Marketing Insider Group

JULY 10, 2023

While you have more data and tools than ever, the glut of information can create a paralysis of analysis. Scientists haven’t yet created programs to make all of your hard decisions, but decision intelligence tools can remove some of the heavy lifting. What is decision intelligence, and which tools do you need to be using right now?

Budget Programs 237

Budget Programs Marketing Automation Services CMS Development Marketing Budget 237

Marketing Insider Group

MARCH 10, 2021

There’s only so much room on Google’s SERP pages, and a lot of that space is reserved for featured snippets, related questions, videos, and more. To capture your audience’s attention, it’s now critical for brands to get listed on Google SERP features. What Are Google SERP Features? Featured Snippet.

SERP 273

SERP Paid Search Agency Features Companies 273

Marketing Insider Group

JULY 3, 2023

Test the features in popular marketing software and sites, such as Buzzsumo, Ahrefs, and Trends.co, to discover fresh subjects for content. Best of all, the tool is free. Also, make sure you use Google Trends alongside other marketing tools. The tool shares if a topic is hot, building traction, or declining.

Trends 274

Trends Marketing AI Lead Scoring Lead Ranking 274

Martech

OCTOBER 6, 2023

Meta has been testing the features in an AI Sandbox, making them available to a small and varied set of advertisers. The post Meta launches genAI features for ads appeared first on MarTech. Automates the adjustment of image assets to aspect ratios suitable for specific channels like Feed or Reels. Text variations. Get MarTech!

Paid Search Agency 138

Paid Search Agency Features Ads Marketing AI 138

Search Engine Journal

FEBRUARY 21, 2023

Download our pocket guide and discover which tools will be most essential to your agency's success this year. The post Agency SEO Tools For Better Research, Reporting & Workflow [Ebook + Sortable Features List] appeared first on Search Engine Journal.

Ad Agencies 96

Ad Agencies Features SEO Research 96

Martech

OCTOBER 6, 2023

Google Analytics 4 has rolled out two new features to help improve data security and reporting accuracy. This new feature is designed to help minimize the risk of unintentionally transmitting Personally Identifiable Information (PII). The post New GA4 features improve security and report accuracy appeared first on MarTech.

Features 118

Features Marketing Analytics Tools Google Demographics 118

Goodish Agency

AUGUST 30, 2023

Get ready to discover the top-notch features of Wave.video: Intuitive templates, AI tools, live streaming, and advanced sound editing.

Features 108

Features Template Tools 108

Martech

JANUARY 19, 2024

As a marketing team, you need tools to help. And there is nor shortage of tools available on the market. Dig deeper: Download MarTech’s Enterprise Email Marketing Platforms: A Marketer’s Guide Features to look for in email automation platforms Even the most cost-efficient email marketing platforms include automation today.

Email Marketing 126

Email Marketing Automation Tools Planning 126

Sprout Social

FEBRUARY 1, 2024

Without the help of social media scheduling tools, that means you have to remember to go online each day (sometimes even multiple times a day) to manually publish your content. If you take advantage of a Facebook publishing tool, you will be empowered to have a tool semi-automate your social media management tasks.

Facebook 96

Facebook Digital Asset Management Tools Branding 96

Sprout Social

JANUARY 11, 2024

These tools can break bottlenecks, boost productivity and delight customers at crucial moments. Below we dig into why customer service software matters and tips for choosing a tool. Customer service software refers to tools that streamline and automate tasks for support teams. What is customer service software?

Enterprise Management 84

Enterprise Management Work Management Software Service 84

SocialPilot

MARCH 12, 2024

The scheduling feature has been a life, time and even career saver, especially for social media managers who maintain and publish content on multiple accounts. So, let’s learn all about scheduling Instagram reels using popular tools. Such as Instagram Native Feature, Meta Business Suite, and SocialPilot Scheduling Tool.

Tools 85

Tools Tips Ideal Customer Profiles Paid Search Agency 85

Contently

JULY 7, 2022

Nevertheless, because search engine optimization (SEO) is essential to achieve first-page rankings and garner more traffic, having the right tools to optimize intelligently can lessen the burden. Here are seven top SEO tools every B2B content marketer should consider using to up their optimization game. WordTracker is a paid tool.

