Martech

JANUARY 9, 2024

Like much marketing technology, many marketing automation platforms (MAPs) are being enhanced with new AI-powered features. The AI-powered MAPs help businesses identify potential customers and automate the process of capturing leads and nurturing them to sales readiness using channels like email, social media, webpages and display ads.

Marketing Automation Services 125

Marketing Automation Services Marketing AI Marketing Automation Automation 125

Litmus

AUGUST 17, 2020

In our “Trending in Email Design” series, we look at the hottest digital design trends and dive into how they translate into email marketing. The perpetual challenge of setting your emails apart from other brands in the inbox is one that never goes away. Source: Really Good Emails. Designmodo.

Design 119

Design Trends Paid Search Agency Trigger Marketing 119

Litmus

FEBRUARY 7, 2023

This month, I’m sharing my thoughts on email marketing and design trends submitted by email geeks for “ Email Marketing Trends in Focus for 2023.” BIMI is currently supported by Apple Mail, Gmail, and Yahoo, which accounts for almost 92% of email client market share as of December 2022. Read on (or jump ahead!):

Email Marketing 89

Email Marketing Design Trends Work Management 89

Martech

MARCH 7, 2024

Salesforce’s Spring 2024 release brings new features to help brands elevate performance built on the foundation of data, AI, CRM and trust. It includes a plethora of enhancements designed to empower businesses, streamline processes, and enhance customer experiences. Let’s dig into it.

Features 112

Features API Customer Satisfaction User-Generated Content 112

Litmus

JUNE 8, 2023

You probably wouldn’t be on this page if you didn’t already know that it’s important to make sure that everyone reading your email gets to love and appreciate your email’s contents, regardless of how they’re accessing said email. Now, that said, there’s loads of ways you can work to make your emails more accessible.

Design 68

Design Tips Wikipedia Features 68

Martech

APRIL 10, 2024

For YouTube Shopping creators and brands selling products on the platform, these new capabilities and features make it easier to promote your products and increase revenue from older content. Collections can feature multiple products from many creators. It is designed to help Shopping creators plan shoppable videos more efficiently.

Youtube 86

Youtube Features Merchandising Sample 86

Martech

OCTOBER 6, 2023

Google Analytics 4 has rolled out two new features to help improve data security and reporting accuracy. This new feature is designed to help minimize the risk of unintentionally transmitting Personally Identifiable Information (PII). Email redaction is automatically enabled by default for new web data streams.

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Features Marketing Analytics Tools Google Demographics 128

Vision6

AUGUST 8, 2023

Email banners have emerged as vital tools for conveying your message and establishing your brand identity from the moment your recipient opens your email. But what are the optimal email banner dimensions and how do you design your email so it displays perfectly on every device and screen? What is an email banner?

Banners 52

Banners Design Template Mobile Marketing 52

SendX

AUGUST 4, 2020

There are 450+ email marketing platforms in the world right now. When you are looking for an email marketing software for your enterprise, you should consider the level of automation, ease of use, data you can get to make decisions that can have a considerable impact, quality of customer support, and of course, your budget, etc.

Enterprise Management 195

Enterprise Management Marketing Automation Services Budget Programs Work Management 195

SendX

AUGUST 4, 2020

There are 450+ email marketing platforms in the world right now. When you are looking for an email marketing software for your enterprise, you should consider the level of automation, ease of use, data you can get to make decisions that can have a considerable impact, quality of customer support, and of course, your budget, etc.

Enterprise Management 195

Enterprise Management Marketing Automation Services Budget Programs Work Management 195

The Point

MAY 19, 2020

It wasn’t that long ago, when marketing automation first burst on the scene, that the height of lead nurture sophistication was the simple, automated sending of multiple, sequential emails. Note: rarely, if ever, will one organization employ every one of these features. Photo by Marvin Meyer on Unsplash.

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Lead Nurturing Class Budget Programs Lead Scoring 299

Martech

JANUARY 17, 2024

Additionally, some campaign-oriented platforms are integrating content creation via large language models (LLMs) for image or text generation, to be used to develop ad campaign creative or email marketing messaging. Many of these features are now being upgraded with AI and ML. Business email address Subscribe Processing.

Marketing AI 110

Marketing AI Enterprise Management Features Marketing Management 110

Tomorrow People

FEBRUARY 21, 2022

Discover how cognitive biases can influence how users adopt or reject new product features. You’ve captured and listened to the voice of your customers , and you’ve spent months developing features that some of your most loyal users have requested for a long time. How to increase feature adoption. Your product has improved.

