternative Approach to Developing Content Marketing Personas.

Buyer Personas 108

Buyer Personas Ideal Customer Profiles Work Management Marketing Management 108

ClearVoice

MARCH 19, 2021

Brand awareness that you just ramped up through social sharing; for this, the marketers thank you. One brand awareness campaign that stood out to many marketers was the T-Mobile spot starring Tom Brady and Gronk. Marketers everywhere shake their heads in sympathy at the idea of so much budget burned. Mobile phone carriers.

Brand Identity 59

Brand Identity Branding Paid Search Agency Mobile Advertising 59

Outbrain

DECEMBER 20, 2018

There’s no shortage of apps on the market — around 5 million to date! Needless to say, for app owners and marketers, it’s tough out there… In this guide, we are going to lay the foundation for a solid mobile marketing plan. If you don’t have the resources for focus groups or research reports, don’t worry.

Paid Content 29

Paid Content Planning Mobile Marketing Marketing Plans 29

Martech Advisor

DECEMBER 16, 2019

After three weeks of research, David Ogilvy proposed the iconic headline that simply read, “ At 60 miles an hour the loudest noise in the new Rolls-Royce comes from the electric clock. Marketers are using sophisticated tools powered by AI and machine learning (ML) to deliver personalized experiences to their target audience.

Marketing Automation Services 68

Marketing Automation Services Enterprise Management Customer Satisfaction Work Management 68

SalesIntel

AUGUST 2, 2022

Launching a new product or expanding in a new region requires significant research and investment. No matter how innovative your product is, its success may depend on how you market and sell it. You must develop a deliberate, practical, and effective go-to-market strategy, but the process can be difficult to traverse.

Ideal Customer Profiles 52

Ideal Customer Profiles Marketing Analytics Tools Marketing Strategy Marketing & Strategy 52

NetLine

AUGUST 9, 2023

“Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.” – John Wanamaker John Wanamaker was considered to be a marketing guru long before there were marketing gurus. (It With giants like Google planning to shelve cookies, we’re thrust into a new era: The post-cookie world.

Marketing Attribution 52

Marketing Attribution Marketing Analytics Tools Marketing AI Digital Asset Management 52

Hubspot

DECEMBER 20, 2011

Marketing is hard. Daily, marketers have to find new audiences, engage them with creative ideas, test out new concepts, justify their budgets, and defend their efforts from the onslaught of often unhappy sales teams. Here's how you can use marketing analytics to solve four of your most irksome marketing challenges!

Analytics 28

Analytics Top of Funnel Lead Ranking Marketing Analytics Tools 28

Hubspot

MAY 20, 2011

Continuing his “science of” webinar series, HubSpot Social Media Marketing Scientist Dan Zarrella spills the details of how to apply the scientific method to web analytics. The system begins and ends with the analytics system you’re using. How do I find participants for focus groups?

Analytics 28

Analytics Marketing Analytics Tools Comparison Hubspot 28

Outgrow

AUGUST 24, 2021

Qualitative and Quantitative Research – [Difference+Template]. Qualitative and quantitative research goes hand in hand. But, we often find cases where marketers try to choose between qualitative research and quantitative research. What Is Qualitative Research? What Is Quantitative Research?

Template 52

Template Research Outgrow Buyer Personas 52

seo.co

APRIL 5, 2022

However, as we enter a new era of search marketing, researching and optimizing for long-tail keywords has become somewhat obsolete. To identify the best long tail keywords for your industry, start by perusing the data in your Google Analytics and Webmaster Tools. What Are Long-Tail Keywords?

Long Tail Marketing 122

Long Tail Marketing Keywords Traffic SEO 122

Single Grain

DECEMBER 5, 2023

In the past year, the term “AI” has become more ubiquitous than we’ve ever seen in the past, especially in the marketing world. It’s so prevalent in everyday language that something like “AI marketing strategy” can feel generic without some sort of qualifier, given the different types of AI technology that now exist.

Marketing AI 52

Marketing AI Marketing Strategy Marketing & Strategy Work Management 52

Optinmonster

JANUARY 25, 2023

Creating a buyer persona is important for any business that wants to understand its target audience and tailor its marketing strategies accordingly. Smart marketers know that clearly defining your ideal customer is the key to high conversions. Do you want to learn how to create a buyer persona? With a buyer persona, a business can: 1.

