Webbiquity

OCTOBER 11, 2022

A digital product brand is a recognizable symbol that distinguishes an organization from its competitors. A company can use its brand to differentiate itself from the competition to build customer loyalty, generate greater demand for its products or services, and attract new audiences. Guest post by Tara Dwyer. Improve Your SEO.

Digital Asset Management 272

Digital Asset Management Product Brand Identity Branding 272

Martech

JANUARY 18, 2023

Salesforce’s Winter ‘23 Release Notes were 700-plus pages long. Marketing, Loyalty Programs and Customer Service features from the winter release are summarized in this edition. There were several enhancements to engage loyalty members through journeys and improvements in gamifying retention strategies in the latest release.

eCommerce 99

eCommerce Business Loyalty SMS 99

SmartBug Media

APRIL 14, 2021

Each quarter, Marketo rolls out a release including product enhancements, additional features, bug fixes, and more. So what did the Q1 release include, and how can it help Marketo users? Here is a summary of optimizations and key problems solved with the release. Marketo Q1 Releases: Overview. Landing Pages API.

Marketo 98

Marketo Multi-Channel Marketing Automation Services API 98

Convince & Convert

JANUARY 15, 2018

The Facebook algorithm is changing again, and it’s bad news for brands who want to show up in the news feed. In a recent, inscrutable, Kremlin-esque press release , Mark Zuckerberg and team announced that they are changing the Facebook algorithm and will henceforth. The Facebook Algorithm Separates the Wheat and the Chaff.

Facebook 167

Facebook Word of Mouth Press Paid Search Agency 167

Lenny's Newsletter

SEPTEMBER 12, 2023

Each week I tackle reader questions about building product, driving growth, and accelerating your career. If you’ve come here looking for a step-by-step guide to finding product-market fit, you’re going to be disappointed. From a working product to feeling PMF typically took 9-18 months. Art by Natalie Harney.

CPO 145

CPO Product Work Management Enterprise Management 145

Contently

MAY 30, 2018

If it weren’t for Facebook groups about rats, I would have deleted my account a long time ago. While researching online, I stumbled into a thriving community of Facebook groups for rat parents. To hold off extinction, some companies have turned to the Facebook group. Facebook was originally known for organic distribution.

Facebook 162

Facebook Paid Search Agency Companies Distribution 162

Buffer

AUGUST 3, 2022

Any company can sell its customers a product or service, but a great brand offers its followers something even better – a sense of community and belonging. This is where Facebook Groups come into the picture. Here are some of the ways a Facebook Group can help you forge a better relationship with your members.

Small Business Marketing 98

Small Business Marketing Facebook Examples Business 98

ConvertKit

JUNE 21, 2021

Posting a link to your social channels and crossing your fingers that sales pour in is not the product launch you deserve. After all the work you put into creating your incredible product, you need a proper marketing plan. Enter our product launch timeline. A solid launch process for a new product starts early.

Paid Content 142

Paid Content Product Landing Pages Top of Funnel 142

Webbiquity

NOVEMBER 9, 2021

This one- or two-sentence statement that concisely describes what you do, who you do it for, and why you are special, is in many cases the vital first impression about your brand or product. Describe the most important need your product fulfills. Your Website Home Page (and Product Pages). Image credit: Noah Näf on Unsplash.

Ideal Customer Profiles 352

Ideal Customer Profiles Brand Identity Branding Differentiation 352

SmartBug Media

SEPTEMBER 15, 2023

HubSpot has been our trusted partner and continues to innovate with new and improved products that drive results for our clients. This blog will explore the latest product updates and how they can benefit your business. Get ready to stay ahead and take your digital and inbound marketing strategy to the next level!

Hubspot 59

Hubspot CMS Development Marketing AI Product 59

Martech

MAY 20, 2022

A new Senate antitrust bill could make Google, Facebook and Amazon divest portions of their ad businesses. Digital advertising is dominated by Google and Facebook,” Sen. The post Antitrust bill could force Google, Facebook and Amazon to shutter parts of their ad businesses appeared first on MarTech. Lee said in a statement.

Amazon 121

Amazon Paid Search Agency Ad brokers Facebook 121

ClearVoice

SEPTEMBER 16, 2021

In 2020, Facebook announced its commitment to Black creators and small businesses that use their platforms to showcase their talents, products, and services. As their commitment unfolds, they have released various monetization features that assist creators in gaining exposure and monetizing their content. Campaign Manager.

Facebook 99

Facebook Features Content Cost per Acquisition 99

Hubspot

APRIL 5, 2021

The feature gained steam on Instagram but was then integrated on Facebook. Now, every brand with a Facebook Business Page has gained another marketing tool to reach users. So, what exactly can you post on Facebook Stories? Examples of Facebook Stories for Business. Tie them to a product or service.

