Perkuto

APRIL 29, 2021

All marketing operations professionals know the investment they’ve made in Marketo is just a starting point. There’s always more to learn, more tech to integrate with Marketo, more ways to realize untapped gains-- more investing to uncover value.

Marketo 64

Marketo ROI Effectiveness Marketing Automation 64

SmartBug Media

FEBRUARY 12, 2021

If this is you, Marketo Workspaces could be a lifesaver. In this article, I break down what you need to know about Marketo Workspaces, along with how to use them to simplify work for your marketing team and target leads effectively. What are Marketo Workspaces? What are Marketo Workspaces? Smart campaigns. Smart lists.

Marketo 64

Marketo Landing Pages Cross-Selling Marketing Automation Services 64

Adobe Experience Cloud Blog

JULY 22, 2021

As it turns out, measuring revenue and ROI performance in B2B advertising (and really B2B marketing overall) is a sufferfest. The ROI of LinkedIn Ads and Bizible. Bizible proves the revenue contribution and ROI of advertising to win more budget. Do they pay you back many times over in revenue growth? But more on that in a bit.

Linkedin 154

Linkedin Paid Search Agency Sales Management ROI 154

Adobe Experience Cloud Blog

OCTOBER 10, 2019

Measuring and reporting ROI has consistently been a top challenge for marketing teams. If you have already been using an ABM approach for your marketing, it may be helpful to use a solution such as Adobe’s Marketo for account profiling, account validation, account scoring, and tuning your model. Identify metrics that matter.

Account Based Marketing 132

Account Based Marketing ROI Lead Ranking Work Management 132

SmartBug Media

MARCH 10, 2021

Gathering lead lifecycle data in Marketo can be done a few different ways. If you are reporting on lead lifecycle stages as a Marketo user, one of the first steps you will need to take is building a Revenue Cycle Model (RCM). Lead Lifecycle Reports in Marketo. Other Ways to Report on the Lead Lifecycles in Marketo.

Lead Ranking 77

Lead Ranking Marketo Marketing Qualified Leads Sales Qualified Leads 77

SmartBug Media

OCTOBER 9, 2020

A previous post by my colleague Caroline Graham, covered key tips and technical considerations for running a great webinar with GoToWebinar (GTW) and Marketo. With success in mind, here’s a rundown of how to set up a great webinar program in Marketo. Sync Marketo and GTW. It links GTW and Marketo. Create Your GTW Webinar.

Marketo 71

Marketo Webinar Metrics Touchpoints Template 71

Perkuto

MARCH 3, 2021

If you want to accelerate the value of your Marketo investment, start by aligning to specific business objectives. Unless tech solutions solve business challenges, they are meaningless. In this article, we share what's essential in the planning stage, plus provide practical tips for getting better stakeholder feedback.

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Marketo Tips Planning Practices 81

SmartBug Media

JANUARY 12, 2021

Salesforce and Marketo have a variety of standard reports that allow you to understand how many leads you are generating, the source of your leads, the number of leads in each lifecycle, and more. We will compare Marketo versus Salesforce data to help you understand how to successfully report on marketing's impact. Marketo Data.

Lead Ranking 59

Lead Ranking Marketo Marketing Qualified Leads Sales Qualified Leads 59

Perkuto

FEBRUARY 11, 2021

The gaps typically occur in understanding the individual stages of value realization and missteps in their ROI journey. While all organizations seek to maximize the full value of their marketing automation investment, they often fall short.

Marketo 98

Marketo ROI Marketing Automation Automation 98

SmartBug Media

FEBRUARY 2, 2021

Marketo is a very robust marketing automation tool that can provide you with endless possibilities for reaching your target audience, nurturing leads and customers, reporting on ROI, and so much more. There are several reasons for Marketo speed issues, but the good news is that there are also solutions for each of these causes.

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Marketo Trigger Marketing Sales Qualified Leads Webinar Metrics 71

Adobe Experience Cloud Blog

AUGUST 24, 2017

With that in mind, I am excited to share that together Marketo and Google Cloud are announcing a multi-year alliance to transform engagement solutions for the enterprise. Here are three reasons Marketo and Google Cloud together will transform business for marketers: 1. Why is this critical? The AdTech/MarTech Walls Will Come Down.

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Marketo Marketing AI Google Multi-Channel 134

SmartBug Media

DECEMBER 29, 2020

If you’re struggling to make the most of your Marketo account, your desire to move to HubSpot can feel even more prevalent—and more desperate. However, some companies are better off staying with Marketo. As far as marketing automation platforms go, Marketo is no slouch. Marketo Might Be. Why Switch? Rebuilding Takes Time.

