Map these out and create mini strategies to integrate special coverage, offers, or conversations into your social plan. WHERE Ok, now you can talk about the bloody tools. Twitter, Facebook, LinkedIn, your blog - where is your audience already hanging out, where would they be most likely to visit if you invited them, where can you execute most effectively on the "Why" items that got you involved in social in the first place? HOW Now you're down to the super nitty-gritty, but this is actually the easiest part. A search for "social media strategy" returns over 7 million Web hits and nearly 500,000 blog posts on google.

d like to create a guide for how to use social media in B2B that does not involve talking about the specific tools—as least not in the top line. It’s also important if we’re going to stop talking so much about the tools and start talking more about what to do with them. All of the major social media tools have search capabilities, and there are specialized monitoring tools that have more powerful searching abilities. Image by HubSpot via Flickr I

Of course, a critically important difference between 1960 and today is the new, affordable, and powerful tools we can use to pursue all of those content marketing activities. multiple Facebook pages and games Absolutely every tool they use online is available to you free or inexpensively. Plenty Has Changed from 1960 to 2010 but What Is Most Important Has Stayed the Same. If you’re not already a fan of the TV classic in the making, Mad Men , it’s all about the Madison Avenue ad agency world of the early 1960s.