Exo B2B

FEBRUARY 22, 2018

No one will contradict me if I say that to be on the cutting edge of the latest B2B marketing trends and to stay informed and connected, there is nothing better to do than to get out of the office. Obviously, Forrester is very interested in the subject: Of course, Lee Odden was on site and lectured on Millennials. Future Trends.

Marketing AI 40

Marketing AI Conference B2B Marketing Trends 40

Only B2B

MARCH 6, 2024

You create an informative blog post on “ The 5 Social Media Trends You Need to Know in 2024. ” This content attracts a large audience of businesses interested in social media marketing, generating leads who download the blog post in exchange for their email addresses.

Lead Qualification 71

Lead Qualification Lead Ranking Lead Generation Lead Scoring 71

SpotMe Blog

JULY 28, 2023

of event professionals agree that using technology to improve the attendee experience is a trend with staying power”. And it’s not a trend worth missing. With its mobile event app that has QR-based check-in, user management options, contact exchange, and networking features, your in-person events can run smoothly.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

Lead Forensics

APRIL 16, 2024

AI-powered sentiment analysis tools can analyze customer reviews, social media conversations, and email exchanges to gauge customer satisfaction and identify areas for improvement. AI can analyze historical sales data, market trends, and customer behavior patterns to generate accurate sales forecasts.

Ideal Customer Profiles 52

Ideal Customer Profiles Cross-Selling Budget Programs High Quality Lead 52

Content Standard

OCTOBER 31, 2019

“Data-driven” has been the battle cry for many years, and the 2020 marketing trends already emerging do nothing to change that perception. But Dipanjan Chatterjee, Forrester’s principal analyst, warns that the CMO who limits their focus does so at their own peril. Photo attribution: The Creative Exchange on Unsplash.

Creativity 41

Creativity Trends CMO Top of Funnel 41

Golden Spiral

APRIL 18, 2019

The College of Health Information Management Executives (CHIME) is a professional organization for CIOs and other senior health IT leaders that enables members to collaborate, exchange ideas, develop professionally, and advocate the effective use of health information management. CIO Forums. Industry Reports. Performance Data.

Work Management 102

Work Management Marketing Management Research Organization 102

Inbox Insight

DECEMBER 4, 2018

This has resulted in limitations on the number of viable publisher channels available to B2B advertisers, which a survey by Ad Exchanger determined has resulted in 85% of B2B programmatic advertisers targeting their demographics via a combination of B2B and B2C platforms. ANA/Forrester ). Lack of value chain transparency. Brand safety.

Advertising Agencies 69

Advertising Agencies Advertisements Advertising Paid Search Agency 69

SpotMe Blog

JULY 21, 2023

1 SpotMe Named a Leader in The Forrester Wave : B2B Event Management Technology, Q1 2023 report. 3 Rainfocus Named a Leader in The Forrester Wave : B2B Event Management Technology, Q1 2023 report. 4,776 reviews) #6 Splash Named a Contender in The Forrester Wave : B2B Event Management Technology, Q1 2023 report.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Budget Programs 52

RDIGS

JUNE 23, 2023

Businesses collect vast amounts of data from various sources, ranging from customer information to sales figures and market trends. When crucial information is confined within isolated silos, it becomes challenging to identify trends, correlations, and insights that could drive strategic decision-making.

Barriers 52

Barriers Enterprise Management Work Management Marketing Management 52

PathFactory

JULY 18, 2022

This is what Forrester refers to as “inside-out” marketing, or when “the brand is focused on what the company brings to market, not on what the customer needs, wants, or expects.”Your Today’s websites are extremely inefficient at matching this value exchange, let alone identifying who the visitor is in the first place.

Marketing AI 52

Marketing AI Marketing Websites Personalization Peer-to-peer 52

Only B2B

AUGUST 21, 2023

These campaigns can drive traffic to landing pages where leads can provide their contact information in exchange for valuable content. By analyzing trends and conversations, businesses can understand the pain points and challenges faced by their target audience. Future Trends in Automated B2B List Building A.

Marketing Automation Services 62

Marketing Automation Services Ideal Customer Profiles Lead Ranking Lead Generation 62

DemandBase

JANUARY 3, 2019

That said, if you’re looking to attend or sponsor an event this year, look no further than our comprehensive list: B2B Marketing Exchange. One of the first conferences of the year, the B2B Marketing Exchange is all about bringing together leading brands to discuss the most cutting-edge B2B practices and technologies.

Conference 55

Conference Account Based Marketing B2B Marketing B2B 55

Convince & Convert

NOVEMBER 16, 2015

Even if you’re well beyond the start-up phase, you’d have to have been tucked away in hibernation to have missed the lean business trends. Forrester Research recently found that buyers will independently find three pieces of content about a company for every one piece that is put out by its sales or marketing departments.