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Marketo Hubspot Marketing Automation Services Advertising Agencies 59

Adobe Experience Cloud Blog

OCTOBER 11, 2018

But the reality is, the ultimate goal of all marketing should be efficiently generating revenue growth, which is measured by ROI. In short: effective marketing organizations have high ROI. So, what defines a high ROI marketing team? We dug into the data to analyze the characteristics of high ROI marketing teams.

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Multi-Touch Attribution ROI Planning B2B Thought Leadership 134

Adobe Experience Cloud Blog

JUNE 19, 2019

Research from the Altera Group found that 97% of businesses that use an ABM approach saw higher ROIs than with any other marketing strategy. Measuring and reporting ROI has consistently been a top challenge for marketing teams. As you set these objectives, consider how they play into your ROI. Identify metrics that matter.

Account Based Marketing 134

Account Based Marketing ROI Lead Ranking Work Management 134

Adobe Experience Cloud Blog

OCTOBER 28, 2019

They’re moving past backward-looking measurement and toward decision-focused management—and it’s redefining the way we think about marketing ROI. Marketing ROI now needs to be thought of right from the outset, and in a closed-loop fashion. It’s clear marketing ROI is important. The rising demand for marketing ROI.

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ROI B2B Thought Leadership Cost per Acquisition Forecasting 106

Adobe Experience Cloud Blog

MARCH 11, 2019

But one constant has plagued social media since its birth: the challenge of tracking marketing impact and ROI. Today’s analytics platforms can go a long way toward delivering stronger ROI and marketing attribution. Thankfully, as platforms have evolved, so have the tools we use to analyze our social media marketing campaigns.

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Marketing Attribution Top of Funnel Multi-Touch Attribution Social Media 132

Adobe Experience Cloud Blog

JULY 22, 2021

As it turns out, measuring revenue and ROI performance in B2B advertising (and really B2B marketing overall) is a sufferfest. The ROI of LinkedIn Ads and Bizible. Bizible proves the revenue contribution and ROI of advertising to win more budget. Do they pay you back many times over in revenue growth? But more on that in a bit.

Linkedin 80

Linkedin Paid Search Agency Sales Management ROI 80

Adobe Experience Cloud Blog

FEBRUARY 8, 2019

While this is promising, these tech stacks can often lead to uncertain attribution models that fail to calculate the true ROI of events. In this article, I’ll share an ROI attribution model that will help you accurately measure the results from your events. Harder to measure, but still contribute to your ROI.

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Event Marketing ROI Lead Ranking Planning 134

ANNUITAS

APRIL 14, 2015

I ran into an old acquaintance at the Marketo Summit here in San Francisco, and as we were catching up on our old CEO I mentioned how much I will always appreciate the fact that he invested in training and professional development for me, as it was that training which really empowered me to grow and mature as a marketer.

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Marketo Class Training Budget Programs 100

Contently

APRIL 13, 2017

But for many marketers, demonstrating the long-term effect that content marketing has on lead generation and customer acquisition can be a daunting task, especially if you’re not a Marketo and Salesforce wizard. The post This One Lead Gen Metric Will Help You Show Marketing ROI appeared first on The Content Strategist.

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Lead Gen Lead Scoring Lead Ranking ROI 147

Vidyard

MARCH 23, 2021

Learn more about the importance of measuring your videos’ performance against preset goals, as well as how to use your audience’s video metrics to determine if your videos are earning a return on investment (ROI). Measure Your Video Marketing ROI 6. Setting Goals to Help Determine the ROI of Video Marketing 7.1

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Video Marketing ROI Analytics CTR 65

Adobe Experience Cloud Blog

JUNE 21, 2016

Author: Aleece Germano As a digital marketer, you might be asking yourself this question: “Where’s my (social) ROI?” When it comes to attributing ROI to a top-of-funnel social media strategy, the challenge is often in having access to enough data points to correctly understand its impact on revenue. Measure Your ROI.

Multi-Touch Attribution 101

Multi-Touch Attribution ROI Top of Funnel Social Marketing 101

Adobe Experience Cloud Blog

APRIL 1, 2015

Author: Chandar Pattabhiram For years marketers have wrestled with two very big challenges: proving ROI and trying to talk to hundreds of thousands of customers in a personal, one-on-one manner. Show Me the ROI! We have integrated Marketo’s Engagement Marketing Platform with Google AdWords. More Data, Less Questions.

Marketo 48

Marketo ROI Adwords Google 48

Vidyard

JULY 21, 2014

Vidyard, the world’s leading video marketing platform, today announced its integration with marketing software provider Marketo, allowing businesses to drive and optimize the ROI of their video content. The offering is now available through Marketo LaunchPoint.

Marketo 50

Marketo ROI Demand Video Marketing 50

Vidyard

JULY 21, 2014

Vidyard, the world’s leading video marketing platform, today announced its integration with marketing software provider Marketo, allowing businesses to drive and optimize the ROI of their video content. The offering is now available through Marketo LaunchPoint.

