SpotMe Blog

JULY 27, 2021

Here, we’re laying out 7 ways to measure and maximize your webinar ROI, with key webinar metrics to track to ensure every webinar you plan and host is a success. Catch the full episode with Babitz, Secrets to Maximizing Event ROI , and register to stay up to date on the latest episodes of The Event Marketing Show.

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Webinar Metrics Paid Content ROI Sales Qualified Leads 94

Adobe Experience Cloud Blog

JANUARY 25, 2012

by Jason Miller Want to know the ROI of social media? With our latest Facebook campaign, we are doing just that; tying leads generated by Facebook directly into our revenue pipeline via Marketo. We developed a custom Facebook application that generates a special offer and is powered by a Marketo form.

Lead Ranking 48

Lead Ranking Marketing Qualified Leads Marketo Lead Scoring 48

Leadspace

APRIL 21, 2017

With Marketo’s Marketing Nation Summit, SiriusDecisions 2017 Summit, Oracle MME and the MarTech series packed into just two months, it’s fair to say our events team — like many others — have their hands full right now! The post Microsoft and DXC Win Big at Marketo and SiriusDecisions — What’s Their Secret?

Marketo 54

Marketo Account Based Marketing Enterprise Management ABM 54

Top Rank Marketing

FEBRUARY 1, 2017

This year, there’s a new player in the benchmark reporting game: The brilliant minds at Marketo. Marketo surveyed over 1,300 marketers, B2B and B2C, to track progress across five different categories. Overall, Marketo reports that 34% of marketers surveyed currently practice ABM. Here are just a few key takeaways.

Advertising Benchmark 52

Advertising Benchmark Marketo Account Based Marketing Organization 52

Marketing Insider Group

DECEMBER 28, 2020

Social media publishing: Manual social media publishing is timely, and you can’t schedule posts within most platforms (Facebook is the exception). You can realize a positive return on investment (ROI) with MarTech tools. That’s not sustainable for busy brands. SharpSpring. ActiveCampaign. Image: Klaviyo. Content Marketing Software.

Enterprise Management 363

Enterprise Management Marketing Automation Services Marketing AI Work Management 363

The Point

OCTOBER 14, 2010

Earlier this week, Marketo , the marketing automation company, held its second ever user conference in San Francisco. From Marketo’s perspective, I understand the need to frame marketing automation in ever more mission-critical terms. Systems like Marketo can be used to remind sales reps (via sales alerts) of untouched or stale leads.

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Marketo Impressions Demand Generation Agencies Lead Nurturing 100

The Point

NOVEMBER 27, 2018

Just listen to marketing guru Gary Vaynerchuk, perhaps the biggest champion for advertising on Facebook and other channels, who says that social media advertising is “grossly underpriced” and that companies have a window of opportunity to take advantage before big brands drive up the cost. HS) Social media advertising has taken off lately.

Top of Funnel 203

Top of Funnel Demand Generation Agencies Demand Generation Lead Scoring 203

Directive Agency

AUGUST 3, 2020

It’s going to take a lot more than a stellar Facebook ad to turn a prospective buyer into a paying customer. In reality, while Facebook may not be the most obvious choice for B2B marketers, the platform can be a powerful channel for promoting your brand and generating qualified leads. Facebook advertising for B2B brands.

Top of Funnel 64

Top of Funnel Paid Search Agency Facebook Ads 64

Adobe Experience Cloud Blog

NOVEMBER 22, 2013

Author: Daniel Ho Facebook advertising is a powerful tool for marketers. Here are 4 ways to use Facebook, combined with data within your marketing automation system, to skillfully drive ROI. Here are 4 ways to use Facebook, combined with data within your marketing automation system, to skillfully drive ROI.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Facebook ROI 48

Martech

JANUARY 22, 2024

For example, suppose the client is using Bizible/Marketo Measure. This data can enhance machine learning through tools like Google’s Offline Conversion Tracking or Facebook’s Conversions API. While exploring why ROI had increased, we found that some of our messaging resonated more with our Enterprise audience.

