Webbiquity

MARCH 31, 2022

People now expect instant access to whatever information they need—the sooner they can find what they’re looking for at any given time, the better for your brand. Therefore, include long-tail keywords—keywords that contain three or more words—along with shorter ones.

Marketing Budget 289

Marketing Budget Enterprise Management Sales Management Work Management 289

Biznology

OCTOBER 17, 2017

As the number of social networking platforms increases, we have found that connecting with influencers is the most powerful way of accessing their entire network, including their social media channels such as Facebook, Twitter, Instagram, YouTube and even Reddit and SnapChat. So we focus on reaching the long-tail.

Advertising Agencies 150

Advertising Agencies Paid Search Agency Long Tail Marketing Blogger 150

KoMarketing Associates

MAY 14, 2019

You’ve spent all of this time researching and writing blog content that offers your audiences extremely valuable information. Consider the longer tail terms that are most relevant to the post. The length should not exceed 55-60 characters (if it’s too long, consider condensing it), and the title tag should be unique.

Optimization 121

Optimization Tactics Lead Scoring Lead Ranking 121

KoMarketing Associates

AUGUST 22, 2017

For new sites, the days of simply optimizing HTML title tags and meta descriptions, then anticipating significant and immediate improvements for competitive keywords, are long gone. Twitter, Facebook, and LinkedIn all offer ways to list and organize social networks and track conversations more specifically based on business goals as well.

SEO 121

SEO Long Tail Marketing B2B Marketing & Strategy 121

Webbiquity

JULY 19, 2016

And of course, keyword stuffing, as an SEO tactic, is long dead. A query like “best time of year to plant a maple tree” is informational, while “best place to buy a maple tree” is transactional. Also find contact information for domains, successful AdWords ad texts, and negative keywords.

Paid Content 100

Paid Content Keywords SEM Marketing Automation Services 100

seo.co

OCTOBER 25, 2023

You’ll need to provide some basic information about your business like its name, address, and contact information. Just keep its information updated, and you’ll have a permanent source of leads. Generally, long-tail keywords get less search volume, but there’s also less competition when you’re trying to rank for them.

SEO 52

SEO Marketing & Strategy Lead Scoring Lead Ranking 52

Metadata

JULY 31, 2019

In 2015, the average Facebook ad cost per click across all industries was $0.27. If you’ve found that your Facebook ROI no longer makes it a viable platform, what should you do? This article will look at 4 alternatives to traditional Facebook ads. . This year, it is $1.86 – a 588 percent increase. This is not an anomaly.

Pricing 45

Pricing Price Facebook Paid Search Agency 45

Webbiquity

OCTOBER 9, 2018

While a lot of information gets ignored, personalized content tends to hit home. When someone hears their own name, that triggers a unique reaction in those parts of the brain associated with long-term memory. Later, they see an ad like the one at right on Facebook. Image credit: Autopilot. That should come as no surprise.

Paid Content 253

Paid Content Personalization Lead Ranking Marketing Analytics Tools 253

Sharpspring

NOVEMBER 10, 2020

Also, don’t be afraid to use long-tail keywords. Keeping with the lipstick example, a long-tail keyword phrase might be something along the lines of “cruelty-free organic vegan lipstick.” Long-tail keyword phrases like this are easy to dominate and can narrow down search results. #2 3 – Blog Posts.

Internet Marketing 108

Internet Marketing Paid Content Marketing Automation Services Planning 108

SmartBug Media

AUGUST 27, 2021

Inbound marketing is more of a long game that takes a bit more time and effort to get rolling. With HubSpot Ads Software there’s no reason to not create an inbound-informed paid media strategy. Connecting your Google Ads, LinkedIn, and Facebook business accounts is easy and makes reporting a dream.

Paid Content 105

Paid Content Top of Funnel Inbound Marketing Lead Ranking 105

Valasys

MAY 18, 2023

Google Ads, formerly known as Google AdWords, is the most popular PPC platform, but other major players include Bing Ads and Facebook Ads. Here are some factors to consider when choosing the right strategy: Goals: Are you looking to generate leads quickly, or are you focused on long-term growth and brand awareness?

Paid Content 52

Paid Content PPC Comparison SEO 52

Metadata

JULY 31, 2019

In 2015, the average Facebook ad cost per click across all industries was $0.27. If you’ve found that your Facebook ROI no longer makes it a viable platform, what should you do? This article will look at 4 alternatives to traditional Facebook ads. . This year, it is $1.86 – a 588 percent increase. This is not an anomaly.

