Digital B2B Marketing

MAY 1, 2012

Social Advertising It may be some time before your social media presence is large enough to effectively seed your content through your own social media footprint. Until then, look to social advertising opportunities to present your content in a way that is similar to how it would be discovered in social media.

Inbound Marketing 100

Inbound Marketing Budget Programs Paid Search Agency Digg 100

Digital B2B Marketing

AUGUST 26, 2013

Will LinkedIn have a privacy backlash similar to what Facebook has faced at times in the past? Will LinkedIn use this information to refine the companies to follow suggestions, boosting company following and increasing the value of corporate social media activity on LinkedIn? News Social Media Demandbase eloqua LinkedIn video'

Linkedin 100

Linkedin DemandBase Eloqua Privacy 100

Digital B2B Marketing

SEPTEMBER 27, 2011

Today, 70% of research starts with search and 65% of buyers turn to social media during the purchase process (statistic on slide 10). Being recommended (social media). Facebook, Twitter, Google+, LinkedIn and various niche platforms will be potential ways to nurture prospects, in the environment each prospect chooses.

Paid Search Agency 100

Paid Search Agency Marketing Automation Services PR Demand Generation 100

Digital B2B Marketing

SEPTEMBER 27, 2011

Today, 70% of research starts with search and 65% of buyers turn to social media during the purchase process (statistic on slide 10). Facebook, Twitter, Google+, LinkedIn and various niche platforms will be potential ways to nurture prospects, in the environment each prospect chooses.

Paid Search Agency 100

Paid Search Agency Marketing Automation Services PR Social Media 100

Digital B2B Marketing

JULY 17, 2013

You think the idea of talking to a brand on Facebook is completely natural. You believe in advertising as a force for social good. You wake up panicked by the decrease in global Facebook members. Social Media' You refer to your grocery list as a shopping strategy. You see a content opportunity in everything.

Planning 100

Planning Banner Ads Banners Ad Exchange 100

Digital B2B Marketing

MAY 7, 2012

View original on Pinterest You are ready for social media. Your social media program needs time. Creating Content Your social media plan likely calls for creating some type of content daily (hopefully), and definitely weekly. Does your social media plan have the time it needs to be successful?

Budget Programs 100

Budget Programs Social Media Curation Case Study 100

Digital B2B Marketing

APRIL 26, 2011

Social media links: Even though it is below the fold, the click rate on a link to the client’s Twitter account is 2x the top banner ad. Sponsored posts: Sponsored posts, running approximately every other week, are shared on Facebook and Twitter more often than the top banner is clicked, by nearly a 2-1 margin.

Advertisements 100

Advertisements Advertising Banner Ads Banners 100

Digital B2B Marketing

JUNE 4, 2013

Social Media Advertising. Social media advertising isn’t targetable or scalable enough in many B2B markets to make the list above, but with recent updates from Facebook and rumored changes pending from Twitter, that may change. Print Advertising. Photo Credit: mugley via Flickr cc.

Paid Content 100

Paid Content Lead Generation Tactics Paid Search Agency 100

Digital B2B Marketing

APRIL 4, 2013

If new research says B2B buyers rely on social media, dig into the survey. Just how was social media defined? Did it indicate how important social media is in the buying process? Did it even indicate that they use it in the buying process, or that they just have a Facebook account?

Advertising Agencies 100

Advertising Agencies Sample Marketing & Strategy Paid Search Agency 100

Digital B2B Marketing

APRIL 28, 2011

THECOOLIST : Facebook is completely dominate. What other ways can you quickly narrow, if not identify, the right social platforms for your business? Filed under: In Practice , Research , Social Media , Uncategorized. Take a quick look at the very different sharing patterns of the three sites below.

Social Networks 100

Social Networks Network Marketing Social Marketing B2B Marketing 100

Digital B2B Marketing

DECEMBER 4, 2012

Dan Zarella and Hubspot gave the “what is your social media audience worth” pot a good stir last week. One day many businesses will put a value on their social media audience, if it is in the form of monthly impact to their business or the average value of an audience member. via Wikimedia Commons.

Wikipedia 100

Wikipedia Social Media Hubspot Sample 100

Digital B2B Marketing

FEBRUARY 23, 2012

Have you ever wondered who is sharing your blog posts or other content on social media sites but don’t have access to expensive social media monitoring applications that can tell you? A future post will outline how to find who is sharing your information on Google+, Pinterest and Facebook.

Twitter 100

Twitter Linkedin Stats Marketing Analytics Tools 100

Digital B2B Marketing

AUGUST 7, 2012

Example 1: Buffer Leo Widrich does frequent guest posts about social media tools, social sharing, creating an audience and similar topics. Yet before I ever saw one of Leo’s guest posts, myself and many others had already heard about Buffer as a better way to share on Twitter and Facebook.

