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Marketers want better features from their martech solutions

Martech

Ripping out martech solutions in favor of alternatives with better features, better integration capabilities and more data centralization. The post Marketers want better features from their martech solutions appeared first on MarTech. Marketing organizations are still doing it. Get the daily newsletter digital marketers rely on.

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HubSpot’s November 2023 releases: The manager’s guide

Martech

Subscriptions can collect or refund a prorated amount for mid-term changes (beta) You can easily adjust subscriptions based on the needs of unique buyers, with less friction, now that HubSpot subscriptions can collect or refund a prorated amount for that term when the subscriptions change.

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Unifying projects and products: The power of program management in martech

Martech

Product managers are responsible for defining a product or product line’s strategy, roadmap and features. This approach enables organizations to respond quickly to changing market conditions, seize emerging opportunities and maintain a competitive advantage. Try it, you’ll like it. Fuel for your marketing strategy.

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Marketing giant ‘admits it listens to your conversations to sell targeted ads’

Martech

The agency has coined this capability “Active Listening” and has been actively pitching this service to advertisers, showcasing the feature on its website, reports 404. Dig deeper: 3 privacy-centric solutions for marketing compliance Pitching the product. This anonymized data then is resold by numerous advertising companies. Get MarTech!

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How to Make it into Google’s Prized Featured Snippet Position

BenchmarkONE

Whether you call it the featured snippet, the answer box, or position zero, nailing that top spot on the search page is pure SEO gold. Getting a post in the featured snippet position allows you to steal clicks away from the coveted first organic position on a results page. Understand the Types of Featured Snippets.

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HubSpot’s September 2023 releases: The manager’s guide

Martech

See the key features in this video. Gather complete and necessary data to better report on, monitor, improve and automate your processes using conditional property logic (beta), which prevents the user from saving changes to a record unless the required properties are completed. Get MarTech! In your inbox.

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3 ways to do segmentation in Google Analytics 4

Martech

There are features in the new version of GA that allow for actions and quick analyses that weren’t available before. You can create a set of rules to design conditions about who and what to include in a particular group. You can add up to five conditions to include or exclude groups from the reports within the slider.