Today, many high quality publishers sell through exchanges (including private exchanges), making this a viable option for brand sensitive advertisers and breaking down the historical limitations of the inventory that is available. Media ad exchange big data dataxu Demand side platform dsp invite media mediamath turnEvery sale. MORE >>

The chat zoned in on hot questions that dealt with the various lead nurturing strategies that would work, the kinds of content that would have the most impact and success, the significance of lead scoring, the tools that can be used, etc. What strategies work for lead nurturing, what doesn’t, and what could be improved upon? It’ V.V. MORE >>

Utilize the science of inbound marketing and get back trust, credibility and more revenue in exchange. When you want to grow your business you need to treat your audience with a certain level of respect. You need to show them that you care about them and not only about their cash they maybe could spent with your business. MORE >>

In his introductory remarks, Dr. John Halamka discussed some of the challenges associated with creating a health information exchange.  By Barbara Bix. Massachusetts Governor Patrick’s conference on health information technology, entitled “ Improving Health Care and the Economy “, began yesterday in Worcester, MA.  MORE >>

To the right is a recent “newsletter makeover” our agency conducted for Microfinance Information Exchange (MIX) , the premier source for microfinance performance data and analysis. The demise of email newsletters as an effective B2B marketing tactic has been, to paraphrase Mr. Twain, grossly exaggerated. Host the newsletter as a blog. MORE >>