PR 137

PR Marketing & Strategy Practices Business 137

The ROI Guy

APRIL 7, 2015

Forrester says Yes (at least 1 in 5 at risk)! Three Big Takeaways from SiriusDecisions Sales Leadership Exchange Top 5 Content Marketing Trends You Need to Know for 2015 Get the book! Here’s a round up of the most popular articles so far this year on from our Frugalnomics Survival Guide Blog: Death of a Salesman?

Forrester 40

Forrester Buyer's Journey Order Trends 40

Content4Demand

JULY 11, 2019

Here is our countdown of the top-trending pieces and posts generating buzz and airplay in content marketing. If you’re as pumped as we are for the first-ever B2B Sales & Marketing Exchange , you’ll definitely want to start scouring the newly released agenda to start planning your two days in Boston. Killer Serial.

Content 58

Content Storytelling Advertising Benchmark Forrester 58

Strategic-IC

AUGUST 23, 2023

It’s ultimately a value exchange. Check out our monthly e-newsletter, DashDot , where we explore all the hottest Account-based trends and topics. 1 (Forrester, 2021) .” – Karen Strugnell, Global Client Relationship Marketing Leader at Accenture 6.

Account Based Marketing 62

Account Based Marketing ABM Ad Building Marketing Proposals 62

Content4Demand

JANUARY 10, 2020

Scottsdale is lovely this time of year… B2B Marketing Exchange. When: March 29 to April 2 Where: Las Vegas, NV You could go to Las Vegas to gamble, or you could go to stay current on the newest trends in creating valuable customer experiences with Experience Cloud, Magento and Marketo. B2B Sales & Marketing Exchange.

B2B 54

B2B First-Mover Advantage Advertising Agencies Demand Generation Agencies 54

Content4Demand

JANUARY 9, 2020

One of the things I’ll be listening for at this year’s B2B Marketing Exchange next month is discussions about gating strategy. Going deeper, what are the trends behind this dislike of forms? There’s still a place for strategic gating in content marketing, but trends are indicating that gating is less effective than it used to be.

Top of Funnel 66

Top of Funnel Verticals Digital Marketing Funnels Content 66

Inbox Insight

AUGUST 12, 2019

Nurturing your active leads is almost as important as acquiring them in the first place, with a recent Forrester report finding that lead nurturing generated 50% more qualified leads at 33% less cost. 96% of visitors who come to your website aren’t ready to buy but are likely to exchange contact info for valuable content ( Marketo ).

Lead Nurturing 81

Lead Nurturing Lead Scoring Lead Ranking Top of Funnel 81

Mereo

APRIL 21, 2022

Data-driven selling is not some fleeting trend. And the proof of the success insights-driven companies realize are compelling in and of themselves: Forrester found in a 2021 study that insights-driven organizations are 8.5 Connections become more meaningful, and value-exchange increases and can be repeatable. GROW INTELLIGENTLY.

Organization 41

Organization Peer-to-peer Cross-Selling Ideal Customer Profiles 41

Salesforce Marketing Cloud

NOVEMBER 29, 2023

Channel sales — or selling through partners — represents 75% of the world’s commerce, according to Forrester. Brokers or agents arrange transactions in exchange for a commission. Trending Articles 3 Ways Generative AI Will Help Marketers Connect With Customers 3 min read Skill Up on AI with Trailhead 6 min read 7.

Enterprise Management 111

Enterprise Management Work Management Advertising Channels Marketing Management 111

Biznology

NOVEMBER 4, 2019

I hope I am not jinxing the trend by commenting on how last year’s top events thrive and new events arrive. February 24-26, Scottsdale, B2B Marketing Exchange. A strong event made even stronger after Sirius’s purchase by Forrester. August 10-12, Boston, B2B Sales and Marketing Exchange. The real deal.

Conference 29

Conference B2B Marketing B2B DemandBase 29

Porch Group Media

AUGUST 3, 2021

50 Statistics on the Latest Marketing Trends and Strategies (updated for 2021). Source: Forrester). Many consumers say that they would willingly share their personal data in exchange for compensation. They also rate discounts or coupons (53%) and loyalty points/rewards (46%) as highly valuable in exchange for their data.

Statistics 85

Statistics Marketing Budget Marketing & Strategy Trends 85

SpotMe Blog

JUNE 30, 2023

Offer tools for exchanging contact info like business card holders, QR code scanners, or LinkedIn integrations. SpotMe was named a Leader in The Forrester Wave : B2B Event Management Technology, Q1 2023 report. Host speed networking sessions where people rotate between short conversations with different attendees. Request a demo today.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Network Marketing Work Management 52

SpotMe Blog

SEPTEMBER 22, 2022

Read on to discover the emerging trends in HCP engagement, success metrics to measure, and omnichannel strategies to use at your future pharma events. Emerging HCP engagement trends. But what are the top 3 emerging HCP engagement trends? So, take this into account when organizing your next medical education events.

