Marketing Insider Group

FEBRUARY 5, 2014

According to Wikipedia, “ Growth hacking is a marketing technique developed by technology startups which uses creativity, analytical thinking, and social metrics to sell products and gain exposure. Does that make marketing more or less relevant? But as soon as I saw it, I knew that I was one of them. Or at least I want to be.

Wikipedia 100

Wikipedia Startups Marketing & Strategy PR 100

Biznology

NOVEMBER 14, 2013

(Photo credit: Wikipedia). These blogs are typically in a similar, if not the same, niche as the blog they just posted on so the relevancy should be good. Facebook groups can be useful for this, but it is perhaps Google+ that possesses the greatest opportunity.

Link Building 80

Link Building Ad Building Wikipedia Social Media 80

Buffer

JULY 29, 2019

Link your Facebook page from your website Add meaningful anchor text to your links. have the proper meta tags in place, specifically with Facebook’s Open Graph protocol. This is the meta information that tells Facebook what picture to show and what titles and descriptions to use whenever someone shares your site on social media.

Social Media 72

Social Media Social Marketing Media Dwell 72

Sprout Social

MAY 10, 2019

According to Alexa rankings of the top 500 sites on the web, YouTube is second only to its parent company, Google, which is perhaps not surprising, but even more impressive when you consider the fact that it’s beating out Facebook, top Chinese search engine Baidu and Wikipedia, just to name a few.

Youtube 111

Youtube Stats Paid Content Marketing Strategy 111

Webbiquity

APRIL 14, 2015

But there’s more involved in generating high, and highly relevant, organic search traffic. As noted here last week , ranking highly in search requires writing great content, making smart use of Google Webmaster Tools, and building or earning high-authority backlinks. Image credit: Small Business Ideas Blog.

Keywords 100

Keywords SEO Research Resources 100

Biznology

APRIL 18, 2017

I recently wrote two articles relevant to the show, The Implications for PR if Twitter Goes Away and The Secret to Mastodon’s Success is Mastering the Hyperlocal , both of which were foci of the podcast. Burger King tried some subversive advertising last week that hacked both Google Home and Wikipedia. Yesterday was such a day.

Advertising Agencies 145

Advertising Agencies Public Relations PR Web 2.0 145

Martech Advisor

JANUARY 23, 2020

Wikipedia calls it “the practice of marketing to one or more audiences of a specific ethnicity – typically an ethnicity outside of a country's majority culture, which is sometimes called the general market.” Look for customer insights across different cities and regions relevant to your targeted cultural group.

Practices 104

Practices Examples Marketing Strategy Marketing & Strategy 104

Biznology

MAY 27, 2013

Photo credit: Wikipedia. But this post is about using Google+ communities, which are fast becoming the a hotter version of Facebook groups. But this post is about using Google+ communities, which are fast becoming the a hotter version of Facebook groups. image credit: global web index. Share Posts from Your Profile.

Communities 80

Communities Google Skype Wikipedia 80

Hubspot

OCTOBER 3, 2018

Websites with a large amount of high-quality inbound links, like Wikipedia, have the highest domain authority. Additionally, your website’s domain authority can decrease, even if you don't lose any backlinks, when a high-authority website, like Facebook, receives an influx of backlinks. Playing the Long Game.

Domain 78

Domain SEO SERP High Quality Lead 78

Biznology

JUNE 13, 2012

Photo credit: Wikipedia. As the Facebook IPO story developed over the last few weeks, people started wondering what was real and what was just smoke and mirrors. Is Twitter going to be a ghost town of 150 million users? Will Google+ ever going to take over the social networking crown? Is Pinterest a fad?

Web 2.0 80

Web 2.0 Wikipedia Twitter Facebook 80

Kevin Indig

JUNE 19, 2023

Facebook used to account for a significant amount of Get Bullish profit, but after Apple introduced the “Ask App Not to Track” option in 2021, ads on the social media platform are no longer profitable. Dziura still runs Facebook ads, but they break even at best, she says.

Lead Ranking 103

Lead Ranking Content Lead Scoring API 103

Writing on the Web

MARCH 7, 2011

Link to definitions on Wikipedia of the most important keywords whenever you can. Sometimes this happens when I write about topics that don’t really have synonyms like Facebook , or “ search engines.&#. I just wrote what was most important to me, and what I thought was most relevant to readers. I was lucky.

SEO 100

SEO Tips Digg Blogger 100

Writing on the Web

MARCH 17, 2014

Wikipedia, and other specialized encyclopedia sites. Twitter, LinkedIn, Facebook, Google+, and other social media sites. I then make a manual written list of the key passages I want to include in my new book, and make a note of where – which subtopic – this material is relevant. Google or other search engines.

