Martech

AUGUST 25, 2023

Q: What features from 360 did you put in GA4? A: When building out the feature roadmap, we determined that some of the features that were previously only available to our 360 customers, would be beneficial to our standard Google Analytics customers. Sometimes, this will take the form of specific insight related to their data.

Features 94

Features Marketing Analytics Tools Funnel Advertising Advertising Funnels 94

Optinmonster

MARCH 13, 2023

Do you want to be able to build complex email signup forms directly in OptinMonster? Field mapping is a powerful feature in OptinMonster that lets you add extra fields to your newsletter popups, lead generation forms, and other marketing campaigns. Field Mapping The second part of this feature is in the Integrations tab.

Features 75

Features Work Management Sales Qualified Leads Marketing Management 75

KoMarketing Associates

DECEMBER 2, 2020

To support this, LinkedIn has upgraded several features in Company Pages over the last year – features that make Company Pages more valuable than ever before. But if you don’t have a Marketing Solutions representative, use the online application form. Here are the improvements marketers need to know about. Job function.

Linkedin 157

Linkedin Paid Search Agency Features Companies 157

Martech

APRIL 4, 2024

This feature streamlines the process of analyzing email strategies and enables quick adjustments to improve engagement and effectiveness. Whether it’s ensuring a contract is uploaded when a deal is won or attaching specific documents to a contact record, this feature supports more robust data management.

Enterprise Management 52

Enterprise Management CMS Development Work Management Marketing Management 52

Webbiquity

AUGUST 26, 2021

Effectively persuade users to take action (filling out your lead form). To maximize the return on your paid advertising campaign spend, you’ll need a properly structured and optimized landing page. Using landing page builder software can help you incorporate these elements successfully for conversion rate optimization (CRO).

Landing Pages 265

Landing Pages Paid Content Tips Paid Search Agency 265

LeanData

APRIL 6, 2023

New Automated Scheduling Features to Optimize Speed to Lead Automated business meeting scheduling solutions are the new ante into the speed to lead inbound marketing game. Customer Expectations Require GTM Optimization B2B buyers expect the same world-class shopping experiences they’ve been enjoying in their B2C journey for years.

Features 52

Features Leads Lead Marketing Qualified Leads 52

Salesforce Marketing Cloud

JUNE 2, 2022

On that note, here’s a look at six new features in the latest Marketing Cloud release that will help you use data and artificial intelligence (AI) to personalize your marketing. We are meeting this trend of database investment with the new Database Exports feature. Einstein: Einstein Engagement Frequency “What-If” analyzer.

Marketing AI 98

Marketing AI Features Personalization Ad Frequency 98

Webbiquity

MARCH 15, 2022

Conversion rate optimization (CRO) is just important for B2B companies as B2C businesses. It will be hard to optimize your site and marketing for conversion without the right information. Your Homepage Is Optimized. You may be missing out on a massive number of conversions if it isn’t optimized. You Use the Right Tools.

Marketing & Strategy 255

Marketing & Strategy Top of Funnel B2B Landing Pages 255

Sprout Social

AUGUST 22, 2022

And new YouTube features are making it even more beneficial to marketers and creators—YouTube Shorts topped 1.5 Whether you’re new to YouTube or conducting a YouTube audit , using some of these features can help you stay ahead, grow your audience and give your channels a boost. 5 free YouTube features you need to use more often.

Youtube 73

Youtube Features Social Media Ad Exchange 73

Marketing Insider Group

JULY 25, 2023

Don’t expect AI tools to replace your writing and marketing team, but they can assist with proofreading, editing, revising, and optimizing for search engines. Consider Frase, Scalenut, Surfer, and WriteSonic for help with search engine optimization. Jasper, Rytr, and INK are good choices for long-form articles, while Copy.ai

Marketing AI 189

Marketing AI Budget Programs Tools Copywriting 189

Webbiquity

FEBRUARY 6, 2024

Beyond that, there is often an image inside Google’s featured snippet, which appears on top of Google’s organic search results in the most prominent place. Well, it’s likely that you’re now losing clicks to a visual featured snippet appearing on top of your sought-after SERPs.

SEO 159

SEO SERP Conversion Eye-Tracking 159

Envy

FEBRUARY 6, 2022

It’s funny because they’re essentially doing the same thing - driving prospective customers to your website, where they can convert on a form and be added to your database OR driving them to an external link. The submission rate is the percentage of people who clicked the CTA who then submitted a form.