Ideal Customer Profiles 111

Ideal Customer Profiles Paid Search Agency Advertising Agencies Ad Agencies 111

Unbounce

FEBRUARY 11, 2021

Measuring and feeding this data back into your campaigns will improve overall results and your ability to optimize campaigns for higher ROI. Facebook Store Visit campaigns are optimized to show ads to viewers that are more likely to visit. Add custom columns for Facebook Ads store visits metrics to your campaign reports.

Landing Pages 145

Landing Pages Lead Ranking Lead Scoring Paid Search Agency 145

Adobe Experience Cloud Blog

OCTOBER 4, 2012

by Jon Miller One question we hear all the time from customers is how to measure the ROI of social media. While I won’t talk here about the ROI of all social media, I do want to drill into the return on paid social media advertising. Facebook Promoted Posts. Facebook Advertisements. Here’s what we’ve learned!

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Paid Content Paid Social Agency Social Media ROI 48

Heinz Marketing

SEPTEMBER 9, 2021

Marketo Engage. Integrations: Adobe Experience Cloud, Salesforce, Microsoft Dynamics, SAP C4C CRM, Google, Facebook, LinkedIn, and more. Everyone integrates with Marketo, so it really becomes the center hub of our martech, and maybe even sales tech, hubs. Now let’s dig into a few platforms shall we? Act on your insights.

Marketing Automation Services 122

Marketing Automation Services Marketing Automation Automation Work Management 122

Adobe Experience Cloud Blog

MARCH 19, 2014

Author: Maggie Jones The Marketo Marketing Nation Summit 2014 is almost here – less than 26 days away (but who’s counting?). MARKETO FUN RUN/WALK. DRIVING FACEBOOK LEADS with MARKETO. MARKETO ANALYTICS 101. GET DOWN at THE MARKETO MARKETING NATION GALA. When : Tuesday, April 8 th , 8:00am-8:50am.

Marketo 48

Marketo Thought Leadership Paid Search Agency Sales Qualified Leads 48

Sprout Social

JUNE 28, 2023

Marketing automation tools also assist with lead scoring, generation and nurturing, as well as measuring the ROI of campaigns. Enhanced ROI on staff costs: Employees spend more time on critical business tasks rather than repetitive work. Calculated ROI and click-through-rates for your ad campaigns.

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Marketing Automation Services Marketing Automation Enterprise Management Automation 110

Adobe Experience Cloud Blog

JULY 7, 2014

The ROI of your content marketing can feel as elusive as the mysterious Yeti – you might even doubt that it exists. Marketers struggle to find their content’s ROI for two reasons: 1) They don’t think about measurement upfront (during content creation) and then fail to create the right structure/framework to measure results.

ROI 48

ROI Content Marketing B2B Thought Leadership Multi-Channel 48

Adobe Experience Cloud Blog

FEBRUARY 19, 2016

Author: Mike Tomita Return on investment (ROI) is an important part of digital marketing (and really, almost every part of marketing)—it tells you whether you’re getting your money’s worth from your marketing campaigns. But first, you need to understand how you can effectively measure the ROI of digital advertising. .

Paid Content 48

Paid Content ROI Advertisements Advertising 48

Adobe Experience Cloud Blog

JANUARY 15, 2020

Facebook, Instagram, Twitter, Reddit, and LinkedIn are the market leaders. 83% of marketers used video marketing in 2019 and 87% said video was earning them “a good ROI”. 83% of marketers used video marketing in 2019 and 87% said video was earning them “a good ROI”. Facebook and Google ads. Picture this: 41% of U.S.

Small Business Marketing 174

Small Business Marketing Paid Content Cost per Lead Marketing Budget 174

Adobe Experience Cloud Blog

APRIL 19, 2019

Instead of saying “Buy tickets,” use clear and specific language: “Swipe up to RSVP” or “Click the link in our Facebook event.” Use size to strategize your Facebook spend. It’s counterintuitive, but smaller events mean you should put more funding toward Facebook video ads.

