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How To Dominate SiriusDecisions Tech Exchange In 6 Easy Steps

bizible

Up next is SiriusDecisions’ first ever Tech Exchange in San Francisco (November 19-20). Use social media to find the right people, places, and activities: Really excited to see top #CMO at @siriusdecisions exchanging ideas. If you’re planning on being at SiriusDecisions Tech Exchange, we’d love to meet you. Step 1. Plan ahead. Get your schedule worked out in advance. Step 2.

3 Big Takeaways from SiriusDecisions Sales Leadership Exchange

The ROI Guy

I had the pleasure of attending SiriusDecisions Sales Leadership Exchange last week, an exclusive gathering of some 120 sales executives and sales enablement leaders. Alinean B2b marketing b2b selling Competition Disrupt futureguru James Canton Jim Ninivaggi Pisello Sales Enablement Sales Leadership Exchange SiriusDecisions Value Selling futureguru). The key?

A Tour of Online Display Advertising; DSP, DMP, RTB, Ad Exchanges

NuSpark

demand-side platform (DSP) is a system that provides the technology needed for advertisers to unlock the value of real-time bidding (RTB) information provided by ad exchanges. An ad exchange is a hub through which ad networks, and some large advertisers or agencies, can trade inventory within a single central marketplace. FACEBOOK EXCHANGE. Let’s talk about DSPs.  . SUMMARY.  .

Facebook News Feed Ads Dominate, Vindicate Exchange Model

Synecore

In the wake of this surfeit of bad juju, there was a decided air of negativity when Facebook officially rolled out its Ad Exchange in July of 2012. As the name suggests, News Feed Ads sold through Facebook’s Ad Exchange appear within the natural flow of a Facebook user’s streaming feed. Why News Feed Ads Work. Highlights of the AdRoll Study. Social Intent vs Transaction Intent.

Marketing Automation News from Dreamforce: B2B More Integrated, B2C Stays Separate

Customer Experience Matrix

This felt like a more coherent approach than Salesforce described for the Sales cloud, where external data and predictive modeling in particular were barely mentioned (or, more precisely, are still being left to App Exchange partners). app exchange customer data management dreamforce exacttarget marketing automation marketing software trends pardot predictive modeling salesforce.com I spent the early part of this week at Salesforce.com ’s annual Dreamforce conference. Here are my observations. The big news was for geeks. But I can’t say I personally found it all that exciting.

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Anyone with a New Idea is a Crank Until the Idea Succeeds

Webbiquity

I was reminded of that famous quote from Mark Twain recently in a Twitter exchange about the web presence optimization framework. Although the framework has been for the most part enthusiastically embraced (and dozens of people have downloaded the framework white paper ), a few people on Twitter questioned the need for a “new” marketing concept. Image credit: Ajax Union.

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What Social Media Marketers Should and Shouldn’t Do

Paul Gillin

CME Group (the former Chicago Mercantile Exchange) has amassed the largest Twitter following of any B2B company of which I’m aware. B2B marketing Social Media Tips Chicago Mercantile Exchange CME Group constant contact Facebook linkedin Social network Twitter A journalist contacted me with some questions about social media marketing that I hear quite often. thought I’d share my responses here. These These thoughts are particularly directed at B2B marketers. What are three or four things social media marketers should  do, and explain why they’re important. 1.

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The Future of Media and The Role I Want to Play

Digital B2B Marketing

Today, many high quality publishers sell through exchanges (including private exchanges), making this a viable option for brand sensitive advertisers and breaking down the historical limitations of the inventory that is available. have never called out a client or category I want to work with on my blog. I was deeply involved in the exchange and trading desk space in 2007, when it was still nascent, as one of a the individuals behind what eventually became Adnetik. Media ad exchange big data dataxu Demand side platform dsp invite media mediamath turnEvery sale.