Inbound Marketing 100

Inbound Marketing Planning Paid Search Agency Content 100

Digital B2B Marketing

JUNE 11, 2014

According to Wordstream, the #1 and #2 keywords based on search volume are facebook and youtube. The top 25 includes google, hotmail, facebook login, yahoo, ebay, yahoo mail, craigslist, aol, gmail, and amazon. Sorry to break it to you, but brand followers on social media have the same bias. View-through Reporting.

Doubleclick 100

Doubleclick Search Marketing Marketing Report Paid Search Agency 100

Digital B2B Marketing

OCTOBER 30, 2012

Email alerts, Facebook replies, tweets , Google’s red box, … Everything around us is competing for our attention. Keep Attention If being brief was enough, marketers would ditch traditional content and turn exclusively to social media. Distraction is constant in our technology and communication-fueled lives.

Content Marketing 100

Content Marketing Tips Content Act-On 100

Digital B2B Marketing

OCTOBER 16, 2012

We have all turned to Google or social media and discovered things that are completely useless or misleading. If it was posted by a friend on Facebook or at the top of organic search results, it was an organic part of the experience they were directing. Outbound marketing is about interruption. But so what?

Inbound Marketing 100

Inbound Marketing Webcast Banner Ads Banners 100

Digital B2B Marketing

AUGUST 16, 2011

I work with B2B clients on media and integrated marketing programs. Filed under: In Theory , Social Media. You can connect with me on Twitter at @wittlake or in the comments here on my Digital B2B Marketing blog.

Twitter 100

Twitter Social Media Google Advertising Channels 100

Digital B2B Marketing

DECEMBER 17, 2013

Stop grumbling about Facebook’s latest blow to marketers. Others have finally jumped on the social media bandwagon, adding their own voice to the marketing cacophony of Facebook. Of course your posts aren’t reaching as many people on Facebook! Social: Twitter Click Rates Are Falling.

Facebook 100

Facebook Television marketing Branding Brand Identity 100

Digital B2B Marketing

MARCH 4, 2011

The number is impressive on its own, particularly since only two years ago, Facebook had developed a huge audience but still had almost no revenue to show for it. Facebook is even more important to marketers. Based in Portland, Oregon, I run the media group at Babcock & Jenkins. However, 21.6% Views expressed are my own.

Facebook 100

Facebook Emarketing Digg Stats 100

Digital B2B Marketing

JANUARY 22, 2014

You learn that media buyers have put a bit of social lipstick on their buys but they still don’t understand the potential of social media, the importance of content, and so much more. 60% said Facebook delivers the best ROI, 25% picked LinkedIn and just 5% chose Twitter. The analyst’s conclusion?

Paid Search Agency 100

Paid Search Agency Ads Advertising Agencies Ad Exchange 100

Digital B2B Marketing

MARCH 4, 2014

As a marketer, you will need to pay on LinkedIn, just like you do on any other social platform, if your content is going to be widely seen. As more marketers get on board, competition for space in the stream will increase and just like we have seen recently with Facebook, visibility of your content will decrease. Brace for Backlash.

Linkedin 100

Linkedin Content Marketing Advertising Agencies Content 100

Digital B2B Marketing

NOVEMBER 22, 2011

Were you upset by Klout’s recent algorithm change? Do you pay less attention to Klout than you did before the algorithm changes? If so, you may be doing exactly what Klout wants you to do. If you care about grades in school, you study for your exam.

Best Practices 100

Best Practices Keywords Intent Google 100

Digital B2B Marketing

NOVEMBER 22, 2011

Were you upset by Klout’s recent algorithm change? Do you pay less attention to Klout than you did before the algorithm changes? If so, you may be doing exactly what Klout wants you to do. If you care about grades in school, you study for your exam.

Best Practices 100

Best Practices Keywords Intent Google 100

Digital B2B Marketing

SEPTEMBER 27, 2011

“Why do you want my email and phone number again? So your sales consultant can contact me? No thanks, I’ll pass.” ” Most B2B marketers are still fixated on capturing registration data, and no wonder. The marketing automation machine lives on a diet of email and your sales process is built on the telephone. The problem [.].

Consulting 100

Consulting B2B Sales Marketing Automation Contact Marketing 100

Digital B2B Marketing

AUGUST 16, 2011

Twitter is not a communication channel, it is a platform that allows each of us to create and evolve our own custom communication channel. If Twitter is not working for communication, it is not a problem with Twitter. As a platform, Twitter is developing and our behavior reflects its infancy, with the full spectrum of [.].