Hubspot 118

Hubspot Features Click Rate Analysis 118

Marketing Insider Group

JANUARY 14, 2021

You also have to make sure that those visitors actually do something when they land on your site – this is where landing page optimization comes in. Optimizing your landing pages means making the most of the traffic you already have. Landing Page Optimization Tips. Keep forms simple. Key Takeaways. What is a Landing Page?

Landing Pages 282

Landing Pages Optimization B2B Click Rate 282

NuSpark Consulting

OCTOBER 1, 2023

Google Ads Lead Forms Overview Google Ads Lead Generation Form Extensions are designed to make it incredibly easy for potential customers to engage with your brand without even leaving the search results page. Data Collection : These forms can be customized to collect just the information you need.

Lead Generation 130

Lead Generation Sales Qualified Leads Google Ads 130

NuSpark Consulting

OCTOBER 1, 2023

Google Ads Lead Forms Overview Google Ads Lead Generation Form Extensions are designed to make it incredibly easy for potential customers to engage with your brand without even leaving the search results page. Data Collection : These forms can be customized to collect just the information you need.

Lead Generation 130

Lead Generation Sales Qualified Leads Google Ads 130

Optinmonster

AUGUST 13, 2021

This list will give you features, pricing, and what you can expect when you switch over from ActiveCampaign. Create custom signup forms to collect emails. It lets you create targeted and personalized lead generation campaigns like popups, floating bars, inline forms, slide-ins, and more. Standout Features.

Small Business Marketing 69

Small Business Marketing Pricing Price Features 69

Martech

FEBRUARY 27, 2024

Today, marketing automation platform Klaviyo launched Klaviyo AI, a new suite of AI-powered tools and features. This comprehensive suite is geared toward that end, allowing marketers to input campaign goals into the genAI used to create emails and forms. Why we care. AI capabilities.

SMS 105

SMS Marketing Automation Services Forecasting User-Generated Content 105

Go Beyond SEO

APRIL 16, 2024

By incorporating user-friendly features and functionalities, you can provide a seamless browsing experience that encourages visitors to explore your services further. We will dive into industry-specific features and elements that can elevate your website’s effectiveness and help you stand out from the competition.

Design 78

Design Marketing Websites Effectiveness Lead Scoring 78

Conductor

SEPTEMBER 9, 2021

The best content is fueled by a deep understanding of customer needs and continued optimization to deliver something valuable to your audience. Compare your existing content to see where you have the most opportunity to close the gap against competitors and where to prioritize optimizations. That’s where Custom Annotations comes in.

Features 59

Features SERP Correlation Content 59

Webbiquity

JUNE 20, 2023

2 Produce Testimonial Videos Image credit: Voyage Pro on Unsplash Testimonial videos are a highly persuasive form of video marketing. Instead of merely talking about your product or service, show its features and benefits in action. Researching video marketing data to know where to host your short-form videos (i.e.

Webinar Metrics 306

Webinar Metrics Demand Work Management Video Marketing 306

Martech

APRIL 19, 2024

And they already have much of the information that advertisers request from prospects in a lead gen form. Meta’s flagship lead gen product is instant forms, which sit within Facebook and Instagram. An instant form lead gen ad. Another advantage of lead gen forms on social platforms is the ease of edits.

Lead Gen 111

Lead Gen Paid Content Social Media Sales Qualified Leads 111

Method and Metric

JUNE 24, 2020

Featured Snippets are one of several unique features available on the search engine results page (SERP) in Google Search. Featured Snippets (formerly known as “Quick Answers”) were introduced in 2014 however, early versions of SERP features (such as the Knowledge Graph) were released as far back as 2012.

Features 64

Features Lead Scoring Lead Ranking SERP 64

Content Marketing Institute

AUGUST 30, 2018

You know the recent buzz around “ featured snippets ” – the boxes that appear at the top of some Google search result pages, providing a brief answer that, brands hope, leads the user to click for more detail. Featured snippets appear prominently in both mobile and voice searches. What exactly are featured snippets?

Features 92

Features Optimization Google Lead Scoring 92

Moz

FEBRUARY 10, 2020

Posted by EricSerdar I’m not a literary scholar, but I believe it was Hamlet that said “to have a featured snippet or not to have a featured snippet?” Ever since featured snippets came onto the scene, sites have been trying to secure them. What are featured snippets? Why are featured snippets important?

Case Study 67

Case Study Case Studies Features Studies 67

BenchmarkONE

JANUARY 15, 2020

Whether you call it the featured snippet, the answer box, or position zero, nailing that top spot on the search page is pure SEO gold. Getting a post in the featured snippet position allows you to steal clicks away from the coveted first organic position on a results page. Understand the Types of Featured Snippets. Paragraphs.