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Build some social media marketing backbone you big wuss

Biznology

However, when it comes to selling and marketing, you need to think of online brand promotion more in terms of the floor of the New York Stock Exchange (NYSE) where you and your social media marketing campaign are a floor broker and you need to get your clients orders in. In a social world, trapped customers scream loudly enough for everyone to hear. Or your village. Make it you.

Have You Ever Told Yourself, “Stop Wasting My Time”?

LEADership

collaborative communications solution that allows real-time information exchange and sharing using the Internet. Lead Generation B2B lead generation collaborative communications drip-marketing home improve productivity information exchange marketing methodology measure campaign effectiveness process improvement Most of us have no patience for time-wasters. Click to Tweet this….

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Modern Media Buying and Enterprise B2B Demand Generation

Digital B2B Marketing

The current trend in digital media is to move online advertising to trading desks, ad exchanges or real time bidding platforms. Demand Generation Media ad exchange ad network advertising B2B marketing dsp lead generation media RTB targetingThese platforms provide access to enormous pools of advertising inventory and allow media buyers to cherry pick their exact target audience , based on a wide range of audience data available for targeting. However, for enterprise B2B marketers, these approaches are not mature enough to broadly support demand generation marketing. Your Turn.

National Instruments: Exchange of Value for Digital Body Language

Digital Body Language

I wrote about equitable exchange of information in a previous post, and it is a concept I believe in strongly. With an audience of scientists and engineers, and a very broad product shelf, it was inspiring to see the exchange of information concepts operationalized to such a degree. Enjoy the case study: National Instruments: Exchange of Value for Digital Body Language National Instruments is a worldwide leader in software and hardware for scientists and engineers, with a very broad set of products and solutions serving nearly all industries and project types.

New Health Insurance Exchanges Present Opportunity for Digital Healthcare Marketers

Fathom

Healthcare reform is here, and nowhere is that more apparent than in the new health insurance exchanges (HIEs). But as they say, in every crisis is an opportunity, and the companies that succeed in 2014 will jump on the opportunities represented in the new public exchanges. million hits! However, you can stay in touch with those people in the long term. Access to care?

6 Great Reasons to Become a Business Exchange User

WindMill Networking

Have you heard of Business Exchange ?  It is an information-centric social networking site that is run by Bloomberg and sits on the same URL together with Business Week magazine.  As you can already guess, it is a site that is extremely focused on business and the news. But as we become more active users of social media, some new niche social networking sites such as Brazen Careerist , Amplify , and Business Exchange have appeared that have compelling value propositions when compared to more “general&# social media sites. Have you ever heard of Business Exchange?

How to Revive a Dying E-Newsletter: 4 Tips

The Point

To the right is a recent “newsletter makeover” our agency conducted for Microfinance Information Exchange (MIX) , the premier source for microfinance performance data and analysis. The demise of email newsletters as an effective B2B marketing tactic has been, to paraphrase Mr. Twain, grossly exaggerated. In fact, email newsletters can be a critical part of an ongoing lead nurturing strategy.

Where Does Information Disclosure Start and End in Social Media?

WindMill Networking

So when Netflix CEO Reed Hastings shared what was essentially an indirect financial projection for his 200,000+ fans on Facebook, he crossed the line in the view of the Securities and Exchange Commission.  Securities & Exchange CommissionShould the US Government make Social Media a fair disclosure vehicle? The question now that federal securities regulators in the U.S. blogs.wsj.com).

LeadTip: The new B2B Lead Exchange Service is launched

Fearless Competitor

Now LeadTip pioneers the idea of exchanging sale lead information. Welcome to  LeadTip – the true sales-ready lead exchange. Lead Generation Companies | LeadTip Launches. Jigsaw pioneered the idea of sharing contact information. As the President of the B2B lead generation consultancy, Find New Customers , fresh ways of acquiring quality sales leads always interests me. Geoff Rego, who recently sold Market2Lead to Oracle, just announced this new company and invited me to help spread the word. We have a special offer for readers of this blog. Here are some comments from their blog.