Pricing 40

Pricing Price Facebook Paid Search Agency 40

ClearVoice

MARCH 9, 2023

Developing and disseminating information that provides solutions. This strategy then changed to the use of short- and long-tail keywords. Go beyond Facebook or Twitter posts. The B2B audience has a long chain of command, as well as a longer buying cycle than that of a B2C audience. Another thing to keep in mind?

Marketing & Strategy 81

Marketing & Strategy Marketing Strategy Planning Content Marketing 81

Hubspot

APRIL 2, 2018

By optimizing a web page around topics first, you can rank well for long-tail keywords related to that topic. You are associating these topics with popular short-tail keywords, as you can tell, but you're not dedicating individual blog posts to these keywords. Step 2: Make a List of Long-Tail Keywords Based on These Topics.

SEO 101

SEO Long Tail Marketing Template Lead Ranking 101

Optinmonster

FEBRUARY 21, 2024

We add more information to our content to make it better and more relevant. Put in the work today, and your posts will bring you tons of traffic for a long time to come. Then, he made this long listicle even better by splitting the ideas up into 7 different sections. Google likes articles that are fresh and new.

Paid Content 71

Paid Content Traffic Webinar Metrics Marketing & Strategy 71

Unbounce

JUNE 1, 2021

Your curiosity got the best of you for one second , and now that cringe-worthy tee is following you around, cozying up next to your cousin’s baby announcement on Facebook, and squeezing in between your friend’s selfies on IG. The text mentions three long-tail keywords: Portfolio management Property listings Property pipeline.

Cost per Acquisition 138

Cost per Acquisition Paid Search Agency Ads Examples 138

KoMarketing Associates

OCTOBER 20, 2015

The experts agree that the way people are searching, browsing, and accessing information has changed and will continue to do so over the next several years. 44% of Facebook users only access the site by a mobile device – this accounts for more than 650 million users. Half of LinkedIn’s visitors access the site via mobile device.

Mobile Advertising 120

Mobile Advertising Mobile Marketing Paid Search Agency Advertisements 120

Oktopost

MAY 23, 2023

If your social posting strategy includes plenty of repurposed content, you’re enabling the business to extract far more long-term value out of each new piece of content created. Twitter, LinkedIn, TikTok, Facebook – they’re all unique, and different types of content will find better success on some channels more than others.

Social Media 91

Social Media Social Marketing Media Content 91

KEO Marketing

JUNE 15, 2017

Not only should you optimize your content for the basic keywords your targets search for, but include long tail keywords. Include relevant keywords and long tail keywords in your title, content, meta title, and meta description for the best impact. SEO practices help you rank higher and have a better search volume.

Lead Generation 78

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 78

Scoop.it

DECEMBER 29, 2022

So, top-of-the-funnel content focuses on providing value – informing them without trying to sell to them. Focus on Informative Content. Instead, it should educate, entertain, or inform. To create a meaningful and informative piece of content, start by asking questions such as: What do my potential customers want?

Top of Funnel 83

Top of Funnel Digital Marketing Funnels Advertising Funnels Content 83

Sharpspring

JANUARY 28, 2020

What you might not have considered — and where intent-based marketing comes into play — are the opportunities available to reach users who are looking for a specific item or piece of information at a specific point in time. Informational Intent. Most informational searches aren’t directly related to a purchase transaction.

Intent 66

Intent Planning Long Tail Marketing Tips 66

QuanticMind

DECEMBER 5, 2019

Delta Airlines, for example, uses personalization technology to help flight attendants provide assistance to their corporate clients and includes offerings such as onboard amenities, special offers, information about connecting flights, etc. . Capturing and leveraging this information, though, are two different things entirely. .

Paid Content 52

Paid Content Paid Search Agency Advertising Agencies Work Management 52

Buffer

DECEMBER 14, 2022

And, although social media posts on TikTok, Instagram, Facebook, and the like were not indexed by Google in the past, they now show up in the search engine results page – or SERPs. TikTok's algorithm gathers video information to determine what the post is about and who might find it interesting.

SEO 109

SEO Keywords Long Tail Marketing Guidelines 109

The Lead Agency

SEPTEMBER 13, 2020

Interactive content such as quizzes and calculators engage readers more than long chunks of text. Interactive Tools Quizzes, calculators, and other assessment-type tools not only engage the audience, but they also allow the business to learn more information about the audience and their values and pain points.

B2B 62

B2B B2B Thought Leadership Long Tail Marketing Content 62

Martech Advisor

DECEMBER 17, 2019

Here’s your way into a super successful 2020–2025: D2C Companies Will Move Away From Facebook Advertising. A ton has been written this past year about how D2C companies were leaving Facebook because of rising prices to advertise on the platform. Kerel Cooper , SVP Global Marketing, LiveIntent.