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Event Marketing Video Marketing Allocation Planning 134

Adobe Experience Cloud Blog

NOVEMBER 6, 2019

Email, although a conventional mode of marketing and communication, has weathered the storms of Twitter, Facebook, Slack, Mobile, and even RSS. One needs to make sure to clean it up at regular intervals in order to get the best ROI from your email campaigns. Since it helps to figure out the gaps, it also helps gain the best ROI.

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Budget Programs Email Marketing Campaigns Marketing Budget 130

Metadata

FEBRUARY 24, 2021

ROI in as little as 90 days using Metadata. Metadata drove these outcomes for their customers in 2020, executing nearly $15M of ad spend across Facebook and LinkedIn with 30,990 experiments run. Demand marketers from companies like Zoom, Pendo, Thoughtspot, Okta, Workato, and Vonage have experienced as much as a 4.5X

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Demand Generation Marketing Analytics Tools Demand Paid Search Agency 102

Webbiquity

SEPTEMBER 29, 2020

The platform’s primary benefit is to create business value for customers, to produce ROI by generating qualified leads and driving attendees toward meaningful interaction during the event and afterwards. But there are other channels that provides many leads, like: LinkedIn, Facebook, and SEO (Google). The Lessons.

Marketing Automation Services 136

Marketing Automation Services Budget Programs Eloqua Sales Qualified Leads 136

ClearVoice

APRIL 30, 2020

When marketers think of a “lead generation tool,” they likely think of some of the popular, full-suite sales and marketing tools today, such as Salesforce, HubSpot, and Marketo. User-friendliness : Although Marketo is rated “best-in-class software” by many users, it isn’t necessarily the easiest tool to use. Optimizely.

Lead Generation 95

Lead Generation Marketing Automation Services Budget Programs Lead Scoring 95

Zoominfo

OCTOBER 8, 2018

And if your Facebook timeline is any indication, it’s safe to say people love taking quizzes. Check out these examples: Marketo: Who’s Your Content Marketing Crush ? Pricing and ROI Calculators. ROI and pricing calculators are a relatively simple tool that do just that. Infusionsoft: What Kind of Entrepreneur are You?

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Top of Funnel Zoominfo Content Digital Marketing Funnels 100

Oktopost

OCTOBER 19, 2020

This is a summary of our latest webinar “From the Experts: The Power of Social Engagement”, hosted with our good friend and partner, Jamie Lewis, Director of Business Development at Marketo Engage , an Adobe Company. Social Data & Marketo Engage. Prove ROI and build more accurate attribution models.

Lead Ranking 118

Lead Ranking Top of Funnel Lead Scoring Marketing Attribution 118

chiefmartech

APRIL 5, 2017

You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. We refined our marketing technology stack to include the following solutions: Marketo , an email marketing platform. It was entered into The Hackies essay contest for the upcoming MarTech conference.

Multi-Channel 43

Multi-Channel Lead Ranking Lead Scoring Marketing Attribution 43

Adobe Experience Cloud Blog

MARCH 4, 2016

Author: Ellen Gomes Last October, Facebook quietly launched Instant Articles for iPhone, “a beautiful new way to read articles in the News Feed that is faster and more interactive than ever before,” according to the company. On Facebook alone, the user base has expanded to 1.04 This begs the question, “Is it even open to us?”

Facebook 48

Facebook Content Marketing Planning B2B Thought Leadership 48

Adobe Experience Cloud Blog

MAY 23, 2012

by Dayna Rothman What a packed day here at the Marketo User Summit! A CMO has to be an innovator, ROI driver, brand strategist, technologist, crisis manager, data analyst, customer advocate, and recruiter amongst other things. billion Facebook posts per day. Be sure to follow The Marketo Summit on twitter at #mus12.

