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The 2024 B2B Marketing Exchange: A Recap

B2B Marketing Exchange

Coming to you from sunny Scottsdale is the 2024 B2B Marketing Exchange! Looking Ahead: B2B Marketing Exchange East As we wrap up the 2024 B2B Marketing Exchange, we’re already looking forward to our next event, B2B Marketing Exchange East , scheduled for October 1-3 in Alpharetta, Georgia. See you there!

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Putting customers first: The key to successful customer data exchange

Martech

Marketing leaders looking to expand their customer database should focus on delivering value to the customer as the top priority in their strategies and campaigns — or risk undermining their customer data exchange efforts and investments. Today’s consumers are taking a more active approach to withholding their personal data. Get MarTech!

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Our Top Takeaways From This Year’s B2B Marketing Exchange

Influitive

This year’s B2B Marketing Exchange did not disappoint! The post Our Top Takeaways From This Year’s B2B Marketing Exchange appeared first on Influitive. Last week, Scottsdale, Arizona was abuzz with more than 1300 B2B marketers eager to get inspired by some of the industry’s best and brightest.

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What is a Link Exchange? Are Link Exchanges Safe for SEO in 2021?

seo.co

The short answer to the question is: A link exchange is an agreement between two sites to share and exchange links with each other for mutual benefit. The Link Exchange in Practice. A link exchange is one way to acquire great links for link building. Avoiding a Bad Link Exchange.

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What Regulations Will Impact Sustainability Comms in 2024?

Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission’s Green Claims Directive California’s passing of SB 253 and SB 261 The impact of Capricorn season signaling on sustainability and social impact communication is also unmistakable, particularly as it relates to public and private reporting.

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Are Exchanged or Reciprocal Links Okay with Google? via @sejournal, @tonynwright

Search Engine Journal

Link exchanges are against Google’s Webmaster Guidelines and can result in manual penalties. The post Are Exchanged or Reciprocal Links Okay with Google? Learn how to navigate this when building links. appeared first on Search Engine Journal.

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Shutterstock.AI launches data products for AWS Data Exchange customers

Martech

Shutterstock.AI, a new subsidiary of the widely used creative content platform Shutterstock, has announced the availability of its data on AWS Data Exchange, a service that aims at enabling companies to find and use third-party data in a privacy-compliant way. That said, Amazon was just hit with a record-high data privacy fine by the EU.).