Research 100

Research Content Wikipedia Marketing Proposals 100

Brandpoint

AUGUST 26, 2015

These include technical, user experience, content, Wikipedia/Facebook, social signals, mobile rankings and backlinks. While using them sparingly is encouraged, their relevance to your ranking for a keyword or phrase has gone down. Proof & Relevant Terms. Each area is then broken down into segments.

Marketing Strategy 48

Marketing Strategy Marketing & Strategy Content Marketing Wikipedia 48

Martech Advisor

JANUARY 10, 2020

And Wikipedia also reports that men working in STEM earn $36.34 “With women gaining ground and the playing-field becoming more level, I predict brand marketing will also become more innovative, relevant and ultimately, more successful,” said Daria Burke, CMO at JustFab , a TechStyle Fashion Group brand.

Lead Ranking 97

Lead Ranking Lead Scoring Marketing Qualified Leads Leads 97

Webbiquity

MARCH 30, 2012

With more than 90% of companies now using social media to find employees and 82% having a Facebook page , there’s no question that business use of social media has become commonplace. Facebook / LinkedIn / Google Plus metrics (i.e. Other social activity and presence (Flickr, SlideShare, Wikipedia, etc.).

PageRank 100

PageRank Budget Programs Social Media Blogger 100

Webbiquity

JULY 19, 2016

Type in any keyword or phrase and see the top related search terms on Google, Wikipedia, Answers.com, YouTube, Bing, Yahoo!, Use tools like Wordstream to help you find relevant and trending keywords.” It provides specific long tail keywords relevant to your audience. 3: The Nine Best Facebook Marketing Tools. #4:

Paid Content 100

Paid Content Keywords SEM Marketing Automation Services 100

Contently

JUNE 13, 2016

Rap Genius—now known as Genius—was one of the hottest new tech companies at the time, with big funding, pop culture relevance, and co-founders eager to get headlines, good or bad. It’s more like a blend of Wikipedia and Reddit. Platforms like Facebook, Twitter, and Snapchat control everything within their own walls.

Paid Search Agency 60

Paid Search Agency Ads Ad Building Ad Exchange 60

Biznology

NOVEMBER 8, 2012

Photo credit: Wikipedia. Chances are, a relatively small set of words are both relevant to your product offerings and your client’s needs. Chances are, a relatively small set of words are both relevant to your product offerings and your client’s needs. Last month, I wrote about 2 challenges to keyword collaboration.

Keywords 80

Keywords Paid Search Agency Digital Asset Management Enterprise Management 80

Moz

OCTOBER 15, 2020

But a step that people oftentimes forget is not only link from your important pages, but you want to go back to your older content and find relevant places to put those links. But as an example, Facebook ads, you launch some new content and you drive a massive amount of traffic to it via Facebook ads. Update old content.

SEO 64

SEO API Tips Best Practices 64

Biznology

OCTOBER 8, 2012

Photo credit: Wikipedia. A good network of relevant backlinks helps to show search engines that your site is of high quality and worth crawling. On Facebook, for example, business Pages put location, hours and contact information right near the top. For small businesses in particular, generating local traffic is key.

Traffic 80

Traffic Marketing Websites Tips Small Business Marketing 80

Convince & Convert

MARCH 4, 2016

Evidence from peer-reviewed journals is always taken more seriously than evidence from a Wikipedia article. Include social media buttons underneath the infographic so people can share it via their favorite platforms (such as Twitter, Google+, Pinterest, and Facebook). Ensure your landing page is as user-friendly as possible.

Linkbait 141

Linkbait Planning Peer-to-peer Landing Pages 141

Adobe Experience Cloud Blog

JANUARY 8, 2014

If you search “e-mail” in Wikipedia, it redirects to the correct spelling: email. According to this Facebook post by the AP , “the public’s voice — the preference of social media activists, including within the AP — played a significant role in AP’s decision.” It’s time to drop it.

Wikipedia 48

Wikipedia Marketo Thought Leadership Opt-out 48

Adobe Experience Cloud Blog

JANUARY 8, 2014

If you search “e-mail” in Wikipedia, it redirects to the correct spelling: email. According to this Facebook post by the AP , “the public’s voice — the preference of social media activists, including within the AP — played a significant role in AP’s decision.” It’s time to drop it.

Wikipedia 48

Wikipedia Marketo Thought Leadership Opt-out 48

Buzz Marketing for Technology

NOVEMBER 10, 2008

They harnessed blogs and message boards – “be very careful if you are trying to sell them – must be a very genuine conversation” Went to breast cancer blog sites – tried to give relevant information and how they can join in National Breast Cancer Awareness day. That's when the messaging really started to spread like widefire.