Marketo 48

Marketo Enterprise Management Allocation Forrester 48

Parse.ly

AUGUST 3, 2023

You can set up Campaign Tracking to: View email newsletter engagement Monitor traffic from specific social accounts and posts Assess ROI from paid acquisition and sponsored content Determine the most effective sources for pushing traffic to your channels Read our guide to UTM best practices for getting the most out of your Parse.ly

Multi-Touch Attribution 52

Multi-Touch Attribution Doubleclick Privacy Protection Privacy 52

Adobe Experience Cloud Blog

MAY 24, 2019

In 2016, SocialFlow observed a 42% drop in organic Facebook posts over a three-month period. But how exactly should you invest your money so your company can truly make an impact on Facebook, Twitter, and LinkedIn? But how exactly should you invest your money so your company can truly make an impact on Facebook, Twitter, and LinkedIn?

Social Media 134

Social Media Advertisements Advertising Marketing Automation Services 134

Adobe Experience Cloud Blog

SEPTEMBER 20, 2012

Marketo’s Thursday session shares more than just best practices as Jon Miller, VP of Marketing Content and Strategy at Marketo, and Brian Clark, CEO of Copyblogger Media share how both companies have become pioneers in 2 very hot topics–content marketing and social media. Authentic social interaction drives ROI.

Marketo 48

Marketo Peer-to-peer Social Marketing Paid Search Agency 48

Adobe Experience Cloud Blog

JUNE 17, 2009

On Thursday, June 4 th over 200 customers, prospects, analysts and friends of Marketo attended an evening at Hotel Vitale in San Francisco for the launch of Marketo Sales Insight. Marketo – 200+ Customers and growing! cvilly : Marketo puts on a nice party. tomcanning : Liked the Marketo party last night at Americano.

Marketo 48

Marketo Marketing Automation Services Tagging Marketing Automation 48

Adobe Experience Cloud Blog

DECEMBER 12, 2011

If you’re not using these three concepts in your online campaigns and for determining marketing ROI , your numbers aren’t adding up the way they could be. With this information at hand, a marketer can calculate online marketing ROI and optimize strategy to enhance it. Are you ready to simplify your B2B marketing ROI equation?

ROI 48

ROI Analytics Automation Marketing Automation Services 48

Adobe Experience Cloud Blog

APRIL 12, 2017

On a daily basis, we’re bombarded with messages from a multitude of online sources from pay-per-click ads on our Facebook feed to daily deal emails to geo-location coupons popping up in our mobile apps. Create Repeatable Success and Strong ROI. Field events are not dead. Susie: “Oh wow! Let me know below!

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Service Thought Leadership Burn Rate Marketo 128

Convince & Convert

FEBRUARY 20, 2015

Companies that excel at lead nurturing generate 50% more sales ready leads at a 33% lower cost ( Marketo ). Using bulletproof demonstrations of ROI can convert even the most suspicious. At Marketo, we have found that some buyer lifecycles can last longer than two years. Continue the conversation on our Facebook or Google+ pages.

Lead Nurturing 166

Lead Nurturing Lead Scoring Lead Ranking Leads 166

SmartBug Media

OCTOBER 30, 2019

HubSpot , Marketo , and Pardot (in no particular order) are three of the main providers in the marketing automation world. Source: Marketo). Analytics that shows the ROI against other channels. Can post to Facebook pages, and Facebook social login button offered. Tagline/Value Proposition. Source: Pardot).

Marketing Automation Services 60

Marketing Automation Services Enterprise Management Marketing Automation Work Management 60

Adobe Experience Cloud Blog

FEBRUARY 1, 2019

But most marketers still take a wide-spray approach—like producing content for the entire population of Facebook or Twitter—rather than a precise one. ROI also comes from increased awareness and brand affinity. Everyone knows that one size doesn’t fit all. This will change. In other words, it’s a longer-term play.

Marketing AI 134

Marketing AI Campaigns Marketing Management Word of Mouth 134