Facebook 88

Facebook Brand Identity Branding Business 88

Adobe Experience Cloud Blog

FEBRUARY 27, 2018

Earlier this year, Facebook announced a significant update to its algorithm, causing concern for brands and publishers all over. The update prioritizes content that starts conversations (via Facebook comments and reactions) on the News Feed of users. How has the latest update to Facebook’s algorithm affected your marketing strategy?

Facebook 134

Facebook Thought Leadership Custom Publishing Marketo 134

ClearVoice

NOVEMBER 8, 2021

Social media is constantly evolving, and platforms like Facebook are the biggest contenders for spearheading the shifts that impact consumers, content creators, and advertisers alike. Facebook can modify its platform and update its features frequently and without notice to anyone. Facebook Billing. It’s no secret.

Advertising Agencies 118

Advertising Agencies Facebook Planning Advertisements 118

Metadata

MARCH 2, 2021

Target your audience on Facebook and LinkedIn with G2 Buyer Intent We recently announced our new LinkedIn integration with G2. And we’re even more excited to roll this out on Facebook for you. The post February Product Updates appeared first on Metadata.io. Plus cost and spend metrics too.

Product 52

Product Cost per Lead Buyer Intent Ideal Customer Profiles 52

Sprout Social

APRIL 19, 2019

Despite efforts to unseat it, Facebook is still the reigning social media network. The use of Facebook has evolved through the years so it’s important for marketers to be up to date on the newest statistics. Facebook demographic stats. Facebook usage stats. Facebook advertising stats. Facebook video stats.

Stats 111

Stats Cost Per Click Facebook Paid Search Agency 111

Sprout Social

FEBRUARY 25, 2019

Listening on Facebook is a step up from monitoring and taking action. Review our social listening guide for an overview on social listening and read on to learn how you can apply this practice to Facebook. What is Facebook listening? Facebook listening is not seeing a private message come in and responding to it.

Facebook 94

Facebook Tagging Network Marketing Trends 94

Hubspot

APRIL 6, 2021

Develop your Facebook marketing strategy. Having a social media strategy for your Facebook Business Page is the first step in attracting followers to your brand. What tactics are our competitors using on Facebook? If you post something on Facebook but no one's around to see it, does it make an impact? Post often.

Facebook 91

Facebook Social Media Viral Marketing Custom Publishing 91

Metadata

JANUARY 27, 2021

Customizable Attribution is Finally Here (in Beta) We’re actively working to improve on this Beta release. Add Intro Fields on Your Facebook Lead Ads You can now add two new fields (Offer Header and Offer Details) if you’re using Facebook Lead Ads. The post January Product Updates appeared first on Metadata.io.

Product 52

Product Lead Ranking Marketing Qualified Leads Marketing Attribution 52

Convince & Convert

OCTOBER 23, 2015

Marketing is an absolutely essential component to the success of any product. When executed properly, product marketing helps gain market share, increase profit margins, and grow revenue. This connection is key and will become your product’s differentiator in highly competitive markets. Where are your customers coming from?

Product 159

Product Planning Buyer Personas Work Management 159

Hubspot

AUGUST 24, 2020

According to a recent study from Statista , Facebook has an estimated 2.7 A well-maintained Facebook presence is central to many — if not most — companies' social media strategies. The History of Facebook Ads. 2004: Facebook first starts generating ad revenue with its "Flyers" project. Image Source: Business 2 Community.

Paid Search Agency 101

Paid Search Agency Facebook Ads Mobile Advertising 101

Webbiquity

FEBRUARY 21, 2023

The efforts were productive, but difficult to measure and scale without dedicated tools, much less optimize. The Product BuzzGuru is a B2B SaaS solution for brands, agencies, and solo marketers to manage their campaigns with content creators on Instagram, YouTube, TikTok, and Twitch. We saw our revenue and profit plunge overnight.

Paid Content 266

Paid Content Paid Search Agency Advertising Agencies Work Management 266

Adobe Experience Cloud Blog

APRIL 14, 2015

They have created a strategy and then built campaigns spread across all the various channels in an effort to reach their customers and prospects on Facebook, Twitter, digital advertising , mobile, email , and more. Want to learn more about these new products? It’s time to finally break down these silos. Modern Marketing b2b Consumer'

Product 48

Product B2B Thought Leadership Mobile Advertising Marketo 48

KoMarketing Associates

MARCH 5, 2015

The latest evolution is with the advent of product ads. Both Facebook and Pinterest recently announced two new types of product ads – Dynamic Product Ads (Facebook) and Multi-Image Promoted Pins (Pinterest). Why Should B2B Marketers Care About Product Advertising in Social Networks?