Advertising Agencies 143

Advertising Agencies Trends Paid Search Agency Budget Programs 143

Single Grain

AUGUST 20, 2019

In SEO, there are two types of keywords: “head” keywords and “long-tail” keywords. Over 70% of search queries are made up of long-tail keywords while the other 30% consist of head keywords, as shown in the below graph: If you are ignoring long-tail keywords then you are ignoring 70% of the search traffic.

Long Tail Marketing 92

Long Tail Marketing Keywords SEO Campaigns 92

Martech Advisor

NOVEMBER 7, 2019

BERT models will be applied to both ranking and featured snippets to show more relevant and useful information in search results. Google Search will be able to better understand the context of conversational (or long) queries (by factoring in words like ‘to’, ’for’, etc.) Long Tail Terms or Short Phrases.

Long Tail Marketing 46

Long Tail Marketing Google Keywords Content 46

Valasys

MAY 25, 2023

Perform comprehensive keyword research to identify the long-tail keywords and your target keywords because studying the keywords of your niche and industry can give you an idea of what is the intention of your target customers when they search online. Break down long paragraphs into shorter, digestible chunks to enhance readability.

Online Marketing 52

Online Marketing Campaigns Conversion Planning 52

Valasys

NOVEMBER 27, 2019

Having SEO landing pages & sticking to the best practices for Landing Page Optimization (LPO) ensures that even if the marketers prematurely end their campaigns mistaking them to be short-term; their search engine visibility is for long-term. Thus, readers get exposure to all the required information without getting overwhelmed.

Landing Pages 66

Landing Pages Practices Optimization SEO 66

Hubspot

JANUARY 29, 2024

This doesn‘t mean you have to scour their Instagram and reference their last vacation (as we’ll cover later in this post) — but being able to reference something like a recent career milestone or a piece of content they've published can go a long way in potentially generating a productive response. Haven't you seen Glengarry Glen Ross?

Blast Campaigns 55

Blast Campaigns Impressions Custom Publishing Software 55

ClearVoice

JULY 5, 2022

This algorithm can evaluate the search intent behind a query and determine if a user is looking for transactional, navigational, or informational content. Online communities, such as Facebook or LinkedIn groups, offer a wealth of opportunities to discover the questions, concerns, and challenges people in your target audience are facing.

Keywords 52

Keywords SEO Lead Scoring Lead Ranking 52

Sprout Social

OCTOBER 29, 2020

And 46% of all Google searches were seeking local information. Local search is when someone searches for businesses, products, services or any additional information relevant to one specific location. Create a mobile-friendly website so mobile visitors have no trouble navigating it or finding the information they need.

SEO 110

SEO Mobile Advertising Work Management Domain 110

Hubspot

OCTOBER 10, 2018

Amazon is now the third-largest digital ad platform, behind Facebook and Google. But can Amazon really overtake two large competitors -- Facebook and Google -- in the digital ad space? On Google, conversely, it could be that I'm just looking for information. It could be argued, too, that ads are a bit more native on Amazon.

Amazon 70

Amazon Paid Search Agency Ads Emarketing 70

BenchmarkONE

JANUARY 22, 2020

Somewhere, most likely long ago, someone decided that chaining yourself to your desk and developing a workaholic lifestyle was something to be praised. Marketing automation platforms have come a long way, and not every software out there is created equally. Optimize your content with long-tail, conversational keywords.

Marketing Automation Services 80

Marketing Automation Services Marketing Automation Automation Work Management 80

Goodish Agency

MARCH 10, 2021

What we need to keep in mind is that SaaS companies have relatively long sales cycles, with the onboarding process serving a crucial role. Now we’re seeing that this isn’t just a short-term adjustment but a long-term strategy. free demos), overcoming objections, and closing the sale. So, what’s the point of a fully optimized site?

Marketing Budget 98

Marketing Budget Paid Search Agency Marketing Strategy Marketing & Strategy 98

Optinmonster

AUGUST 25, 2022

As you add new products and services or reposition yourself in the market, you may need to rank for different search terms or long-tail keywords. It’s a long list, so here’s a table of contents to help you find your way around: Part 1: Check the Basics. Only make the page or post as long as you need to cover the topic in-depth.

Traffic 71

Traffic SEO Long Tail Marketing Lead Scoring 71

Convert

DECEMBER 16, 2020

After all, pages of information won’t do you any good if you don’t know what to look for. Furthermore, these small changes can ensure substantial savings in the long run. They ran one Facebook ad to two different landing page variations. Inform Better Product Development Decisions. Source: filecamp.com.

Paid Content 105

Paid Content Planning Marketing Analytics Tools PPC 105