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Your 2020 Crisis Marketing Strategy: Marketing Communication and the Coronavirus

Martech Advisor

Major conferences and events such as Mobile World Congress 2020 (MWC 2020), Facebook F8 developers' conference, Google I/O, and SXSW, among many others have been called off at the moment. Create a wiki page where employees can find essential information regarding the crisis, updated work policies during the crisis, and so on.

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What’s the Best Social Media Monitoring Tool? It Depends

Webbiquity

A simple tool like Google Alerts would pick up most stray citations. The explosion of social media has led to a corresponding need for more sophisticated monitoring tools that can crawl the hundreds of social networking and bookmarking sites and millions of blogs across the globe. Budget: $0 (I have no budget, I need something free!).

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Being Lightweight: Tools We Use | Common Craft - Explanations In Plain English

Buzz Marketing for Technology

Search Common Craft: Being Lightweight: Tools We Use. Our first was focused on working with clients and this installment is all about tools we use. Tools, or the the wrong tools, become a risk when they create unnecessary drag in every day work. So, this concludes the tools part of the series. lightweight.

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The Ultimate User-Generated Content Guide

Sprout Social

Whether it’s a blog, social media post, Wiki, podcast, video or social image, the content is created by third-party users. Social networks like Twitter and Facebook have their own analytics features that help you uncover important demographics. Use Facebook to post user-generated videos that can help the content get more viral.

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The infancy of social technologies

Biznology

The last 20 years saw knowledge workers adding a steady stream of tools to their repertoire: increasingly sophisticated office suite software, email, the Internet, instant messaging, voice over IP, Web conferences, and, in the last decade, a number of social technologies in the form of blogs, wikis, social networks, microblogging and others.

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Book Review: Social Media Marketing

Webbiquity

With Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media , the inimitable Liana “Li&# Evans has provided the definitive handbook for social media marketers. Social Networking (Facebook, MySpace, LinkedIn, etc.). Wikis (Wikipedia, hundreds of specific topic-focused wikis).

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How to Cultivate a Data-Driven Marketing Team

Hubspot

It's no wonder data can be such a headache — you need to have the right tools in place to collect it! Now that you have a reliable, integrated, and all-encompassing analytics tool in place, use it to its fullest potential. How many "likes" do you generally get on an individual Facebook post? Put the right analytics in place.