Features 156

Features Product Tips Work Management 156

Martech

NOVEMBER 7, 2023

Marketers should stay current with Google’s new features to expand their avenues for reaching potential customers, broaden their reach, and potentially improve conversions for a better return on investment. New pricing features. Business email address Subscribe Processing. Why we care. Dig deeper: Adobe forecasts 4.8%

Features 103

Features Google Conversion Forecasting 103

SmartBug Media

JANUARY 20, 2023

It can feel overwhelming if you don’t know where to start, so let's prioritize the top seven creative assets that your e-comm company should invest in for email marketing in the new year. As a manager of design, I can tell you this is where you need to put your bucks. No all-image-based emails!

Paid Search Agency 98

Paid Search Agency Email Marketing Design Companies 98

Litmus

MAY 20, 2019

Each year, we see new design trends shaping digital marketing—from the use of color and imagery to typography trends, interactivity, and more. In our “Trending in Email Design” series, we look at the hottest digital design trends—and dive into how they translate into email marketing. Bold colors in email marketing.

Design 106

Design Trends Marketing Management Urgency Marketing 106

Top Rank Marketing

NOVEMBER 1, 2023

What are the latest LinkedIn features and how can B2B marketers best utilize them for success in the push towards 2024 and throughout the coming year? Having released a robust offering of new platform features over the past few months, let’s take a look at six of them and how they can help B2B marketers shine.

Paid Content 123

Paid Content Features B2B Marketing B2B 123

Martech

APRIL 27, 2023

Dig deeper: Three essentials for writing a good ChatGPT prompt Here is a roundup of actual AI-powered martech products, platforms and features announced this week. Nvidia’s NeMo Guardrails is an open-source toolkit designed to make AI-powered apps more accurate, appropriate, on-topic and secure. Get MarTech! Get MarTech! In your inbox.

Marketing AI 102

Marketing AI Features Press Template 102

Martech

SEPTEMBER 16, 2022

Salesforce unveiled an array of new automation features for its marketing, commerce, service and sales offerings this week. Marketing Cloud’s Account Engagement API enhancements are designed to automate personalization and engagement. It does this with new integrations for the company’s CDP and external segmentation tools. .

Enterprise Management 108

Enterprise Management Work Management Marketing Management Automation 108

Martech

AUGUST 25, 2023

Q: What features from 360 did you put in GA4? A: When building out the feature roadmap, we determined that some of the features that were previously only available to our 360 customers, would be beneficial to our standard Google Analytics customers. Today, we’re looking at the UA 360 functions which are available in GA4.

Features 98

Features Marketing Analytics Tools Funnel Advertising Advertising Funnels 98

Biznology

MAY 23, 2018

A live feature presentation is a key component of Agile methods. James recommends several hacks of Agile scrum for content design. One of them is “create compelling feature presentations” – which sounds obvious, but often runs afoul of the Agile principle of minimal documentation. Feature presentations. Challenges.

Features 156

Features Work Management Deliverability Organic Leads 156

Litmus

APRIL 1, 2021

Email has come a long way. The email marketing channel continues to bring staggeringly high returns, with an ROI of 36:1. This October, email officially turns 50. That’s why we’ve decided to take a look back at email’s history, from the 2010s to now. Email grows up in the 2010s. What about coding and design?

Design 66

Design Trends Mobile Marketing Email Campaigns 66

Valasys

JANUARY 24, 2024

Google Chrome, the world’s most popular web browser, is getting a major upgrade with three new AI-powered features designed to make your browsing experience easier, safer, and more personalized. These features, currently in beta, are set to roll out in the US over the next few days, with other regions following soon.

Features 45

Features Google User-Generated Content Keywords 45

Marketing Insider Group

OCTOBER 16, 2023

At its core, BuzzSumo is a tool designed to make your content marketing journey smoother and more informed. It’s designed to help individuals, businesses, and teams manage and streamline their social media activities. Here are some key features and aspects of Buffer: Social media scheduling. Not a design expert?

Paid Content 258

Paid Content Budget Programs Research Marketing Analytics Tools 258

Webbiquity

JULY 28, 2022

That’s why every firm must have well-designed product release emails. Current and prospective customers subscribe to emails to be among the first to know about new product releases. Data suggest that at least once every month, 50% of customers place orders as a result of receiving marketing emails.

