Heinz Marketing

APRIL 20, 2023

By Sarah Threet, Marketing Consultant at Heinz Marketin g What is Purchase Intention and Intent Data? Purchase intention (or buyer intent) is a measure of each shopper’s propensity to buy a product or service. This data can illuminate when the prospect is actively considering purchasing your product/service.

Purchase Intent 59

Purchase Intent Top of Funnel Purchase Intent 59

SendX

AUGUST 31, 2021

They included a note about the Covid-19 to make it relevant for the current times and handling any objections. This is an email I got after I added a few items to my cart but then had second thoughts about whether I need those teas or not and didn't complete the purchase. They simply ask you to 'Explore' or 'Learn More'.

Email Marketing 259

Email Marketing Campaigns Examples Enterprise Management 259

SocialPilot

JANUARY 21, 2024

Outlined in this blog are the steps to create a CTA with a higher click rate and brand examples who are implementing it the right way. As you can see in this example from SocialPilot’s Facebook page, click through to read a blog post. The most effective CTAs guide your audience through the process of making a purchase.

Social Media 119

Social Media Examples Media Urgency Marketing 119

Vision6

APRIL 19, 2023

These emails could include a purchase anniversary email, work anniversary email or birthday email. They are an opportunity to show appreciation for the customer’s loyalty and make them feel valued beyond their initial purchase. Effective anniversary emails should be personal, engaging, and relevant to the recipient.

Examples 98

Examples Loyalty Template Eye-Tracking 98

Optinmonster

MARCH 22, 2023

We’ll delve into some proven upselling strategies and will provide examples to inspire you in your business. Upselling is a sales strategy in which a business offers customers an upgraded or additional product or service that complements or enhances their original purchase. What is an example of cross-selling?

Examples 121

Examples Tips Cross-Selling Bundling 121

Zoominfo

MAY 21, 2020

And we’ve got examples. If your prospect has a social presence that allows you to do some research, but they haven’t responded to your social touches (reaching out on LinkedIn, or a Twitter @mention, for example), your prospect might be ripe for a cold email. How to Write a BASHO Cold Email (With Tons of Examples).

Outreach 264

Outreach Examples Zoominfo Account Based Marketing 264

Vision6

JUNE 6, 2023

Building your email list from scratch can give you a better idea of your customers interests and purchasing behaviours. Despite the consent guidelines outlined by ACMA, some businesses still opt to use purchased lists. Examples include a spin the wheel, mystery box, or scratch it.

Purchase 94

Purchase Ad Building CAN-SPAM Opt-out 94

Porch Group Media

JANUARY 6, 2023

New Movers & Social Media Purchase Power. More and more consumers are making purchases through social media. David: Just looking at the right-hand side, 56% say they have made a purchase because of a social media ad. Luci: We want to talk a little bit about social media. This is where we saw some really interesting data.

Social Media 52

Social Media Purchase First-Mover Advantage Media 52

SocialPilot

MARCH 12, 2024

In this blog, not only are we going to tell you what a perfect integrated marketing campaign should look like, but also provide relevant examples to illustrate the point further. Given below are some of the best examples of integrated marketing campaigns that you can learn from. What more could a marketing enthusiast ask for?

Paid Content 83

Paid Content Campaigns Examples Advertising Agencies 83

Liveintent

FEBRUARY 16, 2022

But with third-party cookies retiring from Chrome next year, advertisers may find it hard to reconcile their departure with consumers’ increasing demand for relevance and personalization. This, coupled with strategic targeting and curated creative, can help advertisers deliver relevance today and in a cookieless world.

Relevance 71

Relevance Personalization Advertising Agencies Paid Search Agency 71

Content4Demand

NOVEMBER 16, 2021

B2B Content That's Relevant at the Right Time. Today, we’ll speak with Nirosha Methananda, VP of Marketing at Influ2 , about creating B2B content that’s relevant at the right time. Generally, content marketing is not the primary use case that intent data is purchased for. This doesn’t have to stop at the initial sale.

Intent Data 99

Intent Data Top of Funnel Intent Relevance 99

BOP Design

DECEMBER 27, 2022

Content marketing for B2B firms includes a wide range of types designed to resonate with buyers of different backgrounds and functions throughout the purchasing journey. In this post, we look at 5 great B2B content marketing examples and what makes them stand out. Here is an example of a case study HubSpot created: [link].

B2B Marketing 100

B2B Marketing Examples Content Marketing B2B 100

SmartBug Media

MARCH 22, 2023

Take a look at the example from Recess below. Give them opportunities to purchase must-have items for their vacations or send them content that touches on how to make a vacation better. Based on purchase history, do you think a customer would want to know about a lakehouse retreat? What products did they purchase?