Buyer Personas 115

Buyer Personas Template Demographics Ideal Customer Profiles 115

Marketing Graham

DECEMBER 30, 2020

I’m occasionally asked “What is B2B Marketing?” But now I’ve set myself the task of putting it in writing I realise that modern B2B marketing is complex, and now inherits some features from its B2C cousin. Traditionally I’ve described B2B as marketing to an organisation, and B2C as marketing to consumers.

B2B Marketing 59

B2B Marketing Planning B2B Marketing Analytics Tools 59

Single Grain

MAY 31, 2023

AI for marketing is becoming increasingly essential for businesses striving to stay competitive. Building an effective marketing funnel with AI can deliver remarkable results, enabling personalized customer experiences, data-driven decision-making, and unparalleled campaign optimization. Work With Us What Is AI for Marketing?

Marketing AI 52

Marketing AI Advertising Agencies Lead Ranking Marketing Automation Services 52

Scoop.it

OCTOBER 20, 2022

Content marketing plays an essential role for both B2C and B2-B businesses. The best way to develop a successful B2B content marketing strategy is to understand precisely which business you cater to, where they’re coming from, and how you can continuously deliver on their expectations and business needs. Let’s get started.

Work Management 103

Work Management B2B Marketing Practices Content Marketing 103

The ABM Agency

MARCH 28, 2023

Reading Time: 12 minutes Reading Time: 12 minutes Marketing is a constantly evolving field that presents businesses with various challenges. In this blog post, we will explore some of the biggest marketing challenges faced by businesses today and how to overcome them.

Multi-Touch Attribution 52

Multi-Touch Attribution Account Based Marketing Demand Generation Agencies Marketing AI 52

Single Grain

SEPTEMBER 29, 2020

When it comes to getting eyes on your website’s landing pages, few marketing channels offer results as fast and at such a reasonable initial investment. Sure, content marketing is super scalable, and direct email marketing may offer fantastic returns. Book My Free E-Commerce Marketing Consultation .

Landing Pages 98

Landing Pages Paid Search Agency Ads Sample 98

Hubspot

APRIL 13, 2021

It's important to note — an audience profile is different than a target market, or buyer persona. A target market includes every single prospective buyer for your product or service. For instance, your audience profile might be a social media manager, even though the buyer persona is a company's CMO, since she'll have final sign-off.

Paid Content 91

Paid Content Ideal Customer Profiles Profiling Examples 91

Optinmonster

MARCH 30, 2020

Do Some Basic Market Research. Our third tip on how to start a side business from home is pretty standard business advice: do a bit of market research. But that’s not the type of in-depth research we’re talking about. Take one of your 30-minute chunks of time to look into your new market. Let’s get building.

Business 95

Business Paid Search Agency Budget Programs Social Media 95

seo.co

JANUARY 25, 2021

Without it, there’s no social media, blogging, websites, landing pages, email marketing, or online courses. Consider the following data points : 72 percent of marketing professionals say content increases engagement and leads. 95 percent of people never click past the first page of Google results. (So Research Your Audience.

SEO 115

SEO Lead Scoring Lead Ranking Content 115

Outgrow

APRIL 12, 2021

We have divided the entire conversion rate optimization process into five steps: Step 1: Research & Data gathering. Marketers often tend to copy the most popular CRO strategies that have proven to deliver for other businesses. And this is precisely why the research and data gathering phase is of utmost importance.

Conversion Rate 52

Conversion Rate Multivariate analysis Process Optimization 52

Convert

OCTOBER 27, 2021

Is your marketing not performing how you want it to? You can learn to make your marketing far more effective by improving it with A/B testing! You can learn to make your marketing far more effective by improving it with A/B testing! You can even take these principles and apply them to your content marketing.) A/B Testing?

Paid Content 52

Paid Content Paid Search Agency Budget Programs Work Management 52

ClearVoice

MAY 17, 2021

” declare many marketers, especially in the tech space. Plus, there’s ‘Henry Hybrid’ who likes both remote and in-person interaction,” a product manager or sales leader might declare. They don’t necessarily take into account the beliefs and desires of each market segment.

Research 96

Research Work Management Marketing Management Verticals 96

Convert

MAY 19, 2021

If you’ve been around marketing and CRO for a while, you might think of image optimization as improving your image loading speed. This is why it’s so important to run focus group tests where possible to get live feedback from your users on how your images affect them. What Is Image Optimization? 15: Test Gaze Direction.

Conversion Rate 59

Conversion Rate Paid Content Conversion Tips 59