Paul Gillin

JUNE 4, 2010

We don’t know yet what Facebook is about. That’s unsettling, because Facebook is to the social Web what Google is to the Web. People interact with the medium differently. We want to interact with like-minded people. The only difference with Web 2.0 is that it’s easier to build a presence.

Web 2.0 50

Web 2.0 Wikipedia Transparency Advertising Mediums 50

Paul Gillin

OCTOBER 7, 2010

CRM is a well-established discipline that presumes that the more information we can capture about a customer’s interactions with our company, the better we can deliver products and services that the person wants to buy. It seems only natural that online social interactions should be part of this profile.

CRM 50

CRM B to B Marketing Management Eye-Tracking 50

Paul Gillin

JULY 29, 2011

They also have multiple presences within each channel, such as product-specific pages on Facebook. Online marketing provides much richer options for understanding how people interact with our content. Most use at least three major social media channels, compared to less than two for the average company. And they measure like crazy.

Multi-Channel 50

Multi-Channel Top of Funnel Correlation Social Media 50

Paul Gillin

OCTOBER 11, 2012

LinkedIn is the only major social network that doesn’t permit brands to interact as members. The language we use on Twitter doesn’t fit well in the more generous confines of a LinkedIn or Facebook post. Facebook is more playful than LinkedIn. Do you agree?”. Make it Personal. Only people can post content.

Linkedin 50

Linkedin Webinar Metrics Tips Webcast 50

Paul Gillin

FEBRUARY 7, 2011

CareOne has invested time and money to encourage the minority who interact. Customer communities aren’t for everyone, and in the age of Facebook and LinkedIn, you actually need a compelling reason to start your own. Its busy Ask the Expert forums have certified credit counselors responding to inquiries.

Communities 50

Communities Cost per Acquisition Peer-to-peer Work Management 50

Paul Gillin

JULY 15, 2011

After he posted the e-mail exchange online, some USA Today reporters dug up the fact that Facebook was behind the whisper campaign. They are delegating social interactions to one person, but they’re shortcutting the learning process by hiring people who can train others.

Case Studies 50

Case Studies Case Study Studies BtoB 50

Paul Gillin

MAY 25, 2010

Process Experts was named Best Corporate Blog by BtoB magazine in 2010 and Cahill is now leading the company’s charge into Twitter and Facebook while institutionalizing best practices among all the Emerson Process Management divisions. I’ll dig into those stories and use the language that the experts used to solve the problem.

BtoB 50

BtoB B2B B to B Blogger 50

Paul Gillin

MARCH 8, 2013

Thanks to Mike Moran , HubSpot and McDougall Interactive for permitting me to steal from them. If you’re already a guru, skip it and head to more advanced sites like Search Engine Land , SEOmoz , TopRank or Biznology. Search Essentials – What You MUST Know from Paul Gillin. Related articles.

Video Marketing 50

Video Marketing Hubspot Mobile Marketing SEO 50

Paul Gillin

DECEMBER 9, 2011

My attitude is to let people use their breaks to develop a Facebook account or check their Gmail so they can get used to how computers work,” Marx says. People are learning to treat each other as people instead of titles, and that improves the quality of interaction. For Ed Marx, openness to new ideas is a guiding principle. “If

Peer-to-peer 50

Peer-to-peer Ad Building Social Networks Lock-In 50

Paul Gillin

MAY 27, 2010

The SMB market is coveted by technology firms, and many of them pay Spiceworks for the chance to interact with the audience of over one million IT professionals for activities ranging from market research to product design. Those early outposts looked little like the Facebooks and LinkedIns of today, though.

Communities 50

Communities B2B Work Management Marketing Management 50

Paul Gillin

JANUARY 24, 2013

Stand Out builds on the premise that a great online presence is a function of distinctive content delivered through multiple channels with the assumption that interactions with constituents are part of the process. This book is worth its cover price for chapter 4 alone.

Social Marketing 50

Social Marketing Marketing Management Social Media Youtube 50

Paul Gillin

FEBRUARY 27, 2013

For example: Several of these experts see a strong year for Google+, while most believe Facebook is in for slow growth or even decline. In contrast, I think Facebook is increasingly a place for backslapping and trash talking without the means to sustain meaningful conversations. I agree completely.

Social Media 50

Social Media Media Facebook Social Networks 50

Paul Gillin

JANUARY 16, 2012

IBM’s Jeff Schick introduces a demo of the new Lotus social business platform, which borrows liberally from Facebook, Hootsuite and paper.li. The user interface is a Facebook/Google+-like internal social network. ” Getting health care providers to interact social is a big challenge. Data doesn’t flow easily.

Enterprise Management 50

Enterprise Management Work Management Social Networks Ideal Customer Profiles 50

Paul Gillin

NOVEMBER 28, 2011

A large percentage of them are still actively blocking employee access to sites like Facebook and YouTube. Understanding the dynamics of these new interactions and organizing businesses around them will be the major business challenge of the next five years. The most recent research by Robert Half Technology found that 31% of U.S.

Lead Ranking 50

Lead Ranking BtoB Business Enterprise Management 50

Paul Gillin

MARCH 24, 2011

Blogs may be declining in importance in the consumer realm as Facebook and Twitter grow in popularity, but they are still the most valued social platforms for B2B marketers as evidenced by recent research (see p. Results: “A near vertical rise in viewership,&# Alan says, and a high quality of interaction with visitors.

BtoB 50

BtoB B2B B2B Thought Leadership Multi-Channel 50

Paul Gillin

DECEMBER 15, 2010

According to Eloqua content director Joe Chernov : Our vision is to make this graphic as interactive as possible. To that end, if you don’t agree with the placement of your “leaf&# on the tree, just “Like&# Eloqua on Facebook and tag yourself on the limb upon which you feel you belong. (We This one has a twist.

Eloqua 50

Eloqua Blogger Tagging Display 50

Paul Gillin

JANUARY 20, 2011

The fact is that much of what works in consumer markets would fail in B2B interactions. Post your review on Amazon or tell us what you think on our Facebook page. .&# I used to take that answer at face value, but the more I thought about the unique characteristics of B2B buying decisions, the more it struck me as dodge.

Work Management 50

Work Management Marketing Management B2B Marketing B2B 50

Paul Gillin

JUNE 24, 2010

In order to do ROI right, you need to track every customer contact, not just interactions with the sales force. Web analytics today deliver unprecedented insight about online interactions. This same approach may also be applied to finding the value of Facebook fans, LinkedIn connections, SlideShare followers and the like.

ROI 50

ROI Paid Content Social Marketing Webcast 50

Paul Gillin

JANUARY 4, 2012

The Internet is the most measurable medium ever invented, but the perception that returns on online social interactions can’t be quantified stubbornly persists. This time Paine has a major publisher at her back and the benefit of many new tools to tackle, including Twitter and Facebook.

Social Media 50

Social Media Media Peer-to-peer PR 50