SMS 98

SMS Email Marketing Examples Planning 98

Outgrow

JANUARY 7, 2021

10 Best Website Chatbot Examples of 2021 [Real-Life Examples]. And if you aim to try it out yourself, look no further for the best chatbot examples for your website. And if you aim to try it out yourself, look no further for the best chatbot examples for your website. Undoubtedly, chatbots are automation at its best.

Examples 111

Examples Marketing AI Marketing Websites Best Practices 111

SocialPilot

JANUARY 26, 2024

I have curated a list of 50 AI prompt examples for marketers that you can use to create well-optimized content. From nailing those email subject lines to writing social media posts that pop, these AI prompt examples can come in handy in all scenarios. Further, you need to add relevant SEO keywords – because visibility is key to growth.

Examples 78

Examples ROI Planning Work Management 78

EveryoneSocial

JULY 14, 2022

We gathered several social selling examples to illustrate the power of leveraging your social networks to attract prospects and build relationships with potential customers. Take a look at the social selling examples and tips in this post to get a little inspiration to help you reach your sales goals. Share relevant, quality content.

Examples 98

Examples Ideal Customer Profiles Profiling Linkedin 98

Rev

AUGUST 2, 2023

Why you shouldn’t neglect prospecting Sales prospecting vs. lead generation General tips for more effective prospecting Examples and resources for outbound and inbound prospecting methods Let’s get started! You must also make your message timely and relevant. What makes sales prospecting challenging? What is sales prospecting?

Sales Management 78

Sales Management Ideal Customer Profiles Template Top of Funnel 78

Hubspot

MARCH 25, 2021

As you determine how you'll invest your time, effort, and money in 2021, you might ask yourself, "Will my blog posts actually lead to purchases?". To help marketers answer the question above, we surveyed nearly 300 consumers using Lucid software to learn if reading company blog posts had ever led them to make purchases from that brand.

Purchase 101

Purchase Sales Qualified Leads Lead Scoring Lead Ranking 101

Optinmonster

OCTOBER 31, 2023

Are you looking for headline examples? In this blog, we’ll deep dive into the world of headlines, exploring their importance the key components of a compelling headline, and providing many headline examples across various niches. ” A relevant headline would be “10 Delicious Vegan Recipes to Try Today.”

Click Rate 97

Click Rate Examples Lead Ranking Work Management 97

PureB2B

JANUARY 28, 2020

For example, they will have taken advantage of introductory items such as free e-books, filled out a form, added items to their website shopping cart, or repeatedly visited your website. Intent data is the lifeblood of sales and marketing because it offers insights into online actions that indicate potential to purchase.

Lead Ranking 76

Lead Ranking Relevance Marketing Qualified Leads MQL 76

Sprout Social

NOVEMBER 2, 2023

Do you know what your customers see and do before they purchase from you? For example, if blogs are your highest traffic sources, investing more in those channels makes sense. If customers need help with a specific product issue, for example, but find limited guidance, create in-depth video tutorials to address this pain point.

CMS Development 103

CMS Development Examples Work Management Touchpoints 103

Optinmonster

JUNE 26, 2023

In this article, we’ll go through the most effective examples of marketing automation workflows. We’ve separated our example workflows into 3 categories: Lead generation Customer engagement Generating revenue Let’s start with lead generation workflows. You’ll learn what each workflow is and how to set it up.

Marketing Automation Services 60

Marketing Automation Services Marketing Automation Automation Examples 60

Unbounce

JUNE 1, 2021

For example, data shows that retargeting ads can yield a 10x increase in click-through rates (CTR) since users are already familiar with the brand or product. They retargeted 20 audience segments who demonstrated intent to purchase using Google Display Ads based on location, language, and on-site behavior.

Cost per Acquisition 138

Cost per Acquisition Paid Search Agency Ads Examples 138

Optinmonster

JULY 16, 2021

Are you looking for the best promotional email examples that you can use for your own business? Because in today’s article, we’re going to teach you what kinds of promotional emails there are, look at 9 examples of emails you can use, and give you some tips on how to write your own. 9 promotional email examples.

Promotion 139

Promotion Examples Landing Pages Click Rate 139

Salesforce Marketing Cloud

DECEMBER 12, 2023

” Here we’ll share seven ways to foster your own customer-obsessed culture, including strong customer-obsession examples from companies that do it well. In fact, our recent State of the Connected Consumer report found that 88% of customers say good customer service makes them more likely to purchase again.

