B2B Marketing Traction

MAY 17, 2012

Add value to your customers experience by providing information and learning opportunities related to your products or services. Increase your customer touchpoints (making each touchpoint a positive experience). Identify points of friction and resolve them! Engage your customers. Give valuable information for free to your customers.

Customer Satisfaction 100

Customer Satisfaction Touchpoints Correlation Marketing Management 100

B2B Marketing Traction

MAY 30, 2014

They want and expect an experience, not only with a brand, but with the people behind it. Many B2B business have a long track record and much experience, and they are doing themselves a disservice by omitting this. ” Buyers want more than a boring product or service. Show your company timeline on your website.

B2B Marketing 100

B2B Marketing Product B2B Trust Marketing 100

B2B Marketing Traction

AUGUST 9, 2013

They don’t have our experience and they don’t have our intuition. You got a marketer here with twenty nine years of marketing experience. If it was then anybody could do what we’re doing, but they can’t because they don’t know what we know. Billy Beane: Okay. You’re listening to the wrong one.

B2B Marketing 100

B2B Marketing B2B Paid Search Agency Advertising Agencies 100

B2B Marketing Traction

DECEMBER 12, 2012

You will also learn how to assess and manage skills to best fit your capabilities and experience as well as a few other helpful LinkedIn features. Watch this video to learn how endorsements and skills work on your LinkedIn profile!

Linkedin 100

Linkedin Work Management Video Marketing Profiling 100

B2B Marketing Traction

NOVEMBER 7, 2011

Experience in your industry plus others. While it’s great to have someone who knows your industry and can hit the ground running (or at least have a reduced learning curve), cross-industry experience can be a plus, too. CMOs with experience outside your industry can think outside the box and give you a competitive advantage.

CMO 100

CMO Paid Search Agency Effectiveness Cross-Selling 100

B2B Marketing Traction

SEPTEMBER 16, 2011

Website owners don’t always provide page content in a timely manner (in my experience, this is the number one reason website projects get delayed). In my experience, these press releases can be highly effective and can make your phone ring.

SEO 100

SEO Press Business Best Practices 100

B2B Marketing Traction

DECEMBER 2, 2013

Set up a mobile version of your website and remind customers and prospects that you’re providing easier access to make their online experience easier. Email a reminder of some existing key content on your website that can help your customers and prospects.

B2B Marketing 100

B2B Marketing B2B Inbound Marketing B2B Sales 100

B2B Marketing Traction

FEBRUARY 9, 2012

This is where you need some history – at least a few months of experience to estimate this number. We’ve been doing this for almost 30 years and have lots of experience to share. You also need to know your average sale in dollars.

Spending 100

Spending Planning B2B Marketing Marketing Budget 100

B2B Marketing Traction

NOVEMBER 12, 2010

It’s an exercise that any company can and should do, with the goal of improving the customer experience. This is a very small part of the entire customer experience, but it caused friction and could be easily resolved by providing a picture of the building in customer registration materials. What did you find?

Service 100

Service Analysis Class Education 100

B2B Marketing Traction

MARCH 28, 2014

I didn’t have a lot of experience in the space, but I did a ton of research as I worked with them. Now, as a consultant (and with some years of experience and perspective), I can assess the prospective clients I meet and evaluate what it would be like to work with them. Sometimes my knowledge is learned on the fly.

Consulting 100

Consulting Work Management Marketing Management Paid Search Agency 100

B2B Marketing Traction

MAY 1, 2015

Today experience, marketing expertise, great speaking and writing abilities, a strategic approach and a broad understanding of marketing tactics are what you should expect in a quality marketing consultant. The list of superlatives used by B2B marketing consultants goes on and on ( and on ) today.

Consulting 100

Consulting B2B Marketing B2B Marketing & Strategy 100

B2B Marketing Traction

DECEMBER 16, 2014

Yes they may have experienced a conservative buying experience in their B2B career. Why isn’t your marketing working? It’s because you are failing to engage buyers who are human. Yes they are business people. But your buyers are first and foremost human , and the way they buy consumer products has changed.

B2B Marketing 100

B2B Marketing Peer-to-peer Planning B2B 100

B2B Marketing Traction

MAY 29, 2013

It means that I bring a plan and careful consideration to the table – I’m not just resting on 30 years of marketing experience and winging it. Creating a marketing agenda requires forethought. For too long marketing has been treated solely as a creative, brainstorming function.