Web 2.0 100

Web 2.0 Wikipedia Correlation Case Studies 100

Moz

MAY 16, 2019

But a step that people oftentimes forget is not only link from your important pages, but you want to go back to your older content and find relevant places to put those links. But as an example, Facebook ads, you launch some new content and you drive a massive amount of traffic to it via Facebook ads. Update old content.

SEO 70

SEO API Tips Content 70

SnapApp

SEPTEMBER 11, 2015

Why are we so much more worried about creating a lot of content that we think we can sideline the quality of what we produce — the value and relevance of what we produce? Or clicked through to one too many Wikipedia articles looking for background on your topic? Well, everyone else is doing it that way, so it must be the right way.

Wikipedia 48

Wikipedia Twitter Internet Marketing Paid Search Agency 48

Marketing Insider Group

JUNE 2, 2010

Wikipedia defines “ Content Marketing ” as: The creation or sharing of content for the purpose of engaging current and potential consumer bases. The only way to stay engaged with our prospects throughout the process is with content that is more relevant than the competition. And this is where many B2B marketers stumble.

Top of Funnel 100

Top of Funnel B2B Marketing Paid Search Agency Content Marketing 100

Tony Zambito

JULY 24, 2011

Image via Wikipedia.     Most recently, Michael Brito offered a great perspective via the use of circles on why content still matters and how the social customer is filtering relevant content.   The relevancy here is understanding what triggers one of the challenge circles to activate into motion towards a solution.

Peer-to-peer 100

Peer-to-peer Buyer Personas Allocation Social Networks 100

Hubspot

MARCH 29, 2011

Is it still valuable to get them when you can, such as from social media sites or Wikipedia? Under what circumstances do you pursue links from Wikipedia? In particular, I've seen Wikipedia drive significant amounts of traffic even for niche terms without huge search volume. had a link from Wikipedia.

SEO 28

SEO Wikipedia PageRank Lead Scoring 28

Valasys

FEBRUARY 4, 2020

BERT is a bi-directional, pre-trained unsupervised natural language processing (NLP) model that looks into words before & after entities & context pre-trained on Wikipedia to provide a better understanding of semantic. The mere utilization of data relevant to the prospects’ industry can help in optimizing B2B personalization.

Marketing AI 59

Marketing AI Lead Ranking Lead Scoring Personalization 59

Moz

JANUARY 28, 2019

A site like Wikipedia, for example, has thousands of diverse sites linking to it. These don't have to be Wikipedia-level sites, but they should provide searchers with credible, trustworthy content. Think about all the legitimate places you can create links to your own website: a Facebook profile, a Yelp page, a Twitter account, etc.

Link Building 51

Link Building Paid Content SEO Lead Scoring 51

Biznology

OCTOBER 5, 2011

Image via Wikipedia. We might not like Facebook’s timeline and Open Graph real-time apps in their first incarnations, but they are just giving us a peek of what the future — and the past — may look like. Back in the days when “Web 2.0″ ″ was a hot buzzword, many people asked what “Web 3.0″

Social Media 80

Social Media Media Web 2.0 Distribution 80

Martech Advisor

DECEMBER 16, 2019

Image source: Wikipedia. To create a seamless CX, identify micro-moments that are relevant to your audience. Besides using social media to distribute content and provide customer support, here are three ideas to shorten the buyer’s journey: Use the native selling/shop feature offered by Instagram, Pinterest, and Facebook.

Marketing Automation Services 68

Marketing Automation Services Enterprise Management Customer Satisfaction Work Management 68

Adobe Experience Cloud Blog

FEBRUARY 2, 2011

For those of you not familiar with the term, “Peak Oil” is the point in time when the maximum rate of global petroleum extraction is reached, after which the rate of production enters terminal decline (thanks to Wikipedia for that concise definition). Ensure that every customer communication is relevant and personalized to the individual.

Allocation 48

Allocation Wikipedia Advertising Mediums Forecasting 48

Industrial Marketing Today

APRIL 26, 2010

Wikipedia defines content marketing as “an umbrella term encompassing all marketing formats that involve the creation or sharing of content for the purpose of engaging current and potential consumer bases.”

Marketing Budget Creation 60

Marketing Budget Creation B2B Marketing Web 2.0 Marketing Budget 60

Hubspot

AUGUST 16, 2012

Think about it from the follower's perspective -- why do you choose to 'like' or follow certain brands on social networks like Facebook and Twitter? Just take a look at its 'About' descriptions on Twitter and Facebook as well as a few of Old Spice's silly tweets. 3) Old Spice. Old Spice doesn't only pick fights with other brands.

Social Media 28

Social Media Branding Brand Identity Media 28