Lead Ranking 59

Lead Ranking Examples Ideal Customer Profiles Lead Scoring 59

Act-On

APRIL 26, 2024

It’s only useful when all the relevant players are aligned, bought-in, and using the framework on a daily basis. Blog Learn More Know your persona First things first: make sure your sales, marketing, and other relevant teams (like product) are in agreement on what your ideal customer looks like.

Lead Ranking 195

Lead Ranking Lead Scoring Marketing Qualified Leads Ideal Customer Profiles 195

SalesIntel

FEBRUARY 17, 2023

But when making a B2B data purchase, you have a long checklist to review. Be Confident in Your B2B Data Purchase You need a good data provider to keep your sales team happy, find your ideal audience, and keep your CRM stocked with valuable data. But, you don’t know how many contacts are relevant to your business.

Purchase 52

Purchase Work Management Marketing Management Ideal Customer Profiles 52

Salesforce Marketing Cloud

AUGUST 24, 2023

One dashboard I see a lot: A sales manager creates a team pipeline dashboard that includes the total number of leads generated by reps in a given quarter, the total number of leads in each pipeline stage, and the team’s conversion rate (percentage of leads that complete a purchase). For example, you may have a yearly sales goal of $1 million.

Examples 98

Examples Enterprise Management Work Management Eye-Tracking 98

Adobe Experience Cloud Blog

JUNE 9, 2017

We are now living in the Engagement Economy where buyers have more power than brands and expect personalized, relevant interactions at every touchpoint. The two biggest questions marketers have right now are: What types of intent signals are most relevant to my business? How do I use intent data in practice?

Intent Data 134

Intent Data Lead Ranking Intent Relevance 134

Optinmonster

FEBRUARY 27, 2023

In this guide, we’ll go over the basics of welcome popups, show you some examples, and teach you how to create your own. Website Welcome Message Examples How to Create a Welcome Popup Welcome Popup Best Practices Next Steps: After the Welcome Popup, What Now? Website Welcome Message Examples 1. Let’s get started!

Examples 72

Examples Intent Click Rate eCommerce 72

Webbiquity

JUNE 13, 2023

Loyalty makes customers more willing to repeatedly purchase from that business instead of its competitors. It demonstrates the value a company puts on its customers, adds credibility, and keeps the business relevant to the target audience. You can send relevant offers that show you understand their expectations.

Loyalty 256

Loyalty Personalization Budget Programs Marketing Automation Services 256

Optinmonster

NOVEMBER 20, 2023

In this blog, we’ll share 9 real-life examples to help you come up with engaging promotional code ideas and generate more leads. Nine Discount Code Ideas With Real-Life Examples Next, let’s look at the different types of discount code ideas you can apply to your business. Here’s an example from Gap Inc.

Examples 59

Examples Urgency Marketing Loyalty Mobile Advertising 59

Sprout Social

MAY 26, 2022

We’ll also sprinkle in examples of brands that are already working the network to their advantage and insights from a marketer who has successfully incorporated TikTok into her strategy—Meara McNitt, Social Media Director at Online Optimism , one of Sprout’s agency partners. LearnOnTikTok. One study found that TikTok shoppers are 1.7

Campaigns 142

Campaigns Examples Design Planning 142

ClearVoice

MAY 13, 2021

” Here, we interview marketing executives about the right ways to navigate behavioral targeting, as well as examples of effective strategies from brands you may recognize. For example, say an advertiser is selling a skincare product and only focuses on a person’s online behaviors surrounding skincare. Do think outside of the box.

Examples 104

Examples Amazon Paid Search Agency Newsletter 104

Optinmonster

AUGUST 30, 2021

Are you looking for the best eCommerce personalization examples you can use to boost sales with YOUR store? So, in today’s post, we’re going to share 13 eCommerce personalization examples that you can learn from. Increase Sales: Watch as more revenue pours in as more visitors purchase your recommended products.

eCommerce 104

eCommerce Personalization Examples Webinar Metrics 104

Unbounce

JULY 22, 2020

Along the way, we’ll highlight ways you can optimize your pages to make ’em more impactful and share some examples of digital brands who’re doing it right. Scrollers, readers, and browsers on Facebook need extra nurturing to go from ad click to purchase. Examples of Facebook Landing Pages Done Right.

Landing Pages 145

Landing Pages Facebook Examples Marketing Management 145

Optinmonster

APRIL 6, 2023

Are you looking for the best email call-to-action examples and practices to grow your email list ? In this article, we’ll go over the importance of an email call-to-action, mention proven practices and features of a high-performing CTA, and share some of the best call-to-action examples to skyrocket your conversion rate.

Conversion Rate 72

Conversion Rate Conversion Examples Click Rate 72