Consulting 100

Consulting B2B Marketing Planning B2B 100

B2B Marketing Traction

OCTOBER 12, 2012

To be a successful marketer today, you need to be very fluid, learning new paradigms, tactics and technologies, and be open to trying new things and experimenting – at least a little. the customer’s experience using the product purchased. Marketing has changed light years in the last ten years. Disruptive Innovation.

Internet Marketing 100

Internet Marketing Pricing Price Consulting 100

B2B Marketing Traction

JULY 2, 2014

Reading about the author’s experiences and how they led the author to his or her opinion on a topic is much more interesting that a dry dissertation on a subject. I know from personal experience if I land on a page and only see four paragraphs, I’m less than impressed. Tell a Story to increase Engagement and Readership.

Opinions 100

Opinions Paid Search Agency Studies Blogger 100

B2B Marketing Traction

APRIL 4, 2014

Google now emphasizes a good user experience (fast-loading and ease of navigation across devices) and quality, in-depth content. After years of “gaming the system,” SEO companies don’t have many games to play, because Google won’t let them. It also recognizes the buzz your site pages get on social media.

SEO 100

SEO Product Cross-Selling Buzz 100

B2B Marketing Traction

NOVEMBER 22, 2013

Today more thank ever, buyers want a human experience from the brands and businesses they buy from. This is true of both the business-to-business (B2B) and business-to-consumer (B2C) environments. I read with interest a recent B2B Magazine interview with Rick Segal, Chief Practice Officer at the B2B agency gyro.

B2B Marketing 100

B2B Marketing Planning B2B Paid Search Agency 100

B2B Marketing Traction

JANUARY 6, 2014

. #8 Arrested IRL development , the situation that millennials and Gen Z’ers find themselves because using mobile devices so much is limiting their ability to develop “In Real Life” experience. #22 Patagonia is at the forefront of this movement. #24

Trends 100

Trends Paid Search Agency Broadcasting Mobile Marketing 100

B2B Marketing Traction

NOVEMBER 27, 2012

Tools like Google Analytics Content Experiments facilitate this. Note that because webpages are easily changed, you have the luxury of being able to test different versions of the same page when you put it up or when you update it.

Marketing Websites 100

Marketing Websites Marketing Analytics Tools B2B Marketing Content 100

B2B Marketing Traction

FEBRUARY 27, 2015

I do believe it’s an important part, and I know from experience from my own marketing and from working with my clients that you need a strategy and a written plan for content marketing. I’ve been blogging about it since 2010. But it’s just one part of a complete B2B marketing program.

Tactics 100

Tactics B2B Marketing Effectiveness Planning 100

B2B Marketing Traction

APRIL 17, 2015

It’s up to you as to how much time you put into it, but, in my experience, the results I and my clients have gotten definitely justify your effort. Ask meaningful questions, provide helpful answers for FREE, and post links to other people’s good content. You’re safe testing the B2B social media waters on LinkedIn.

Social Media 100

Social Media Linkedin Social Marketing B2B Marketing 100

B2B Marketing Traction

JULY 31, 2014

In my experience, this is where you find out the real challenges of blogging. This requires blog guidelines and an editorial calendar. Implement Your Blog Strategy. Once you put a blog strategy in place, it’s time to implement and make it happen. Can you keep up with your planned frequency? Are your topics engaging?

Marketing & Strategy 100

Marketing & Strategy B2B Blogger Guidelines 100

B2B Marketing Traction

APRIL 3, 2013

If we (conservatively) estimate benefits at 35% of salary and a 30% bonus, the cost could be: Experience. What are the costs of hiring versus outsourcing? Below is a cost scenario for employing marketing staff. Benefits (35%). Bonus (20%). Annual Total. 186,000.

Analysis 100

Analysis Cost Work Management CMO 100

B2B Marketing Traction

NOVEMBER 25, 2013

Jeanne’s algorithm incorporated the value a business adds to a prospect online, the prospect’s motivation level, less any anxiety the prospect has or friction they experience dealing with your brand online. Conversion = 4xMotivation+ 3xValue + 2(incentive-friction) – 2xAnxiety.

Conversion 100

Conversion B2B Marketing Marketing Analytics Tools Lead Ranking 100

B2B Marketing Traction

JUNE 27, 2014

This experience immediately brought to my mind the book, Light, Bright and Polite by Josh Ochs, in which he says you should keep your social media messages “Light: less than 100 characters; Bright: something valuable to others; and Polite: something you’d be proud of later on.” ” I sure hope not.