Marketo 50

Marketo ROI Demand Video Marketing 50

Adobe Experience Cloud Blog

AUGUST 21, 2017

In this blog, I’ll give you some tips to help boost your post-click experience to maximize your ROI. These changes are shown to result in increased conversions which can be tremendously impactful to your ROI. Boosting ROI . ” Again, high-converting landing pages are a key factor in boosting traffic, and thus, ROI.

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ROI Lead Scoring Lead Ranking Landing Pages 134

Adobe Experience Cloud Blog

DECEMBER 21, 2017

While events can be powerful for driving engagement and adoption of your brand, it can often be tricky to get consensus and clarity on how to measure the ROI of an event. Measuring ROI: What does success look like? What strategies have you used to maximize your event’s ROI? Tradeshows. User Conferences.

ROI 134

ROI Marketing Budget Marketing & Strategy Advertising Agencies 134

SpotMe Blog

JULY 27, 2021

Here, we’re laying out 7 ways to measure and maximize your webinar ROI, with key webinar metrics to track to ensure every webinar you plan and host is a success. Catch the full episode with Babitz, Secrets to Maximizing Event ROI , and register to stay up to date on the latest episodes of The Event Marketing Show.

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Webinar Metrics Paid Content ROI Sales Qualified Leads 94

Adobe Experience Cloud Blog

DECEMBER 7, 2017

And after all of your hard work creating the campaign, you as a marketer are tasked with measuring the metrics and return on investment (ROI) of your campaigns. But measuring your digital campaigns’ ROI can be difficult if you don’t know what you’re looking for. Both hard and soft metrics feed into calculating ROI. Social Media.

ROI 134

ROI Top of Funnel Planning Click Rate 134

Adobe Experience Cloud Blog

OCTOBER 5, 2017

The event did not produce the return on investment (ROI) you had anticipated. In this blog, I’ll give you 13 marketing tactics to boost your event ROI before, during, and after your events. The post 13 Marketing Tactics to Boost Your Event ROI appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

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Tactics ROI Planning B2B Thought Leadership 134

Golden Spiral

DECEMBER 11, 2020

Social proof is so powerful that it’s become foundational to driving conversions and demonstrating the ROI of your product. ActiveCampaign is much smaller than Hubspot and Marketo, but it’s able to compete for visibility on G2 Crowd because of its strong reviews. For example, B2B prospects are influenced by people who are like them.

ROI 62

ROI Marketing Analytics Tools Work Management Case Study 62

Martech

APRIL 12, 2023

Dynamic Chat is at the forefront of Marketo’s March 2023 releases. Unlock the ROI of Dynamic Chat through enhanced reporting Like Email or Engagement Programs, users can select a “Dynamic Chat” program that allows them to track the success and performance of their Dynamic Chat dialogue. Get MarTech! In your inbox.

Marketo 78

Marketo Landing Pages Paid Search Agency Template 78

Leadspace

APRIL 21, 2017

With Marketo’s Marketing Nation Summit, SiriusDecisions 2017 Summit, Oracle MME and the MarTech series packed into just two months, it’s fair to say our events team — like many others — have their hands full right now! The post Microsoft and DXC Win Big at Marketo and SiriusDecisions — What’s Their Secret?

Marketo 54

Marketo Account Based Marketing Enterprise Management ABM 54

SnapApp

OCTOBER 17, 2019

The following three steps will help you get from sending all of your leads to sales to a high quality lead operation that improves your marketing ROI. Marketo reports that 96% of visitors to your website are likely not ready to make a purchase. These 3 Steps Will Boost Marketing ROI appeared first on SnapApp.

Lead Ranking 92

Lead Ranking Top of Funnel Lead Scoring Marketing Qualified Leads 92

Adobe Experience Cloud Blog

FEBRUARY 12, 2018

That said, in this blog, I’ll cover four key social media metrics that will prove ROI. The post 4 Key Marketing Metrics for Social Media That Will Prove ROI appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. ( Well maybe not millions, but there are really quite a few to choose from. Engagement.

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Social Media ROI Social Marketing Media 134

Adobe Experience Cloud Blog

MARCH 19, 2020

Direct mail and other offline channels are not new, but the old barriers to entry with these strategies have been overcome: Sending Platforms enable companies to automate personalized offline campaigns like direct mail and measure ROI. 3 Online-to-Offline Campaigns Made Possible with Marketo. Demand Generation.

Sales Management 164

Sales Management Campaigns Demonstrating Intent Marketo 164

Customer Experience Matrix

AUGUST 4, 2009

The folks at Marketo have always recognized that they can only succeed if more marketers learn the basics of demand generation. The workbook also includes a half dozen “How Marketo Does It” sidebars that reveal more than you might expect about Marketo’s own programs. That sounds like a reasonable approach.

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Lead Nurturing Marketo Leads Lead 120