SEO 197

SEO Marketing Analytics Tools B2B Marketing Tools 197

Martech

APRIL 23, 2024

Adobe Firefly is a generative AI tool for creating and modifying images, illustrations, and fonts. The company says a video-generation version will be available in the Premier Pro video editing tool later this year. Adobe has added tools to make adding or tweaking elements of images easier. Why we care. Let the user beware.

Marketing AI 86

Marketing AI Tools Copyright User-Generated Content 86

Martech

NOVEMBER 16, 2023

The new features include: New SGE subcategories. New SGE features. For example, searching “great gifts for home cooks” will serve a variety of subcategories to explore like specialty tools, artisanal ingredients, culinary subscriptions, and cooking classes. Photo search shopping. The expansion of its virtual try-on technology.

Advertisements 117

Advertisements Advertising Google Tools 117

Martech

DECEMBER 14, 2023

Google will begin testing a new feature that restricts third-party cookies by default in the coming weeks. The Tracking Protection tool will be rolled out on January 4, 2024, to 1% of Chrome users globally. The post Google will start phasing out third-party cookies in weeks with new feature appeared first on MarTech.

Features 127

Features Google Privacy Eye-Tracking 127

Sprout Social

NOVEMBER 29, 2023

To help you find the right balance, we’ve put together a guide discussing what Instagram automation is, what can be automated and several tools to help you get started. As with any other tool or strategy, there are pros and cons to weigh in how your team will implement automation. These nine tools can help give you a head start.

Automation 113

Automation Tools Work Management Marketing & Strategy 113

Martech

APRIL 9, 2024

However, changes in data privacy laws , not to mention the fast-approaching cookieless future , make it tough for companies to meet these expectations without the right tools to collect and capitalize on that first-party data. The post 4 Ways New Data Cloud Features Help You Personalize Ads appeared first on MarTech.

Paid Search Agency 99

Paid Search Agency Features Personalization Ads 99

Martech

MARCH 21, 2023

Today, LinkedIn rolled out new features to help B2B marketers post content and host live events on the platform. This is a new capability, allowing users to schedule content within the LinkedIn platform, instead of depending on a third-party marketing or publishing tool. Scheduled posts. Live audio-only conversations. Why we care.

Linkedin 110

Linkedin Features B2B Marketing B2B 110

Parse.ly

NOVEMBER 16, 2023

In recent months, Google has removed two key features from GA4, leaving publishers and marketers mystified. ” This impacts not only the dashboard visualization of GA4 but whatever other tools and products GA data is piped into. To counterbalance this, Google is rolling out a new feature called “calculated metrics.”

Features 64

Features Google Marketing Analytics Tools Marketing Report 64

Martech

APRIL 22, 2024

Adobe’s Firefly was designed to give enterprise users generative AI image tools they could trust. “A This is “a proof point that we stand behind the commercial safety and readiness of these features,” Claude Alexandre, the company’s VP of digital media, said at last year’s Adobe Summit.

Marketing AI 108

Marketing AI Training Tools Copyright 108

Brandwatch Marketing

JULY 6, 2022

With so many Twitter analytics tools out there, it’s hard to know which ones to trust with your Twitter account. But if you’re looking for a free Twitter analytics tool that can do more, this list will come in handy. That being said, let’s take a look at some of the best free Twitter analytics tools currently available.

Twitter 139

Twitter Analytics Tools Best Practices 139

Martech

SEPTEMBER 18, 2023

Google Ads has launched a new feature to assist advertisers in optimizing their YouTube campaigns Known as Creative Guidance, this innovative tool is now available through Recommendations and has been integrated into Video Analytics within Google Ads. Get MarTech! In your inbox. Business email address Subscribe Processing.

Youtube 122

Youtube Optimization Ads Google 122

Brandwatch Marketing

FEBRUARY 20, 2024

Here’s how to decide on the right tool to monitor your brand on social media. In some of our previous posts we emphasised on the importance of successful brand monitoring , its most important features , and how to make the most of it. 1) Decide on your objectives Why do you need a social media monitoring tool?

Social Media 91

Social Media Budget Programs Tools Media 91

Martech

NOVEMBER 7, 2023

Along with its annual Holiday 100, Google is rolling out a new deals hub and new pricing tools to help brands engage with shoppers this holiday season. New pricing features. The post Google rolls out new shopping features to boost conversions appeared first on MarTech. Why we care. Get MarTech! In your inbox.

