SmartBug Media

SEPTEMBER 8, 2021

Whether you’re just starting out with video marketing or you’re a seasoned video marketing pro, there are always ways you can improve your strategies for demand generation. A creative video strategy will keep your brand and products top of mind as video becomes a more popular platform. Remove gates from your video.

Demand Generation Agencies 111

Demand Generation Agencies Demand Generation Webinar Metrics Lead Ranking 111

Vidyard

NOVEMBER 11, 2020

Why is using video for sales emails a smarter way to engage prospects and advance deals? Would you rather read a dense, 15-page instruction guide or watch a quick 90-second video that clearly shows each step? Sales videos allow them to quickly learn what your company has to offer—along with a host of other benefits we’ll explain below.

Video Marketing 168

Video Marketing Cold Calling Lead Ranking Enterprise Management 168

Marketing Insider Group

MARCH 10, 2021

There’s only so much room on Google’s SERP pages, and a lot of that space is reserved for featured snippets, related questions, videos, and more. Google calls attention to these features with larger font, eye-catching images, outlines, and more. These are locations that Google deems relevant to the user’s keyword.

SERP 264

SERP Paid Search Agency Features Companies 264

Go Beyond SEO

MAY 29, 2024

In today’s digital age, having a strong online presence is crucial for generating leads and growing your business. Using these tips to help your Google Business Profile will make you more likely to be seen in local searches. Include images and videos: Pictures and videos make your website more interesting.

Optimization 60

Optimization FAQ Ideal Customer Profiles Lead Scoring 60

SmartBug Media

MARCH 19, 2020

Video marketing is one of the strongest ways to give a visual introduction or demonstration of your products or services—and it allows you to capture the attention of your buyer personas at the right stage of the Buyer’s Journey. Your videos can be shot simply with your phone or elaborate productions by an outside vendor.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

FunnelEnvy

DECEMBER 26, 2023

It can lower customer acquisition costs by getting more ROI from existing visitors and users. It can feel overwhelming to keep track of everything, and even the most seasoned marketers fall prey to the top mistakes in B2B lead generation CRO. Conversion Rate Optimization (CRO) is one of the top goals for B2B marketers.

Lead Generation 123

Lead Generation Lead Ranking Generation Ideal Customer Profiles 123

Oktopost

NOVEMBER 22, 2023

And it’s not just about engagement and branding – social media strategies can speed up lead generation and conversions, directly impacting your business ROI. As new trends emerge and fade, marketing teams must be agile enough to adapt to different formats, user behaviors, and algorithms. 7 Top B2B Social Media Trends 1.

Social Media 117

Social Media Trends Media B2B 117

Sprout Social

JULY 28, 2022

There’s more to social media video production than meets the eye. Recording videos remotely. Those are just a few of the tasks social media marketers must juggle to produce high-performing video content. Mastering the art of video has never been more important. Pre-plan videos. Film videos in a flash.

Social Media 93

Social Media Template Video Marketing Media 93

Exo B2B

SEPTEMBER 18, 2020

They say that an image is worth 1000 words, following in this logic would mean that a video is worth 100,000 words! Motion is captivating which is why a well filmed and professionally edited video can do most of the pre-selling for you, even close the deal in many cases. Track performance. Enjoy the read. Gated Content.

Autoresponders 105

Autoresponders Tips Lock-In Eye-Tracking 105

Zoominfo

JANUARY 8, 2021

All eyes are on you, Marketing Manager, to feed the sales team ready-to-close leads. Welcome to lead generation marketing. What is Lead Generation Marketing? To ensure your marketing lead generation process will work, take the time to build out comprehensive ideal-customer personas. . You can track their buying signals.

Lead Ranking 246

Lead Ranking Marketing Qualified Leads Ideal Customer Profiles Lead Generation 246

Lead Forensics

DECEMBER 12, 2023

Here are 8 essential tips to get you started on optimizing your website to yield maximum lead generation results. Navigation over appearance It’s been found that 76% of B2B website users want a website that’s easy to navigate , so they can access everything they want, quickly. Especially when full-screening a video!)

Optimization 52

Optimization Marketing Websites Tips B2B 52

Optinmonster

NOVEMBER 3, 2021

It’s also a fantastic way to generate sales when you use the right techniques. That’s why, in today’s post, we’ll be sharing 9 expert tips on how to increase sales with social media. For the large majority of users, it’s in their free time. More eyes and engagement=more sales.

