Sprout Social

FEBRUARY 6, 2023

Content sharing and virality Social media content has the potential to bring exponential reach and engagement— the virality factor. Features for lead generation: Facebook lead ads Twitter ads LinkedIn ads TikTok ads Here’s an example of a Sponsored Carousel Ad on LinkedIn by Refinitiv.

Social Media 101

Social Media Features Media Curation 101

Contently

MARCH 1, 2022

In a web awash with looted ideas, what pitfalls do content marketers face when looking for a cheap, viral fix? ” Within hours major celebrities did denounce FuckJerry, and the hashtag #fuckfuckjerry went viral. Facebook recently released a list of its top 20 most-viewed posts. Is there any such thing as a free meme?

Thought Leadership 172

Thought Leadership Aggregators Paid Content Ethics 172

Optinmonster

NOVEMBER 3, 2021

These types of posts can quickly spread beyond your direct social media followers, especially if you make sharing or tagging friends part of the entry rules. This is the easiest way to make your contest or giveaway go viral and get your brand in front of more eyes. Go viral with the refer-a-friend social sharing giveaway action.

Social Media 80

Social Media Media Tips Ideal Customer Profiles 80

ConvertKit

OCTOBER 30, 2020

Stop waiting for your videos to go viral. Nearly every day, I wind up reading a new story of a YouTuber becoming an overnight sensation—but for most creators, “going viral” is a terrible game plan. Use video tags to grow your exposure. Think of tags like keywords. Fill out your profile. Yep, all of it.

Youtube 145

Youtube Promotion Spending Video Marketing 145

Convince & Convert

AUGUST 3, 2017

Back in March 2017, Facebook reported 1.94 Yet, too many small businesses do not understand how to utilize the platform properly: In May 2017, a study of over 4,700 US small businesses found that only 24 percent were seeing positive ROI on Facebook. Here are eight steps to walk you through the Facebook page optimization process.

Facebook 60

Facebook Optimization Work Management Marketing Management 60

Sprout Social

APRIL 4, 2023

Also known as disappearing content, Instagram, Facebook and TikTok stories are all examples of ephemeral content. It’s the opposite of evergreen content—your audience won’t be able to view it later, except if it can be manually saved to your profile, like Instagram Stories Highlights. This will depend on the platform and audience.

Marketing Strategy 117

Marketing Strategy Marketing & Strategy Planning Work Management 117

Optinmonster

FEBRUARY 11, 2024

Check out our guides on getting traffic from Facebook and using Twitter for lead generation for more actionable tips you can use to spread the word on social media. Share an image related to your company on your Facebook page, and ask people to like or comment to enter your contest. Plus you can really focus in on your core audience.

Paid Content 86

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 86

ClearVoice

AUGUST 9, 2021

If you want to change the location of your trending topics, here’s how: Adjust your trends settings via Twitter for iOS : In the top menu, tap your profile icon. Adjust your Trends settings via Twitter for Android : In the top menu, you will either see a navigation menu icon or your profile icon. Under Explore , tap Trends.

Case Studies 105

Case Studies Case Study Twitter Studies 105

Writing on the Web

DECEMBER 3, 2010

Facebook can be a powerful list building tool if you know how to use it properly as such. Both of these tools allow you to post a blog post on your blog and then have the post automatically show up on your profile or fan page or both. This is Facebook’s way of allowing you to write blog posts directly on FB. or networked blogs.

Facebook 100

Facebook Ad Building Tools Autoresponders 100

Adobe Experience Cloud Blog

OCTOBER 30, 2018

Paid social , meanwhile, is identified as paying for social media platforms to display advertisements or sponsored messages to users of the social network based on user profiles and traits. For example, pay-per-click (PPC) ads incur a cost each time your ad is clicked by a user, while Facebook uses scheduled blast posts.

Organization 134

Organization Marketing & Strategy Marketing Strategy Word of Mouth 134

Buzz Marketing for Technology

JUNE 23, 2009

One of the great things about the Facebook platform is that it provides you access to a large audience of over 200 Million people worldwide at a low cost. Have a Strong Presence A Facebook presence, like a website, is a fundamental tactic and should be on everyone’s list of must haves for social network marketing.

Facebook 100

Facebook Cost Per Thousand Cost Per Click Paid Search Agency 100

Sprout Social

FEBRUARY 18, 2020

It extends out to posts that write about your brand without tagging you. While you’re monitoring, you can tag incoming messages that will later on be used to generate listening queries and reports. In the below post, Project Juice was tagged on the photo and in the location. Posts that tag you in their photo.