Webinar Metrics 59

Webinar Metrics Enterprise Management Trends RFP 59

LEADership

AUGUST 13, 2015

supported by statistical evidence of this trend. Forrester had an insightful report on B2B Loyalty, the B2C Way—you can download it here. Join this exclusive, B2B LinkedIn Group to exchange notes with thought leaders in the industry. . Current research shows that, in 2014, this was 55% of the interactions.” . March 2015.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Service 40

Marketing Insider Group

JANUARY 6, 2020

Attending a marketing conference is a great opportunity to learn about up-and-coming trends and new technology in the industry, network with peers, brands, and vendors, and just stir up a bit of new inspiration and enthusiasm for your work. B2B Marketing Exchange. February 24 – 26, Scottsdale AZ. Adobe Marketing Summit.

Conference 57

Conference Marketing AI Work Management Marketing Management 57

Martech

NOVEMBER 30, 2021

Brands that offer something of value in exchange for channel opt-ins are ‘expanding’ customer opportunities. “If Forrester talks about cross-channel campaign management, or CCEM platforms, as enterprise marketing technologies that support customer data management, segmentation, analytics, etc.,” ” said Maedge.

Marketing AI 137

Marketing AI Enterprise Management Personalization SMS 137

Marketing Insider Group

FEBRUARY 5, 2024

Navigating the digital marketing world is like surfing – you need to catch the right wave to successfully ride the trends. We’ve sorted these statistics into clear, relevant categories, capturing the essence of digital marketing and consumer trends. Curious about where things are heading? PwC) Customers are 2.4x of businesses.

Paid Content 217

Paid Content Stats Marketing Budget Webinar Metrics 217

Martech

DECEMBER 1, 2021

The bottom line is that the exchange of value for data is going to be fundamentally different,” he said. It is your data you should be able to control it and give it to whoever you want in exchange for something.”. Learn about trends and capabilities of customer data platforms in the latest edition of this MarTech Intelligence Report.

Privacy 126

Privacy Enterprise Management Work Management Marketing Management 126

Brandpoint

JUNE 7, 2018

This year featured more in-depth sessions and workshops on digital trends. Why attend: Attendees learn about strategy, trends, storytelling, optimization, advertising, content, insights and more to help “take your brand to the next level.” Forrester’s B2B Marketing & Sales Forum. Host: Forrester.

Conference 132

Conference Enterprise Management Work Management Marketing Management 132

DotDigital

JULY 7, 2021

Forrester defines zero-party data as “data that a customer intentionally and proactively shares with a brand”. Typically, you would expect to receive this kind of customer data from a trusted source – a partner or seller you have agreed to exchange data with. Consumers today expect a value exchange. What is zero-party data?

Ad Exchange 98

Ad Exchange Marketing Automation Services Privacy Multi-Channel 98

Sprout Social

APRIL 6, 2021

Forrester Tweeting out a GIF with a prediction for 2021 and encouraging people to download its Predictions 2021 report is another way to raise interest around gated content. — Forrester (@forrester) November 29, 2020. You could also offer discount codes, case studies, webinars, whitepapers and more.

Paid Content 140

Paid Content Social Media Lead Generation Campaigns 140

Valasys

SEPTEMBER 13, 2019

This has shown up both in terms of advertisers as well as publishers that are partnering up with the programmatic ad exchanges to meet the ever-increasing demand & amount of ad spent dedicated to programmatic marketing. This includes ad exchanges, networks, & DSPs. An inventory is usually bought through a real-time auction.

Marketing AI 40

Marketing AI Advertising Agencies Paid Search Agency B2B Marketing 40

Televerde

AUGUST 30, 2021

Companies can use strategies like ABM to proactively reach out to high-potential buyers or utilize lead magnets to offer valuable content in exchange for contact information. According to Forrester, sellers who shape a buyer’s vision of their potential solution win 75% of subsequent purchases made.

B2B 86

B2B B2B Sales Training B2B Marketing 86

Pam Didner

JANUARY 20, 2021

Who should present trends to the sales team? Sales Enablement Leader Exchange. Even though sales enablement is situational and evolving, it’s still important to define sales enablement for the context of this guide. . What is the Difference Between Sales Operations and Sales Enablement. The EntreLeadership Podcast.

Enterprise Management 138

Enterprise Management Work Management Marketing Management Ideal Customer Profiles 138

Marketing Insider Group

SEPTEMBER 14, 2020

Hopefully most of these marketing stats will help you to prove that your content marketing strategy , digital and advertising campaigns are on-trend, relevant, and effective. A few things to note: We’ve broken the stats into some of the relevant categories within digital marketing and consumer trends related to marketing.

Stats 266

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 266