Social Media 80

Social Media Media Tips Ideal Customer Profiles 80

Vidyard

JULY 27, 2022

In this guide, you’ll discover their winning email scripts and templates (with video examples!) Video Benchmarks for Creation and Publishing 1.1 The Number of User-Generated vs. Produced Videos 1.1.1 Total User-Generated vs. Produced Videos 1.2 Video Creation Trends by Industry 1.2.1

Template 73

Template Video Marketing Work Management FAQ 73

Sprout Social

SEPTEMBER 30, 2022

We’ll also explore 10 tips and tactics you can use to execute social selling like an expert. Social selling is a lead generation strategy designed to help salespeople interact with prospects through social networks. Generate leads and drive revenue. One of the biggest benefits of social selling is lead generation.

Tips 130

Tips Ideal Customer Profiles Work Management Marketing Management 130

Martech

JANUARY 9, 2024

It’s a pivot that’s tipping the scales from social ad spend to more influencer marketing investment — where genuine, community-focused engagement means richer content, more strategic partnerships and deeper market penetration as the creator economy barrels ahead. Creators earn commissions for sales generated through their unique links.

Advertising Agencies 137

Advertising Agencies Paid Search Agency Marketing & Strategy Marketing Strategy 137

Martech

SEPTEMBER 29, 2023

Data management: Snowflake is the ultimate outsourced B2B data management cloud, positioning itself as the next generation of martech after the “stack.” Easy video edits: As video continues to grow as a key tool in B2B communications, we all find ourselves editing like mad — and going mad in the process.

Marketing Automation Services 98

Marketing Automation Services Budget Programs B2B Marketing Enterprise Management 98

Go Beyond SEO

MARCH 13, 2024

With millions of active users on various social media platforms, manufacturers have the opportunity to create compelling content that resonates with their target audience and increases their online presence. Instagram is perfect for sharing visually appealing content such as product photos or short videos.

Social Media 78

Social Media Media Brand Identity Branding 78

Content Standard

APRIL 4, 2019

Video content is becoming fundamentally central to the way brands engage buyers online. According to Cisco , a hefty 82 percent of global internet traffic—both business and consumer—will be video-based by 2022 (it already clocked in at 75 percent in 2017). Why B2B Video Is Already Essential to Your Marketing Strategy.

Creativity 111

Creativity Video Marketing B2B Marketing Planning 111

Marketri

NOVEMBER 8, 2023

AI and Search Generative Experience (SGE) SEO is undergoing a transformation, driven by AI and Search Generative Experience (SGE). Simply put, search engines are becoming smarter, tailoring search results to match the unique, detailed queries of users. Leveraging Video We live in an age of multimedia.

Marketing AI 62

Marketing AI SEO Trends Marketing Budget 62

Navigate the Channel

DECEMBER 14, 2023

It’s not just about posting cat videos or vacation photos; it’s a powerful tool that, when used strategically, can boost your online presence and revenue. Unparalleled Reach Social media platforms have billions of users worldwide. Why Social Media Marketing Matters 1.

Social Media 65

Social Media Allocation Social Marketing Media 65

Martech

MAY 24, 2024

B2B success might be measured by lead generation, qualified leads passed to sales and, ultimately, revenue. Include tips on bike maintenance to keep you riding throughout the year. Intuit Mailchimp Mailchimp is a well-known platform thanks to its user-friendly interface and strong email marketing features. Content Calendar.

Marketing Automation Services 111

Marketing Automation Services Marketing Automation Automation Tactics 111

illumin

FEBRUARY 20, 2024

This is not to be confused with mobile marketing, as mobile marketing is a more general term and encompasses mobile advertising and other forms of marketing communications. Given how essential mobile devices are to the everyday lives of their users, so too is mobile advertising for marketers. Why invest in mobile advertising?

Mobile Advertising 52

Mobile Advertising Advertisements Advertising Banner Ads 52

Salesforce Marketing Cloud

OCTOBER 20, 2021

When a search engine user types a query or search term into a search engine like Google, a list of results is generated. For example, if a user types “shoe store Boston” into the search engine, the search results will list the web properties of any shoe stores in Boston that rank well for that keyword.

Small Business Marketing 98

Small Business Marketing SEO Tips Business 98

Vidyard

FEBRUARY 2, 2021

Why is using video for sales emails a smarter way to engage prospects and advance deals? Would you rather read a dense, 15-page instruction guide or watch a quick 90-second video that clearly shows each step? Many prefer video as a much easier format to consume information over text. What is Video for Sales? Contents 1.

Video Marketing 65

Video Marketing Cold Calling Lead Ranking Enterprise Management 65

Sprout Social

OCTOBER 25, 2022

Brand awareness creates a community that generates word of mouth buzz, ‘I love this product, and I know you will too.’ Trying to track and assign value to every interaction between awareness and purchase simply isn’t the best use of anyone’s time. Your community knows what their friends and family like. Website traffic.