Product 257

Product Effectiveness Template Marketing Automation Services 257

Martech

APRIL 4, 2024

The March 2024 HubSpot updates include tools that will help your team leverage AI for better email marketing, along with better ways to visualize and understand your data. Dive into the March 2024 updates: Easily review and manage AI use in marketing emails. But that’s just the beginning. Improved file management within the CRM.

Enterprise Management 52

Enterprise Management CMS Development Work Management Marketing Management 52

Litmus

OCTOBER 30, 2020

Accelerated Mobile Pages (AMP) opened the door for interactive email back in 2018 when Google first announced AMP support in Gmail. But hidden in the AMP for Email sessions were a few updates geared at making developers’ lives easier. Folks can now use the following in their AMP emails: CSS grid. Updated CSS properties.

Features 115

Features Paid Search Agency Class Google 115

Optinmonster

MARCH 13, 2023

Do you want to be able to build complex email signup forms directly in OptinMonster? Field mapping is a powerful feature in OptinMonster that lets you add extra fields to your newsletter popups, lead generation forms, and other marketing campaigns. Field Mapping The second part of this feature is in the Integrations tab.

Features 75

Features Work Management Sales Qualified Leads Marketing Management 75

Mailmunch

MARCH 25, 2021

Whether your business is an eCommerce store selling pet toys, or an online gaming website with games like Deuces Wild , it’s vital to make your email content relevant for everybody. The best solution is to design your campaigns with email localization design in mind. The Main Reasons to Localize Your Email Design.

Design 68

Design Internet Marketing Email Marketing Newsletter 68

Litmus

APRIL 18, 2024

The journey of an email from creation to sending takes hours of behind-the-scenes effort. Email marketers need to consider not only crafting, designing, and developing individual emails but also strategy, planning, operations, and deliverability—and of course, coordinating these efforts with the rest of your team.

Email Marketing 91

Email Marketing Marketing Automation Services Work Management Planning 91

Valasys

DECEMBER 6, 2023

Yahoo has announced a new feature for its DSP that utilizes a mix of AI and first-party data to help advertisers improve their campaigns. The feature, called Blueprint, uses AI to analyze data from Yahoo’s owned-and-operated properties, as well as purchase and location data collected from logged-in users with Yahoo email addresses.

Features 45

Features Forecasting Advertisements Advertising 45

Hubspot

MAY 26, 2021

When it comes to email marketing, there's no denying how powerful this channel can be. If you're scaling a business, you may have relied on personal or business email providers like Gmail and Outlook in the past. However, they're not equipped to manage large volumes of email and provide the data needed to track performance.

Enterprise Management 97

Enterprise Management Work Management Marketing Management Features 97

Optinmonster

AUGUST 13, 2021

ActiveCampaign is one of the most popular platforms for email marketers and websites. This list will give you features, pricing, and what you can expect when you switch over from ActiveCampaign. ActiveCampaign is a reliable email marketing tool that prides itself as the #1 automation platform for eCommerce.

Small Business Marketing 69

Small Business Marketing Pricing Price Features 69

Anyword

MARCH 11, 2022

We all know (a little too well) how cluttered our inboxes can get — especially with the hundreds of promotional emails that get sent every day. Nearly 78% of marketers have seen increased email engagement over the last 12 months. Introducing Anyword’s Promotional Email tool. First, What Are Promotional Emails?

Promotion 98

Promotion Features Urgency Marketing Copywriting 98

Webbiquity

MAY 16, 2023

In their own words, MixPanel is designed to let you “Slice and dice data to uncover trends and see live updates on how people are using your app.” Most of the features Matomo offers that Fathom doesn’t are advanced analytics capabilities. They are designed for different purposes, as noted.

Marketing Analytics Tools 340

Marketing Analytics Tools Analytics Google Work Management 340

Act-On

FEBRUARY 16, 2024

Audit existing email nurture campaigns for performance Do you have engagement programs scheduled to kick off after a prospect attends a webinar, downloads content, or takes other actions with your brand? Email nurture campaigns help you build affinity with both customers and prospects. Design reengagement campaigns.

Lead Nurturing 194

Lead Nurturing Lead Scoring Lead Ranking Top of Funnel 194

Hubspot

JUNE 28, 2021

But a custom email domain? Let's talk about the benefits of getting a custom email domain and how to get one. Personalized email domains can be used for both your employees and the departments in your company. A forwarding email domain – This is only a customer-facing alias used to forward emails and doesn't have an inbox.

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Domain Godaddy Features Phishing 99