Advertising Agencies 120

Advertising Agencies Social Media Advertisements Advertising 120

Hubspot

JULY 30, 2020

How many times have you interacted with an ad on Facebook and gotten lost down a rabbit hole? I noticed how the ad and landing page were centered around the same product. As far as Facebook landing pages go, this one was great. Have you ever made a landing page specifically for Facebook ads? Choose a template.

Landing Pages 93

Landing Pages Facebook Marketing Automation Services Budget Programs 93

Hubspot

MAY 6, 2020

In 2016, Facebook released Live video on their platform. And in the past year, the time people spent watching Facebook Live has quadrupled. In fact, one in five videos on Facebook are now live streams. As we came into a new decade, it seemed the initial live streaming frenzy on Facebook had calmed down.

Facebook 100

Facebook Social Media Creativity Hubspot 100

Webbiquity

JULY 18, 2023

Those are just a few of the takeaways from HubSpot’s recently released The State of Marketing: Marketing Trends in 2023 from AI to Z report. It’s hard to say what impact Facebook’s Threads platform will have, though there are signs that Threads could be a valuable tool for B2B marketers.

Marketing AI 246

Marketing AI Trends Planning Advertising Agencies 246

Sprout Social

MARCH 26, 2019

Let’s be real for a second–if you’re spending even a penny on advertising, you should be considering Facebook. New data from eMarketer forecasts marketers to spend $21 billion on US Facebook ads in 2018. And to compare Facebook’s dominance against other social media networks, total shares equal 83% of ad spend in the US.

Facebook 107

Facebook Ads Cost Per Click Guidelines 107

Hubspot

MARCH 10, 2018

Messaging blog WABetaInfo released new information today indicating that Facebook has plans for major changes to Messenger. While a new iOS version of the Messenger app was recently released, according to the post , these rumored features are not yet available. Facebook's Big Plans for Messenger. The Possible New Design.

Facebook 77

Facebook Content Acquisitions Features 77

Hubspot

MARCH 28, 2018

A New Poll Shows Americans Trust Facebook Less Than Its Big Tech Counterparts. In the midst of ongoing backlash from the alleged misuse of personal user data, Facebook is earning less trust from Americans than other key players in the Big Tech space, according to a recent Reuters/Ipsos poll. Unriddled: The Tech News You Need.

Facebook 66

Facebook Privacy Protection Product Paid Search Agency 66

ClearVoice

MARCH 25, 2022

Facebook App updates: Facebook Reels makes its debut globally. Everyone is familiar with Instagram Reels, but now Facebook is adding the feature to its platform. Although similar to Instagram Reels, Facebook Reels has 30-second audio clips and allows creators and users to feature engaging content natively.

Social Media 52

Social Media Facebook Media Youtube 52

Digilant

JANUARY 22, 2019

Boston – January 23, 2019 — Today, Digilant – a programmatic media buying services company – released a Super Bowl 2019 infographic for digital media buyers that includes consumer behavior trends, data related to viewing preferences, social media actions and shopping behavior. The average American will spend $81.17

Paid Search Agency 45

Paid Search Agency Advertising Agencies Television marketing Marketing Budget Creation 45

Crimson Marketing

AUGUST 8, 2013

When launching a new product it’s all about creating the buzz. You want people as excited about your new venture as you are and on board for the release. Use the real estate you already have available – utilize your twitter bio, background image, facebook profile, linked-in page, or about us page(s).

Buzz 100

Buzz Product Social Media Network Marketing 100

Sprout Social

SEPTEMBER 12, 2018

Social budgets are growing by over 32% in 2018, social ad revenue is expected to climb over $51 billion dollars by the end of 2018 and 76% of total US consumers claim to have bought a product seen on social media. It’s easy to set spend and choose your pre-built audiences and campaigns pulled directly from Facebook Ads Manager.

Facebook 82

Facebook Budget Programs Tools Paid Search Agency 82

Webbiquity

JULY 13, 2021

Those are just a few of the findings from the just-released Digital 2021 Global Overview Report , compiled by We Are Social and Hootsuite. Among the other top uses are keeping up with news and events (56%); researching how to do things (52%); finding new ideas or inspiration (48%); and researching products and brands (46%). And 54% (4.2

Internet Marketing 317

Internet Marketing Mobile Marketing Social Media Google 317

Convince & Convert

SEPTEMBER 26, 2013

Call it the ultimate teaser – cosmetics company NARS recently turned to Snapchat to release a preview of its upcoming Guy Bourdin color cosmetics collection. Feedback on the NARS exclusive preview was largely positive , predominately for the company’s interest in trying something new to generate buzz around a new product launch.

Buzz 142

Buzz Paid Search Agency Social Media User-Generated Content 142