Positioning 76

Positioning Features Terms and Conditions Keywords 76

Outgrow

APRIL 8, 2024

Feedback Forms: 8 Form Types + 10 Easy Steps to Create Everybody wants to know what people think about them. Understanding how your brand is perceived through feedback forms can make or break your success. That’s where Feedback Forms come in. What Are Feedback Forms? The same goes for businesses as well.

Outgrow 52

Outgrow Customer Satisfaction Work Management Marketing Management 52

Martech

MARCH 15, 2024

The cross-functional imperative Organizations can’t afford the costs of misalignment in either strategy or execution when it comes to both protecting privacy and optimizing their customer interactions. Features and user experience. One approach to forming effective teams is to organize around value.

Enterprise Management 110

Enterprise Management Work Management Marketing Management Privacy 110

Convince & Convert

APRIL 13, 2017

So let’s dive into the Super Sweet Six: Facebook’s best features right now. All of these features are still relatively new, but they have also been around long enough to be tried and tested by advertisers big and small, which is roughly three months. Here’s an important note for non-U.S. Time On Site Custom Audiences.

Facebook 128

Facebook Advertisements Advertising Features 128

Martech

FEBRUARY 5, 2024

Let’s kick off 2024 with a look at Adobe Marketo’s January updates, which cover all areas of the Marketo platform, from bulk lead imports to a jQuery update for Marketo Engage forms. This feature adds to the current functionality of interactive webinars, which are powered by Adobe Connect. Why we care. x to version 3.7.1, Why we care.

Webinar Metrics 103

Webinar Metrics Demand Marketo API 103

SmartBug Media

JANUARY 25, 2024

Get ready to stay ahead of the competition and take your marketing strategy to the next level with Klaviyo's newest features and tools! Forms display optimization is like a GPS for web forms. AI tests multiple versions of your form to find the highest-converting display time. And the best part?

Product 59

Product Ideal Customer Profiles Advertising Agencies Paid Search Agency 59

6sense

DECEMBER 10, 2021

CRMs are evolving to turn into all inclusive platforms that can offer sales and marketing teams a lot more in terms of process unison and better data practices; how do leading B2B sales teams optimize their sales operations and salestech to drive results? UJET and Playvox Partner to Optimize Contact Center Agent and Customer Experience.

Features 62

Features Bombora Work Management Advertising Agencies 62

Martech

FEBRUARY 19, 2024

Workflow optimization and automation: These platforms come with automation features that make life easier by getting rid of manual work and simplifying repetitive tasks. These platforms help teams manage resources effectively and track time spent on each task, making sure resources are used optimally.

Work Management 119

Work Management Marketing Management Resource Management Allocation 119

Martech

DECEMBER 7, 2023

Now, this week’s AI-powered martech releases: Yahoo Advertising’s Yahoo Blueprint is a central AI suite for optimizing campaign performance. It offers data visualizations, bidding & forecasting precision, audience insights, predictive audiences, and customer value optimization. EKOM AI ’s EKOM 3.0

Marketing AI 104

Marketing AI Multi-Channel Customer Satisfaction FAQ 104

Method and Metric

JUNE 24, 2020

Featured Snippets are one of several unique features available on the search engine results page (SERP) in Google Search. Featured Snippets (formerly known as “Quick Answers”) were introduced in 2014 however, early versions of SERP features (such as the Knowledge Graph) were released as far back as 2012.

Features 52

Features Lead Scoring Lead Ranking SERP 52

Optinmonster

MARCH 21, 2024

Ideally, businesses should collect feedback during all phases of the customer journey , and they should analyze that information to optimize their sales funnel. Along the way, we’ll share tips on how to implement these strategies through easy-to-use tools and features. WPForms is the best form builder plugin for WordPress.

Marketing Websites 105

Marketing Websites Tips Customer Surveys Customer Satisfaction 105

Martech

NOVEMBER 1, 2023

That said, there are three distinct ways we do recommend leveraging AI in your email marketing — and they shouldn’t be new to you: Send time optimization. Send time optimization Send time optimization is a relatively under-used technique that helps email marketers dial in the right week, day and time to send messages.

Marketing AI 126

Marketing AI Email Marketing Psychographics Advertising Agencies 126

Martech

FEBRUARY 8, 2024

HubSpot introduced a suite of features across all hubs and tiers, helping your team streamline workflows, enrich engagement and provide deeper insights into your operations. Easily route inbound leads with conditional form confirmation pages. How it helps you This feature helps manage inbound leads more efficiently.

Enterprise Management 94

Enterprise Management Sales Qualified Leads API Hubspot 94