Modern Media Buying and Enterprise B2B Demand Generation

Digital B2B Marketing

The current trend in digital media is to move online advertising to trading desks, ad exchanges or real time bidding platforms. Demand Generation Media ad exchange ad network advertising B2B marketing dsp lead generation media RTB targetingThese platforms provide access to enormous pools of advertising inventory and allow media buyers to cherry pick their exact target audience, based on a wide range of audience data available for targeting. However, for [.].

E-Quip Blog: Providing Value in Sales When You're Not the Expert

E-Quip

This involves bringing something of value —usually relevant information or advice—in exchange for the clients precious time. Tuesday, September 4, 2012. Providing Value in Sales When Youre Not the Expert. couple weeks ago, I advocated offering your "entree" whenever making a sales call. But that begs the question: What if you lack the expertise to deliver the entree? Posted by.

A New Democracy for the Modern Marketer

Sales Intelligence View

Recently, Marketo launched a new component to the Marketing Nation, a rich resource for marketers called the Marketo Program Exchange: a network that hosts a free, shared library of pre-built marketing programs for customers so they can quickly set up campaigns and start getting results. In all cases, customers can have confidence that they are building on best practices.“. These are 1.

Guess What? Visitors Don’t Want To Fill Out A Form To Get To Your Content

B2B Marketing Insider

Since the birth of the internet, marketers have enticed their web visitors to complete a form in exchange for the promise of some form of content. Content marketing and lead generation have always gone hand in hand. But guess what? Visitors don’t want to fill out your form to get to your content. Consider the […]. The post Guess What? Content Marketing

Modern Media Buying and Enterprise B2B Demand Generation

Digital B2B Marketing

The current trend in digital media is to move online advertising to trading desks, ad exchanges or real time bidding platforms. Demand Generation Media ad exchange ad network advertising B2B marketing dsp lead generation media RTB targetingThese platforms provide access to enormous pools of advertising inventory and allow media buyers to cherry pick their exact target audience , based on a wide range of audience data available for targeting. However, for enterprise B2B marketers, these approaches are not mature enough to broadly support demand generation marketing.

How to Find New and Targeted Social Media Content on Business Exchange

WindMill Networking

Hopefully after reading my blog post on 6 Great Reasons to Become a Business Exchange User you have registered on the professional networking site and are already actively sharing and reacting to content as well as making new industry contacts. And if you’re not a Business Exchange user yet, this will hopefully show you an example of the value of being on the site!

Don’t Share Leads, Share Lead Intelligence

Synecore

The exchange of information between an organization’s marketing team and sales team is a crucial piece of the overall puzzle of Smarketing. The meat of the matter is found in the information exchanged. In addition to complete lead intelligence, lead alerts should be part of the exchange from marketing to sales. How to Facilitate the Exchange. Marketing to Sales.

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How Did That Banner Ad Get To Your Website?

NuSpark

Scenario C : Serve an ad that is purchased by DSP and Ad exchanges (definitions below). Now the concept of real time bidding (RTB) begins, featuring DSPs, DMPs, and Ad Exchanges. SSPs allow publishers to connect their inventory to multiple ad exchanges, DSPs, and networks at once. The Exchange makes a call to the DSP with an available impression. 2. see below).

The Great Big List of 23 Types of B2B Marketing Campaigns, by Funnel Stage

bizible

In exchange for their participation, customers involved in the campaign could receive referral fees, early access to product updates, or just the knowledge that they are spreading the word about a good product. For example, we’ve tested giving gift cards in exchange for completing a demo. Several years ago, Apptio offered iPads in exchange for demos with the C-suite.