Twitter 100

Twitter Advertising Channels Social Media Facebook 100

Digital B2B Marketing

OCTOBER 25, 2012

For purposes of this article, we are focused on native advertising within traditional editorial publications, not native advertising formats used by social media platforms like Twitter and Facebook. Here are two examples of publishers offering native advertising opportunities appropriate for B2B marketing.

Advertisements 100

Advertisements Advertising Content Marketing Advertorials 100

Digital B2B Marketing

NOVEMBER 15, 2011

You see this impact in social media pilots started without a commitment. The result is twitter accounts, facebook pages or blogs that have been abandoned or nearly abandoned by companies that were not committed to social media. Sadly, marketing often suffers from a similar lack of commitment.

B2B Marketing 100

B2B Marketing Advertising Agencies Paid Search Agency B2B 100

Digital B2B Marketing

NOVEMBER 15, 2011

You see this impact in social media pilots started without a commitment. The result is twitter accounts, facebook pages or blogs that have been abandoned or nearly abandoned by companies that were not committed to social media. Sadly, marketing often suffers from a similar lack of commitment.

B2B Marketing 100

B2B Marketing Advertising Agencies Paid Search Agency B2B 100

Digital B2B Marketing

JUNE 21, 2011

Does it make Facebook, with lower reported share counts, a more attractive location to focus on sharing and distributing your content, or other vertical networks? I work with B2B clients on media and integrated marketing programs. Filed under: Rants , Research , Social Media.

Linkedin 100

Linkedin Content Ideal Customer Profiles Aggregators 100

Digital B2B Marketing

MARCH 28, 2011

Twitter may not be a social network if Facebook or LinkedIn define social networking. In doing so, Twitter is the first major social media platform that doesn’t merely extend existing connections. And in my book, that makes Twitter social media. Views expressed are my own.

Twitter 100

Twitter Social Marketing B2B Marketing Broadcasting 100

Digital B2B Marketing

JULY 1, 2013

Social Media LinkedIn sponsored updates' For B2B marketing in particular, I continue to believe LinkedIn’s self-maintained profile data is the best quality data available in the industry. Fills the Mobile Gap. Have you seen LinkedIn’s Sponsored Updates test, or participated in it?

Cost Per Click 100

Cost Per Click Linkedin Advertisements Advertising 100

Digital B2B Marketing

MARCH 25, 2011

The company is profitable, growing, and for the moment, on top of business social media networking. Does LinkedIn have a defensible advantage as a B2B media player as they go into an IPO? Accurate professional profiles, maintained by each of us, group membership, even a business social graph (check out InMaps ).

Linkedin 100

Linkedin Media B2B Digg 100

Digital B2B Marketing

FEBRUARY 27, 2013

Develop Social Profiles. Develop social media profiles for Jamie on the core relevant networks for your target audience. At this point, you are ready to start actively engaging in the community, building some history for Jamie’s social media presence prior to your real launch. Grow Your Audience.

Thought Leadership 100

Thought Leadership B2B Thought Leadership Campaigns Profiling 100

Digital B2B Marketing

JUNE 5, 2012

Has your personal experience with social media increased your perception of its marketing value? 71% of marketers pay attention to brands’ feeds “all the time” on Facebook, versus just 23% of normal people (also known as your audience). How does your opinion influence your marketing activity?

Opinions 100

Opinions Adwords Paid Search Agency Banners 100

Digital B2B Marketing

MARCH 11, 2011

Post the key findings on your Facebook page. Based in Portland, Oregon, I run the media group at Babcock & Jenkins. Subscribe to Email Updates @Wittlake on Twitter Stats: Only 28% of social media marketers outsource any social activity. You will be liberated to promote it in more ways.

Peer-to-peer 100

Peer-to-peer Content Digg Demand Generation 100

Digital B2B Marketing

JANUARY 8, 2013

The Missing Google+ Identity I have a single account on Facebook, LinkedIn, Twitter, Pinterest…, on every “social network” I am a part of. Advantage: Facebook, and every other network except Google+. Small Advantage: Facebook with EdgeRank as an additional filter and lists for manual control.

Google 100

Google Social Networks Network Marketing Stats 100

Digital B2B Marketing

MARCH 4, 2011

Based in Portland, Oregon, I run the media group at Babcock & Jenkins. Subscribe to Email Updates @Wittlake on Twitter Stats: Only 28% of social media marketers outsource any social activity. Views expressed are my own. Of those, its mostly design and development.

Enterprise Management 100

Enterprise Management Advertising Agencies Digg Demand Generation Agencies 100