Social Media 136

Social Media Brand Identity Branding Media 136

Sprout Social

JULY 6, 2022

If you’re interested in learning how to identify your best times to post on Instagram and other social profiles, start a free trial of Sprout Social and test our ViralPost® feature with your profiles. Remember that Twitter’s use extends beyond breaking news and viral content. Start your free Sprout trial.

Twitter 106

Twitter Best Practices A/B testing Social Media 106

Onalytica B2B

NOVEMBER 12, 2018

With this said, B2B buyers have a presence, are engaging with content and doing their research on platforms such as LinkedIn, Twitter, Facebook and blogs too (both prospective suppliers’ and influencers’ blogs). These platforms allow for marketers to target their content to the right organisations and job titles. Content Focus.

Top of Funnel 189

Top of Funnel B2B Thought Leadership B2B Thought Leadership 189

Buffer

JULY 29, 2019

SEO titles and descriptions are what appear natively when you share links on your social profiles. Nibbler score for the MeUndies website and social profiles. Nibbler is one of the tools that goes the deepest on tying the website and social media profiles together. Here are the top recommendations that Nibbler came up with: .

Social Media 72

Social Media Social Marketing Media Dwell 72

seo.co

JULY 11, 2022

On-site optimization includes tweaking the actual makeup of your site, including keywords, title tags, page structure, site speed, navigation, URL structure, mobile friendliness, page metadata, structured markup, etc. With an advertisement – whether it’s a Facebook ad or a billboard – you’re targeting lots of people. Content Marketing.

Paid Content 111

Paid Content SEO Tips Advertising Agencies 111

Sprout Social

DECEMBER 5, 2022

The “It’s Corn” viral trend became a cultural touchstone for friends and strangers alike. Before Sprout, I managed a viral social media campaign at Shedd Aquarium that was so widespread, it reached all seven continents—yes, including Antarctica. ?? Comments and posts you’re tagged in are a great starting point.

Social Media 140

Social Media Media Privacy Transparency 140

Sprout Social

OCTOBER 19, 2016

This is important because social networks use algorithms to help determine what content and profiles to suggest to other users. Social media contests can give your profile a huge surge in organic engagement to get the ball rolling. If your social media contest is extremely successful, you have the potential to go viral.

Social Media 96

Social Media Paid Content Media Viral Marketing 96

Adobe Experience Cloud Blog

JANUARY 25, 2012

With our latest Facebook campaign, we are doing just that; tying leads generated by Facebook directly into our revenue pipeline via Marketo. We developed a custom Facebook application that generates a special offer and is powered by a Marketo form. by Jason Miller Want to know the ROI of social media? How did we do it?

Lead Ranking 48

Lead Ranking Marketing Qualified Leads Marketo Lead Scoring 48

Buzz Marketing for Technology

AUGUST 4, 2009

Almost a year ago, July 23rd 2008, Mark Zuckerberg launched Facebook Connect, which gives any website the power of a social network like Facebook right there on its own website. Tags: Social Networking Facebook Commerce. So what you say?

Account Based Marketing 100

Account Based Marketing ABM Social Marketing Social Networks 100

Chris Koch

MAY 21, 2010

Have you ever noticed that your Facebook profile page looks like one of those horrible qualification forms that we make our customers fill out? If you go to Facebook and look at your profile, your immediate reaction is going to be that it’s asking for too much information. Viral vs. permission-based.

Privacy 100

Privacy B2B Marketing Lead Ranking B2B 100

RebelMouse

JULY 1, 2019

LinkedIn has made a flurry of notable updates in 2019 alone, including features like reactions and photo tagging, which is similar to the experience on top platforms like Facebook and Instagram. Facebook made significant user-focused changes following 2016's fake news fallout and ongoing misuse of data.

Traffic 40

Traffic Aggregators Linkedin Advertising Agencies 40

RebelMouse

JULY 1, 2019

LinkedIn has made a flurry of notable updates in 2019 alone, including features like reactions and photo tagging, which is similar to the experience on top platforms like Facebook and Instagram. Facebook made significant user-focused changes following 2016's fake news fallout and ongoing misuse of data.

Traffic 40

Traffic Aggregators Linkedin Advertising Agencies 40

Sprout Social

JULY 30, 2019

To meet this goal, you decide to run a campaign that will include ads, product tags and influencers. And last but certainly not least, metrics keep you aware of general social profile and brand health – you don’t know the impact of your social media presence until you have the data to back it up. Share of voice: Volume and sentiment.

Social Media 108

Social Media Media Budget Programs Response Rate 108

Outgrow

JANUARY 11, 2021

We bet you know about the viral BuzzFeed quizzes – again, brilliant lead magnets! 2) Fans can join your list through the Facebook app. 5) Add contacts from popular apps such as Facebook, Salesforce, WordPress, Outlook. 5) Use ‘notes’ and ‘tags’ to organize your leads and accounts. E-commerce Recommendation Quiz.

