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Using STAT for Content Strategy - Whiteboard Friday

Moz

What I'm going to be talking about today is using STAT for content strategy. STAT, if you're not familiar with STAT Search Analytics , which is in my opinion the best ranking tool on the market and Moz is not paying me to say that, although they did pay for STAT, so now STAT is part of the Moz family of products.

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How to prepare for the GPT age in CRM and email

Martech

Independent platforms like Movable Ink are developing solutions to integrate with ESPs and CRMs to offer compelling generative AI features with a focus on personalized content. That’s not for lack of technology. In March, Salesforce announced its foray into generative AI for CRM, Einstein GPT. Sounds good, right? But pump the brakes.

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How to Use Gated Content to Skyrocket Engagement & Conversions

Optinmonster

Gated content is also referred to as locked content. In fact, we’ve seen amazing results from content locking, including one site that got 11,000 new subscribers in a month with a simple content upgrade. Plus, locking your content doesn’t impact SEO. And sometimes you need to opt-in for additional features.

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Facebook’s widely viewed content: Monday’s Daily Brief

Martech

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Is some of it locked in an old CRM or DMP, or languishing on ancient sales spreadsheets? Good morning, Marketers, does your data have a destination? Chris Wood, Editor.

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7 Apps That Help Salespeople Become Even Better Speakers

Hubspot

This app transcribes and analyzes every word you say, giving you detailed stats on: Total word count. You can also improve the app’s accuracy by turning on certain features, like “curse word detection” or “English accent.”. And if you’re in a pinch, jump straight to what you’re looking for: Apps to Improve Speaking Skills. Price : $11.99/month.

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Simple Employee Advocacy Campaign Ideas to Drive Engagement

EveryoneSocial

A great stat from Glassdoor , up to 79% of job applicants use social media in their job search. As a company who values engagement on social media you may have an employee advocacy program running in your organization. And hey if not, maybe you are researching how employee advocacy can benefit your company and teams.

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7 Best Scroll Popup WordPress Plugins to Personalize Offers

Optinmonster

We’ll also explore the basics of each plugin, its top features, and pricing. Out of the options we looked at, OptinMonster has the most robust set of personalization and targeting features. Key Features. After all, if someone is scrolling on your site, chances are they are interested in what you have to offer.