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7 Things Marketers Need to Know About Snapchat

B2B Marketing Insider

Snapchat has originally been introduced four years ago, in 2011, by Evan Spiegel, Bobby Murphy and Reggie Brown with an idea of exchanging a series of pictures via chat messages. According to the developers the goal was to: “Emulate the best parts of face-to-face conversation. Chat 1.0 was all about the joys of being here […]. Social Media Content Marketing Snapchat

Larry Kim Coaches Search Exchange 2014 on Unicorn Landing Page Hunting

Overground

Larry Kim is a unicorn hunter. And he's pretty good at it, too. unicorn landing page hunting, that is. A ‘unicorn landing page’ is a landing page that falls in the top 1% of landing pages

Dealing With the "Current Vendor" Sales Objection

Jill Konrath's Fresh Sales Strategies Blog

Here''s a typical exchange between a prospect and a salesperson when this common sales objection is raised: Prospect: "We''re already working with xyz firm.". Seller: "Oh. How are they doing for you?". Prospect : "They''re okay.". Seller: "What will it take to get you to switch?". Prospect: "We''re not interested." Click! Clearly, that''s not working. Sales Objections

The History of the PDF and Its Marketing Limitations

B2B Marketing Insider

The PDF (Portable Document Format) was created by Adobe Systems in the early 90s as a way for companies and individuals to efficiently and reliably exchange electronic documents. Since then, they’ve become an invaluable tool for marketers, businesses, students, designers, teachers – basically everyone – and they’re used for everything from white papers to case […]. Content Marketing

Teaching is the New Marketing

grow - Practical Marketing Solutions

The Exchange. Instead, we decided to organize a live event that would bring together fascinating speakers, great conversation, and a platform for a free exchange of ideas. We called our event The Exchange , and it continues as a teaching platform for the wine marketing community. The Exchange. Counter Culture Coffee. by Jeffrey Slater, {grow} Community Member. Udemy.

URR: A Made-Up Metric to Save Content Marketing from Making More Crap

B2B Marketing Insider

It’s an exchange between me and a colleague from several years ago: Me: Let’s update that truly terrible project sitting behind that lead-gen form. Here’s an actual moment in my career that made me want to start flipping tables. The design sucks. The copy is awful. We’re probably p **g off a ton of people who expect something great when they. Read More.

Be Mine: A Brief History of Valentine's Day Marketing

Hubspot

We were never taught that Valentine's Day actually originated with an arguably gruesome ancient festival , where there was no chocolate or exchange of cute, red-and-pink cards. After all, there's a reason why roughly 114 million Valentine’s Day cards are exchanged each year -- it's what's become expected of us. There were cards. And, there was the chocolate -- so, so much chocolate.

Retargeting; An Internet Marketing Tactic to Increase Conversions Rates & Leads

NuSpark

For the most part, a typical landing pages averages between 2-5% conversion;  the submission of an email address in exchange for purchase, quote, demo, trial, webinar, or content.  Those firms will display your retargeting ads throughout the thousands of websites they represent (whether it is Google’s display network or the myriad of ad networks and exchanges). Let’s talk retargeting. 

When, Why and How to Gate Content Along the Customer Journey

Act-On

With all the available content out there, and more on its way (including this blog post), an often-asked question is whether or not to gate that information in exchange for personal contact information such as someone’s name, email, or phone number. In early 1996, Bill Gates wrote an essay entitled Content is King. believe the answers lie along the customer journey. Then you should gate.

Social Media Tweetable Facts

PWB Marketing Blog

Social Media Facts: [FACT] Each day, Facebook devours 500x more data than the New York Stock Exchange. Social media statistics these days are all about big data, how companies are collecting (and using) the data, where this data comes from and how social media sites are used.  Do you know the recent B2B social media facts from fiction? Twitter devours 12x more. TWEET THIS. TWEET THIS.

63 Digital Advertising Terms Every Marketer Should Know

Act-On

Ad Exchange : A technology-facilitated marketplace that allows Internet publishers and advertisers to buy and sell advertising inventory in real-time auctions. Ad exchanges are a departure from the historical method of buying ad inventory, where advertisers and publishers would enter price negotiations in order to show ads on a particular website. With an ad exchange, an auction is conducted in real-time, providing instantaneous bidding for ad space that’s available across the Internet. See also, Ad Exchange.). Ad Banner : The most common form of digital advertising.