Features 86

Features Google Conversion Forecasting 86

Search Engine Journal

APRIL 4, 2023

LinkedIn announces new features, including Suggested Posts, tailored content, and advanced search tools. The post LinkedIn’s New Personalized Features & Enhanced Search appeared first on Search Engine Journal.

Features 106

Features Personalization Linkedin Tools 106

Optinmonster

MARCH 4, 2024

Split testing is a powerful tool that can significantly improve your digital marketing strategy, but it’s often overlooked or misunderstood. How to Conduct Split Testing Best Practices for Split Testing Advanced Split Testing Strategies Best Split Testing Tools What Is Split Testing? Why Should You Run a Split Test?

Multivariate analysis 78

Multivariate analysis Marketing Automation Services Budget Programs A/B testing 78

SalesIntel

DECEMBER 6, 2023

To skyrocket the numbers, sales reps make use of various sales tools available in the market. Investing in a random sales tool is a waste of time, money and effort. We have listed the 10 best sales tools you must be acquainted with to boost your B2B sales. What are Sales Tools? Why Use Sales Tools?

Marketing Automation Services 97

Marketing Automation Services B2B Sales Enterprise Management Work Management 97

Martech

MARCH 11, 2024

Reddit is piloting a free suite of tools to help businesses improve engagement with consumers. The new feature, Reddit Pro, provides tools and insights to guide businesses on where, when and how to effectively participate on the platform — whether alongside their Reddit ads or by itself for more natural interaction. Why we care.

Tools 80

Tools Branding Brand Identity Comparison 80

Valasys

JULY 31, 2023

Content Automation tools play a pivotal role in streamlining the content workflow, enabling organizations to produce and distribute content at scale without compromising on quality. Types of Content Automation Tools Social Media Scheduling Tools: These tools automate the process of scheduling and publishing content on social media platforms.

Marketing Automation Services 98

Marketing Automation Services Automation Budget Programs Tools 98

Martech

AUGUST 9, 2023

Google Ads is rolling out several new features ahead of the holiday season. It’s important to stay up-to-date with Google’s latest features, and test them so that you can gain early learnings to help shape your campaigns and bidding strategies. Read Google’s new ads and insights features announcement for more information.

Features 96

Features Google Ads ROAS 96

Martech

JANUARY 11, 2024

Microsoft today unveiled new AI-powered features for its Dynamics 365 Customer Insights platform designed to aid marketers in managing and maintaining projects and campaigns. We don’t have marketing tools for every task that a marketer does. “We We don’t have marketing tools for every task that a marketer does.

Analysis 98

Analysis Tools CRM Guidelines 98

Sprout Social

FEBRUARY 6, 2023

With so many competing social media ecosystems, it can be overwhelming to keep track of all the features. But we’ll discuss the common social media features brands benefit from the most and a few untapped features to consider. For example, the link in bio feature can direct your audience to more content on your website.

Social Media 99

Social Media Features Media Curation 99

Benchmark Email

FEBRUARY 22, 2024

As a small business, you need your tools to be efficient and reasonably priced. If you’re working with a small team (or a mighty team of one), you don’t have the time to navigate clunky, complex tools. You need something simple and easy to use.

Small Business Marketing 98

Small Business Marketing Pricing Price Analysis 98

DealSignal

JANUARY 30, 2024

This is where lead enrichment tools come in. What is a Lead Enrichment Tool? What is a Lead Enrichment Tool? Lead enrichment tools are a valuable asset for companies looking to boost their sales and marketing efforts. 84% of marketers consider generating leads their biggest priority.

Lead Ranking 52

Lead Ranking Marketing Automation Services Budget Programs Marketing Budget 52

Convince & Convert

NOVEMBER 30, 2023

Apart from the obvious tools (like Facebook and Tweet/Analytics), here are five tools to help you come up with new social media advertising tactics: 1. ChatGPT: Fine-tune your copy and targeting ChatGPT is a tool you can use pretty much for anything, including improving your social media advertising campaigns.

Social Media 105

Social Media Advertisements Advertising Tools 105

Benchmark Email

MARCH 13, 2024

However, the success of your email campaigns greatly depends on the email marketing tool you choose. There are a ton of options out there, ranging from software with endless features to tools with something much more straightforward and simple.

Email Marketing 52

Email Marketing Features Advertising Benchmark Marketing & Strategy 52