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HubSpot’s September 2023 releases: The manager’s guide

Martech

See the key features in this video. HubSpot’s September releases include a leads view in the prospecting workspace, AI additions, reporting improvements and more. This leads view allows sales reps and managers to use one place in HubSpot to review new leads, enroll them in a sequence and see the previous and next action.

SMS 110
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The ethics of AI-powered marketing technology

Martech

The AI arms race in marketing technology Martech vendors across all platforms, including data analytics, customer relationship management (CRM) systems, email marketing platforms, social media advertising and more, are racing to incorporate AI features into their products. How can marketers balance innovation and privacy? Data ownership.

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11 Proven Lead Magnet Ideas for Building Your Email List

Webbiquity

To attract more email opt-ins, you need to offer an incentive that’s valuable and unique. The best lead magnets have six features in common. No wonder building an email list remains a priority for businesses of every type and industry. This is where lead magnets come in, as an integral part of email marketing. Easy-to-digest.

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How to Create a Custom WordPress Search Form

Optinmonster

It’s easy to use and comes with powerful search features missing in the default WordPress search widget. Autocomplete Search: SearchWP offers to autocomplete search feature similar to Google and Bing search engines. Autocomplete Search: SearchWP offers to autocomplete search feature similar to Google and Bing search engines.

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The top 10 immersive campaigns to learn from

Martech

The app features video footage of Breonna and her family along with a 3D hologram of Breonna’s sister and a 3D rendering of Breonna herself. Finding examples of campaigns that can be evaluated based upon performance metrics can be a great way to reduce the risk and anxiety around trying innovative tactics. Breonna’s Garden.

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Website Design Trends: Dark Mode

Bluetext

Sometimes referred to as “Night Mode”, “Shadow Mode” or “Dark View”, this dark mode is a design term used to describe a low-light user interface that uses a dark color as the primary background color, reversing the default light-on-dark design that designers have used for decades. Good thing Bluetext has got you covered.

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DealSignal vs. Clearbit: Choosing the Right Data Solution

DealSignal

The standout feature of DealSignal is its unwavering commitment to data quality. Commitment to Data Quality : Features a rigorous data verification process combining AI, machine learning, and automated and human checks. In a Nutshell Looking for a Clearbit alternative? You’re in the right place.