Lead Generation 94

Lead Generation Paid Content Budget Programs Lead Ranking 94

Hubspot

MARCH 25, 2020

Create official, customizable buyer persona profiles with HubSpot’s free, intuitive buyer persona generator. Hey, sometimes small local businesses have the biggest viral marketing campaigns.). Most social platforms provide plenty of localization options, from setting a location in your profile to tagging the location of each post.

Paid Content 74

Paid Content Work Management Paid Search Agency Mobile Advertising 74

Optinmonster

FEBRUARY 23, 2022

It also allows you to add meta tags, open graph tags, XML sitemaps, breadcrumb navigation, and more. RafflePress has pre-built viral giveaway templates designed to improve engagement and grow traffic. Smash Balloon adds feeds of your Facebook, Twitter, YouTube, and Instagram profiles to your site.

Planning 75

Planning Best Practices Work Management Marketing Management 75

Hubspot

NOVEMBER 8, 2019

The summer before my sophomore year in college, I was scrolling through Facebook when I saw my friend dump a bucket of ice water on herself. This was in 2014 when the Ice Bucket Challenge went viral and raised $220 million worldwide. In fact, there's even a special section for offers on Facebook. Design a viral campaign.

Social Media 52

Social Media Campaigns Media Viral Marketing 52

Marketing Insider Group

JUNE 5, 2023

Now, it’s all about mastering the art of capturing attention on social media platforms, where cat videos and viral challenges can make or break your online presence. Image Source: Gather Content Social media SEO is all about optimizing your social media profiles and content to increase your visibility and drive organic traffic.

Social Media 326

Social Media SEO Media Keywords 326

Webbiquity

MARCH 24, 2010

Facebook - With over 250 million members, it’s got tremendous reach. Twitter - Similar to Facebook, Twitter allows you to market your articles automatically and in real time. LinkedIn - For professional networking, setting up a profile in LinkedIn allows you to share your expertise with others in your group. Tweet This!

Social Media 100

Social Media Digg Social Marketing Marketing & Strategy 100

Valasys

SEPTEMBER 21, 2021

Using social media platforms such as Facebook, Twitter, Instagram, and TikTok to promote your brand simply makes sense in 2021. This is true for all demographics and audience profiles since people inherently trust other people’s recommendations more than they trust corporate marketing content.

Social Media 52

Social Media Examples Campaigns Media 52

Chris Koch

NOVEMBER 12, 2010

Make sure they have business profiles on the different networks (LinkedIn, Facebook, etc.). Twitter’s viral relationship model means that your subject matter experts can build up their networks of influence much faster than through a press release. Examples of how you do this are: Make them visible on social networks.

PR 100

PR Peer-to-peer Press Public Relations 100

Online Marketing Institute

DECEMBER 23, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Business Mobile 2.0 Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Business Mobile 2.0 A couple of months ago, we talked about ways to engage your fan base on Facebook.

Facebook 40

Facebook B2B Marketing Tips Advertising Agencies 40

NuSpark Consulting

JUNE 8, 2010

So, how can businesses utilize Social Media sites, profiles and tools to build up their online brand confidence for an existing or potential client base? Like any brick-and-mortar business site, the virtual real estate chosen for a company’s Social Media profiles can be crucial to the ROI of the marketing plan. Are you a B2B company?

Social Media 100

Social Media ROI Media Ideal Customer Profiles 100

Content Standard

MAY 14, 2018

In an era of “fake news,” when just about anyone can start a publishing site, print outlandish claims, and go viral on social media, that’s hardly a surprising stat. More information about its writers, both on articles and on writer profile pages, reached by clicking on names shown in red at the top of stories.

Brand Identity 45

Brand Identity Branding Ethics Trust Marketing 45

Anything Goes Marketing

MARCH 8, 2009

LinkedIn: Starting an Alumni Group When Linkedin started a groups feature (like Facebook groups) I thought about how I could network with former colleagues. Twitter tip #2: Make sure you add your Twitter URL to your LinkedIn profile. Tripit tip: Use it and ensure that you have tied it into your LinkedIn profile.

Social Media 100

Social Media Web 2.0 Media Blogger 100

readwrite

JANUARY 25, 2011

Facebook’s acquisition of Rel8tion, a stealth-mode startup out of Seattle, may hint towards the social network’s growing interest in the local advertising space. While Facebook won’t officially confirm what its plans are for Rel8tion’s technology, it’s pretty easy to decipher: location-based advertising.

Acquisitions 40

Acquisitions Mobile Advertising Advertising Agencies Amazon 40