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Facebook’s widely viewed content: Monday’s Daily Brief

Martech

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. As Apoorv Durga from The Real Story tells us, in a sweeping feature about personalization (some of which you’ll find below): “Personalization works best when you have ready access to authoritative customer data.”

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Facebook Instant Articles: Troubleshooting, Debugging, and Tokens

RebelMouse

Facebook Instant Articles are a great Facebook feature, but sometimes there can be issues that need to be addressed. Is Facebook Page ID Configured?: If it isn't, you can add your Facebook Page ID using the Global Settings page in Layout & Design Tool. Is Facebook Page Token Configured?: User ID: xxx.

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How to use AI analytics for targeted business decisions

Sprout Social

AI analytics gives a more comprehensive report on continuous performance using trend analysis so brands have a holistic view of the various factors and changes over time. Sample this—per The 2023 Sprout Social Index ™, 76% of consumers notice and appreciate when companies prioritize customer support. Sample this.

Analytics 114
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11 Examples of Facebook Ads That Actually Work (And Why)

Hubspot

One average, Facebook is home to 1.18 For brands, posting on Facebook alone isn't enough anymore -- especially for ones just starting out. Sure, you can throw money at your efforts to drive people to your Facebook Page and send them to your website, but that only works if you're smart about it. The lesson for Facebook marketers?

Facebook 101
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5 ways marketers can instil AR into their business plan of action

ClickZ

Besides, AR takes away the need to have a large physical inventory just to provide enough samples to be tried on. In this case, potential customers can use their smartphones to scan printed materials, thereby giving them access to the best features of your product. It could be through eMail, Facebook, Phone, etc.

Planning 127
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News Roundup: The Future of Facebook, Pinterest’s Latest Changes, the Most Popular Stories, and More

Buffer

We’ll touch on Facebook’s most recent product changes and strategic plans, how Pinterest continues making splashes with its business and shopping features, and the latest data on social media trends and usage. Learn what’s coming next to Instagram and find out what’s more popular: Facebook Stories, Instagram Stories, or Snapchat.

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Why You’re Pissing Off Half Your Facebook Fans

Convince & Convert

I analyzed my Top 6 blog posts for 2011 by total page views, and am re-running them this week as a “greatest hits” compilation. Sure it has 600 million members and is significantly more compelling than any film made by Nicholas Cage in the past five years, but even with those inherent advantages, Facebook for business is hard.

Facebook 134