Social Media 100

Social Media Media Class Consulting 100

B2B Marketing Traction

JUNE 25, 2014

The customer’s satisfaction with your product and service is a key factor to their recommendation, but there are other aspects of their brand experience that make a difference. Ongoing marketing to your customers must be done with a clear understanding of who they are, what they need, and how and what they may buy again.

Loyalty 100

Loyalty Branding Brand Identity Customer Satisfaction 100

B2B Marketing Traction

DECEMBER 10, 2014

Maybe your product or service idea is born from your own experience with pain. How do you increase relevance? By understanding your audience’s pain. How do you find customer pain? You listen. You observe. Studies have shown that a majority of new product ideas come from existing customers. ).

Tactics 100

Tactics B2B Marketing Planning B2B 100

B2B Marketing Traction

DECEMBER 30, 2013

Beyoncé released 17 videos with her album launch, making the initial experience of her new music very entertaining. Will you arrange for bloggers in your industry to write about your launch? Maybe stage a stunt or promotion that can be easily shared online?

Web 2.0 100

Web 2.0 Planning Business Advertising Agencies 100

B2B Marketing Traction

MARCH 5, 2013

You might introduce a new marketing strategy or tactic to the myopic marketer by treating it as an experiment or something to test before committing to it as a regular course of action. .” They don’t want to try new things because they don’t know how they work or what results they will get.

Planning 100

Planning Work Management Marketing & Strategy Tactics 100

B2B Marketing Traction

FEBRUARY 21, 2013

Of course, this depends on your level of experience and the number of positions you’ve held. What is the right number of LinkedIn recommendations on your profile? Should you have 5? Most professionals I know suggest fewer quality recommendations over quantity.

Linkedin 100

Linkedin Curation Profiling Consulting 100

B2B Marketing Traction

FEBRUARY 1, 2013

In my experience, this nay-sayer can often become the biggest champion of a new idea, even though they were adamantly opposed to it at the start. Or those who are paying for SEO, even though the way to increase traffic to websites is through SMO. Marketing Micromanager. This marketing personality can’t let go.

Work Management 100

Work Management Personalization Planning Consulting 100

B2B Marketing Traction

APRIL 30, 2014

With a requirement to extend social media and data analytics throughout the supply chain and customer experience, CMOs need to work with CIOs and other executives to drive digital marketing change. CMOs can work more closely with CIOs to find and implement digital marketing solutions.

CMO 100

CMO Social Media Media Correlation 100

B2B Marketing Traction

JUNE 12, 2012

According to ZMOT, Buyers now take a fourth step in the buying process (formerly stimulus (ad) – buy – experience), and consult on average 10.4 .” In 2012 Thinkinsights with Google identified the Zero Moment of Truth (ZMOT) , in which they identified a new step in the buying process. 88% of U.S.

B2B Marketing 100

B2B Marketing Paid Search Agency Planning B2B 100

B2B Marketing Traction

NOVEMBER 2, 2012

Here’s a recent experience I had while on the website of a self-proclaimed “SEO expert” and “Top Social Media Marketer” I saw an offer for a list of top WordPress Plugins (see above). But when I log in to your form and provide my name and email address, you better deliver what you offered in the first place.

SEO 100

SEO Social Media Transparency Internet Marketing 100

B2B Marketing Traction

FEBRUARY 6, 2015

In my experience, LinkedIn has done a pretty good job of providing notice prior to making changes, but if you don’t use it often you may miss the notices and warnings. Cons of using LinkedIn for Customer Relationship Management (CRM). There are some cons to using LinkedIn for its CRM features. You are not hosting your data.

Linkedin 100

Linkedin CRM Work Management Marketing Management 100

B2B Marketing Traction

MAY 24, 2012

This was interesting to me, because as an outsource marketing professional, I see many ads that call for a person with marketing experience in the industry of the hiring organization. Businesses should welcome diversity and hire outsiders. In fact, business may benefit from hiring people outside their industry to get new perspectives.

Creativity 100

Creativity B2B Marketing B2B Rules 100

B2B Marketing Traction

OCTOBER 18, 2010

Analyze each point and assess if customers have a positive experience or have problems. Then, take action and make your customers’ experience not just better but excellent. Write down every point where you have contact with customers. what you can do to resolve or improve each point of customer contact.

SWOT 100

SWOT Marketing Management B2B Marketing Planning 100