Brand Identity 128

Brand Identity Branding Marketing & Strategy Eye-Tracking 128

The Lead Agency

APRIL 14, 2024

Multiple stakeholders and longer decision-making processes bring unique challenges, and the how-to tips everywhere online are mostly irrelevant in B2B industries. The challenge is that content creation is hard, and idea generation is a hellish idea for most B2B marketers. Video content basically dominates B2C marketing forms.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Vidyard

NOVEMBER 11, 2020

Why is using video for sales emails a smarter way to engage prospects and advance deals? Would you rather read a dense, 15-page instruction guide or watch a quick 90-second video that clearly shows each step? Many prefer video as a much easier format to consume information over text. What is Video for Sales? Contents 1.

Video Marketing 65

Video Marketing Cold Calling Lead Ranking Enterprise Management 65

Sprout Social

DECEMBER 15, 2021

With over 1 billion monthly active users , TikTok has quickly become one of the largest social media platforms in the world. What started as a fun video streaming app for Gen Zers has taken the marketing and advertising world by storm, completely changing the way brands create and share content. Moreover, 47.4%

Effectiveness 128

Effectiveness Business Advertising Agencies Viral Marketing 128

ClickZ

JANUARY 20, 2020

30-sec summary: 60% of Instagram users say they have discovered products through the platform and have been more open to purchasing them – this makes it essential for ecommerce businesses to get serious about their Instagram marketing. More stats, tips, tools and their combinations that can benefit Instagram marketing for ecommerce.

eCommerce 141

eCommerce Marketing & Strategy Marketing Strategy Planning 141

Salesforce Marketing Cloud

JANUARY 29, 2024

If someone’s been eyeing an item or left your website without checking out, it can send a follow up email. You can create personalized email campaigns with dynamic content adapted according to set criteria such as user preferences, access times, or user locations. Regulations such as the CAN-SPAM Act in the U.S.

Ad Building 124

Ad Building Opt-out Opt-in Click Rate 124

Metadata

JULY 21, 2022

In short, paid social lets you deliver your ads to users who are most likely to click on them. Factor in that 26% of social media users say they’re inclined to buy brands they see advertised , and the value of making sure they’re seeing your brand (instead of your competitor) cannot be overstated. billion monthly active users and 1.93

Paid Content 52

Paid Content Paid Social Agency Paid Search Agency CPC 52

Outgrow

APRIL 29, 2024

When we see celebrity endorsements, customer testimonials, or high user ratings, it creates an impression of trustworthiness and popularity. It convinces users to purchase a product or subscribe to a service. This not only gathers valuable data but also helps create user-generated content, another important form of social proof.

Outgrow 52

Outgrow Customer Satisfaction Case Studies Advertising Agencies 52

SocialPilot

JANUARY 31, 2024

Imagine the profit you can generate by combining these two different segments of businesses. It will help you protect your strategy from possible down-slides and take note of beneficial tips. Influencer marketing has made it easy for Salesforce to generate sales in this B2B SaaS industry with a boost in brand authority.

Case Study 90

Case Study Case Studies Work Management Studies 90

Sprout Social

JULY 7, 2022

YouTube is not just a platform for sharing videos. It’s also a powerful video marketing tool that lets you tap into real-time data, manage your content, and optimize it for greater visibility and engagement. YouTube Creator Studio (or YouTube Studio) is the video platform’s “command center.” Manage videos and live streams.

Youtube 111

Youtube Copyright Paid Search Agency Work Management 111

Sprout Social

APRIL 25, 2024

It continuously retains its crown as the world’s most popular social network by monthly active users, with more than three billion per month. YouTube marketing strategy template A lot goes into video marketing on YouTube. If you want to make the case for workflow upgrades, you need this time tracking calendar template.

Social Media 105

Social Media Template Work Management Marketing Management 105

Sprout Social

FEBRUARY 17, 2022

Improving user experiences using customer feedback from surveys. These folks voluntarily signed up for your email list and want the insights, tips and deals you share. Then track the open and click-through rates to see which emails generate ROI. And the reminder generated favorable results: 24.8% click-thru rate.

Template 128

Template Email Marketing Blast Campaigns Planning 128

Tiecas

MAY 17, 2024

Is it just for a “fresh look,” or do you need to address deeper issues like outdated messaging, poor user experience, or a lack of lead generation? Tip: Involve your sales team early in the planning process. Identifying Your Key User Personas Start by defining the different types of users who visit your website.

Paid Content 52

Paid Content Design Marketing Websites Lead Ranking 52